scholarly journals Cechy wpływające na odbiór i opinię o reklamie

2018 ◽  
Vol 8 ◽  
pp. 143-156
Author(s):  
Arkadiusz Haławin
Keyword(s):  
The Other ◽  
General Terms ◽  
Other Hand ◽  
The One

Qualities affecting the perception and opinion about advertisingWhen we ask people “What is this advertisement?” or “What is your opinion about this advertisement?” their judges will be probable very simple. They said, that advertisement is good or bad, nice or ugly etc. We can see there are very general judges, which are difficult to interpret scientifically. In this article is presented the exemplary solution of this problem by  hecking how people understand the phenomenon of good and bad advertisement and what qualities are associated with them. On the one hand, there are many general terms, but if we try to check them through the research of communication it turns out that good and bad advertisements are constructs which have different images. Both constructs good and bad of advertising are clearly different. It means that respondents didn’t create one, dominant image of good and bad advertisement. Although opinions of respondents are different it seems we can find and select areas which dominate in both constructs. In the case of the topic of a good advertisement that area is certainly creativity. In any questions related to a good advertisement it plays an important role. Therefore, it seems that the creativity is a key element in the construction of a good advertisement. On the other hand, if there is a bad advertisement, it is observed that main areas are boredom opposition to the creativity, and furthermore vulgarity and causing nervousness.

scholarly journals On knot polynomials of annular surfaces and their boundary links

2009 ◽  
Vol 147 (1) ◽  
pp. 173-183 ◽  
Author(s):  
HERMANN GRUBER
Keyword(s):  
Simple Formula ◽  
The Other ◽  
Möbius Transform ◽  
General Terms ◽  
Other Hand ◽  
Kauffman Polynomial ◽  
The One ◽  
Definition Of ◽  
Alternating Links

AbstractStoimenow and Kidwell asked the following question: letKbe a non-trivial knot, and letW(K) be a Whitehead double ofK. LetF(a,z) be the Kauffman polynomial andP(v,z) the skein polynomial. Is then always max degzPW(K) − 1 = 2 max degzFK? Here this question is rephrased in more general terms as a conjectured relation between the maximumz-degrees of the Kauffman polynomial of an annular surfaceAon the one hand, and the Rudolph polynomial on the other hand, the latter being defined as a certain Möbius transform of the skein polynomial of the boundary link ∂A. That relation is shown to hold for algebraic alternating links, thus simultaneously solving the conjecture by Kidwell and Stoimenow and a related conjecture by Tripp for this class of links. Also, in spite of the heavyweight definition of the Rudolph polynomial {K} of a linkK, the remarkably simple formula {◯}{L#M} = {L}{M} for link composition is established. This last result can be used to reduce the conjecture in question to the case of prime links.

scholarly journals FROM CLASSICAL ANTHROPOLOGY TO «ANTHROPOTECHNIC». AND BACK?

2021 ◽  
pp. 318-325
Author(s):  
Andrey V. Popovkin ◽  
Keyword(s):  
Human Nature ◽  
The Other ◽  
Ethical Relativism ◽  
Educational Strategy ◽  
General Terms ◽  
Other Hand ◽  
Human Formation ◽  
The One ◽  
Real Person ◽  
The Relationship

The article attempts to consider in general terms the evolution of anthropology, understood, on the one hand, as a special view of human nature and, on the other hand, as a method of human formation. The paper deals with the relationship between the views on human nature and the goals and strategies of education. Special attention is paid to the Humboldt model of education as the most complete and consistent embodiment of modern anthropology. A hypothesis is put forward and substantiated about the correlation of the dispute between Socrates and the sophists with the opposition of the Humboldt and postmodern models of education and views on human nature. The essence of this confrontation is in two different views on a person: proceeding from the goal of a person or proceeding from his actual factuality. The former view corresponds to the anthropology and pedagogy of Socrates and the culture of modernity, the latter — to the sophists and the culture of postmodernity. Postmodern culture gives rise to posthumanism, which looks at a person as a kind of aggregate of properties and abilities. The educational strategy corresponding to it consists in the desire to «upgrade» a person, to supplement or discard something in order to maximize his situational adaptation to the changing reality and to increase the existing set of possibilities in each here-and-now. The term «anthropotechnics» in its mechanistic meaning is more relevant to such a view and attitude towards a person. An assumption is made and arguments are presented that behind various types of «anthropotechnics», ethical relativism, and the like, one can see the intention of the elites to construct the image of a person they need. At the end of the paper, a question is raised about the possibility of turning from «anthropotechnics» to a new anthropology. It is shown that this anthropology should be based on the desire to see a real person, that is, to see in him the main behind the cover of the accidental and secondary, without falling into abstract idealization. The philosophical concepts of E. Husserl and S.N. Trubetskoy are proposed as a promising basis.

scholarly journals The case of erythrophobia

2020 ◽  
Vol V (4) ◽  
pp. 153-160
Author(s):  
N. M. Popov
Keyword(s):  
Clinical Picture ◽  
The Other ◽  
General Terms ◽  
Other Hand ◽  
Prominent Symptom ◽  
The Face ◽  
To Come ◽  
The One

In the specialized literature for the last time, a description of a rather peculiar nervous suffering began to come across, which Pitres and Rgis called erythrophobia and the most prominent symptom of which is the periodically arising fear of reddening, on the one hand, a fearful reddening of the face, on the other hand. Apparently, the first indication of such a combination of clinical phenomena we find in Casper back in 1846. But the observation of this author, known to me only from the work of Westphalya (Ueber Zwangsvorstellungen. 1877. Berl. Klin. Woch. 1877), is too cited last day in general terms, so that one can speak about him with the desired certainty. After Casper, not one of the clinicians focused their attention on such cases, and only in 1896 appeared almost simultaneously several works devoted to the suffering of interest to us. Dugas (Revue philosophique, dec. 1896), Campbell (Brif. Med. Journal, 25 sept. 1896); Breton (Gazette des hpit. 20 oct. 1896), Pitres et Rgis (Archives de Neurologie 1896 No. 9. p. 253), Bekhterev (Review of Psychiatry 1896, No. 12; 1897 No. 1 and 8), Chigaev (Doctor 1897 30), Manheimer (La mdecine modern 1897 No. 8) published a whole series of observations in which the clinical picture of suffering is described in great detail and where its main features are already quite definite.

scholarly journals The invisible hole of cybersecurity insurance services

2020 ◽  
Vol 8 (2) ◽  
pp. 1-16
Author(s):  
Tal Pavel ◽  
Ruti Gafni
Keyword(s):  
United States ◽  
The United States ◽  
The Other ◽  
Insurance Market ◽  
Insurance Companies ◽  
General Terms ◽  
Other Hand ◽  
Research Questions ◽  
The One ◽  
The Invisible

This study examines the cybersecurity insurance market in the United States (U.S.) in order to reveal if an “invisible hole” of services and information exists in this market. This is performed by mapping the cybersecurity insurance services, offered by insurance companies, to cope with cybersecurity risks, and finding in which way these services are exposed, visible and comprehensive, in the insurance companies' websites. The research questions examined the extent cybersecurity insurance services offered by the main U.S. insurance companies; the visibility of such services on their websites; and the types of services offered. The sample included 44 insurance companies based upon nine lists of the top U.S. insurance companies. The findings present that most companies (68%) offer cybersecurity insurance services, while only a few (26.92%) expose such information in a visible way. Moreover, on the one hand, the insurance companies use general terms for services, which may be blur and ambiguous, while on the other hand, there is a widespread of specific services, most of them (81%) provided only by few companies. These findings may derive due to insufficient understanding of cybersecurity insurance clients' needs and may reflect the lack of maturity of the cybersecurity insurance market, as matured marketplaces are mostly more standardized. This study demonstrates that there is a long way to advance until the insurance market for cybersecurity risks will be mature, customers (businesses and organizations) will understand the needs for such insurance, and insurance companies will develop and offer relevant insurance services.

Stories and the Self

2020 ◽  
Vol 32 (2) ◽  
pp. 47-58 ◽  
Author(s):  
Stefan Krause ◽  
Markus Appel
Keyword(s):  
Meta Analysis ◽  
The Self ◽  
The Other ◽  
Lower Degree ◽  
Contrast Effects ◽  
Self Perception ◽  
Self Perceptions ◽  
Other Hand ◽  
The One ◽  
Implicit And Explicit

Abstract. Two experiments examined the influence of stories on recipients’ self-perceptions. Extending prior theory and research, our focus was on assimilation effects (i.e., changes in self-perception in line with a protagonist’s traits) as well as on contrast effects (i.e., changes in self-perception in contrast to a protagonist’s traits). In Experiment 1 ( N = 113), implicit and explicit conscientiousness were assessed after participants read a story about either a diligent or a negligent student. Moderation analyses showed that highly transported participants and participants with lower counterarguing scores assimilate the depicted traits of a story protagonist, as indicated by explicit, self-reported conscientiousness ratings. Participants, who were more critical toward a story (i.e., higher counterarguing) and with a lower degree of transportation, showed contrast effects. In Experiment 2 ( N = 103), we manipulated transportation and counterarguing, but we could not identify an effect on participants’ self-ascribed level of conscientiousness. A mini meta-analysis across both experiments revealed significant positive overall associations between transportation and counterarguing on the one hand and story-consistent self-reported conscientiousness on the other hand.

Radioimmunotherapy for treatment of acute myeloid leukaemia and myelodysplastic syndrome

2005 ◽  
Vol 44 (03) ◽  
pp. 107-117
Author(s):  
R. G. Meyer ◽  
W. Herr ◽  
A. Helisch ◽  
P. Bartenstein ◽  
I. Buchmann
Keyword(s):  
Acute Myeloid Leukaemia ◽  
Myeloid Leukaemia ◽  
Primary Tumour ◽  
The Other ◽  
Haematopoietic Stem Cell ◽  
Other Hand ◽  
Primary Reduction ◽  
The One ◽  
Acute Myeloid

SummaryThe prognosis of patients with acute myeloid leukaemia (AML) has improved considerably by introduction of aggressive consolidation chemotherapy and haematopoietic stem cell transplantation (SCT). Nevertheless, only 20-30% of patients with AML achieve long-term diseasefree survival after SCT. The most common cause of treatment failure is relapse. Additionally, mortality rates are significantly increased by therapy-related causes such as toxicity of chemotherapy and complications of SCT. Including radioimmunotherapies in the treatment of AML and myelodyplastic syndrome (MDS) allows for the achievement of a pronounced antileukaemic effect for the reduction of relapse rates on the one hand. On the other hand, no increase of acute toxicity and later complications should be induced. These effects are important for the primary reduction of tumour cells as well as for the myeloablative conditioning before SCT.This paper provides a systematic and critical review of the currently used radionuclides and immunoconjugates for the treatment of AML and MDS and summarizes the literature on primary tumour cell reductive radioimmunotherapies on the one hand and conditioning radioimmunotherapies before SCT on the other hand.

The Salvage of Ideas: Schumpeter and the Core Problems Still Confronting Economics

2003 ◽  
pp. 15-26
Author(s):  
P. Wynarczyk
Keyword(s):  
The Other ◽  
The Core ◽  
Other Hand ◽  
The One

Two aspects of Schumpeter' legacy are analyzed in the article. On the one hand, he can be viewed as the custodian of the neoclassical harvest supplementing to its stock of inherited knowledge. On the other hand, the innovative character of his works is emphasized that allows to consider him a proponent of hetherodoxy. It is stressed that Schumpeter's revolutionary challenge can lead to radical changes in modern economics.

Pembaharuan Pesantren: Arah dan Implikasi

2018 ◽  
Vol 4 (1) ◽  
pp. 67-84
Author(s):  
Wahyudin Noor
Keyword(s):  
Rapid Development ◽  
The Other ◽  
Learning Methods ◽  
Technology Learning ◽  
Other Hand ◽  
The One ◽  
Traditional Term

Abstract Pesantren are often associated with backwardness and traditionalism in everything: facilities, technology, learning methods, and even the curriculum. For now, it seems like the traditional term for pesantren is no longer relevant enough. The pace of movement in the era of renewal marked by the rapid development of technology has demanded pesantren to make adjustments. However, on the one hand, when viewed from the direction of change, the reform efforts pursued by pesantren are not to erase the old tradition, but merely to add something new so that the old tradition and conditions can be maintained while accepting the presence of a new one. On the other hand, the reform efforts undertaken by pesantren have implications for the fact that the typical values of the pesantren are fading away. Abstrak  Pesantren seringkali diasosiasikan dengan keterbelakangan dan tradisional dalam segala hal: fasilitas, teknologi, metode pembelajaran, dan bahkan kurikulumnya. Untuk saat ini, sepertinya istilah tradisional untuk pesantren, sudah tidak lagi cukup relevan. Laju gerak pembaharuan zaman yang ditandai dengan pesatnya perkembangan teknologi telah menuntut pesantren untuk melakukan penyesuaian diri. Kendatipun demikian, di satu sisi, jika dilihat dari arah perubahan, upaya pembaharuan yang ditempuh pesantren tidaklah untuk menghapus tradisi yang lama, tetapi sekadar menambah dengan sesuatu yang baru sehingga tradisi maupun kondisi yang lama bisa dipertahankan sambil menerima kehadiran yang baru. Di sisi yang lain, upaya pembaharuan yang dilakukan pesantren ternyata berimplikasi pada kenyataan akan semakin pudarnya nilai-nilai khas yang dimiliki oleh pesantren.

PROBLEMATIKA HUKUM IMPLEMENTASI SIFAT FINAL DAN BINDING PUTUSAN YANG DIBUAT OLEH BASYARNAS DALAM PENYELESAIAN SENGKETA BISNIS SYARIAH

2018 ◽  
Vol 1 (1) ◽  
pp. 37-52
Author(s):  
Karimatul Khasanah
Keyword(s):  
The Other ◽  
Other Hand ◽  
The One

BASYARNAS’s verdict in resolving dispute can be negotiated or cancelled by submitting nullification to the Religious Court if the parties or one of them felt dissatisfied with the BASYARNAS verdicts. This case is important to be reviewed academically because of its paradox and ambiguity. On the one hand the decision is final and binding, but on the other hand it could be cancelled through the Religious Court. If the BASYARNAS verdicts really want to be final and binding, the nullification of the verdicts should be abolished. It can be replaced by an amendment of the verdict submitted to BASYARNAS and handed back to the arbitrator (arbitrator panel) who handles the dispute. Apart being fast and confidential, the arbitrator (judge) is more aware of the case, the reasons, evidences and witnesses of the dispute.

Correspondances étymologiques, lexicales et sémantiques dans le processus de féminisation de noms de profession, métiers et activités dans les sociétés française et roumaine

2020 ◽  
Vol 65 (4) ◽  
pp. 401-422
Author(s):  
Estelle Variot
Keyword(s):  
The Other ◽  
Roman World ◽  
Other Hand ◽  
The One ◽  
Over Time

"Etymological, Lexical and Semantic Correspondences in the Process of Feminization of Professional Names, Trades and Activities in French and Romanian Societies. The feminization of thought represented by language and of its varieties in the Roman World has allowed to highlight some convergences that come from a common linguistic heritage, often from Greek and Latin and some hesitation about adapting society to its realities. The feminization of some words which comes from an ancient process illustrates on the one hand the potential of the language and on the other hand some constraints sometimes linked to the society itself, which creates transitional periods, between matching grammatical correction and the evolution of linguistic uses over time. The possibilities of lexical enrichment (internal creation or loan) show the means available in French and Romanian and some convergences in the area of derivation, of lexical units and their etymologies. The grammatical perspective and word constructing methods make it possible to give keys for the feminization of names of trades or professions. Likewise, recording entries in the lexicon, their evolution, their assimilation or sometimes their forgetfulness, for the benefit of new constructions highlight the existence of objective and subjective criteria which teach us a lot about society as a whole. Keywords: feminization of professions, internal and external enrichment, suffixal match, use of words, grammar, lexicon, French and Romanian."

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