scholarly journals Building Leafs Nation: rhetorical devices in the online imagined community of the Toronto Maple Leafs

2021 ◽  
Author(s):  
Nicole Iantorno
Keyword(s):  
Textual Analysis ◽  
Imagined Community ◽  
Rhetorical Devices ◽  
Communication Practices ◽  
The Creation ◽  
Words And Images ◽  
Sports Organization ◽  
Rhetorical Tropes ◽  
E Mail ◽  
The Way

Established almost 100 years ago, the Toronto Maple Leafs hockey team is known for their large, dedicated fan base called Leafs Nation. I am a devoted member of this nation and, as such, the team’s communication practices speak both to me, and about me. This major research paper (MRP) is an analysis of e-mails sent to a subscriber-only list in the context of marketing. Researching the e-mail communication from the Toronto Maple Leafs to their fan base lends itself to an understanding of the communication that occurs in a professional setting. Not only do the Toronto Maple Leafs communicate directly with their proactive fan base but I argue that the way in which they do this instills a sense of community within Leafs Nation through the use of themes, metaphors and rhetorical tropes. Communicating effectively with a fan base is an essential component in running a sports organization. Texts in the form of words and images do not only assist in getting an organization’s message to the supporters, but their connotative meanings can also contribute to the senses of community and belonging. This paper will examine how the Toronto Maple Leafs employ rhetorical devices in the e-mail newsletters sent out to Leafs Nation, as well as analyzing the rhetorical connotations in these devices. Also, I will be examining the way in which the use of rhetorical devices contributes to the creation of an online ‘imagined community,’ a concept first introduced by Benedict Anderson in 1936 in the context of nations and nationalism. Anderson stated that an imagined community does not conform to traditional ideals of a community and is constructed by those that see themselves as being a part of this community, and I see the Leafs Nation as conforming to the ideals detailed by Anderson. As such, I will be completing a qualitative textual analysis of 43 e-mails that have gone out to the subscriber-only fan list since 2012. By examining these e-mails I will attempt to identify the presence of the rhetorical devices of pathopoeia, scesis onomaton and principle of scarcity and the overall frequency with which they appear. Based on the data that emerges from my research, I will then attempt to draw correlations between the findings and attempt to link the presence of rhetorical devices as a contributing factor to the creation of Leafs Nation as an online imagined community through a qualitative textual analysis.

scholarly journals Building Leafs Nation: rhetorical devices in the online imagined community of the Toronto Maple Leafs

2021 ◽  
Author(s):  
Nicole Iantorno
Keyword(s):  
Textual Analysis ◽  
Imagined Community ◽  
Rhetorical Devices ◽  
Communication Practices ◽  
The Creation ◽  
Words And Images ◽  
Sports Organization ◽  
Rhetorical Tropes ◽  
E Mail ◽  
The Way

Established almost 100 years ago, the Toronto Maple Leafs hockey team is known for their large, dedicated fan base called Leafs Nation. I am a devoted member of this nation and, as such, the team’s communication practices speak both to me, and about me. This major research paper (MRP) is an analysis of e-mails sent to a subscriber-only list in the context of marketing. Researching the e-mail communication from the Toronto Maple Leafs to their fan base lends itself to an understanding of the communication that occurs in a professional setting. Not only do the Toronto Maple Leafs communicate directly with their proactive fan base but I argue that the way in which they do this instills a sense of community within Leafs Nation through the use of themes, metaphors and rhetorical tropes. Communicating effectively with a fan base is an essential component in running a sports organization. Texts in the form of words and images do not only assist in getting an organization’s message to the supporters, but their connotative meanings can also contribute to the senses of community and belonging. This paper will examine how the Toronto Maple Leafs employ rhetorical devices in the e-mail newsletters sent out to Leafs Nation, as well as analyzing the rhetorical connotations in these devices. Also, I will be examining the way in which the use of rhetorical devices contributes to the creation of an online ‘imagined community,’ a concept first introduced by Benedict Anderson in 1936 in the context of nations and nationalism. Anderson stated that an imagined community does not conform to traditional ideals of a community and is constructed by those that see themselves as being a part of this community, and I see the Leafs Nation as conforming to the ideals detailed by Anderson. As such, I will be completing a qualitative textual analysis of 43 e-mails that have gone out to the subscriber-only fan list since 2012. By examining these e-mails I will attempt to identify the presence of the rhetorical devices of pathopoeia, scesis onomaton and principle of scarcity and the overall frequency with which they appear. Based on the data that emerges from my research, I will then attempt to draw correlations between the findings and attempt to link the presence of rhetorical devices as a contributing factor to the creation of Leafs Nation as an online imagined community through a qualitative textual analysis.

Transnational Television Programs

2017 ◽  
Author(s):  
Dal Yong Jin
Keyword(s):  
Cultural Production ◽  
Textual Analysis ◽  
Historical Context ◽  
Television Programs ◽  
Korean Wave ◽  
Cultural Spaces ◽  
Recent Developments ◽  
The Creation ◽  
The Way

This chapter documents recent developments characterizing the New Korean Wave in the realm of the broadcasting sector. It discusses television Hallyu as both transnational cultural production and transnational cultural flow. Admitting the continuing importance of dramas in the Korean Wave, it analyzes the growth of global formats, including audience competition shows, in order to understand the major characteristics of local formats in tandem with hybridity. In the realm of drama, it examines the change from ready-made dramas to format dramas in the New Korean Wave era. Then it investigates the ways in which Koreans consume the image of Hallyu and the way it is represented in Korean audition programs. Unlike the case during the early 2000s, the New Korean Wave has been heavily influenced by transnational participation and audiences. By employing a textual analysis of a few television programs within a historical context, the chapter also maps out whether localized global formats guarantee the creation of new cultural spaces.

Towards a Ghetto Fabulous Township Aesthetic in South Africa: Neoliberal and Nation-Building Archetypes in DStv’s Lokshin Bioskop and eTV’s eKasi: Our Stories

2021 ◽  
Vol 17 (2) ◽  
Author(s):  
Nkosinathi Selekane
Keyword(s):  
South Africa ◽  
Textual Analysis ◽  
Nation Building ◽  
Economic Opportunity ◽  
Black Film ◽  
Suburban Areas ◽  
Close Textual Analysis ◽  
The Creation ◽  
The Way

Television films in South Africa such as the series Lokshin Bioskop and eKasi: Our Stories represent the township space as fabulous and rife with economic opportunity. This is in contrast to the representations that are often depicted by mainstream film, in which the township space is portrayed as manifest with crime, unemployment and decay as in the case of Hijack Stories, Wooden Camera and Tsotsi. This study demonstrates the way in which neoliberal and nation-building archetypes are central in the creation of a ghetto fabulous representation of blackness and the township space. The study employs a close textual analysis of Taxi Cheeseboy and Maid for Me. It is informed by the “ghetto fabulous genre of black film” by Mukherjee in its reading of these new forms of grassroots expression. Moreover, the study delves into the representation of a post-apartheid township amidst the economic and social woes faced by the majority of its dwellers who are still significantly underprivileged. The selected films represent the township exclusively from its quasi-suburban areas which promulgate a picture of a township that has not been neglected by gentrification in post-1994 South Africa.

Islamic Communication Model in Therapeutic Communication Practices at Adam Malik Hospital

SIASAT ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 84-93
Author(s):  
Syafruddin Ritonga ◽  
Zamri ◽  
Selamat Riadi ◽  
Zakaria Siregar
Keyword(s):  
Qualitative Approach ◽  
Communication Model ◽  
Medical Team ◽  
Therapeutic Communication ◽  
Implementation Model ◽  
Communication Practices ◽  
The Way ◽  
Doctors And Nurses

Studies on Therapeutic Communication, especially its relationship to Islamic communication, are still rarely found in the field. This study aims to see how the practice of Islamic communication can be done well by doctors and nurses. This research uses a qualitative approach. The values of Islamic communication in Therapeutic communication can be seen from the way communication is carried out by doctors and nurses with their patients through ethics and good language. The implementation model of Islamic communication in therapeutic communication produces a marker communication model, that is, communication carried out on the basis of the awareness of the medical team. This communication model is not formally implemented, but in substance has similarities with the value of Islamic communication.

Attention Sustainability Impact on Social Status in the Class

2020 ◽  
Vol 8 (1) ◽  
pp. 37-46
Author(s):  
Stanislava Varadinova
Keyword(s):  
Social Status ◽  
Communication Skills ◽  
School Dropout ◽  
Learning Material ◽  
Early School ◽  
The Social ◽  
The Creation ◽  
The Individual ◽  
The Way ◽  
Positive Environment

The attention sustainability and its impact of social status in the class are current issues concerning the field of education are the reasons for delay in assimilating the learning material and early school dropout. Behind both of those problems stand psychological causes such as low attention sustainability, poor communication skills and lack of positive environment. The presented article aims to prove that sustainability of attention directly influences the social status of students in the class, and hence their overall development and the way they feel in the group. Making efforts to increase students’ attention sustainability could lead to an increase in the social status of the student and hence the creation of a favorable and positive environment for the overall development of the individual.

Looking at Words

2012 ◽  
Vol 6 (1-3) ◽  
pp. 67-82 ◽  
Author(s):  
S. Brent Plate
Keyword(s):  
Print Culture ◽  
Semantic Meaning ◽  
Sacred Texts ◽  
Words And Images ◽  
The Way

Regardless of their semantic meaning, words exist in and through their material, mediated forms. By extension, sacred texts themselves are material forms and engaged in two primary ways: through the ears and eyes. This article focuses on the visible forms of words that can stir emotional and even sacred responses in the eyes of their beholders. Thus words can be said to function iconically, affecting a mutually engaging form of "religious seeing." The way words appear to their readers will change the reader's interaction, devotion, and interpretation. Examples range from modern popular typography to European Christian print culture to Islamic calligraphy. Weaving through the argument are two key dialectics: the relation of words and images, and the relation of the seen and the unseen.

Systematicity and Normative Justification

2017 ◽  
Author(s):  
Kevin Thompson
Keyword(s):  
Political Philosophy ◽  
Unique Form ◽  
The Core ◽  
The Creation ◽  
Normative Justification ◽  
The Way

This chapter examines systematicity as a form of normative justification. Thompson’s contention is that the Hegelian commitment to fundamental presuppositionlessness and hence to methodological immanence, from which his distinctive conception of systematicity flows, is at the core of the unique form of normative justification that he employs in his political philosophy and that this is the only form of such justification that can successfully meet the skeptic’s challenge. Central to Thompson’s account is the distinction between systematicity and representation and the way in which this frames Hegel’s relationship to the traditional forms of justification and the creation of his own distinctive kind of normative argumentation.

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