The Effect of Store Choice Attributes on Empirical Value and Store Loyalty on the Coffee Shop - Focused on the Moderating Effect of Reciprocity -

2021 ◽  
Vol 31 (3) ◽  
pp. 111-121
Author(s):  
No-Hyun Park ◽  
Ju-Hwan Jeon ◽  
Kyu-Tae Park
Keyword(s):  
Moderating Effect ◽  
Store Loyalty ◽  
Store Choice ◽  
Coffee Shop

Does the Brand Equity of a Retail Store Mediate the Relationship between Store Choice and Store Loyalty?

GIS Business ◽  
2020 ◽  
Vol 14 (6) ◽  
pp. 1050-1061
Author(s):  
Sathish, ◽  
Rajendra Kumbharjuvenkar
Keyword(s):  
Brand Equity ◽  
Developing Nations ◽  
Retail Store ◽  
Consumption Patterns ◽  
Disposable Income ◽  
Retail Industry ◽  
Store Loyalty ◽  
Store Choice ◽  
Retail Organizations ◽  
The Relationship

The retail industry is changing worldwide, especially in developing nations. This retail transformation is a result of changing lifestyles, increased disposable income, growing brand consciousness and changing consumption patterns of consumers. In the process of meeting these growing expectations of consumers, there are noteworthy initiatives adopted by retail organizations. Brand equity of a retail store is seen as a major factor influencing buying decisions and repurchases intent of consumers’ world over.

Offer Attractiveness, Decision Conflict, and Consumer Response

2018 ◽  
pp. 245-250
Author(s):  
Ananya Rajagopal
Keyword(s):  
Consumer Choice ◽  
Decision Process ◽  
Consumer Satisfaction ◽  
Consumer Response ◽  
Store Loyalty ◽  
Store Choice ◽  
Consumer Responses ◽  
Analysis Process ◽  
Two Factors ◽  
Decision Satisfaction

Consumer responses to attractive offers, both in terms of consumer satisfaction with the decision process and in terms of subsequent store choice behavior, have been analyzed in this paper through a factorial analysis process, conducted in Mexico in reference to consumer choice and decision satisfaction variables. The results suggest that consumer response to attractive offer is driven to a large extent by two factors: the effect of a discount sale on the available options of goods and the degree of store loyalty. Overall, the discussion of results of the four studies presented in the paper demonstrates that consumer response to clearance sales, both in terms of decision satisfaction levels and attractiveness of retails stores, are strongly influenced by the variables of price sensitivity, attractiveness of products, loyalty and perceived value on available brands.

scholarly journals What Do Coffee Shop Entrepreneurs Need to Do to Raise Pro-Environmental Customer Behavioral Intentions?

2019 ◽  
Vol 11 (9) ◽  
pp. 2666 ◽  
Author(s):  
Sunmi Yun ◽  
Taeuk Kim
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Coffee Shop ◽  
Environmental Norms ◽  
Social Environmental ◽  
The Relationship ◽  
Coffee Shops

Our research framework, built on the norm activation model (NAM), was designed to provide a comprehensive understanding of the formation of consumers’ pro-environmental behavioral intentions in an eco-friendly coffee shop. We employed the NAM to test its mediating effect of personal environmental norms (PEN), social environmental norms (SEN), and ascription of responsibility (AR) and the moderating effect of the overall green image (OGI) on pro-environmental behavioral intentions. Data were collected through a survey of 530 customers who frequently visited a coffee shop in Korea, and structural equation modeling (SEM) was used to test the research hypotheses. The findings generally supported the hypothesized associations of the study variables within our proposed theoretical framework (PEN, SEN, and AR in order of the mediating effect on pro-environmental behavioral intentions) and confirmed OGI’s moderating effect. In addition, the study’s results have important (1) theoretical and (2) practical implications for the environment. (1) They expand the original NAM by explaining the effect of the relationship between SEN and PEN on pro-environmental customer behavioral intentions (PCBI) and confirm the mediating effect of the NAM (SEN, PEN, AR) on PCBI, as demonstrated in previous studies. (2) Moreover, the findings herein may encourage coffee shops to participate in the prevention of environmental problems by restricting the use of products such as plastic coffee cups and straws.

scholarly journals Gender Dan Leadership Aspiration: Pengaruh Dari Communal Orientation Dan Organizational Identification

2020 ◽  
Vol 2 (2) ◽  
pp. 490
Author(s):  
Febiola Febiola ◽  
Ronnie Resdianto Masman
Keyword(s):  
Data Analysis ◽  
Organizational Identification ◽  
Moderating Effect ◽  
Survey Method ◽  
Coffee Shop ◽  
Communal Orientation ◽  
The Impact

This research was conducted in order to determine and understand the impact of gender toward leadership aspiration mediated by communal orientation, and organizational identification toward leadership aspiration and the moderating effect of it in the environment of coffee shop employee based in North Jakarta. This research implements survey method, in which questionnaires were used as tools to collect the data needed for this research. A total of 80 respondents participated in this research, were then analysed using PLS-SEM method using SmartPLS 3.2.7 Software. Based on the results of the data analysis, it was found that gender is a significant predictor toward leadership aspiration mediated by communal orientation, and organizational identification is a significant predictor toward leadership aspiration and has a moderating effect toward the impact of communal orientation toward leadership aspiration. Theoretical and practical contributions are discussed. Penelitian ini dilakukan guna mengetahui dan memahami pengaruh gender terhadap aspirasi kepemimpinan yang dimediasi oleh orientasi komunal, dan identifikasi organisasi terhadap aspirasi kepemimpinan serta efek moderasinya di lingkungan pekerja kedai kopi di Jakarta Utara. Penelitian ini mengimplementasikan metode survei, dimana kuesioner digunakan sebagai alat untuk mengumpulkan data dari responden. Sebanyak 80 responden berpartisipasi pada penelitian ini, kemudian diolah dengan metode PLS-SEM dengan bantuan perangkat lunak SmartPLS versi 3.2.7. Berdasarkan hasil analisis data, dapat disimpulkan bahwa gender adalah prediktor yang signifikan terhadap aspirasi kepemimpinan yang dimediasi oleh orientasi komunal, dan identifikasi organisasi adalah prediktor yang signifikan terhadap aspirasi kepemimpinan dan memiliki efek moderasi terhadap hubungan antara orientasi komunal dan aspirasi kepemimpinan. Kontribusi teori dan praktik dibahas dalam penelitian ini.

Customer Store Loyalty

2014 ◽  
pp. 70-85 ◽  
Author(s):  
Arturo Z. Vásquez-Párraga ◽  
Miguel Ángel Sahagún ◽  
Pablo José Escobedo
Keyword(s):  
Perceived Risk ◽  
Consumer Involvement ◽  
Research Approach ◽  
Store Loyalty ◽  
Store Choice ◽  
The Core ◽  
Customer Commitment ◽  
Shared Management ◽  
Moderating Factors ◽  
Parsimonious Model

This chapter examines the process of how store customers become loyal to their stores. The authors pursue a theoretical and empirical research approach designed to identify and test a parsimonious model. The result is an explanation chain that incorporates relational variables, trust and commitment, satisfaction, and the moderating factors of the relational variables. The findings reveal that customer commitment is the major contributing explanation for true customer loyalty, significantly more than the contributed explanation of customer satisfaction. The cognitive moderating factors (store familiarity, store choice, customer perceived risk, and communication) and the affective moderating factors (customer opportunistic tendencies, consumer involvement, shared personal values, and shared management values) are significantly related to the core variables and thus contribute some explanation, yet their contribution is very small compared to the contribution of the core variables, thereby suggesting the significance of the core variables in the explanation of customer store loyalty.

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