scholarly journals El conocimientos de los clientes para la transformación digital

2020 ◽  
Vol 4 (2) ◽  
pp. 22-23
Author(s):  
Alfredo A. Hoffmann

Actualmente, muchas empresas dicen estar centradas en el cliente y estar implementando la transformación digital. Nos ocuparemos del primer tema en este ensayo que, se piensa, es la base y lo más importante antes de empezar un proceso de transformación digital. El profesor Peter Fader, de The Wharton School de la University of Pennsylvania, universidad de preponderancia, define una empresa customer centric como aquella que conoce a sus clientes con mayor rentabilidad futura y que alinea el desarrollo de productos y las operaciones de la empresa hacia ellos.

Author(s):  
Steven Conn

This chapter examines why educational leaders and businessmen in the United States thought it was a good idea to establish business schools in the first place. The answer often offered at the time was that American business itself had grown so big and complex by the turn of the twentieth century that a new university-level education was now required for the new world of managerial work. However, the more powerful rationale was that businessmen wanted the social status and cultural cachet that came with a university degree. The chapter then looks at the Wharton School of Finance and Economy at the University of Pennsylvania, which was founded in 1881 and became the first business school in the United States. All of the more than six hundred business schools founded in the nearly century and a half since descend from Wharton.


2015 ◽  
Vol 53 (4) ◽  
pp. 1021-1023

Enghin Atalay of University of Wisconsin-Madison reviews “Financial and Macroeconomic Connectedness: A Network Approach to Measurement and Monitoring”, by Francis X. Diebold and Kamil Yilmaz. The Econlit abstract of this book begins: “Presents a framework for defining, measuring, and monitoring connectedness, focusing on connectedness in financial and related macroeconomic environments. Discusses measuring and monitoring financial and macroeconomic connectedness; US asset classes; major US financial institutions; global stock markets; sovereign bond markets; foreign exchange markets; assets across countries; and global business cycles. Diebold is Paul F. and Warren S. Miller Professor of Economics and Professor of Finance and Statistics in the Wharton School of Business at the University of Pennsylvania. Yilmaz is Professor of Economics at Koç University.”


2010 ◽  
Vol 48 (4) ◽  
pp. 1057-1059

Adam Saunders of The Wharton School, University of Pennsylvania reviews “Information Technology and Productivity Growth: German Trends and OECD Comparisons” by Theo S. Eicher, Thomas Strobel,. The EconLit Abstract of the reviewed work begins “Explores, from an OECD perspective, how information and communication technology (ICT) affects economic growth, focusing on the case of Germany. Discusses deriving new economy data at the industry level; industry origins of the U.S. productivity accelerations and Germany’s productivity slump; ICT intensity and productivity growth--an international comparison; ICT and productivity--software investments as the decisive driver; education and ICT investment complementarities; and industry productivity, research and development intensity, and ICT investment. Eicher is Professor and Robert R. Richards Distinguished Scholar in the Department of Economics at the University of Washington and Affiliate Professor at the Ludwig-Maximilians University. Strobel is an economist with the Department of International Institutional Comparisons at the Ifo Institute for Economic Research. Index.”


1991 ◽  
Vol 20 (4) ◽  
pp. 397-408
Author(s):  
Charles Fay ◽  
Howard Risher ◽  
Paul Hempel

At the time this article was written, Howard Risher was a Principal with the Wyatt Company in Philadelphia. He is currently President of Human Resource Quality in Villanova, PA. He has over 20 years of compensation consulting experience in both the public and private sector. He served as the project manager for the pay reform study commissioned by the U.S. Office of Personnel Management. He is currently a member of the National Academy of Public Administration panel that is studying alternatives for reforming the federal classification system. He has a B.A. in Psychology from Pennsylvania State University and an MBA and a Ph.D. from the Wharton School, University of Pennsylvania.


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