Customer Store Loyalty

2014 ◽  
pp. 70-85 ◽  
Author(s):  
Arturo Z. Vásquez-Párraga ◽  
Miguel Ángel Sahagún ◽  
Pablo José Escobedo
Keyword(s):  
Perceived Risk ◽  
Consumer Involvement ◽  
Research Approach ◽  
Store Loyalty ◽  
Store Choice ◽  
The Core ◽  
Customer Commitment ◽  
Shared Management ◽  
Moderating Factors ◽  
Parsimonious Model

This chapter examines the process of how store customers become loyal to their stores. The authors pursue a theoretical and empirical research approach designed to identify and test a parsimonious model. The result is an explanation chain that incorporates relational variables, trust and commitment, satisfaction, and the moderating factors of the relational variables. The findings reveal that customer commitment is the major contributing explanation for true customer loyalty, significantly more than the contributed explanation of customer satisfaction. The cognitive moderating factors (store familiarity, store choice, customer perceived risk, and communication) and the affective moderating factors (customer opportunistic tendencies, consumer involvement, shared personal values, and shared management values) are significantly related to the core variables and thus contribute some explanation, yet their contribution is very small compared to the contribution of the core variables, thereby suggesting the significance of the core variables in the explanation of customer store loyalty.

Explaining Customer Loyalty to Retail Stores

2020 ◽  
pp. 15-32
Author(s):  
Arturo Z. Vasquez-Parraga ◽  
Miguel A. Sahagun
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Store Loyalty ◽  
Major Contributor ◽  
The Core ◽  
Customer Commitment ◽  
Affective Attitudes ◽  
Moderating Factors ◽  
Parsimonious Model ◽  
Cognitive Attitudes

This chapter reassesses the process of how store customers become loyal to their stores; what are the core subprocesses generating customer store loyalty, and what contributing moderators enrich the final outcome. A new empirical research is designed to identify and test a parsimonious model of core relationships and moderators. The result is an explanation chain that incorporates relational variables, trust, and commitment to the traditional transactional one, customer satisfaction, and the moderating factors of the relational variables. The findings reveal that 1) customer commitment is the major contributor of explanation to true customer loyalty, significantly more than the contributed explanation of customer satisfaction, and 2) four cognitive attitudes and four affective attitudes significantly moderate the relational effects of trust and commitment on customer store loyalty and, thus, contribute, though in small amounts, to a stronger explanation.

Does the Brand Equity of a Retail Store Mediate the Relationship between Store Choice and Store Loyalty?

GIS Business ◽  
2020 ◽  
Vol 14 (6) ◽  
pp. 1050-1061
Author(s):  
Sathish, ◽  
Rajendra Kumbharjuvenkar
Keyword(s):  
Brand Equity ◽  
Developing Nations ◽  
Retail Store ◽  
Consumption Patterns ◽  
Disposable Income ◽  
Retail Industry ◽  
Store Loyalty ◽  
Store Choice ◽  
Retail Organizations ◽  
The Relationship

The retail industry is changing worldwide, especially in developing nations. This retail transformation is a result of changing lifestyles, increased disposable income, growing brand consciousness and changing consumption patterns of consumers. In the process of meeting these growing expectations of consumers, there are noteworthy initiatives adopted by retail organizations. Brand equity of a retail store is seen as a major factor influencing buying decisions and repurchases intent of consumers’ world over.

Offer Attractiveness, Decision Conflict, and Consumer Response

2018 ◽  
pp. 245-250
Author(s):  
Ananya Rajagopal
Keyword(s):  
Consumer Choice ◽  
Decision Process ◽  
Consumer Satisfaction ◽  
Consumer Response ◽  
Store Loyalty ◽  
Store Choice ◽  
Consumer Responses ◽  
Analysis Process ◽  
Two Factors ◽  
Decision Satisfaction

Consumer responses to attractive offers, both in terms of consumer satisfaction with the decision process and in terms of subsequent store choice behavior, have been analyzed in this paper through a factorial analysis process, conducted in Mexico in reference to consumer choice and decision satisfaction variables. The results suggest that consumer response to attractive offer is driven to a large extent by two factors: the effect of a discount sale on the available options of goods and the degree of store loyalty. Overall, the discussion of results of the four studies presented in the paper demonstrates that consumer response to clearance sales, both in terms of decision satisfaction levels and attractiveness of retails stores, are strongly influenced by the variables of price sensitivity, attractiveness of products, loyalty and perceived value on available brands.

Consumer Perception and Purchase Intention Towards Refurbished Smart Phones

2021 ◽  
pp. 270-284
Author(s):  
Nishant Kumar ◽  
Divya Mohan
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Financial Risk ◽  
Smart Phone ◽  
Smart Phones ◽  
Environmental Benefits ◽  
Research Approach ◽  
Circular System ◽  
Cost Of Materials ◽  
Key Aspects

Circular economy is a global economic model that focuses to transform linear consumption in a circular system by minimizing waste and preserving the cost of materials. Refurbishment can be useful to recover value from old products and to minimize waste. Based on the insights from literature, a deductive research approach has been used to examine consumer understanding about refurbished smart phone and their purchase intention. A survey based on barriers, perceived risk, and benefits associated with refurbished phones was conducted. Multiple analyses of variance were employed to identify the effect of demographic parameters on refurbishing dimensions. Multiple regression was used to identify prominent predictors in determining purchase intention towards refurbished products. The study demonstrates a fine level of awareness among people about refurbished phone, and they link it to environmental benefits. A major concern among consumers was performance issue and financial risk involved in purchasing refurbished smart phones. Financial benefits are key aspects behind promoting refurbished.

Qualitative Comparative Analysis: Discovering Core Combinations of Conditions in Political Decision Making

2020 ◽  
Author(s):  
Benoît Rihoux
Keyword(s):  
Decision Making ◽  
Comparative Analysis ◽  
Qualitative Comparative Analysis ◽  
Research Approach ◽  
Political Decision ◽  
New Techniques ◽  
The Core ◽  
Minimization Algorithms ◽  
Social Scientific ◽  
Political Decision Making

Qualitative Comparative Analysis (QCA) was launched in the late 1980s by Charles Ragin, as a research approach bridging case-oriented and variable-oriented perspectives. It conceives cases as complex combinations of attributes (i.e. configurations), is designed to process multiple cases, and enables one to identify, through minimization algorithms, the core equifinal combinations of conditions leading to an outcome of interest. It systematizes the analysis in terms of necessity and sufficiency, models social reality in terms of set-theoretic relations, and provides powerful logical tools for complexity reduction. It initially came along with one technique, crisp-set QCA (csQCA), requiring dichotomized coding of data. As it has expanded, the QCA field has been enriched by new techniques such as multi-value QCA (mvQCA) and especially fuzzy-set QCA (fsQCA), both of which enable finer-grained calibration. It has also developed further with diverse extensions and more advanced designs, including mixed- and multimethod designs in which QCA is sequenced with focused case studies or with statistical analyses. QCA’s emphasis on causal complexity makes it very fit to address various types of objects and research questions touching upon political decision making—and indeed QCA has been applied in multiple related social scientific fields. While QCA can be exploited in different ways, it is most frequently used for theory evaluation purposes, with a streamlined protocol including a sequence of core operations and good practices. Several reliable software options are also available to implement the core of the QCA procedure. However, given QCA’s case-based foundation, much researcher input is still required at different stages. As it has further developed, QCA has been subject to fierce criticism, especially from a mainstream statistical perspective. This has stimulated further innovations and refinements, in particular in terms of parameters of fit and robustness tests which also correspond to the growth of QCA applications in larger-n designs. Altogether the field has diversified and broadened, and different users may exploit QCA in various ways, from smaller-n case-oriented uses to larger-n more analytic uses, and following different epistemological positions regarding causal claims. This broader field can therefore be labeled as that of both “Configurational Comparative Methods” (CCMs) and “Set-Theoretic Methods” (STMs).

Consumer evaluations of extensions and their effects on the core brand

2002 ◽  
Vol 36 (11/12) ◽  
pp. 1415-1438 ◽  
Author(s):  
Ian Grime ◽  
Adamantios Diamantopoulos ◽  
Gareth Smith
Keyword(s):  
Development Strategy ◽  
New Product Development ◽  
Consumer Evaluations ◽  
Brand Evaluations ◽  
The Core ◽  
Moderating Factors ◽  
Product Development Strategy ◽  
Research Propositions ◽  
Core Brand ◽  
The Relationship

Extensions as forms of new product development strategy have been discussed to a great extent during the last decade, however, there have been limited reviews of the literature. This article reassesses the work on brand and line extensions and integrates it into a conceptual framework. The latter shows that extension and core brand evaluations are affected by consumer perceptions of fit. Moderating factors that influence the relationship between fit and consumer evaluations of the extension and the core brand are also identified. The framework is subsequently used to develop concrete research propositions to guide further research in the area.

scholarly journals Analisis Manajemen Pemasaran Jasa Lembaga Pendidikan Islam : Pondok Pesantren Amtsilati Darul Falah Bangsri Jepara

Nadwa ◽  
2018 ◽  
Vol 12 (1) ◽  
pp. 117
Author(s):  
Mustaqim Mustaqim
Keyword(s):  
Marketing Strategy ◽  
Boarding School ◽  
Educational Institutions ◽  
Research Approach ◽  
Service Users ◽  
Education Services ◽  
The Real ◽  
Marketing Education ◽  
The Core ◽  
Short Time

<p>The purpose of this study is to find out how the marketing strategy and marketing services and how its implementation in marketing education services MI, MTS, MA in Pondok Pesantren Darul Falah Bangsri Jepara. This research approach is qualitative with analytic descriptive type. The results of this study found that: The leadership of Darul Falah boarding school (boarding school Amtsilati) perform three strategies. first; analyzing the real needs of santri as potential service users in the form of products / books that are really needed. They find it difficult to understand the yellow book. second: compose a book khulasah (summary) Alfiyah which then called Amtsilati. The number of ba'it (Nazam) is 184, which is the "core" of 1000 ba'it Alfiyah book, Third: using amtsitai as branding in permitting Islamic educational institutions with the advantage of easy to understand the science of nahwu and sharaf in a short time.<em></em></p><p><strong>Abstrak</strong></p><p>Tujuan Penelitian ini untuk mengetahui, bagaimana strategi dan teknik pemasaran jasa pendidikan dan bagaimana implementasinya dalam pemasaran jasa pendidikan  MI, MTS, MA di Pondok Pesantren Darul Falah Bangsri Jepara. Pendekatan penelitian ini kualitatif dengan jenis deskriptif analitik. Hasil penelitian ini menemukan bahwa: Pimpinan pondok pesantren Darul Falah ( pondok pesantren Amtsilati) melakukan tiga strategi.  pertama ; menganalisis kebutuhan riil santri sebagai calon pengguna jasa berupa produk /kitab yang benar-benar dibutuhkan. Mereka mengalami kesulitan untuk memahami kitab kuning. kedua : menyusun buku khulasah (ringkasan) Alfiyah yang kemudian disebut Amtsilati. Jumlah ba'it (Nazam) nya 184, yang merupakan “inti” dari 1000 ba'it kitab Alfiyah,  Ketiga : menggunakan  amtsitai sebagai branding dalam memperkenakan lembaga pendidikan Islam dengan keunggulan berupa mudah memahami ilmu nahwu dan sharaf dalam waktu yang singkat.</p><strong> </strong>

scholarly journals Barriers to Receiving HPV Vaccination Among Men in a Chinese Community: A Qualitative Study in Hong Kong

2019 ◽  
Vol 13 (1) ◽  
pp. 155798831983191 ◽  
Author(s):  
Judy Yuen-man Siu ◽  
Timothy K.F. Fung ◽  
Leo Ho-man Leung
Keyword(s):  
Hong Kong ◽  
Cultural Values ◽  
Hpv Vaccine ◽  
Perceived Risk ◽  
Hpv Vaccination ◽  
Reproductive Organs ◽  
Hpv Infection ◽  
Case Group ◽  
Research Approach ◽  
Perceived Need

Human papillomavirus (HPV) can cause various diseases; low-risk strains can cause genital warts, whereas high-risk strains can cause cervical cancer and cancer of the vulva in women and cancers of the penis, anus, and oropharynx in men. Although HPV affects men, literature has reported that the prevalence of HPV vaccination is far lower among men than among women. Few studies have examined perceptions and acceptability of the HPV vaccine among men, particularly in Chinese communities. In this study, the acceptability of the HPV vaccine to men was investigated using Hong Kong men as a case group. A qualitative research approach was adopted. Thirty-nine men were purposively sampled for the in-depth individual semistructured interviews from June to October 2017 to investigate their perceptions of the HPV vaccine and the barriers for them to receive the vaccination. Limited knowledge and awareness of HPV-related issues, low perceived risk of HPV infection, perceived association between HPV vaccine and promiscuity, and lack of accessible official information on HPV-related topics were identified as the key barriers. These barriers intermingled with the sociocultural environment, cultural values of sexuality, and patriarchal gender values. HPV vaccine is shown to be socially constructed as a vaccine for women exclusively and for promiscuity. The participants were discouraged from receiving HPV vaccination because of its signaling of socially deviant promiscuity. Cultural taboo on sex served as a social oppression of open discussion about HPV vaccine and affected the participants’ perceived need of vaccination. Perceived insignificance of reproductive organs also influenced the participants’ perceived need of vaccination.

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