This article attempts to describe the potential of the MOODLE learning management system contributing to the creative self-development in the process of teaching the subject “Oral and Written Speech Practice of the English Language” to students of the “Pedagogical Education” training programme. Despite the impersonality and seeming universality of the digital educational environment, it can act as a means of developing students' individual creative abilities so much needed in the era of the post-industrial society. The main objective of the article is to show possible ways of using the MOODLE learning management system for the creative self-development of students. A wide range of the MOODLE tools helps to increase individualization of education and build students’ individual educational trajectories. In the work with such elements as Forum, Glossary, Database, Assignment and Wiki interaction between students and teachers in the development of new knowledge with creative potential comes to the fore. The conclusions of the article can be applicable in the process of organizing activities in the electronic learning system at the stage of working out assignments aimed at the creative self-development of students.