An Alfredian Reading Project

Chapter 2 compares the rhetorical tropes employed in the ‘Preface’ to The Anathemata (often overlooked in the scholarship) with those of the preface to King Alfred’s Old English translation of the Pastoral Care. This comparison establishes the idea of Jones’s artful construction of his ‘Preface’ as a manifesto for the cultural project of The Anathemata. Reflecting on the Alfredian rhetorical ideal of an English nation (and more specifically an English nation of Catholics) as both a medieval and a post-medieval construct, this chapter illuminates the direct challenge of Jones’s ‘Preface’ to Alfredian assertions of English hegemony. Key to this effort to disrupt the hegemony of British Christian history, this chapter argues, is Jones’s use of Latin and how this implicates the work of two other ninth-century writers—Asser and Nennius—in Jones’s dialogue with King Alfred.

Gesture and legitimation in the anti-immigration discourse of Nigel Farage

Critical discourse analysis (CDA) increasingly recognises the role played by multiple semiotic modes in the discursive construction of social identities and inequalities. One embodied mode that has not been subject to any systematic analysis within CDA is gesture. An area where gesture has been extensively studied, and where it is shown to bear significant semiotic load in multimodal utterances, is cognitive linguistics. Here, we use insights from cognitive linguistics to provide a detailed qualitative analysis of gestures in a specific discursive context – the anti-immigration discourse of Nigel Farage. We describe the gestures that accompany a range of rhetorical tropes typical of anti-immigration discourses and critically analyse their role, alongside speech, in communicating prejudice and legitimating discriminatory action. Our analysis suggests that gesture is an important part of political discourse which is worthy of further investigation in future CDA research.

Critical Discourse Analysis and Rhetorical Tropes in Donald Trump’s First Speech to the UN

Language and politics go hand in hand and learning and comprehending political genre is to learn a language created for codifying, extending and transmitting political discourse in any text/talk. Drawing upon the theoretical framework of Fairclough’s CDA and Rhetoric, the current study aims at investigating Donald Trump’s First Speech, from the point of frequency and functions of some rhetorical strategies (Parallelism, Anaphora and the Power of Three, Antithesis and Expletive, etc.), Nominalization, Passivization, We-groups and Modality as well as Lexical and Textual Analysis, presented to the UN delivered on Sep. 19, 2017. Specifically, the study seeks to determine: (1) how President Trump succeeded in conveying his notions and assumptions to his intended audience, and in convincing and negotiating, (2) how he attempted to explicitly and implicitly pass his attitudes on his targets, and (3) how those orientations, intended notions and assumptions were seamlessly presented to his addressees in discoursal and lexico-grammatical levels; (4) and finally in this underlying trend how he achieved his own ends. The results of the study hope to enhance reading comprehension and writing in academic registers for EFL/ESL students.

Investigating pragma-rhetorical strategies utilized by American commencement speakers to motivate graduates for managing future opportunities and challenges

Motivating emotions is a critical factor in empowering students to manage the troubles they might face. Educational organizations pay great efforts to employ all the available means that can motivate their students for better learning from early stages until universities or institutes levels. The administrations of some universities and institutes, especially in the United States of America, do not stop there and pay more attention on motivating their students at the graduation parties on how to manage future businesses and challenges. This study explores how commencement speakers utilize success stories pragma-rhetorically to motivate the graduates to behave wisely to take future decisions. It investigates the pragmatic-rhetorical strategies in the motivational storytelling that is delivered within commencement speeches at American universities and institutes. It aims to recognize and analyze these strategies that commencement speakers employ as strategic strategies in presenting their stories to achieve their motivational purposes. More specifically, it explores how speech acts, rhetorical tropes, conversational implicatures, and rhetorical appeals are used and distributed in the storytelling discourse. To this end, the researchers selected ten commencement speeches delivered by American commencement speaker.

Building Leafs Nation: rhetorical devices in the online imagined community of the Toronto Maple Leafs

Established almost 100 years ago, the Toronto Maple Leafs hockey team is known for their large, dedicated fan base called Leafs Nation. I am a devoted member of this nation and, as such, the team’s communication practices speak both to me, and about me. This major research paper (MRP) is an analysis of e-mails sent to a subscriber-only list in the context of marketing. Researching the e-mail communication from the Toronto Maple Leafs to their fan base lends itself to an understanding of the communication that occurs in a professional setting. Not only do the Toronto Maple Leafs communicate directly with their proactive fan base but I argue that the way in which they do this instills a sense of community within Leafs Nation through the use of themes, metaphors and rhetorical tropes. Communicating effectively with a fan base is an essential component in running a sports organization. Texts in the form of words and images do not only assist in getting an organization’s message to the supporters, but their connotative meanings can also contribute to the senses of community and belonging. This paper will examine how the Toronto Maple Leafs employ rhetorical devices in the e-mail newsletters sent out to Leafs Nation, as well as analyzing the rhetorical connotations in these devices. Also, I will be examining the way in which the use of rhetorical devices contributes to the creation of an online ‘imagined community,’ a concept first introduced by Benedict Anderson in 1936 in the context of nations and nationalism. Anderson stated that an imagined community does not conform to traditional ideals of a community and is constructed by those that see themselves as being a part of this community, and I see the Leafs Nation as conforming to the ideals detailed by Anderson. As such, I will be completing a qualitative textual analysis of 43 e-mails that have gone out to the subscriber-only fan list since 2012. By examining these e-mails I will attempt to identify the presence of the rhetorical devices of pathopoeia, scesis onomaton and principle of scarcity and the overall frequency with which they appear. Based on the data that emerges from my research, I will then attempt to draw correlations between the findings and attempt to link the presence of rhetorical devices as a contributing factor to the creation of Leafs Nation as an online imagined community through a qualitative textual analysis.

Building Leafs Nation: rhetorical devices in the online imagined community of the Toronto Maple Leafs

Established almost 100 years ago, the Toronto Maple Leafs hockey team is known for their large, dedicated fan base called Leafs Nation. I am a devoted member of this nation and, as such, the team’s communication practices speak both to me, and about me. This major research paper (MRP) is an analysis of e-mails sent to a subscriber-only list in the context of marketing. Researching the e-mail communication from the Toronto Maple Leafs to their fan base lends itself to an understanding of the communication that occurs in a professional setting. Not only do the Toronto Maple Leafs communicate directly with their proactive fan base but I argue that the way in which they do this instills a sense of community within Leafs Nation through the use of themes, metaphors and rhetorical tropes. Communicating effectively with a fan base is an essential component in running a sports organization. Texts in the form of words and images do not only assist in getting an organization’s message to the supporters, but their connotative meanings can also contribute to the senses of community and belonging. This paper will examine how the Toronto Maple Leafs employ rhetorical devices in the e-mail newsletters sent out to Leafs Nation, as well as analyzing the rhetorical connotations in these devices. Also, I will be examining the way in which the use of rhetorical devices contributes to the creation of an online ‘imagined community,’ a concept first introduced by Benedict Anderson in 1936 in the context of nations and nationalism. Anderson stated that an imagined community does not conform to traditional ideals of a community and is constructed by those that see themselves as being a part of this community, and I see the Leafs Nation as conforming to the ideals detailed by Anderson. As such, I will be completing a qualitative textual analysis of 43 e-mails that have gone out to the subscriber-only fan list since 2012. By examining these e-mails I will attempt to identify the presence of the rhetorical devices of pathopoeia, scesis onomaton and principle of scarcity and the overall frequency with which they appear. Based on the data that emerges from my research, I will then attempt to draw correlations between the findings and attempt to link the presence of rhetorical devices as a contributing factor to the creation of Leafs Nation as an online imagined community through a qualitative textual analysis.

NEW POETIC FRAGMENTS FROM A NEGLECTED WITNESS OF PS.-TRYPHO'S DE TROPIS: CALLIMACHUS, PS.-HESIOD, PS.-SIMONIDES

A treatise on rhetorical tropes is attributed in manuscripts to the first-century grammarian Trypho: this article considers for the first time a fifteenth-century manuscript of this work (Leiden, BPG 74G), which turns out to be the only complete witness of its hitherto unknown original version; this version (very fragmentarily transmitted by a fifth-century papyrus scrap) is also partly found in another fifteenth-century manuscript now kept in Olomouc (M 79). Four interesting poetic fragments are quoted in this newly discovered, fuller version of Ps.-Trypho's De Tropis: some lines from Callimachus’ fifth and fourth Iambi (23–9 and 90–2 respectively: a radically new light is shed by this new witness on the parallel papyrus fragments carrying Callimachus’ text), an epigram dubiously attributed to Simonides (FGE 44 Page, probably to be dated to the Hellenistic period: the text can be now restored to its complete form), and some enigmatic lines of “Hesiod”'s Wedding of Keyx, which the new witness finally makes fully understandable.

Key Creative Features of Syntactic Design in English-Language Advertising Discourse

The study suggests that the patterns of syntactical arrangement should be viewed as indispensable creative features in designing advertising messages and postulates that three crucial aspects need to be addressed in order to comprehensively describe the specifics and benefits of a well-reasoned application of syntactic inventory of the English language for the purposes of constructing advertising texts. The three aspects—namely sentence type, message length and rhetorical tropes—are discussed at length from the discursive-pragmatic point of view and drawing on the texts of English-language advertisements of non-specific thematic affiliation. The study uses continuous sampling to ultimately make out the most commonly utilized sentence types, the most extensively preferred promotional message length, and the most frequently registered syntactic rhetorical tropes. The latter are further on filtered down to make up a list of seven syntax-driven rhetorical tropes of the most valid efficiency, followed by substantiation and analysis thereof. The study makes a number of conclusions suggesting that ad efficiency is strongly premised on the adequate comprehension and application of syntactic inventory, which implies selecting the most appropriate sentence type, considering the benefits of syntactic compression, positioning the arguments in the most advantageous way possible, and making use of the most expedient syntactic rhetorical tropes in order to garner the attention of a potential consumer, add an element of surprise and build up a more favorable attitude towards the product being advertised.

Emperors’ Nicknames and Roman Political Humour

SummaryThe article examines unofficial imperial nicknames, sobriquets and appellatives, from Octavian Augustus to Julian the Apostate, in the light of traditions of Roman political humour, and argues that in the political field during the Principate there were two co-existing competing modes of emperors’ naming: along with an official one, politically loyal, formalised and institutionally legitimised, there existed another – unofficial, sometimes oppositional and even hostile towards individual emperors, frequently licentious, humorously coloured and, in this regard, deeply rooted in Roman Republican traditions of political humour. Many of the known imperial nicknames and appellatives belong to a specific kind of folklore and express popular public opinion. They survived for us because of ancient authors’ interest in using such material for their literary and ideological intentions, particularly to express better the individual characteristics of the historical personages. But, for the very same purposes, Greek and Roman writers could invent some names and sobriquets, following special rhetorical and moralising principles, or mere love of ridicule. All in all, most imperial nicknames, both authentic and made-up, reveal a rather good quality of humour and mockery constructed by expressive linguistic devices and various rhetorical tropes. An apt derisive nickname marked anti-values, mocked the ruler’s badness and could vilify his reputation to the extreme, stigmatise his personality, or else become a widely-used quasi-cognomen. Many nicknames and appellatives were of ephemeral, ad hoc nature, their sense and effect largely dependent on the particular context; but, taken as a whole, they demonstrate the possible scope of and common trends in naming practice. The political system of the Principate and its very atmosphere of hypocrisy did promote double meaning and double thinking reflected in the double system of the rulers’ nomenclature. Imperial nicknames were a counter-hegemonic transcript and a weapon in the struggle for symbolic capital. All the efforts which many emperors took to control their nomina were ultimately powerless against the strength of the inevitable humorous counter-naming by the ruled.