A Netnography Study of the Social Media Influencers on Creating Netizens' Climate Change Awareness on Instagram

2021 ◽  
Author(s):  
Rismi Juliadi ◽  
Endah Murwani ◽  
Angga Ariestya
Keyword(s):  
Climate Change ◽  
Social Media ◽  
The Social

scholarly journals Evidence of Climate Change Engagement Behaviour on a Facebook Fan-Based Page

2020 ◽  
Vol 12 (17) ◽  
pp. 7038
Author(s):  
Kirtika Deo ◽  
Abhnil Amtesh Prasad
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Global Climate Change ◽  
Data Privacy ◽  
Global Climate ◽  
User Engagement ◽  
Small Islands ◽  
The Past ◽  
The Social ◽  
Social Media Platforms

Climate change has become one of the most debated topics in recent times. The social media platforms have given the general public the power and propensity to share and express concerns about climate change. However, climate change awareness created on social media depends on user engagement with the contents modulated by emotions. Much has been researched in this area using Twitter, but Facebook fan-based pages have not been extensively explored in the past. In this study, we investigate the engagement behaviour of users on a Facebook fan-based page titled “Global Climate Change Awareness” by analysing user insights data for two years starting from April 2018 to April 2020. Results show that the frequency of posts made to the page did not significantly promote engagement but improved visibility of the contents to the users. Overall, fan growth was attributed more to increased post visibility that enhanced post engagement. Hashtags associated with climate change had a significant reach amongst users, but those associated with disasters where the page expressed sadness and informed users about taking precautions had the highest engagement rate. Likewise, users from developing countries, especially from the small islands, were more engaged with climate change awareness. This study did not assess negative responses from users (possible deniers of climate change) and other Facebook fan-based pages due to data privacy and stringent Facebook policy.

scholarly journals The social media life of climate change: Platforms, publics, and future imaginaries

2018 ◽  
Vol 10 (2) ◽  
Author(s):  
Warren Pearce ◽  
Sabine Niederer ◽  
Suay Melisa Özkula ◽  
Natalia Sánchez Querubín
Keyword(s):  
Climate Change ◽  
Social Media ◽  
The Social

scholarly journals Social network analysis of climate change discussion on Twitter during COP21

2021 ◽  
Author(s):  
Brittany E. Harris
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Social Network ◽  
Network Analysis ◽  
Social Media Platform ◽  
The Public ◽  
Climate Change Information ◽  
The Social ◽  
Media Platform ◽  
Twitter Users

The public is increasingly relying on Twitter for climate change information; however, to date, this social media platform is poorly understood in terms of how climate change information is shared. This study evaluates discussions on Twitter during the 2015 United Nations Conference on Climate Change (COP21) to elucidate the social media platform’s role in communicating climate change information. For a five-day period, links embedded in a sample of tweets containing “#climatechange” were characterized, Twitter users were classified by the types of links they typically shared, and their degree centralities (the number of connections for each user) were measured. There was little skeptical content across all user categories; however, news links were more likely than non-news to contain content that is skeptical of climate change. Users who typically shared skeptical news links and users who typically shared non-skeptical non-news links exhibited a relatively high number of connections with other users.

scholarly journals Social media, sustainability, and environmental protection in sustainable education

2020 ◽  
Vol 208 ◽  
pp. 09002
Author(s):  
Mihaela Simionescu ◽  
Zuzana Horváthová ◽  
Nataliia Kovshun ◽  
Nina Kushnir
Keyword(s):  
Climate Change ◽  
Social Networks ◽  
Social Media ◽  
Sustainable Development ◽  
Environmental Protection ◽  
Environmental Awareness ◽  
Sustainable Education ◽  
The Social ◽  
The Future ◽  
Social Environmental

This paper focuses on the perceptions of sustainability and environmental protection expressed by the users of social networks (such as Facebook or WhatsApp). Forming the perception of climate change and environmental protection is a part of sustainable education. Social networks and Internet-based technologies might contribute to the process of gaining, processing and exchanging the information on sustainable development and to help to shape the social environmental awareness. Our results demonstrate that people who are familiar with the concept of sustainability consider environmental protection to be very important compared to those who are not familiar with this concept. In addition, it appears that people without any significant knowledge about sustainability are not interested in environmental protection. These outcomes suggest that sustainable education might help people in changing their perspectives and considering environmental protection to be essential for the future.

scholarly journals Social network analysis of climate change discussion on Twitter during COP21

2021 ◽  
Author(s):  
Brittany E. Harris
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Social Network ◽  
Network Analysis ◽  
Social Media Platform ◽  
The Public ◽  
Climate Change Information ◽  
The Social ◽  
Media Platform ◽  
Twitter Users

The public is increasingly relying on Twitter for climate change information; however, to date, this social media platform is poorly understood in terms of how climate change information is shared. This study evaluates discussions on Twitter during the 2015 United Nations Conference on Climate Change (COP21) to elucidate the social media platform’s role in communicating climate change information. For a five-day period, links embedded in a sample of tweets containing “#climatechange” were characterized, Twitter users were classified by the types of links they typically shared, and their degree centralities (the number of connections for each user) were measured. There was little skeptical content across all user categories; however, news links were more likely than non-news to contain content that is skeptical of climate change. Users who typically shared skeptical news links and users who typically shared non-skeptical non-news links exhibited a relatively high number of connections with other users.

Strategies for climate change communication through social media: Objectives, approach, and interaction

2021 ◽  
pp. 1329878X2110380
Author(s):  
Bienvenido León ◽  
Michael Bourk ◽  
Wiebke Finkler ◽  
Maxwell Boykoff ◽  
Lloyd S Davis
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Climate Change Communication ◽  
Structured Interviews ◽  
Scientific Consensus ◽  
Change Communication ◽  
The Social ◽  
Different Characteristics ◽  
Social Debate

Social media are prominent channels to foster the social debate about climate change. This research explores the strategies that institutions supporting scientific consensus on climate change undertake in order to communicate through social media. We conducted 21 semi-structured interviews with community managers and communication directors of organizations of different characteristics in several countries. From the responses we have identified strategies that are based on communicators’ perceptions and experience. We identified strategies that: (a) orientate the communication objectives, (b) help to approach citizens in an effective way, and (c) create interaction with the users. This provides a repertoire of well-grounded strategies that can work as a guide that may help organizations to design their actions to communicate climate change through social media. We conclude that including higher levels of interaction in social media strategies remains a challenge that could lead to a more effective social debate on climate change.

scholarly journals Twitter’s Messages about Hydrometeorological Events. A Study on the Social Impact of Climate Change

2021 ◽  
Vol 13 (6) ◽  
pp. 3579
Author(s):  
Esther Oliver ◽  
María Carmen Llasat ◽  
Montserrat Llasat-Botija ◽  
Javier Díez-Palomar
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Social Impact ◽  
Interdisciplinary Collaboration ◽  
Scientific Evidence ◽  
Vulnerable Groups ◽  
Social Media Analytics ◽  
Media Communication ◽  
The Social ◽  
Specific Reactions

This study is based on an interdisciplinary collaboration between scientists from natural and social sciences to create scientific knowledge about how Twitter is valuable to understand the social impact of hydrometeorological events. The capacity of citizens’ reaction through Twitter to environmental issues is widely analyzed in the current scientific literature. Previous scientific works, for example, investigated the role of social media in preventing natural disasters. This study gives scientific evidence on the existence of diversity in the intentionality of Twitters’ messages related to hydrometeorological events. The methodological design is formed by four experiments implemented in different moments of a temporal axis. The social impact on social media methodology (SISM) is implemented as social media analytics. From the findings obtained, it can be observed that there are different forms of intentionality in Twitter’s messages related to hydrometeorological events depending on the contextual circumstances and on the characteristics of Twitter’s users’ profiles (including the geolocation when this information is available). This content is relevant for future works addressed to define social media communication strategies that can promote specific reactions in vulnerable groups in front the climate change.

Knowledge Contribution in Organizations via Social Media

2017 ◽  
Vol 16 (1) ◽  
pp. 12-24 ◽  
Author(s):  
Nicole Behringer ◽  
Kai Sassenberg ◽  
Annika Scholl
Keyword(s):  
Social Media ◽  
Social Identity ◽  
Social Identity Theory ◽  
Knowledge Exchange ◽  
Expectancy Theory ◽  
Perceived Usefulness ◽  
Abstract Knowledge ◽  
The Social ◽  
Willingness To Contribute ◽  
Social Media Tool

Abstract. Knowledge exchange via social media is crucial for organizational success. Yet, many employees only read others’ contributions without actively contributing their knowledge. We thus examined predictors of the willingness to contribute knowledge. Applying social identity theory and expectancy theory to knowledge exchange, we investigated the interplay of users’ identification with their organization and perceived usefulness of a social media tool. In two studies, identification facilitated users’ willingness to contribute knowledge – provided that the social media tool seemed useful (vs. not-useful). Interestingly, identification also raised the importance of acquiring knowledge collectively, which could in turn compensate for low usefulness of the tool. Hence, considering both social and media factors is crucial to enhance employees’ willingness to share knowledge via social media.

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