Interested in the socio-cultural construction of the body and beauty, this study investigates the embodied experience of Black African women in South Africa. The Black female body has been problematically positioned in the discourses of beauty. In the dominant, Westernized imagery, the physical markers of blackness such as dark skin and kinky hair have been aesthetically devalued. In the African traditionalist discourses, these body features have been celebrated as beautiful and invoked as the signifiers of cultural pride. This, however, has also been considered as a form of cultural imperative that holds women accountable for how they embody their relationship with their race and ethnicity. Most recently, cultural critics notice the aesthetic revaluation of Black female beauty and ascribe it to the global popularity of the African-American hip-hop culture. In this study, we explore how the socio-cultural complexity of Black female beauty affects the ways in which individuals make sense of their bodies.