scholarly journals A Case Study of Product Image Description of Food Advertisement - Focused on the Case of TV Commercial -

2013 ◽  
Vol 12 (1) ◽  
pp. 23-33 ◽  
Author(s):  
류진한
Keyword(s):  
Image Description ◽  
Food Advertisement ◽  
Product Image ◽  
Tv Commercial

scholarly journals The Evaluation of Cultural Differences on the Identity of the Window Display: The Case Study of the Perception of British and Thai Consumers

2017 ◽  
Vol 13 (11) ◽  
pp. 71
Author(s):  
Kanokwan Somoon ◽  
Chumporn Moorapun
Keyword(s):  
Cross Cultural ◽  
Marketing Concept ◽  
Cross Culture ◽  
Display Design ◽  
Design Elements ◽  
Product Image ◽  
Marketing Tool ◽  
New Variables ◽  
Consumer's Perception

Window display is a marketing tool for products presentation and sale promotion as well as product image promotion. There are some researches that tried to describe relationship between consumer behavior and window display design by using marketing concept and psychologically acknowledge but they are not involve to cross culture. However, consumer’s perception depends on their background, experience and cultural factor. Our research attempts to evaluate the cross culture consumer perception on window display identity; case study on the Thai and British. The study based on cross cultural perception, environmental psychology and design elements of shop window display concept. The photograph of shop window display and questionnaire were used for the research tools. Finally, the research found that Thai and British view the design of window display as a whole as well as its light, colour, composition and theme’s concept are the design elements that work as the stimulus to consumers. The consumer’s perception was described by 13 bi-polar words. Factor analysis was used to group and reduce variables. The new variables were pleasant/unpleasant and arousing/not arousing that were used for creates a model that describe the consumer feeling on window display identity.

scholarly journals Kajian Impelementasi Quality Control Faktor Bright Band dan Atenuasi Radar Cuaca C-Band

2021 ◽  
Vol 9 (1) ◽  
pp. 111-120
Author(s):  
Deffi M Putri ◽  
◽  
Eko Yulianto Nugroho ◽  
Januar Rahmad Pratama ◽  
◽  
...  
Keyword(s):  
Quality Control ◽  
Attenuation Correction ◽  
Daily Rainfall ◽  
Freezing Level ◽  
Bright Band ◽  
Weather Radars ◽  
Hourly Rainfall ◽  
Product Image ◽  
Rainfall Attenuation

Weather radars have several limitations there are bright band echoes and attenuation of electromagnetic wave from radar’s beam. The purpose of this research is to conduct an analysis respect to the result of quality control from both of the limitations in 2019 which divide into four case study. Freezing level height of radiosonde used for support the identification activity of BBC phenomena. The result of BBC can reduce the BBE patterns however, it unable to function optimally in reducing all parts of the BBE patterns. Rainfall attenuation correction that have been done shows various results, either quantitatively or qualitatively. Attenuation correction is able to increase the rainfall value in product image SRI and PAC qualitatively. Quantitative analysis shows that the r and MAE values after attenuation correction of hourly rainfall have a good value besides that the attenuation correction in daily rainfall data is able to improve the estimate by 62.5%.

scholarly journals A Case Study Color as a Visual Language: Focused on TV Commercial

Nirmana ◽  
2018 ◽  
Vol 17 (1) ◽  
pp. 1 ◽  
Author(s):  
Cindy Muljosumarto
Keyword(s):  
Experimental Method ◽  
Color Image ◽  
Essential Element ◽  
Visual Language ◽  
Visual Design ◽  
Specific Result ◽  
Color Descriptor ◽  
New Finding ◽  
Tv Commercial

Color is an important element of a visual design, it also an essential element in a TV Commercial (TVC). This paper examined color as a ‘language’ to convey the TVC message to the audience, using Kobayashi’s Color Image Scale to be the color descriptor combined with psychological colors theory and some data from professionals. To gain more specific result the data also compared with an experimental method that has been done with a group of potential target audience of this product. The last step is an analysis and conclusion. The result will be a new finding about color function in advertising and hopefully could lead into new creative ideas of TVC ads.

scholarly journals Strategi Digital Content Marketing Toyota Yaris Melalui Webisode “Mengakhiri Cinta dalam Tiga Episode”

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 186
Author(s):  
Janice Chika ◽  
Diah Ayu Candraningrum
Keyword(s):  
New Media ◽  
Secondary Data ◽  
Digital Content ◽  
Integrated Marketing ◽  
Dynamic Changes ◽  
Social Media Platform ◽  
Product Image ◽  
Media Platform ◽  
Content Marketing

The dynamic changes of the advertising landscape make advertisers need to keep innovating. Advertisements are crafted by considering its missions, messages and media used. Utilizing the new media, Toyota applied new media advertising characteristics such as interactivity and integrated marketing. Content marketing requires consumers’ intention to consume its advertisements. Webisode is a form of creative content marketing using short episodic videos. This research uses qualitative methods and case study. Primary forms of data collection are interview and observation and secondary data is collected through literature review. Toyota Yaris’ mission for this advertisement is to gain awareness and build product image. Messages that Toyota Yaris is safe, comfortable and stylish is conveyed by storytelling. Media that is being used is new media with social media platform YouTube. New media characteristics are used as a part of their strategy. Webisode is well produced and starring famous actors to attract consumer’s interest. Dunia periklanan yang dinamis membuat para pembuat iklan harus selalu berinovasi. Iklan dibuat dengan mempertimbangkan tujuan, pesan dan media yang digunakan. Menggunakan media baru, Toyota menggunakan sifat-sifat iklan media baru seperti interaktivitas dan pemasaran integrasi. Pemasaran konten mengharuskan konsumen untuk datang ke iklan secara sukarela. Maka, harus memberikan nilai tambah agar membangkitkan inisiatif konsumen. Webisode adalah salah satu bentuk kreatif dari pemasaran konsumen menggunakan video pendek episodik. Penelitian ini menggunakan metode kualitatif dengan studi kasus. Metode pengumpulan data primer wawancara dan observasi, data sekunder dengan studi pustaka. Tujuan iklan Toyota Yaris adalah meningkatkan awareness dan membangun citra, pesan bahwa mobil ini aman, nyaman dan stylish disampaikan melalui cerita. Media yang digunakan adalah media baru, dengan media sosial YouTube. Sifat media baru digunakan sebagai bagian dari strategi ini. Untuk menarik minat konsumen menonton, webisode dibuat dengan sebaik mungkin dengan menggunakan tokoh-tokoh perfilman terkenal.

The Genesis and Internal Dynamics of El Salvador's People's Revolutionary Army, 1970–1976

2014 ◽  
Vol 38 (01) ◽  
pp. 102-129
Author(s):  
ALBERTO MARTÍN ÁLVAREZ ◽  
EUDALD CORTINA ORERO
Keyword(s):  
Latin America ◽  
El Salvador ◽  
Early Years ◽  
Left Wing ◽  
Internal Dynamics ◽  
Internal Coherence ◽  
The 1960S

AbstractUsing interviews with former militants and previously unpublished documents, this article traces the genesis and internal dynamics of the Ejército Revolucionario del Pueblo (People's Revolutionary Army, ERP) in El Salvador during the early years of its existence (1970–6). This period was marked by the inability of the ERP to maintain internal coherence or any consensus on revolutionary strategy, which led to a series of splits and internal fights over control of the organisation. The evidence marshalled in this case study sheds new light on the origins of the armed Salvadorean Left and thus contributes to a wider understanding of the processes of formation and internal dynamics of armed left-wing groups that emerged from the 1960s onwards in Latin America.

Culture and the plasticity of perception

2020 ◽  
Vol 43 ◽  
Author(s):  
Michael Lifshitz ◽  
T. M. Luhrmann
Keyword(s):  
Cultural Context ◽  
Sensory Experience ◽  
Cultural Learning ◽  
The World

Abstract Culture shapes our basic sensory experience of the world. This is particularly striking in the study of religion and psychosis, where we and others have shown that cultural context determines both the structure and content of hallucination-like events. The cultural shaping of hallucinations may provide a rich case-study for linking cultural learning with emerging prediction-based models of perception.

Dual systems for all: Higher-order, role-based relational reasoning as a uniquely derived feature of human cognition

2019 ◽  
Vol 42 ◽  
Author(s):  
Daniel J. Povinelli ◽  
Gabrielle C. Glorioso ◽  
Shannon L. Kuznar ◽  
Mateja Pavlic
Keyword(s):  
Temporal Reasoning ◽  
Higher Order ◽  
Important Case ◽  
Human Cognition ◽  
Relational Reasoning ◽  
Dual Systems ◽  
First Order ◽  
Reasoning System ◽  
Role Based

Abstract Hoerl and McCormack demonstrate that although animals possess a sophisticated temporal updating system, there is no evidence that they also possess a temporal reasoning system. This important case study is directly related to the broader claim that although animals are manifestly capable of first-order (perceptually-based) relational reasoning, they lack the capacity for higher-order, role-based relational reasoning. We argue this distinction applies to all domains of cognition.

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