TRENDING VIDEO LAGU AISYAH ISTRI RASULULLAH DI SALURAN YOUTUBE INDONESIA DALAM PERSPEKTIF POSMODERNISME

2021 ◽  
Vol 2 (1) ◽  
pp. 37-56
Author(s):  
Idwar 99
Keyword(s):  

Artikel ini ingin menjawab pertanyaan, bagaimana trending video lagu Aisyah Istri Rasulullah di saluran Youtube Indonesia dalam perspektif posmodernisme? Apakah perubahan lirik lagu tersebut merupakan bentuk kepekaan budaya? Seperti apa nilai estetika dari lirik dan nada lagu yang diubah tersebut? Mengapa kemudian muncul perdebatan di saat lagu tersebut menjadi trending? Penelitian ini menggunakan perspektif posmodernisme dari Gill Branston dan Roy Stafford (2003: 387-403). Dalam perspektif posmodernisme terdapat tiga bingkai teori, yaitu a form of cultural sensibility (bentuk kepekaan budaya), an aesthetic style (gaya estetika), dan debates (perdebatan). Branston dan Stafford menjelaskan bahwa posmodernisme adalah kata yang ditemui dalam banyak diskusi media kontemporer, dan saluran Youtube adalah bagian dari media kontemporer tersebut. Lagu Aisyah Istri Rasulullah mengalami proses transformasi nilai dan estetika dari lagu pop duniawi ke lagu pop religi atau pop Islami. Transformasi tersebut berhasil menuai prestasi sebagai lagu dengan trending video terbanyak, dengan tiga belas video trending, dengan empat video di urutan teratas. Fenomena ini menarik untuk dikaji karena baru pertama kali terjadi di saluran Youtube Indonesia.

2008 ◽  
Vol 5 ◽  
pp. 13-22
Author(s):  
Daniele Abreu e Lima

1949 marks the beginning of a radical change in the relation between New Zealanders and their homes. The new government at that time began encouraging home ownership in opposition to the existing policy of renting state houses. In those days, one of the most influential architects in the country was Max Rosenfeld, a Czech immigrant who became known mainly through the Auckland magazine The Weekly News. Rosenfeld hadn't produced any iconic building or brought any revolutionary aesthetic style. Nevertheless his contribution to New Zealand domestic architecture was tremendous, though today he is hardly ever mentioned. This paper proposes to shed light on the work of this architect focusing on his participation in The Weekly News publication which started in 1949. For almost a decade Rosenfeld became known as the "Home Architect" following the name of his magazine column. His ideas and architectural advice became very popular and his publications inspired owners and helped builders to familiarize themselves with the Modern way of living and building. Rosenfeld is mainly quoted in reference to the popularization of New Zealand plan books, a kind of publication renowned for containing projects made to fit just about any taste, budget and site. Seen with disdain by some, those books were, nevertheless, the most efficient vehicle for the dissemination of architecture into the everyday life of ordinary Kiwis. In that sense Rosenfeld can be seen as one of the essential contributors to the modern building practice we find in New Zealand, which decisively influences the way Kiwis live today.


Author(s):  
Neelam Sidhar Wright

This book examines changes in Bollywood's film production during the twenty-first century, and particularly after its economic liberalisation, giving rise to a ‘New Bollywood’. It shows how the Indian cinema has acquired evidently postmodern qualities and explains what postmodernism means in the context of Bollywood cinema. It also considers what postmodernism tells us about the change and function of Bollywood film language after the twenty-first century. The book describes Bollywood's ‘postmodern turn’ as a form of transformation that reworks or revisits previous aesthetic trends in order to produce a radically different aesthetic. ‘New Bollywood’ refers to contemporary films characterised by a strong postmodern aesthetic style which was not as present in the 1990s. This introductory chapter discusses the meaning of ‘contemporary Bollywood’, postmodernism as a means of reading and interpreting films, and the structure of the book.


Author(s):  
I Ketut Muka Pendet ◽  
I Ketut Ardhana ◽  
I Nyoman Suarka ◽  
I Gede Arya Sugiartha

Nowadays the process through which the sandstone craft products are produced at North Singapadu Village has changed. The appearance of different types of popular sandstone craft products reflecting the local identity produced by the young craftsmen at North Singapadu Village shows this. Such products are different from the traditional sandstone craft ones in terms of form and aesthetic style. Globalization, ideology and technology have basically led to the change. The sandstone industry has become highly innovative. This present study uses the qualitative and interpretative method and the theories used are the theory of acculturation, the theory of deconstruction, and the theory of postmodern aesthetics.              The conclusion of the present study is that the form and process of innovation initially resulted from new ideas and concepts and the craftsmen’s paradigm. The main things which have been responsible for changing the traditional way of life into the modern way of life are formal education, tourism and modern technologies. Those who are positively and negatively affected by globalization are not only the capital owners and craftsmen but the villagers and consumers as well. The sandstone craft products at North Singapadu Village contain the meaning of creativity, the economic meaning, the commodificative meaning and the meaning of cultural change. The finding of the study shows that the craftsmen at North Singapadu Village have ignored the traditional concepts, the technique of producing the products, and the materials used. However, the sandstone craft products at North Singapadu Village do not get extinct but remain to exist and both domestic and foreign consumers are interested in them.


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