ANALISIS STRUKTUR IKLAN WARUNG BU KRIS

This research investigated advertising structure, strategy, and also the impact of advertising promotion on purchasing decisions of Warung Bu Kris’s food. The data in this study were collected through the observation method, namely by observing the use of words, phrases, sentences, icons, and images in food product advertisements and grouping them. The researcher used screenshots as a documentation technique in collecting the data and then categorizing them into groups. The data was analyzed based on the problems raised. The intralingual method used in this research. The finding showed that the structure in the food advertisement of Warung Bu Kris was headline-illustrations-body copy-signature line-standing details and headline-body copy-standing line. The advertising structure reflected the marketing strategy used by Warung Bu Kris’ owner, including establishing credentials, pressure tactics, and also offering incentives. The advertisements on Instagram influenced customer demand for food in terms of attitude towards the ad and click through rates. Keywords: advertisement; food; promotion; structure

HOW CHILDREN PERCEIVE FOOD ADVERTISEMENTS ON TV: A SEMIOTICS ANALYSIS

In digital era, advertising can reach people wider than before. Children are one of targeted consumers for food advertisements. Everyday children are shown by food advertisements while they are watching TV. These advertisements functioned both to deliver and utilize a wide variety of meaning, symbols and message called semiotics. Moreover, children are treated with variety of signs and symbols, but they have different ways of interpreting them.. This study investigated ten children (8-to-10 years old) to know about their perception towards food advertisements. Using semiotics analysis researcher interviewed children about ten food advertisements that are broadcasted on TV. The result shows that most of children can perceive well all signs and symbols communication conveyed by food advertisement. The most influence symbol that affected children to try product is food image that are usually performed in zoom mode and slow motion. Children also get understanding message, culture and value conveyed by food advertisements in positive side. It can support children to behave positively. While brand personal get les attention that brand character of food advertisements which children prefer more cartoon character as a brand mascot of food product.

PREVALENCE, PATTERN AND DETERMINANTS OF FAST FOOD CONSUMPTION AMONG SCHOOL AGE CHILDREN IN JOS METROPOLIS, PLATEAU STATE, NIGERIA: AN IMPLICATION FOR NUTRITION EDUCATION

Motivation/Background: In 2001, non-communicable diseases (NCDs) accounted for 60 percent of 56 million deaths worldwide and 47% of global burden of disease. In all countries, evidence suggested underlying determinants of NCDs were largely same. These include increased consumption of rapidly processed energy-dense nutrient-poor foods high in fat, sugar, salt and reduced levels of physical activity. The objective of this study was to determine prevalence, pattern and determinants of fast foods consumption among school age children in Jos metropolis. Method: In this study, we used descriptive cross-sectional study and included 347 mothers or care givers with children age 6 to 12 years in our sample size. We applied structured interviewer-administered questionnaire during data collection and analyzed the data with SPSS version 21.0. Results: Prevalence of fast food consumption among school age children in Jos metropolis in the last one week is 91.1%. Knowledge of health risk associated with fast food consumption was 86.5%. Flour based fast food were most commonly consumed. We established an association between meal skipping, fast food advertisement and fast food consumption. Conclusions: We recommend the need to focus public enlightenment on health risk associated with fast food consumption among school age children. Likewise, children should be encouraged to carry home-made food to school and legislation on fast food advertisement directed at children should be enacted.

FAKTOR YANG BERHUBUNGAN DENGAN STATUS GIZI MURID SDN 17 DI KECAMATAN KOTO VII SIJUNJUNG TAHUN 2017

Sijunjung Regency in 2014 - 2015, especially koto VII subdistrict shows the number of settling that is close to 10,83%. From the preliminary survey that the researchers conducted by Anthropometry according to BB / TB Index, it was found that the nutritional status of the students was less than 35.19%, Normal nutrition was 64.77%, it showed that the students' learning ability and nutritional status were quite low. This study aims to determine the factors associated with the nutritional status of students. The research design used was analytical with Cross Sectional Study approach. This research was conducted in SDN 17 Palaluar in Koto VII Sub-district of Sijunjung Regency and the time of research implementation in Mai - July 2017. The population in this research is all students of SDN 17 Palaluar in Kecamatan Koto VII Sijunjung Regency amounted to 210 people. Sampling technique done by simple random sampling. Data were collected using 2 x 24 hour food recall form and cheklist sheet. Univariate and bivariate data analysis using chi-square test. The results showed that 42.6% of children's nutritional status was abnormal, 39.7% less energy consumption, 48.5% less protein consumption, 57.4% of children did not have infectious diseases, 45.6% physical environment was not good, 63 , 2% food snack is not good, 51,5% food advertisement is not good. Statistically got relationship of energy consumption, protein, infectious diseases, physical environment, food snacks, food advertisement with nutritional status at student. It is hoped that Puskesmas will organize nutrition program of students through UKS (School Health Unit), so it can provide early information to schools about the importance of maintaining nutritional intake and nutritional status that can support student achievement. Schools can provide education and knowledge to school children about nutritious food. This research can be done by further researchers in elementary schools in other areas

Impact of TV Advertising on Children’s Food Choices

This research emphasizes on the impact of TV advertising on children’s food choices. For this reason, a questionnaire was prepared and focused on Food Advertisement, TV Advertisement, School Advertisement, Musical Advertisement, Children’s Consumption Attitudes and analysis children’s opinions who are aging from 8 to 11 years old from primary school. In a college in Avcilar—Istanbul was chosen for the survey area. This study is proposed to discover the effect of TV food advertising on children as a target group. This survey will make use of statistical techniques Hypothesis was conveyed to show the significance ANOVA and factor analysis used. Also, SPSS statistical tool used for analyzing hypothesis.Results show that all of the four factors, food advertisement, TV advertisement, musical advertisement and musical advertisement affects the children’s food consumption behavior, the results emphasis on the reality of this hypothesis and its true, and importance of it and also show that in this research obtained the result which wanted. However, regression equation can be used to estimate. In this case, according to regression analysis, TV Advertisement and Musical Advertising can be used to estimate children’s food consumption behavior scores.