scholarly journals Professional Online Presence and Social Media

CSA News ◽  
2018 ◽  
Vol 63 (9) ◽  
pp. 28-29
Author(s):  
Marta R.M. Lima
Keyword(s):  
Social Media ◽  
Online Presence

Social Media in Surgery

2020 ◽  
pp. 000313482097297
Author(s):  
Kevin N. Harrell ◽  
Dominique Vervoort ◽  
Jessica G.Y. Luc ◽  
Brett M. Tracy ◽  
John Daniel Stanley
Keyword(s):  
Social Media ◽  
International Collaboration ◽  
Community Outreach ◽  
Online Discussions ◽  
Residency Programs ◽  
Online Presence ◽  
Personal Branding

Social media has become a permeating form of communication with billions of daily users. Twitter in particular has become a tool for the surgical community to engage with other providers, as well as patients, through active online discussions, sharing of research, and highlighting opportunities for community outreach. Twitter can help with personal branding, mentorship, and international collaboration on multiple types of academic endeavors. Likewise, institutional and residency programs can harness the power of social media to develop an online presence and aid in resident recruitment.

From Cannes to Cardboard: The Circulation and Promotion of Visages Villages and the Auteur on Instagram

2021 ◽  
Vol 36 (1) ◽  
pp. 155-185
Author(s):  
Matt St. John
Keyword(s):  
Social Media ◽  
Press Coverage ◽  
Traditional Methods ◽  
Self Presentation ◽  
Academy Awards ◽  
Special Events ◽  
Online Presence ◽  
Academy Award ◽  
Award Nomination

Abstract This article explores the Instagram activities of Agnès Varda and her Visages Villages (Faces Places, France, 2017) codirector JR to consider the role of social media in the film's theatrical release and awards campaign, which led to the film's nomination for Best Documentary Feature—Varda's first and only Academy Award nomination. Through analysis of Varda's posts and her appearances on JR's Instagram, the author argues that social media complemented the film's conventional promotion while extending Varda's aesthetic practices and interests, offering one of the final examples of her consistent, enthusiastic experiments with new forms of media. On Instagram, Varda recycled and recontextualized the strategies of self-presentation and formal play seen in her documentaries for a different format, as she posted images and videos involving premieres, special events, and press coverage from her perspective. Throughout the film's release and awards campaign, social media began to function as an atypical way to draw attention to the film and its directors, especially for a low-budget documentary. The Visages Villages team merged traditional methods of achieving visibility with an unusual and intentional online presence, culminating in substantial coverage from new types of outlets when JR traveled to the Academy Awards luncheon with cardboard cutouts of Varda.

scholarly journals Using the New Media by Companies From the Sme Sector in Podkarpackie Province

2018 ◽  
Vol 4 (2) ◽  
pp. 85-95 ◽  
Author(s):  
Justyna Masłyk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Entire Population ◽  
The Internet ◽  
Research Project ◽  
Media Development ◽  
Preliminary Results ◽  
Online Presence ◽  
Use Of Social Media

Abstract The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks). The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.

Citations Gone #Social: Examining the Effect of Altmetrics on Citations and Readership in Communication Research

2019 ◽  
pp. 089443931987356
Author(s):  
Ben Wasike
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Research Articles ◽  
The Internet ◽  
Communication Research ◽  
Citation Data ◽  
Online Presence

Altmetrics are a relatively new phenomenon in research. These metrics measure the attention that research articles receive from nontraditional venues such as social media and the Internet. This study examined how these metrics affect both the readership and citation of articles in communication research. The study examined citation data alongside altmetrics data from academic social networking sites ResearchGate and Mendeley, as well as mentions on Facebook, Twitter, and Google+. Results indicated that all altmetrics positively correlated with citation. Posting articles on sites such as ResearchGate and Mendeley not only impacted readership, it increased the likelihood of citation. Other variables that improved readership and citation were social media mentions, downloadable articles, coauthorship, and an active online presence among scholars.

Evaluation of the Online-Presence of ABA-Verified Burn Centers

2020 ◽  
Vol 41 (5) ◽  
pp. 1063-1068
Author(s):  
Christian Tapking ◽  
Daniel Popp ◽  
Gabriel Hundeshagen ◽  
Khosrow S Houschyar ◽  
Valentin Haug ◽  
...  
Keyword(s):  
Social Media ◽  
Patient Care ◽  
Healthcare Services ◽  
General Information ◽  
Online Information ◽  
Healthcare Information ◽  
Burn Centers ◽  
Online Presence ◽  
German Speaking ◽  
Research And Education

Abstract Currently, patients seek healthcare information online. An up-to-date online presence is vital for success among the competition amid hospitals. Hospital websites have become an important medium to communicate with patients, provide information about certain diseases/conditions, and advertise healthcare services. This study aims to evaluate burn centers websites verified by the American Burn Association (ABA). The online presence of the 73 ABA-verified burn centers was evaluated according to criteria previously published by Benedikt et al. This included general information on burns, first aid, treatment at the burn unit, research, and education. ABA-verified burn centers were then compared with 48 German-speaking burn centers evaluated by Benedikt et al. Online information about patient care including treatment options and techniques was more often present in ABA-verified burn centers. However, this information was still provided in only half of the websites. Furthermore, ABA-verified burn centers more often used multimedia-based elements and social media platforms. On the other hand, German-speaking burn centers more often provided translations, general information (eg, staff and ward) about the burn center, as well as research and education. This study demonstrates that although many burn centers have well-designed websites, relevant burn-related information on patient care, research, and education is often missing or sparse. Today, most patients look for healthcare information online. Also, applicants for residency or fellowship programs tend to get a first picture of their potential employer on websites or social media. Keeping websites and social media up-to-date and informative can improve recruitment of patients and employees.

scholarly journals #PrettyLittleLiars: ABC Family in TV’s Post-Network Era

2021 ◽  
Author(s):  
◽  
Ariane Galope
Keyword(s):  
Social Media ◽  
Brand Identity ◽  
Critical Perspective ◽  
Network Competition ◽  
Transmedia Storytelling ◽  
American Television ◽  
Online Platforms ◽  
Online Presence ◽  
Network Era

<p>This thesis explores the branding of ABC Family as a home for ‘Millennial’ viewers through its original TV drama programme, Pretty Little Liars. ABC Family emerged during what Amanda Lotz (2007) terms the ‘post-network’ era of American television, a period that has been characterised by fierce inter-network competition and the availability of TV programming on a larger array of platforms, including online platforms. These revolutionary changes have been coupled with the emergence of a commercially desirable demographic known as the ‘Millennials’, a group of young people who are considered to be ‘native’ to this ‘post-network’ environment and whose media use and preferences are challenging networks to revise their strategies and develop programmes that aim to solicit their attention and engagement.  Pretty Little Liars has been specifically constructed to assert the brand identity of ABC Family as a channel “for and about Millennials” (Liesse A2). This programme has sought to distinguish itself within teen-oriented TV drama by incorporating cinematic aesthetics, serial storytelling, narrative complexity, and intertextuality – all of which have been characteristic of adult-oriented ‘high-end’ TV drama in the ‘post-network’ era. Pretty Little Liars has supplemented these efforts to distinguish itself by cultivating a thriving online presence. Important to this online presence are the use of ‘transmedia storytelling’ and social media. As this thesis demonstrates, transmedia storytelling and social media have the capacity to significantly extend the experience of a TV programme beyond what is aired on television. Importantly, their deployment in support of Pretty Little Liars has been successful in encouraging consistent viewing of new episodes as they are broadcast, a pattern that persists despite the post-network era’s capacity for delayed viewing on alternative platforms.  This thesis undertakes an in-depth examination of ABC Family’s ‘post-network’ strategy in three chapters, each of which takes a different critical perspective. Chapter One examines the internal and external challenges that contributed to the emergence of ABC Family’s rebranding. Chapter Two analyses Pretty Little Liars as a ‘high end’ teen-oriented TV drama that functions to elevate the profile of ABC Family while simultaneously engaging ‘Millennial’ viewers. Finally, Chapter Three explores the transmedia extensions of Pretty Little Liars that function to supplement the television narrative in ways that encourage and reward consistent viewing patterns and long-term loyalty.</p>

Understanding the Psychology of Persuasive Violent Extremist Online Platforms

2019 ◽  
pp. 27-42
Author(s):  
Loo Seng Neo ◽  
Leevia Dillon ◽  
Priscilla Shi ◽  
Jethro Tan ◽  
Yingmin Wang ◽  
...  
Keyword(s):  
Social Media ◽  
Law Enforcement ◽  
The Internet ◽  
Law Enforcement Agencies ◽  
Security Interest ◽  
Online Platforms ◽  
Online Presence ◽  
The World

Exploiting the benefits afforded by the Internet, violent extremists have created and utilised a myriad of online platforms (e.g., websites, forums, blogs, social media) that have abetted and enhanced their recruitment campaigns across the world. While the idea of countering violent extremists' online presence is a matter of considerable security interest, the paucity of research analysing the persuasiveness of their online platforms to certain target audiences impedes law enforcement agencies' capability to deal with them. There is a need to understand why their online platforms are so persuasive to certain target audiences. Focusing on these online platforms, this chapter will examine the features of these platforms that enhance the appeal of violent extremist messages.

Cultural Elements in Spanish SME Websites and Social Media

2020 ◽  
pp. 155-181
Author(s):  
Celia Castillo Rodríguez ◽  
María Dolores Olvera-Lobo ◽  
Elena Moya-Molina
Keyword(s):  
Social Media ◽  
Corporate Communications ◽  
Cultural Elements ◽  
Corporate Context ◽  
Online Presence ◽  
User Expectations ◽  
English Speaking ◽  
Use Of Social Media

The establishment of a professional online corporate presence is an indispensable step for most companies. However, this online presence must consider linguistic, cultural, and technical differences, as well as variations in user expectations across markets. The language industry has responded to these needs by offering two services, namely localization and transcreation, which may act as valuable tools for the adaptation of corporate communications and whose benefits may be particularly advantageous for smaller companies. This study analyzes the application of localization and transcreation processes and strategies in the corporate context, with a focus on Spanish SMEs and English-speaking markets. Results suggest that the signs of the application of these activities in the corporate online field are still scarce. Furthermore, the online presence of both Spanish SMEs and large US corporations show numerous deficiencies, such as partial translations, typos, a non-updated use of social media, and little adaptation to the addressed markets.

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