scholarly journals The Influence of the Consumer Justification Process on Consumer Response to Negative Incidents Involving Celebrity Advertising Models: Moderating Effects of Perceived Severity and Consumer Self-Construals

2017 ◽  
Vol 18 (1) ◽  
pp. 27-41
Author(s):  
최지은
Keyword(s):  
Consumer Response ◽  
Moderating Effects ◽  
Perceived Severity ◽  
Advertising Models ◽  
Celebrity Advertising

An empirical study of wearable technology acceptance in healthcare

2015 ◽  
Vol 115 (9) ◽  
pp. 1704-1723 ◽  
Author(s):  
Yiwen Gao ◽  
He Li ◽  
Yan Luo
Keyword(s):  
Technology Acceptance ◽  
Wearable Technology ◽  
Moderating Effects ◽  
Content Type ◽  
Perceived Severity ◽  
Intention To Adopt ◽  
Use Of Technology ◽  
Privacy Calculus ◽  
Acceptance Model ◽  
Adoption Intention

Purpose – The purpose of this paper is to investigate the factors associated with consumer’s intention to adopt wearable technology in healthcare, and to examine the moderating effects of product type on consumer’s adoption intention. Design/methodology/approach – An integrated acceptance model was developed based on unified theory of acceptance and use of technology 2 (UTAUT2), protection motivation theory (PMT), and privacy calculus theory. The model was tested with 462 respondents using a survey. Findings – Consumer’s decision to adopt healthcare wearable technology is affected by factors from technology, health, and privacy perspectives. Specially, fitness device users care more about hedonic motivation, functional congruence, social influence, perceived privacy risk, and perceived vulnerability, but medical device users pay more attention to perceived expectancy, self-efficacy, effort expectancy, and perceived severity. Originality/value – This study is among the first to investigate healthcare wearable device from behavioral perspective. It also helps to comprehensively understand emerging health information technology (HIT) acceptance from technology, health, and privacy perspectives.

Effects of Congruence of Product, Visual Image, and Consumer Self-Image on Art Infusion Advertising

2015 ◽  
Vol 43 (10) ◽  
pp. 1725-1740 ◽  
Author(s):  
Jieun Lee ◽  
Junghyun Kim ◽  
Jinhyun Yu
Keyword(s):  
University Students ◽  
Purchase Intention ◽  
Visual Art ◽  
Positive Emotion ◽  
Visual Image ◽  
Consumer Response ◽  
Moderating Effects ◽  
Self Image ◽  
Image Congruence ◽  
Art Infusion

Although previous researchers have reported that use of visual art in advertising induces more positive responses in consumers than does no art, which variables are important in inducing these responses has been largely unexamined. We investigated the moderating effects on advertising of the congruence between product and visual image, and also the congruence between visual image and self-image. The sample consisted of 228 university students in Korea and the results showed that the students experienced stronger purchase intention when exposed to art infusion advertising with high levels of advertisement–product congruence and advertisement–self-image congruence than they did when the levels of congruence were low. Further, we found that positive emotion mediated the effects of art infusion advertising on attitude toward advertising only for a hedonic product, and that consumer response to art infusion advertising differed according to product type.

scholarly journals The Moderating Effects of Perceived Severity on the Generational Gap in Preventive Behaviors during the COVID-19 Pandemic in the U.S.

2021 ◽  
Vol 18 (4) ◽  
pp. 2011
Author(s):  
Yunjuan Luo ◽  
Yang Cheng ◽  
Mingxiao Sui
Keyword(s):  
Older Adults ◽  
Online Survey ◽  
Early Stage ◽  
The Elderly ◽  
Moderating Effects ◽  
Preventive Behaviors ◽  
Perceived Severity ◽  
Control And Prevention ◽  
Severity Of The Disease ◽  
The U.S

During the COVID-19 pandemic, older adults appear to be more susceptible to the coronavirus disease. Although the health stakes are higher for older adults, individuals of all ages should adopt preventive measures to contain the human-to-human transmission of the virus. This study conducted a national online survey of 1843 adults at the early stage of the COVID-19 pandemic in the U.S. to examine age disparities in preventive behaviors against the virus. The results show that older generations, motivated by a higher perceived severity of the disease, were more likely to take the precautionary actions recommended by the U.S. Centers for Disease Control and Prevention (CDC) than younger generations. This thus suggests that persuasive health messages addressing the severity of COVID-19 might reduce the generational gap and promote preventive behaviors among young people, to protect themselves and the elderly.

The Relation Between Teachers' Diagnostic Sensitivity, their Instructional Activities, and their Students' Achievement Gains in Reading*

2013 ◽  
Vol 27 (4) ◽  
pp. 283-293 ◽  
Author(s):  
Lars Behrmann ◽  
Elmar Souvignier
Keyword(s):  
Reading Comprehension ◽  
Classroom Management ◽  
Reading Program ◽  
Multilevel Analyses ◽  
Moderating Effects ◽  
Management Skills ◽  
Judgment Accuracy ◽  
Achievement Gains ◽  
Instructional Activities ◽  
Main Effects

Single studies suggest that the effectiveness of certain instructional activities depends on teachers' judgment accuracy. However, sufficient empirical data is still lacking. In this longitudinal study (N = 75 teachers and 1,865 students), we assessed if the effectiveness of teacher feedback was moderated by judgment accuracy in a standardized reading program. For the purpose of a discriminant validation, moderating effects of teachers' judgment accuracy on their classroom management skills were examined. As expected, multilevel analyses revealed larger reading comprehension gains when teachers provided students with a high number of feedbacks and simultaneously demonstrated high judgment accuracy. Neither interactions nor main effects were found for classroom management skills on reading comprehension. Moreover, no significant interactions with judgment accuracy but main effects were found for both feedback and classroom management skills concerning reading strategy knowledge gains. The implications of the results are discussed.

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