scholarly journals A STUDY OF CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO BANGALORE CITY, KARNATAKA INDIA.

2019 ◽  
Vol 7 (1) ◽  
pp. 488-498
Author(s):  
Chandan A ◽  
2015 ◽  
Vol 5 (3) ◽  
pp. 38-46
Author(s):  
T S Rakesh ◽  
S Madhushree

This paper mainly highlights the current trends of online purchasing in India and also the factors which influences or attracts the consumers to prefer online purchasing rather than choosing the old pattern of retail shopping to buy goods or services especially in the Dakshina Kannada district. To investigate these 525 respondents were interviewed with structured questionnaires among dispersed consumers of online stores in district which randomly selected. Finally test for proportion analysis was used on data in order to test hypothesises of study. This study can be considered as an applied research from purpose perspective and descriptive-survey with regard to the nature and method.


2020 ◽  
Vol 12 (3) ◽  
pp. 904 ◽  
Author(s):  
Ignas Zimaitis ◽  
Mindaugas Degutis ◽  
Sigitas Urbonavicius

The paper aims to explore the ways social media use is linked with paranoia, and how they influence buyers’ attitudes and intentions in online shopping, thus shaping overall consumer behaviour. The theoretical analysis suggests that paranoia, being influenced by social media use, plays a noticeable role in the process of online shopping. The main assumption is that paranoia is an antecedent of the attitude towards online purchasing and mediates effects of other factors towards it. This is confirmed with SEM modelling on the basis of empirical data: the analysis provides evidence that paranoia is an important antecedent of the attitude towards purchasing online and mediates relationships between computer competence, cyber-fear, social media use and the attitude towards online shopping. Additionally, a contradictory relation between paranoia and online purchasing intention is observed. Overall, these findings disclose a new important factor in online shopping and outline several new directions for future research.


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