Has the Recession Influenced the Way in Which Senior Managers Use Marketing and Financial Metrics? Towards a Research Agenda

2012 ◽  
Author(s):  
Markus Lamest ◽  
Mairead Brady
Keyword(s):  
Research Agenda ◽  
Senior Managers ◽  
Financial Metrics ◽  
The Way

scholarly journals Marketing Agility: The Concept, Antecedents, and a Research Agenda

2020 ◽  
Vol 85 (1) ◽  
pp. 35-58 ◽  
Author(s):  
Kartik Kalaignanam ◽  
Kapil R. Tuli ◽  
Tarun Kushwaha ◽  
Leonard Lee ◽  
David Gal
Keyword(s):  
Research Agenda ◽  
Data Privacy ◽  
Future Research ◽  
Senior Managers ◽  
Privacy Concerns ◽  
Making Sense ◽  
Marketing Activities ◽  
Depth Interviews ◽  
Brand Consistency ◽  
The Way

Changes in the way customers shop, accompanied by an explosion of customer touchpoints and fast-changing competitive and technological dynamics, have led to an increased emphasis on agile marketing. The objective of this article is to conceptualize and investigate the emerging concept of marketing agility. The authors synthesize the literature from marketing and allied disciplines and insights from in-depth interviews with 22 senior managers. Marketing agility is defined as the extent to which an entity rapidly iterates between making sense of the market and executing marketing decisions to adapt to the market. It is conceptualized as occurring across different organizational levels and shown to be distinct from related concepts in marketing and allied fields. The authors highlight the firm challenges in executing marketing agility, including ensuring brand consistency, scaling agility across the marketing ecosystem, managing data privacy concerns, pursuing marketing agility as a fad, and hiring marketing leaders. The authors identify the antecedents of marketing agility at the organizational, team, marketing leadership, and employee levels and provide a roadmap for future research. The authors caution that marketing agility may not be well-suited for all firms and all marketing activities.

Ringtone

2017 ◽  
Author(s):  
Yves Doz ◽  
Keeley Wilson
Keyword(s):  
Mobile Phone ◽  
Mobile Communications ◽  
Research Agenda ◽  
Black Box ◽  
Senior Managers ◽  
The World ◽  
Things Fall Apart ◽  
The Doors

In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. This book explores and analyzes that journey and distills observations and lessons for anyone keen to understand what drove Nokia’s amazing success and sudden downfall. It is tempting to lay the blame for Nokia’s demise at the doors of Apple, Google, and Samsung, but this would be to ignore one very important fact: Nokia had begun to collapse from within well before any of these companies entered the mobile communications market, and this makes Nokia’s story all the more interesting. Observing from the position of privileged outsiders (with access to Nokia’s senior managers over the last twenty years and a more recent, concerted research agenda), this book describes and analyzes the various stages in Nokia’s journey. This is an inside story: one of leaders making strategic and organizational decisions, of their behavior and interactions, and of how they succeeded and failed to inspire and engage their employees. Perhaps most intriguingly, it is a story that opens the proverbial “black box” of why and how things actually happen at the top of organizations. Why did things fall apart? To what extent were avoidable mistakes made? Did the world around Nokia change too fast for it to adapt? Did Nokia’s success contain the seeds of its failure?

scholarly journals What Does “Education” Mean: Cultural Values in Educational Language

2020 ◽  
Vol 3 (2) ◽  
pp. 42-53
Author(s):  
Mark Honegger
Keyword(s):  
Cultural Values ◽  
Research Agenda ◽  
Social Constructs ◽  
Cultural Perspectives ◽  
The World ◽  
The Way

This article will advocate for the use of Natural Semantic Metalanguage (NSM) Theory to research cultural values in Education. It will demonstrate how NSM research can be conducted as it provides explications for the word education. NSM is a research agenda that has identified 65 semantic primes, words that are found in every language of the world and which cannot be defined in terms of any simpler words. If you try to break down a semantic prime like good, you might describe it in terms of words like “positive, pleasing, valued,” all of which turn out to be more complex than good itself. Because primes cannot be decomposed and are universal to every language and every culture, they provide a basis for carrying out cross-linguistic comparisons of meaning and for identifying the cultural perspectives that inform our language and its thought structures. More complicated words, the bulk of any language, are social constructs that are culturally laden, providing deep insights into the way a society thinks.

scholarly journals Hedonism and Culture: Impact on Shopping Behaviour A Research Agenda

2007 ◽  
Vol 32 (3) ◽  
pp. 81-90 ◽  
Author(s):  
Subhashini Kaul
Keyword(s):  
Cultural Context ◽  
Research Agenda ◽  
Cultural Influences ◽  
Holistic View ◽  
Hedonic Value ◽  
Indian Context ◽  
Shopping Behaviour ◽  
Shopping Experience ◽  
Key Dimensions ◽  
The Way

Increasingly consumer shopping behaviour is being seen from the holistic perspective of the entire shopping experience. The holistic view requires a retailer to focus on the shopper experience with the store. Thus the retailer focus is not on the store itself but what the store means to the shoppers. This implies that a retailer needs to understand the ‘way in which’ different shoppers perceive the same store. This paper refers to three key dimensions that influence the ‘way in which’ consumers look at a retail store: Shopping environment Socio-cultural context Individual roles, motivations, and behaviour. These dimensions take into account not just the differences between shoppers in terms of their individual motivations, but also try to model the variations caused in shoppers due to cultural influences. One key theme of this paper is the variation caused in the perceived hedonic value of shoppers. Hedonic value refers to the ‘sense of pleasure’ associated with shopping. In the Indian context especially, several retailers have referred to cultural differences and the resultant differences in shopper hedonic orientations. However, there are a few existing frameworks available that enable assessing the association between hedonism and culture in the Indian shopping behavioural context. This paper provides a theoretical framework and a robust research agenda that will help researchers and retailers alike address this need.

Reversing Perverse Incentives

2019 ◽  
pp. 115-120
Author(s):  
Andrew Smithers
Keyword(s):  
Senior Managers ◽  
Business Investment ◽  
Hours Worked ◽  
Productivity Data ◽  
Perverse Incentives ◽  
Do So ◽  
The Way

Depressed business investment prevents growth. There are two possible ways to change this. The first is to alter the way senior managers are remunerated. The second is leave the incentives unchanged but change their impact on investment. This chapter deals with the first. Bonus systems for companies could be changed by encouraging them to include productivity targets. Productivity is output divided by hours worked. Both these data are known to companies as output is broadly defined profits plus employment costs. Though known the information is seldom if ever published. The current failure to do so is both the result and the cause of misinformation, as analysts and financial journalists regularly confuse sales with output. The requirement to publish output and productivity data would on its own benefit the economy.

scholarly journals THE DEVELOPMENT ECONOMIST AS HISTORIAN OF ECONOMICS: THE CASE OF WILLIAM J. BARBER

2019 ◽  
Vol 41 (03) ◽  
pp. 325-333 ◽  
Author(s):  
Mauro Boianovsky
Keyword(s):  
Economic Theory ◽  
Research Agenda ◽  
Policy Making ◽  
Economic Thought ◽  
Time Span ◽  
East India Company ◽  
History Of Economic Thought ◽  
British East India Company ◽  
History Of ◽  
The Way

The paper shows how William Barber’s background as a development economist influenced his research agenda in the history of economic thought, in terms of the questions he asked and the way he approached them. The links between the history of economic theory and of policy-making are highlighted, as well as Barber’s investigation of the engagement of British economists with India’s economic matters throughout the time span of the British East India Company.

scholarly journals Improving the evidence base on public health assets—the way ahead: a proposed research agenda

2015 ◽  
Vol 69 (8) ◽  
pp. 721-723 ◽  
Author(s):  
Carlos Alvarez-Dardet ◽  
Antony Morgan ◽  
Maria Teresa Ruiz Cantero ◽  
Mariano Hernán
Keyword(s):  
Public Health ◽  
Research Agenda ◽  
Evidence Base ◽  
Health Assets ◽  
The Way

Paradox in Everyday Practice

2017 ◽  
Author(s):  
Jane Lê ◽  
Rebecca Bednarek
Keyword(s):  
Social Construction ◽  
Theoretical Approach ◽  
Research Agenda ◽  
Everyday Practice ◽  
Future Research ◽  
Theoretical Principle ◽  
Everyday Activity ◽  
Practice Turn ◽  
The Way

This chapter explores the shared ontological basis of the paradox and practices perspectives to advance the emerging “practice turn” in paradox. The authors outline the practice-theoretical approach to studying paradox by articulating four main principles that define its research agenda. These principles are social construction, everyday activity, consequentiality, and relationality. They describe each theoretical principle, explain its implications for the way paradox is understood and studied, and illustrate it with an example of existing work. Finally, they use these principles to reflect on the potential of a practice-based view of paradox, highlighting avenues for future research. Herein the authors review, integrate, and develop a foundation for practice-based studies of paradox.

Whiteness: Theorizing Race, Eliding Ethnicity

2001 ◽  
Vol 60 ◽  
pp. 61-68 ◽  
Author(s):  
Victoria C. Hattam
Keyword(s):  
Research Agenda ◽  
Labor History ◽  
Ethnic Identification ◽  
Immigration History ◽  
New Research ◽  
The Way

Arnesen too quickly dismisses recent whiteness scholarship without first taking stock of the ways in which this work has transformed the research agenda in labor history and beyond. Whiteness scholars have made three important contributions: theorizing class as identification, historicizing race, and centering the nation. After briefly elaborating on each of these contributions, I argue that this body of new research has been limited both by its inattention to the specificity of ethnic identification and by its acceptance of the standard assimilation narratives of American immigration history. Addressing these limitations points the way to some fruitful lines of new research.

The role of the board of directors: Perceptions of managerial elites

2010 ◽  
Vol 16 (2) ◽  
pp. 204-218 ◽  
Author(s):  
Gavin Nicholson ◽  
Cameron Newton
Keyword(s):  
Research Agenda ◽  
Senior Management ◽  
Board Effectiveness ◽  
Senior Managers ◽  
Different Types ◽  
The Board Of Directors ◽  
Board Roles ◽  
Compliance Strategy ◽  
The Relationship

AbstractWe highlight how directors and senior managers perceive the roles of a board to involve overseeing risk and compliance, strategy, governance, developing the CEO and senior management and managing stakeholders. We find that managers and directors perceive board effectiveness as linked to different combinations of these roles and that there appear to be differences in perceptions between different types of firms. We conclude that clarity around the board's role set is critical to furthering the corporate governance research agenda, and that the relationship between board roles and perceived board effectiveness differs between managers and directors.

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