scholarly journals Validating brand identification and personality scale within the South African retail-banking context

2021 ◽  
Vol 16 (4) ◽  
pp. 1-10
Author(s):  
Marko van Deventer

While marketing experts agree that brand personality is important for brand identification, there is no evidence of a validated brand-identification-and-personality scale in the context of retail banking in South Africa. To address this literature gap, this study’s purpose was to explain the process used to validate brand identification and personality within the retail-banking context of South Africa. A convenience sample of Generation Y banking consumers was selected, and a descriptive and single cross-sectional research design was followed. Self-administered questionnaires were used as a data collection tool and a sample size was chosen (N = 235). Data analysis entailed descriptive and confirmatory factor analysis. The confirmatory factor analysis results validated brand identification and brand personality in retail banking as a five-factor structure that includes bank identification and brand personality dimensions such as successfulness, sophistication, sincerity and ruggedness. Furthermore, the results of the study indicate the internal consistency and composite reliability of the measurement model, as well as construct, convergent, discriminant and nomological validity. In addition, the measurement model revealed no signs of multicollinearity between the factors, and the model fit index values of IFI, TLI, CFI, SRMR and RMSEA showed a good fitting model. This study concluded that this five-factor model is a reliable and valid instrument of brand identification and personality in retail banking and is the first validated brand-identification-and-personality scale within the retail-banking context of South Africa.

2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Mohammed Dauda Goni ◽  
Nyi Nyi Naing ◽  
Habsah Hasan ◽  
Nadiah Wan-Arfah ◽  
Zakuan Zainy Deris ◽  
...  

Abstract Background Respiratory tract infections are one of the common infection associated with Hajj pilgrimage that is of great public health and global concern. This study is aimed at determining the factor structure of the knowledge, attitude, and practice questionnaire for the prevention of respiratory tract infections during Hajj by confirmatory factor analysis (CFA). Methods A multistage cluster sampling method was conducted on Malaysian Umrah pilgrims during the weekly Umrah orientation course. A total of 200 Umrah pilgrims participated in the study. The knowledge, attitude and practice (KAP) questionnaire was distributed to pilgrims at the beginning of the orientation and retrieved immediately at the end of the orientation. Data analysis was done using R version 3.5.0 after data entry into SPSS 24. The robust maximum likelihood was used for the estimation due to the multivariate normality assumption violation. A two-factor model was tested for measurement model validity and construct validity for each of the attitude and practice domains. Results CFA of a 25-item in total, the two-factor model yielded adequate goodness-of-fit values. The measurement model also showed good convergent and discriminant validity after model re-specification. A two-factor model was tested for measurement model validity and construct validity for each of the attitude and practice domains. The result also showed a statistically significant value (p < 0.001) with χ2 (df) values of 76.8 (43) and 121 (76) for attitude and practice domains, respectively. Conclusion The KAP questionnaire was proven to have a valid measurement model and reliable constructs. It was deemed suitable for use to measure the KAP of Hajj and Umrah pilgrims towards the prevention for all respiratory tract infections.


2017 ◽  
Vol 60 (6) ◽  
pp. 1516-1534 ◽  
Author(s):  
Wolfram Ziegler ◽  
Anja Staiger ◽  
Theresa Schölderle ◽  
Mathias Vogel

Purpose Standardized clinical assessment of dysarthria is essential for management and research. We present a new, fully standardized dysarthria assessment, the Bogenhausen Dysarthria Scales (BoDyS). The measurement model of the BoDyS is based on auditory evaluations of connected speech using 9 scales (traits) assessed by 4 elicitation methods. Analyses of the BoDyS' reliability and construct validity were performed to test this model, with the aim of gauging the auditory dimensions of speech impairment in dysarthria. Method Interrater agreement was examined in 70 persons with dysarthria. Construct validity was examined in 190 persons with dysarthria using a multitrait-multimethod design with confirmatory factor analysis. Results Interrater agreement of < 1 on a 5-point scale was found in 91% of cases across listener pairs and scales. Average reliability was .85. Inspection of the multitrait-multimethod matrix pointed at a high convergent and discriminant validity. Modeling of the BoDyS trait and method factors using confirmatory factor analysis yielded high goodness of fit. Model coefficients confirmed high discriminant and convergent validity and revealed meaningful relationships between scales and methods. Conclusions The 9 auditory scales of the BoDyS provide a reliable and valid profile of dysarthric impairment. They permit standardized measurement of clinically relevant dimensions of dysarthric speech.


2017 ◽  
Vol 41 (S1) ◽  
pp. S255-S255
Author(s):  
J.F. Dourado ◽  
A.T. Pereira ◽  
C. Marques ◽  
J. Azevedo ◽  
V. Nogueira ◽  
...  

IntroductionThe Five-Factor Model organizes human personality traits under a comprehensive framework of five dimensions–neuroticism, extraversion, openness to experience, agreeableness and conscientiousness. The dimensions are empirical generalizations of enduring differences in behavioural, emotional and cognitive patterns between individuals. The Portuguese version of the NEO-Five Factor Inventory (NEO-FFI-20) is increasingly used as it is the shortest version to evaluate the “Big 5”.ObjectiveTo investigate the reliability and the validity of the Portuguese version of NEO-FFI-20-item (Bertoquini & Pais Ribeiro) in a Portuguese sample, using exploratory and confirmatory factor analysis (EFA and CFA).Methods747 participants [417 (55.8%) women; mean age = 42.13 ± 12.349 years] answered an online survey which included the NEO-FFI-20 and socio-demographic questions. The total sample was randomly divided in two sub-samples (sample A, n = 373; sample B, n = 374). Sample A was used to EFA and sample B was used to CFA.ResultsThe Portuguese version of NEO-FFI-20, excluding items 14 and 16, had an acceptable fit to the data (χ2/df = 2.28; TLI = .88; CFI = .90; RMSEA = .06; P = .059). The internal consistency analysis resulted in: Neuroticism, α = .68; Extraversion, α = .62; Openness to Experience, α = .74; Agreeableness, α = .70; and Conscientiousness, α = .74.ConclusionsThe NEO-FFI-20 can be used to reliably and validly evaluate the BIG FIVE in an ongoing research project on traffic psychology to better understand and respond to risky behaviours on the road.Disclosure of interestThe authors have not supplied their declaration of competing interest.


2017 ◽  
Vol 48 (4) ◽  
pp. 434-452 ◽  
Author(s):  
Joanie M Mitchell ◽  
Mark Tomlinson ◽  
Ruth M Bland ◽  
Brian Houle ◽  
Alan Stein ◽  
...  

The Kaufman Assessment Battery for Children, Second Edition, measures cognitive processing, includes non-verbal sub-tests, and is increasingly used in low- and middle-income countries. While the Kaufman Assessment Battery for Children, Second Edition, has been validated in the United States, a psychometric evaluation has not been conducted in Southern Africa. This study aims to establish the reliability and validity of the Kaufman Assessment Battery for Children, Second Edition, among a sample of 376 primary school-aged children in rural South Africa (7–11 years). We examined Cronbach’s alpha and conducted a confirmatory factor analysis. The battery showed good reliability (mental processing index [α = .78]), and the originally validated structure of the Kaufman Assessment Battery for Children, Second Edition, was maintained (χ2 = 16.30, p = .432). Mean scores were low on the Planning sub-scale. On the Simultaneous sub-scale, the mean score was higher for the supplementary sub-test Block Counting versus the core sub-test Triangles. With translation and the inclusion of supplementary sub-tests, the Kaufman Assessment Battery for Children, Second Edition, is an appropriate assessment to use in this context (150/150).


2021 ◽  
Vol 13 (10) ◽  
pp. 5436
Author(s):  
Barbara Barbieri ◽  
Ilaria Buonomo ◽  
Maria Luisa Farnese ◽  
Paula Benevene

The aim of this study was to deepen our knowledge about the role played by organizational capital (OC) among public administration (PA) agencies. A questionnaire was administered to a gender-balanced convenience sample of 270 workers of Italian PAs. First, confirmatory factor analysis was performed in order to examine the measurement model. Second, a SEM model was performed, confirming that OC was both directly and indirectly positively related to performance, through the mediation of innovation. OC was also positively related to innovation through the mediation of clarity about change. Overall, the results supported the hypothesized model, providing initial evidence on the pivotal role OC plays, and especially for PA agencies, on organizational innovation and performance. The limits and practical implications of these results are discussed.


Author(s):  
Wanida Simpol ◽  
Phoom Praraksa ◽  
Siridej Sujiva

The sufficiency economy philosophy in King Bhumibol’s initiative is a principle for the development of people especially their ideas and the relationship of adequate living, that is providing guidance on appropriate conduct covering numerous aspects of life. This construct is a new model in educational measurement in Thailand. This study tried to examine the construct validity of the measurement model by using the sufficient life skill (SLS) scale. The scale was used to measure the SLS of 599 Thai students studying in basic education level and the lie scale was applied to detect faking of test takers. The confirmatory factor analysis was utilised for comparing the two different models, holistic and specific models. The result showed consequence of construct validity of the better model. In addition, findings also supported the importance of applying lie scale for detecting faking responses. Theoretical implications are discussed. Keywords: Construct validity, confirmatory factor analysis, sufficient life skill, sufficiency economy philosophy.


2013 ◽  
Vol 27 (3) ◽  
pp. 206-212 ◽  
Author(s):  
Susan Miller Smedema ◽  
Joseph Pfaller ◽  
Erin Moser ◽  
Wei-Mo Tu ◽  
Fong Chan

Objective: To evaluate the measurement structure of the Trait Hope Scale (THS) among individuals with spinal cord injury.Design: Confirmatory factor analysis and reliability and validity analyses were performed.Participants: 242 individuals with spinal cord injury.Results: Results support the two-factor measurement model for the THS with agency and pathways thinking positively associated with hope-related constructs such as self-efficacy, self-esteem, disability acceptance, and life satisfaction in the predicted direction.Conclusions: The use of the THS among individuals with disabilities is warranted for rehabilitation research and practice.


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