Basic Cable Network Segmentation Toward Minorities and Other Niche Audiences in a Digital World: An Empirical Study of Cable Advertising

2020 ◽

Vol 30 (4) ◽

pp. 522-531

Author(s):

Marina Ryzhkova ◽

Andrey Glukhov

Keyword(s):

Empirical Study ◽

Diffusion Theory ◽

Structural Characteristics ◽

Digital Platforms ◽

Digital Platform ◽

Adoption Of Innovations ◽

Innovation Diffusion Theory ◽

Digital World ◽

On Line ◽

The Difference

The results of an empirical study of the reasons and strategies of resistance to digitalization by potential consumers of digital platforms are presented. The analysis is based on a standardized questionnaire with participation of 209 respondents. During the survey, both the blank filling method and the on-line format were used. Resistance to digitalization in our research is conceptualized as one of the types of resistance to innovation in the process of their diffusion into the consumer market. We use the key provisions of the innovation diffusion theory (E. Rogers) as a methodological basis. The focus of the presented research is on the influence of a number of factors in the process of penetration of innovations and psychographic segmentation of consumers by the relative speed of adoption of innovations. The results concern the difference between real and imaginary reasons for resistance to digitalization. For consumers, the direct benefit from the digital platform is paramount. Analysis of consumer segmentation of digital platform users shows differences in the reasons for resistance and factors contributing to digitalization process. The results also include the relationship between self-identification in the digital world, the level of consumers’ digital innovativeness and the degree of use of digital platforms for different subgroups of respondents. Hypotheses are put forward. They regard the importance of family members of digital socialization and widespread quasi-forms of using digital platforms. A number of recommendations based on the identified structural characteristics of consumer segments and the system of incentives influencing them are proposed. They are aimed at overcoming the resistance to digitalization for business and the state.

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A basic introduction to image processing using NIH-Image as a model

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100169699 ◽

1994 ◽

Vol 52 ◽

pp. 392-393

Author(s):

John Mansfield

Keyword(s):

Image Processing ◽

Digital Image ◽

Image Acquisition ◽

Digital Instrument ◽

Novice User ◽

Nih Image ◽

The Past ◽

Digital World ◽

The World ◽

Instrument Control

Advances in camera technology and digital instrument control have meant that in modern microscopy, the image that was, in the past, typically recorded on a piece of film is now recorded directly into a computer. The transfer of the analog image seen in the microscope to the digitized picture in the computer does not mean, however, that the problems associated with recording images, analyzing them, and preparing them for publication, have all miraculously been solved. The steps involved in the recording an image to film remain largely intact in the digital world. The image is recorded, prepared for measurement in some way, analyzed, and then prepared for presentation.Digital image acquisition schemes are largely the realm of the microscope manufacturers, however, there are also a multitude of “homemade” acquisition systems in microscope laboratories around the world. It is not the mission of this tutorial to deal with the various acquisition systems, but rather to introduce the novice user to rudimentary image processing and measurement.

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