scholarly journals SPONSORSHIP AS THE WAY FOR INCREASING THE SPORTS ORGANIZATION PROFIT

2018 ◽  
Vol 41 ◽  
Author(s):  
Elizaveta Vladimirovna Philippova ◽  
Keyword(s):  
2021 ◽  
Author(s):  
Nicole Iantorno

Established almost 100 years ago, the Toronto Maple Leafs hockey team is known for their large, dedicated fan base called Leafs Nation. I am a devoted member of this nation and, as such, the team’s communication practices speak both to me, and about me. This major research paper (MRP) is an analysis of e-mails sent to a subscriber-only list in the context of marketing. Researching the e-mail communication from the Toronto Maple Leafs to their fan base lends itself to an understanding of the communication that occurs in a professional setting. Not only do the Toronto Maple Leafs communicate directly with their proactive fan base but I argue that the way in which they do this instills a sense of community within Leafs Nation through the use of themes, metaphors and rhetorical tropes. Communicating effectively with a fan base is an essential component in running a sports organization. Texts in the form of words and images do not only assist in getting an organization’s message to the supporters, but their connotative meanings can also contribute to the senses of community and belonging. This paper will examine how the Toronto Maple Leafs employ rhetorical devices in the e-mail newsletters sent out to Leafs Nation, as well as analyzing the rhetorical connotations in these devices. Also, I will be examining the way in which the use of rhetorical devices contributes to the creation of an online ‘imagined community,’ a concept first introduced by Benedict Anderson in 1936 in the context of nations and nationalism. Anderson stated that an imagined community does not conform to traditional ideals of a community and is constructed by those that see themselves as being a part of this community, and I see the Leafs Nation as conforming to the ideals detailed by Anderson. As such, I will be completing a qualitative textual analysis of 43 e-mails that have gone out to the subscriber-only fan list since 2012. By examining these e-mails I will attempt to identify the presence of the rhetorical devices of pathopoeia, scesis onomaton and principle of scarcity and the overall frequency with which they appear. Based on the data that emerges from my research, I will then attempt to draw correlations between the findings and attempt to link the presence of rhetorical devices as a contributing factor to the creation of Leafs Nation as an online imagined community through a qualitative textual analysis.


2021 ◽  
Author(s):  
Nicole Iantorno

Established almost 100 years ago, the Toronto Maple Leafs hockey team is known for their large, dedicated fan base called Leafs Nation. I am a devoted member of this nation and, as such, the team’s communication practices speak both to me, and about me. This major research paper (MRP) is an analysis of e-mails sent to a subscriber-only list in the context of marketing. Researching the e-mail communication from the Toronto Maple Leafs to their fan base lends itself to an understanding of the communication that occurs in a professional setting. Not only do the Toronto Maple Leafs communicate directly with their proactive fan base but I argue that the way in which they do this instills a sense of community within Leafs Nation through the use of themes, metaphors and rhetorical tropes. Communicating effectively with a fan base is an essential component in running a sports organization. Texts in the form of words and images do not only assist in getting an organization’s message to the supporters, but their connotative meanings can also contribute to the senses of community and belonging. This paper will examine how the Toronto Maple Leafs employ rhetorical devices in the e-mail newsletters sent out to Leafs Nation, as well as analyzing the rhetorical connotations in these devices. Also, I will be examining the way in which the use of rhetorical devices contributes to the creation of an online ‘imagined community,’ a concept first introduced by Benedict Anderson in 1936 in the context of nations and nationalism. Anderson stated that an imagined community does not conform to traditional ideals of a community and is constructed by those that see themselves as being a part of this community, and I see the Leafs Nation as conforming to the ideals detailed by Anderson. As such, I will be completing a qualitative textual analysis of 43 e-mails that have gone out to the subscriber-only fan list since 2012. By examining these e-mails I will attempt to identify the presence of the rhetorical devices of pathopoeia, scesis onomaton and principle of scarcity and the overall frequency with which they appear. Based on the data that emerges from my research, I will then attempt to draw correlations between the findings and attempt to link the presence of rhetorical devices as a contributing factor to the creation of Leafs Nation as an online imagined community through a qualitative textual analysis.


Author(s):  
Travis Vogan

This book explores how NFL Films shaped the way Americans view football and paved the way for the emergence of cable television and Internet sports media. Baseball is traditionally recognized as America's favorite pastime, but the country's most popular and lucrative sports organization since the late 1960s has been the National Football League (NFL). NFL football's tremendous cultural and economic power is not simply a product of the games it provides for millions of live and mediated spectators, but also its cultural meanings. More than merely a game, the sport embodies and articulates characteristics, beliefs, attitudes, and values unique to American history, identity, and everyday life. This book examines the ways that NFL Films' productions changed how pro football, and sport in general, is represented and imagined while establishing a foundation from which the contemporary sports media landscape—an almost unavoidable facet of popular culture—developed. It discusses the institutional and cultural history of NFL Films as well as its circulating and archived productions, the discourses it generates, and the discourses surrounding the company.


2018 ◽  
Vol 41 ◽  
Author(s):  
Maria Babińska ◽  
Michal Bilewicz

AbstractThe problem of extended fusion and identification can be approached from a diachronic perspective. Based on our own research, as well as findings from the fields of social, political, and clinical psychology, we argue that the way contemporary emotional events shape local fusion is similar to the way in which historical experiences shape extended fusion. We propose a reciprocal process in which historical events shape contemporary identities, whereas contemporary identities shape interpretations of past traumas.


2020 ◽  
Vol 43 ◽  
Author(s):  
Aba Szollosi ◽  
Ben R. Newell

Abstract The purpose of human cognition depends on the problem people try to solve. Defining the purpose is difficult, because people seem capable of representing problems in an infinite number of ways. The way in which the function of cognition develops needs to be central to our theories.


1976 ◽  
Vol 32 ◽  
pp. 233-254
Author(s):  
H. M. Maitzen

Ap stars are peculiar in many aspects. During this century astronomers have been trying to collect data about these and have found a confusing variety of peculiar behaviour even from star to star that Struve stated in 1942 that at least we know that these phenomena are not supernatural. A real push to start deeper theoretical work on Ap stars was given by an additional observational evidence, namely the discovery of magnetic fields on these stars by Babcock (1947). This originated the concept that magnetic fields are the cause for spectroscopic and photometric peculiarities. Great leaps for the astronomical mankind were the Oblique Rotator model by Stibbs (1950) and Deutsch (1954), which by the way provided mathematical tools for the later handling pulsar geometries, anti the discovery of phase coincidence of the extrema of magnetic field, spectrum and photometric variations (e.g. Jarzebowski, 1960).


Author(s):  
W.M. Stobbs

I do not have access to the abstracts of the first meeting of EMSA but at this, the 50th Anniversary meeting of the Electron Microscopy Society of America, I have an excuse to consider the historical origins of the approaches we take to the use of electron microscopy for the characterisation of materials. I have myself been actively involved in the use of TEM for the characterisation of heterogeneities for little more than half of that period. My own view is that it was between the 3rd International Meeting at London, and the 1956 Stockholm meeting, the first of the European series , that the foundations of the approaches we now take to the characterisation of a material using the TEM were laid down. (This was 10 years before I took dynamical theory to be etched in stone.) It was at the 1956 meeting that Menter showed lattice resolution images of sodium faujasite and Hirsch, Home and Whelan showed images of dislocations in the XlVth session on “metallography and other industrial applications”. I have always incidentally been delighted by the way the latter authors misinterpreted astonishingly clear thickness fringes in a beaten (”) foil of Al as being contrast due to “large strains”, an error which they corrected with admirable rapidity as the theory developed. At the London meeting the research described covered a broad range of approaches, including many that are only now being rediscovered as worth further effort: however such is the power of “the image” to persuade that the above two papers set trends which influence, perhaps too strongly, the approaches we take now. Menter was clear that the way the planes in his image tended to be curved was associated with the imaging conditions rather than with lattice strains, and yet it now seems to be common practice to assume that the dots in an “atomic resolution image” can faithfully represent the variations in atomic spacing at a localised defect. Even when the more reasonable approach is taken of matching the image details with a computed simulation for an assumed model, the non-uniqueness of the interpreted fit seems to be rather rarely appreciated. Hirsch et al., on the other hand, made a point of using their images to get numerical data on characteristics of the specimen they examined, such as its dislocation density, which would not be expected to be influenced by uncertainties in the contrast. Nonetheless the trends were set with microscope manufacturers producing higher and higher resolution microscopes, while the blind faith of the users in the image produced as being a near directly interpretable representation of reality seems to have increased rather than been generally questioned. But if we want to test structural models we need numbers and it is the analogue to digital conversion of the information in the image which is required.


1979 ◽  
Vol 44 (1) ◽  
pp. 3-30 ◽  
Author(s):  
Carol A. Pruning

A rationale for the application of a stage process model for the language-disordered child is presented. The major behaviors of the communicative system (pragmatic-semantic-syntactic-phonological) are summarized and organized in stages from pre-linguistic to the adult level. The article provides clinicians with guidelines, based on complexity, for the content and sequencing of communicative behaviors to be used in planning remedial programs.


ASHA Leader ◽  
2013 ◽  
Vol 18 (2) ◽  
pp. 5-7 ◽  
Author(s):  
Patty Prelock

Children with disabilities benefit most when professionals let families lead the way.


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