scholarly journals The Evaluation of Cultural Differences on the Identity of the Window Display: The Case Study of the Perception of British and Thai Consumers

2017 ◽  
Vol 13 (11) ◽  
pp. 71
Author(s):  
Kanokwan Somoon ◽  
Chumporn Moorapun
Keyword(s):  
Cross Cultural ◽  
Marketing Concept ◽  
Cross Culture ◽  
Display Design ◽  
Design Elements ◽  
Product Image ◽  
Marketing Tool ◽  
New Variables ◽  
Consumer's Perception

Window display is a marketing tool for products presentation and sale promotion as well as product image promotion. There are some researches that tried to describe relationship between consumer behavior and window display design by using marketing concept and psychologically acknowledge but they are not involve to cross culture. However, consumer’s perception depends on their background, experience and cultural factor. Our research attempts to evaluate the cross culture consumer perception on window display identity; case study on the Thai and British. The study based on cross cultural perception, environmental psychology and design elements of shop window display concept. The photograph of shop window display and questionnaire were used for the research tools. Finally, the research found that Thai and British view the design of window display as a whole as well as its light, colour, composition and theme’s concept are the design elements that work as the stimulus to consumers. The consumer’s perception was described by 13 bi-polar words. Factor analysis was used to group and reduce variables. The new variables were pleasant/unpleasant and arousing/not arousing that were used for creates a model that describe the consumer feeling on window display identity.

Sociocultural memory development research drives new directions in gadgetry science

2019 ◽  
Vol 42 ◽  
Author(s):  
Penny Van Bergen ◽  
John Sutton
Keyword(s):  
Episodic Memory ◽  
Autobiographical Memory ◽  
Developmental Psychology ◽  
Cross Cultural ◽  
Memory Development ◽  
Development Research ◽  
Cultural Research ◽  
New Directions ◽  
Cross Cultural Research

Abstract Sociocultural developmental psychology can drive new directions in gadgetry science. We use autobiographical memory, a compound capacity incorporating episodic memory, as a case study. Autobiographical memory emerges late in development, supported by interactions with parents. Intervention research highlights the causal influence of these interactions, whereas cross-cultural research demonstrates culturally determined diversity. Different patterns of inheritance are discussed.

An Integrated Tourism Model based on Local Identity for Ecological, Historical, and Cultural Tourism

2018 ◽  
Vol 3 (7) ◽  
Author(s):  
Natapon Anusorntharangkul ◽  
Yanin Rugwongwan
Keyword(s):  
Environmental Design ◽  
Cultural Tourism ◽  
Marketing Strategies ◽  
Point Of View ◽  
Local Identity ◽  
Design Elements ◽  
Resources Management ◽  
The North ◽  
North Eastern

The objective of this paper is to study local identity and explore the potential for regional resources management and valuation of the historic environment a case study of the north-eastern provinces of Thailand, for guiding the tourism environmental design elements. The point of view has the goal creative integrate tourism model and product development from local identity embedded localism. This concept advocates the philosophy that tourism businesses must develop products and marketing strategies that not only address the needs of consumers but also safeguard the local identity. 

Russia’s ‘fortresses of solitude’: Social imaginaries of loneliness after the fall of the USSR

2020 ◽  
Vol 59 (2) ◽  
pp. 288-309
Author(s):  
Sergei Akopov
Keyword(s):  
Cross Cultural ◽  
Popular Media ◽  
Individual Rights ◽  
Cultural Perspective ◽  
Russian Government ◽  
Authoritarian Rule ◽  
Social Imaginaries ◽  
Official Discourse ◽  
Specific Focus

Based on the distinction between three approaches to loneliness, and the development of the phenomenological and existential framework of loneliness studies, this article explores Russia’s discourse of national loneliness on three levels: a) the level of the official discourse of the Russian government; b) the level of political and philosophical concepts; and c) the level of popular media and cinema (with a specific focus on a case-study of the post-Soviet Russian blockbuster film Brother and its sequel, Brother 2). In this article I concentrate on the particular experiences of loneliness and their interpretations in Russia after the fall of the USSR. The case of the fall of the USSR has shown that social and political exploitations of different forms of national loneliness can become the flip side of the doctrine of autonomy, equal individual rights and freedom from authoritarian rule. This should be considered and never disregarded within our analysis of the contours and new transformations of emerging hegemonic discourses, including the different forms of nationalism in Russia, and in a wider cross-cultural perspective.

CROSS-CULTURAL BEHAVIOR RESEARCH IN TOURISM: A CASE STUDY ON DESTINATION IMAGE

2003 ◽  
Vol 8 (2) ◽  
pp. 253-257 ◽  
Author(s):  
METIN KOZAK ◽  
ENRIQUE BIGNÉ ◽  
ANA GONZÁLEZ ◽  
LUISA ANDREU
Keyword(s):  
Cross Cultural ◽  
Destination Image ◽  
Cultural Behavior

Formation of Universal Competencies of Undergraduate Students of Pedagogical Directions

2021 ◽  
pp. 50-56
Author(s):  
O. Minina
Keyword(s):  
Undergraduate Students ◽  
Soft Skills ◽  
Cross Cultural ◽  
Cultural Interaction ◽  
Management Skills ◽  
Leadership Communication ◽  
Master Degree ◽  
Training Materials ◽  
Teachers Training

The aim of the research was to develop and implement a teachers training master degree program with active integration of soft skills at all the stages to form students’ system and critical thinking, project management skills, teamwork and leadership, communication and cross-cultural interaction skills. To solve these problems, the program included specialized practice-orientated courses based on the principles of pedagogical ergonomics and the latest technologies (ball-rating system, workshop, case study, “agile” principle, pedagogical situations’ modeling and others). The research resulted is a unique, effective and validated program and a set of training materials to develop universal competencies of master degree students.

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