scholarly journals Innovations in Tourism Marketing: Sharing Economy Platform

Author(s):  
Aleksandr Kljucnikov ◽  
Mehmet Civelek ◽  
Vladimír Krajcík ◽  
Lubomír Kmeco

This research summarizes the arguments and counterarguments within the scientific discussion on the issue of potential tax evasions and increased rental rates that one of innovative home-sharing platforms might causes. The study aims to find possible tax evasion that each property and each host can cause by considering creative activities in tourism marketing and a sharing economy platform, Airbnb in Prague. Besides, the authors identified the potential problems in the rental accommodation market. Systematization literary sources and approaches for solving the problem of sharing economy platforms indicate that although these platforms benefit for some economic, social and environmental issues, they pose some troubles in various markets. Regarding methodological tools of the research method, this paper used a web scraping technique to gain data from the Airbnb website. The authors analysed 13918 accommodations that were rented by 6768 Airbnb users between April 2016 and March 2017. In the study, the authors used the Microsoft Excel 2016 program and a model created by researchers to make calculations. The paper presented the results of an empirical analysis showing that in case the sensitive regulation of the number of nights will apply the potential tax incomes will lower only on 0.98% when considering accommodations and on 6.40% when considering users. In this case, 16832 rental units will appear in the long-term housing market. Moreover, tax evasion becomes more when considering each dwelling instead of each host because some users rented more than one rental accommodation. The research also empirically confirms and theoretically proves that that extended limits for overnight stays yield benefits for costs, supply and demand of rental housing. Those findings can be useful for governments, academicians that are interested in tourism marketing, firms in the accommodation industry that look for new marketing innovations and short or long-term housing market participants such as lessor and lessees. Keywords: accommodation, tourism, marketing, Airbnb, innovation, home-sharing, Prague, sharing economy, taxation.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiuzhi Zhang ◽  
Zhijie Lin ◽  
Junghyun Maeng

PurposeThe sharing economy has enjoyed rapid growth in recent years, and entered many traditional industries such as accommodation, transportation and lending. Although researchers in information systems and marketing have attempted to examine the impacts of the sharing economy on traditional businesses, they have not yet studied the rental housing market. Thus, this research aims to investigate the impact of the sharing economy (i.e. home-sharing) on traditional businesses (i.e. rental housing market).Design/methodology/approachThe authors assemble rich data from multiple sources about the entry of a leading Chinese home-sharing platform (i.e. Xiaozhu.com) and local housing rental price index. Then, econometric models (i.e. linear panel-level data models) are employed for empirical investigation. Instrumental variables are used to account for potential endogeneity issues. Various robustness checks are adopted to establish the consistency of the findings.FindingsOverall, the estimation results show that the entry of a home-sharing platform will decrease the local housing rental price. Moreover, this impact would be strengthened in a more developed city. Additionally, this impact would be strengthened with higher prices of new houses or second-hand houses.Originality/valueFirst, this research is one of the first to study the impact of the sharing economy (i.e. home-sharing) on traditional markets (i.e. housing rentals). Second, it contributes to the relevant literature by documenting that the impact of a platform's entry is not uniform but contingent on city and housing market characteristics. Third, practically, the findings also offer important implications for platform operators and policy makers.


2021 ◽  
Vol 8 (1) ◽  
pp. 150-158
Author(s):  
Polona Obrč ◽  
◽  
Boštjan Kerbler ◽  
◽  

Airbnb has become a fixture in the development of global cities. It especially impacts cities’ residential characteristics. The company works with the concept of the sharing economy, the essence of which is the exchange of services or goods between individuals who set the rules of operation without generating profits, but together generate more revenue. It insists that it does not represent a form of direct competition with other urban accommodation services and that it merely seeks to expand the tourism market. Nonetheless, this article proceeds from the assumption that Airbnb is influencing and transforming the housing market of the cities it operates in. It focuses on Ljubljana, which until 2019 had a record number of international arrivals and overnight stays. The findings confirm that short-term Airbnb rentals have affected the long-term rental market in Ljubljana. They also show that a very large share of rentals through Airbnb take place in the grey economy. However, the analysis of cases from selected European cities showed that, in addition to the drawbacks described, Airbnb also has positive effects on the development of cities. It is therefore necessary to accept and adapt appropriately to this global phenomenon through specific measures, such as those proposed in the conclusion for Ljubljana.


2019 ◽  
Author(s):  
Stefano Picascia ◽  
Antonello Romano ◽  
Michela Teobaldi

An in-depth look into the mechanics of short term rentals in Italy. The study is based on a vast dataset comprising of all the properties listed on the Airbnb website in 10 major cities in the years 2015, 2016 and 2017. We discuss the spatial patterns of Airbnb supply and demand within and between cities, we then hypothesize on the possible drivers of the Airbnb offer and suggest a possible way to assess whether Airbnb supply could be driven by an economic advantage of short-term over long term letting. We also discuss the way the benefits of this particular incarnation of the sharing economy are shared among participants. Finally, we conclude by presenting a possible alternative way of regulating Airbnb.


Urban Studies ◽  
2020 ◽  
pp. 004209802091582
Author(s):  
Nicole Gurran ◽  
Madeleine Pill ◽  
Sophia Maalsen

Australia faces a chronic shortage of affordable rental housing, as do many other nations in the Global North. Unable to access the formal rental sector, lower-income earners are increasingly resorting to share housing and other informal arrangements, sometimes occupying makeshift accommodation or illegal dwellings. This article examines informality in Sydney’s housing market, an important case because of the explicit policy efforts geared towards supporting diverse and higher density housing supply. It draws on analysis of the regulatory planning framework and primary data derived from interviews and focus groups with housing advocates, support workers and building compliance officers from across the metropolitan region. It seeks to understand the drivers of supply and demand within the informal housing market and constructs a typology of informal tenures and dwelling provision. The article contributes new empirical data on the outcomes of planning policies designed to enable flexible housing responses which legitimise some informal practices, and the wider dimensions of informal housing provision within formal urban systems of the Global North.


2021 ◽  
Vol 271 ◽  
pp. 01020
Author(s):  
Chuyuan Wang

As a representative product of the sharing economy era and a powerful supplement to public transportation shared cars have the characteristics of convenience, efficiency, environmental protection, and green travel, and to a certain extent alleviate the contradiction between supply and demand, and solve the problem of long-term idle vehicles and overloaded operation of roads problems. But the uneven distribution of shared cars, the coexistence of no cars, and empty seats will happen. To solve the above problems, this article first analyzes data outliers, data missing values, and data standardization processing on the attached data, and then builds a BP neural network demand prediction model to obtain the distribution of shared car usage in the city.


2021 ◽  
Vol 13 (13) ◽  
pp. 7317
Author(s):  
Chung-Yim Yiu ◽  
Ka-Shing Cheung

While governments around the world are embarking on the path to recovery from the COVID-19 crisis, sustainable tourism planning is crucial, in particular in the hospitality sector, which enhances the resilience of destinations. However, many destination management models overlook the role of urban zoning. Little is known about the impacts of land-use zoning on the hospitality and property industries, especially with the current disruption of short-term peer-to-peer accommodation like Airbnb. Euclidean zoning, also known as effects-based planning, has long been criticised in destination management for its exclusionary nature and lack of flexibility. With exclusionary zoning, property owners may only be able to use their land sub-optimally, and cities will be less efficient in responding to market changes in short-term and long-term accommodation demands, but planning intentions can be better controlled, and the property supply can be more stable. Taking Hong Kong as a noteworthy case, this study puts forward a conceptual framework that enables comparison of a novel zoning approach with the traditional zoning approach. This novel zoning approach encompasses both the short- and long-term rental sectors as a continuum of accommodation, ranging from hotels and serviced apartments to Airbnb and rental housing units under a unified regulatory and planning regime to enhance the switching options value. This novel zoning system can gear up the tourism sector with the rapid growth of the sharing economy and aligns with sustainable tourism to ensure long-term socioeconomic benefits to related stakeholders. We extract the data of Airbnb listings to construct the first Airbnb ADR Index (ADRI) by Repeat-sales method, and the results support our Switching Option Hypothesis.


Author(s):  
Hunter M. Holzhauer

This chapter begins with a breakdown of recent growth trends for the overall commodities market. However, the long-term future of the market will heavily depend on three pressing issues: excess supply, increased regulations, and algorithmic trading. The section on excess supply explores how traders are changing strategies to adjust to the current imbalance between supply and demand, especially in the steel industry, and how that imbalance might change in the future based on global population trends and climate change concerns. The next section examines several regulatory trends, including the dramatic exodus of some investment banks from certain segments of the commodities market followed by a section focusing on how algorithmic trading is influencing how commodities are traded. A discussion of potential scenarios for the commodities market follows. The chapter concludes by examining a few ways in which the market and commodity traders may both survive and even thrive in the future.


Land ◽  
2021 ◽  
Vol 10 (3) ◽  
pp. 305
Author(s):  
Juan Yan ◽  
Marietta Haffner ◽  
Marja Elsinga

Inclusionary housing (IH) is a regulatory instrument adopted by local governments in many countries to produce affordable housing by capturing resources created through the marketplace. In order to assess whether it is efficient, scholarly attention has been widely focused on its evaluation. However, there is a lack of studies evaluating IH from a governance perspective. Since IH is about involving private actors in affordable housing production, the governance point of view of cooperating governmental and non-governmental actors governing society to achieve societal goals is highly relevant. The two most important elements of governance—actors and interrelationships among these actors—are taken to build an analytical framework to explore and evaluate the governance of IH. Based on a research approach that combines a literature review and a case study of China, this paper concludes that the ineffective governance of Chinese IH is based on three challenges: (1) The distribution of costs and benefits across actors is unequal since private developers bear the cost, but do not enjoy the increments of land value; (2) there is no sufficient compensation for developers to offset the cost; and (3) there is no room for negotiations for flexibility in a declining market. Given that IH is favored in many Chinese cities, this paper offers the policy implications: local governments should bear more costs of IH, rethink their relations with developers, provide flexible compliance options for developers, and perform differently in a flourishing housing market and a declining housing market.


Sign in / Sign up

Export Citation Format

Share Document