A Study of the Relationship between SNS Review Characteristics, SNS Interactions and Booking Intentions of Hotel Customers : Focusing on the Mediating Effects of Conspicuous Self-Presentation of SNS

2021 ◽  
Vol 25 (2) ◽  
pp. 373-391
Author(s):  
Sunmi Yun ◽  
◽  
Taeuk Kim
Keyword(s):  
Mediating Effects ◽  
Self Presentation ◽  
Booking Intentions ◽  
The Relationship ◽  
Hotel Customers

The impacts of e-atmospherics on emotions and on the booking intentions of hotel rooms

2017 ◽  
Vol 19 (1) ◽  
pp. 65-73 ◽  
Author(s):  
Mohamed Essawy
Keyword(s):  
Online Survey ◽  
Information Design ◽  
Future Research ◽  
Significant Relationships ◽  
Hotel Websites ◽  
Booking Intentions ◽  
The Impact ◽  
The Relationship ◽  
Atmospheric Cues ◽  
Hotel Customers

This research is designed to investigate the effects of e-atmospheric cues of hotel websites on emotions and on the behavioral responses of customers. Frequent hotel customers (each conducted at least five online bookings yearly) participated in an online survey. The survey measured the impact of two atmospheric cues (graphics design and information design) on emotions (pleasure, arousal, and dominance), the relationship between emotions and booking intentions, and the impact of atmospheric cues on booking intentions. The results showed significant effects of information design on emotions and on booking intentions. The results also revealed the significant relationships between emotions and booking intentions. The present findings of the specific impact of information design on emotions and on booking intentions contribute to extending the knowledge in pleasing hotel customers and forming their booking intentions. Future research could consider other e-atmospherics such as the use of music and color.

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