scholarly journals Marketing as an Effective Control of Progressive Innovations

TEM Journal ◽  
2020 ◽  
pp. 1094-1099
Author(s):  
Gennady V. Tikhonov ◽  
Lyudmila A. Lavrova ◽  
Valeria V. Kolosova ◽  
Natalia B. Zemlyanskaya ◽  
Natalia V. Kazakova

The article shows marketing and innovation as the central elements of business that contribute to the creation and maintenance of a customer base. The theory and practice of the role of innovation in the modern scientific and technological revolution is considered. The forms of sales promotion by marketing services and sales departments by consulting companies are investigated. It is necessary that in conditions of high competition, the area of the marketing complex should be the focus of attention of the top management of the company.

2019 ◽  
pp. 120-127
Author(s):  
Tamara Usatenko ◽  
Galyna Usatenko ◽  
Myroslava Marushchenko

The article is devoted to the defining of the phenomena of Ukrainian cultural movement of the 19th century, when under conditions of comprehensive Russification of the Ukrainian community and the influence of the Church Slavonic language as well as of complete lack of education in the native language, the processes of creation of the Ukrainian literary language took place. The new Ukrainian spelling was established, the struggle for teaching in schools in the Ukrainian language was intensified, various styles, and lot of genres of literature in the native language were developed. These searches and comprehension by advanced representatives of political, cultural and social life are considered. It is determined that the spirit of romanticism, European revolutions, the abolition of serfdom, scientific and industrial shifts gave birth to a galaxy of unique Ukrainian thinkers, scientific societies, writers, etc. Among them, Panteleimon Oleksandrovich Kulish (1819-1997) was a significant person due to his energy, ability to organize a business, multifaceted talent, profound knowledge. One of the resonance works of the diverse creative heritage P.O. Kulisha is studied in the article, that is a book for initial education in native language − the "Grammar" of the Ukrainian language, which was highly appreciated by T. Shevchenko. Its structure, the content of each part, the pedagogical role as well as the concept of the author, manifested in its preface and the final part were described. The study emphasizes that in the processes of creating a new literary Ukrainian language, its spelling, writing textbooks, grammars in Ukrainian for initials education, two periods are noticeable: the first one – the 20-30th years of the 19th century, when the problems of the necessity of a new literary language arose, the new literature, preservation of the ethnographic, folklore heritage of the people, the second one – the 40-60th-years was the period of active participation of a new generation of Ukrainian thinkers in the development of the Ukrainian literary language, the creation of new spelling, new literature for primary education in native Ukrainian language. The role of "Grammar" in the formation of a new Ukrainian literary language and its phonetic spelling, in the formation of education in the Ukrainian language, the creation of textbooks in the Ukrainian literary language, and the development of Ukrainian writing are underlined. The emphasis was also put on the introduction of the author's, phonetic spelling, the so-called "Kulishivka" in the "Grammar", which is the basis of the modern Ukrainian spelling. Despite the prohibition of "Valuevsky (1863)" and "Yamsky (1876)" decrees, books and newspapers, although very limited were published in Ukrainian. The article also highlights the following discourses: the role of "Grammar" wrote by P. Kulish (the theory and practice of creating a Ukrainian literary language, the new Ukrainian spelling, which caused the intensification of imperial repressions) and its contemporary significance for the new Ukrainian space of ideas, meanings, communication, methods of publications in the Ukrainian language, as well as some grammatical factors of the theory or history of writing: the language of sound - the language of the book: thinking - writing, writing - thinking; sound - letter, letter - sound; "science of reading" - writing, etc. Comparison of discourses contributes to the conclusion that the development of the living language, sound of language during writing has been improved so complex and multifaceted in the 19th century that passed later in the 20th century, and even in the 21st century remain controversial, as evidenced by the lengthy discussion of the “Project of the New Ukrainian spelling”.


Author(s):  
Arthur Maria Steijn

Contemporary scenography often consists of video-projected motion graphics. The field is lacking in academic methods and rigour: descriptions and models relevant for the creation as well as in the analysis of existing works. In order to understand the phenomenon of motion graphics in a scenographic context, I have been conducting a practice-led research project. Central to the project is construction of a design model describing sets of procedures, concepts and terminology relevant for design and studies of motion graphics in spatial contexts.   The focus of this paper is the role of model construction as a support to working systematically practice-led research project. The design model is being developed through design laboratories and workshops with students and professionals who provide feedback that lead to incremental improvements. Working with this model construction-as-method reveals aspects of the tension between theory and praxis.


Author(s):  
Marta Massi ◽  
Chiara Piancatelli ◽  
Piergiacomo Mion

This chapter focuses on the relatively recent phenomenon of the creation of museums by football clubs and discusses the role of football club museums as “branding platforms.” The authors review the case of Mondo Milan, an innovative museum founded in 2014 by A.C. Milan, to illustrate how the development of football club museums represents a marketing strategy aimed at boosting the club brand and broadening the club customer base. The analysis of the case—supported by an interview with the Marketing and B2C Sales Director of Mondo Milan—shows how football club museums represent an opportunity not only for generating revenue but also for attracting new market segments that can engage in the history and values of the club and enhancing their brand awareness and image.


2019 ◽  
Vol 26 (6) ◽  
pp. 1783-1787
Author(s):  
Tatijana Ashtalkoska-Baloska ◽  
Aleksandra Srbinovska-Doncevski

The increase of certain forms of crime, their transformation, as well as the creation of new forms of crime, unknown to the theory and practice until now, which it connects or uses the exercise of certain legal activity for the realization of property benefits, independently or in organized groups, contributes to the introduction of new, but also a revitalization of existing sanctions, that should enable the combating of these forms of crime, but also to be a message to others that crime is not paid. Hence, in the fight against organized crime, first of all economic crime, today, more attention turns to prohibition to exersice professional activities, as a punishments or punitive sanctions and other measures that should contribute to removing the motive for committing the criminal offense, alone or in combination with other penal sanctions and measures. The attention of this paper will be directed, precisely in the analysis of the characteristics, the effects and the role of these penal sanctions in the criminal justice protection of economic crime.


2018 ◽  
pp. 363-376
Author(s):  
Elona Garo

The gap between skills that students learn in the schools and the ones required by the market is still huge. Business school should create effective programs. Teaching methods which allow students to explore business issues and to learn and study from their experiences are very important if we want to increase student confidence. One of the central elements is the experience gained by practicing real cases and by addressing successfully the situation at hand. Business educators must play the role of facilitators who provide a proper environment to students to get the real experience, to reflect on it and apply in coming future. The right business curricula and pedagogy to provide it successfully are key elements to an effective business education.


Author(s):  
Nicholas Tsagourias ◽  
Michael Farrell

Abstract Considering the role of attribution in the law of state responsibility, this article examines the technical and international law methodologies and determinants used when attributing malicious cyber activities falling below the use-of-force threshold to a state, and identifies the challenges that arise which lead to responsibility gaps. The article goes on to discuss a number of proposals that aim to improve the effectiveness of the attribution process and also close some of the existing responsibility gaps. They include institutional proposals envisaging the creation of an international attribution agency; normative proposals advocating the revision of the legal determinants of attribution; and proposals concerning the standard of proof. The aim of the article is to reconstruct the theory and practice of cyber attribution in order to enhance the regulatory potential of international law in this area.


Author(s):  
Elona Garo

The gap between skills that students learn in the schools and the ones required by the market is still huge. Business school should create effective programs. Teaching methods which allow students to explore business issues and to learn and study from their experiences are very important if we want to increase student confidence. One of the central elements is the experience gained by practicing real cases and by addressing successfully the situation at hand. Business educators must play the role of facilitators who provide a proper environment to students to get the real experience, to reflect on it and apply in coming future. The right business curricula and pedagogy to provide it successfully are key elements to an effective business education.


2020 ◽  
Vol 43 ◽  
Author(s):  
Stefen Beeler-Duden ◽  
Meltem Yucel ◽  
Amrisha Vaish

Abstract Tomasello offers a compelling account of the emergence of humans’ sense of obligation. We suggest that more needs to be said about the role of affect in the creation of obligations. We also argue that positive emotions such as gratitude evolved to encourage individuals to fulfill cooperative obligations without the negative quality that Tomasello proposes is inherent in obligations.


2019 ◽  
Vol 1 (1) ◽  
pp. 21-31 ◽  
Author(s):  
Louis Brunet

This article proposes a model of individual violent radicalisation leading to acts of terrorism. After reviewing the role of group regression and the creation of group psychic apparatus, the article will examine how violent radicalisation, by the reversal of the importance of the superego and the ideal ego, serves to compensate the narcissistic identity suffering by “lone wolf” terrorists.


Sign in / Sign up

Export Citation Format

Share Document