scholarly journals The impact of environmental PR on product consumption

2020 ◽  
Vol 19 (2) ◽  
pp. 13-21
Author(s):  
Olga Zyma ◽  
Ryszard Stefanski ◽  
Maria Golub
Keyword(s):  
Public Relations ◽  
Social Responsibility ◽  
Socially Responsible ◽  
Market Participants ◽  
Product Consumption ◽  
Environmental Measures ◽  
Social Environmental ◽  
Favorable Conditions ◽  
Market Relations ◽  
The Impact

The article argues that modern media and public relations play a significant role in addressing environmental issues. It is shown that in order to create favorable conditions for the implementation of ecological PR, it is necessary to take into account the relations not only between the enterprises and their target audiences but also between the subjects of environmental PR. It is proved that carrying out environmental PR is possible with the use of РR-tools, which can be various, depending on measures, such as publications in mass media; events for journalists; environmental measures; social-environmental advertising. Based on generalized literature sources, it has been proved that modern market relations for the support of socially responsible businesses require the use of such aspects of motivation during environmental PR that shape the consumer with a caring attitude to the environment and their health. It is proved that along with the production of environmentally friendly products, the opposite phenomenon is observed – greenwashing. Therefore, examples of social responsibility of enterprises that carry out environmental PR and are responsible for ecological problems form social responsibility for environmental protection for all market participants.

Understanding how social responsibility drives social innovation: characteristics of radically innovative projects

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Duygu Turker ◽  
Y. Serkan Ozmen
Keyword(s):  
Social Responsibility ◽  
Social Innovation ◽  
Socially Responsible ◽  
Content Type ◽  
Radical Innovations ◽  
Award Winning ◽  
Innovation Characteristics ◽  
Sustainability Challenges ◽  
Corporate Social ◽  
The Impact

PurposeThis study aims to analyze how corporate social responsibility (CSR) initiatives address sustainability challenges by focusing on the congruence between process and outcome variables of CSR.Design/methodology/approachFollowing a theory-driven model, a content analysis was conducted on 63 award-winning social responsibility projects.FindingsThe study reveals that the adoption of a proactive approach during environmental assessment, which manifests itself in a focus on emerging sustainability challenges with a deeper interest, affects the centrality of social responsibility initiative by increasing its learning and partnership potential and leads organizations to produce radical innovations.Practical implicationsThe findings provide a valuable understanding for practitioners on organizing the decision making process of CSR initiatives in order to unlock its learning potentials.Social implicationsRadically innovative projects with their higher levels of proactivity, centrality and generalizability are better than incremental ones at transferring and integrating company resources and capabilities to address emergent sustainability challenges.Originality/valueThe impact of CSR on society and nature has been a neglected area of literature. To reduce this gap, this study analyzes how the configuration of process variables shapes the outcomes of socially responsible initiatives on sustainability. It also provides a new typology on the relevance of CSR initiatives to company mission/model that can show how CSR can unlock organizational learning and innovation potentials.

CSR in China

2017 ◽  
pp. 258-275
Author(s):  
Ruth Wolf ◽  
Monica Thiel
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Economic Resources ◽  
Global Markets ◽  
Socially Responsible ◽  
The West ◽  
General Managers ◽  
Social Environmental ◽  
Corporate Social ◽  
Firm Governance

This chapter presents challenges in China's governance outlook within a Corporate Social Responsibility (CSR) analysis of China's social, environmental and economic resources and potential impacts in other countries. The purpose of this article sheds light of how CSR in China is emerging as a doorway to a) promote understanding of changes in firm governance for general managers through state and corporate socially responsible practices and b) to explain that preserving the environment and preventing pollution is necessary if China would like to trade with the West and enter global markets with other countries that place importance of governance and CSR principles.

scholarly journals Corporate Social Responsibility and Corruption: Implications for the Sustainable Energy Sector

2019 ◽  
Vol 11 (15) ◽  
pp. 4128 ◽  
Author(s):  
Jintao Lu ◽  
Licheng Ren ◽  
Jiayuan Qiao ◽  
Siqin Yao ◽  
Wadim Strielkowski ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Risk Mitigation ◽  
Sustainable Energy ◽  
Energy Sector ◽  
Energy Development ◽  
Positive Contribution ◽  
Socially Responsible ◽  
Corporate Social ◽  
The Impact

This paper focuses on the concept of Corporate Social Responsibility (CSR) and its relationship with sustainability. The authors investigate the linkages between CSR and sustainability at both enterprise and country levels. The main focus of this study is the energy sector due to its importance in terms of economic, environmental, and social impacts. There are some doubts as to whether a socially responsible business meets public welfare expectations and fosters the country’s social and economic development, as well as the successful achievement of sustainable development objectives. However, it becomes apparent that the development of corporate social responsibility in the energy sector faces a plethora of challenges. Corruption is one of the most important challenges of sustainable energy development. The study analyzes the main areas of CSR policies where energy companies are expected to make a positive contribution to sustainable energy development: mitigation of environmental impact, economic and social development, and good governance. The authors argue that the corruption risks represent a very important issue that is hampering sustainable energy development, and CSR can be applied to mitigate these risks in the energy sector. In addition, government policies might be necessary to create a favorable environment for corruption risk mitigation. The study analyzes the main tools of corporate social responsibility in the energy sector and addresses the impact of CSR on the sustainability of energy sector and corruption risk mitigation. The study analyzes a corruption risk mitigation model in the energy sector and provides recommendations for strengthening corporate social responsibility and mitigating corruption risk. Our results show that CSR can play a vital role in dealing with corruption in the energy sector at the enterprise level. It becomes apparent that anti-corruption standards represent the main supporting means for achieving other CSR goals and principles. Therefore, mitigation of corruption risks should become a priority for socially responsible companies that are operating in the energy sector.

Evaluating the impact of corporate social responsibility programs on consumers

2009 ◽  
Vol 15 (1) ◽  
pp. 97-109 ◽  
Author(s):  
Victoria Smith ◽  
Peter Langford
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Socially Responsible ◽  
Theoretical Literature ◽  
Responsible Action ◽  
Corporate Social ◽  
The Impact

AbstractThis paper critically reviews and analyses the empirical and theoretical literature relating to Corporate Social Responsibility (CSR) programs and their impact on the attitudes and behaviours of consumers. Given the increasingly important and influential role that corporations are playing in society, this review considers the contrasting arguments surrounding the extent to which a well-designed and implemented CSR program will impact consumers. In doing so, this review improves our understanding of the importance of corporate socially responsible action and identifies gaps in the field of CSR research that need to be addressed in order to help organizations more effectively adopt CSR programs.

scholarly journals The Role Socially Responsible-HRM Practices in Employee Engagement

2018 ◽  
Vol 2 (3) ◽  
pp. 109-111
Author(s):  
Zainab Rawshdeh ◽  
Zafir Khan Mohamed Makhbul ◽  
Syed Shah Alam
Keyword(s):  
Social Responsibility ◽  
Employee Engagement ◽  
Mediation Effect ◽  
Socially Responsible ◽  
Hrm Practices ◽  
Black Boxes ◽  
Person Organization Fit ◽  
Corporate Social ◽  
The Impact ◽  
Employee Work Engagement

With the Growing evidence that Corporate Social Responsibility (CSR) and Employee engagement generate multiple pivotal benefits for both organization and employee, and, the increasing interest about the positive effect of organization social responsibility on employee work engagement. Accordingly, the attempt of the current study is to contribute to the emergent body of the literature by providing further insights about the importance of CSR to employee engagement. It opens the black boxes by exploring the mediation effect of Person-Organization Fit in this relationship. Furthermore, by adopting Socially Responsible HRM practices it examine the relationship using different practices of CSR. In addition, it responds to recent calls for more research on the mechanisms that explain how CSR practices affect individual attitudes, and to explore the impact of mediation toward a better and more complete understanding of the outcomes of CSR. The three proposed hypothesis by the current study were supported . Results indicated that there is a postivie relationship between socially responsible HRM practices and employee engagement. While person-organization fit also partially mediate this realtionship.  

The impact of corporate social responsibility on employee performance and cost

2015 ◽  
Vol 14 (3) ◽  
pp. 262-284 ◽  
Author(s):  
Li Sun ◽  
T. Robert Yu
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Employee Performance ◽  
Labor Cost ◽  
Ordinary Least Squares ◽  
Least Squares Regression ◽  
Socially Responsible ◽  
Content Type ◽  
Corporate Social ◽  
The Impact

Purpose – The purpose of our paper is to empirically examine the conjectures, which prior literature suggests, that employees work more productively in socially responsible companies and employees are willing to work for less when they work for these companies. Design/methodology/approach – This study uses ordinary least squares regression to examine the relationship between corporate social responsibility (CSR) and employee performance and between CSR and employee cost. Further, 2SLS is used to address the endogeneity issue. Findings – The results indicate a positive relation between CSR and employee performance, suggesting that employees in socially responsible companies generate better operating performance than their peers in less socially responsible companies. Findings also reveal that socially responsible companies incur higher labor cost. Research limitations/implications – First, the CSR ratings constructed by KLD Inc. are an approximate measure of CSR performance. Better CSR measures may yield stronger results. Additionally, the sample firms in our study are relatively large firms. Caution needs be exercised when readers generalize these conclusions. Finally, this sample only consists of public firms. Whether these conclusions hold in private firms remains unknown. The above issues can be investigated in future studies. Practical implications – The findings of our study should interest managers who contemplate engaging in socially responsible activities, investors and financial analysts who assess firm performance and policymakers who design and implement guidelines on CSR programs. Originality/value – This is the first paper that directly tests the association between CSR and employee performance and cost. Thus, this study contributes to the CSR literature by offering evidence to show a positive effect of CSR on employee performance. It also contributes to the management accounting literature.

Does board diversity influence firms’ corporate social responsibility reputation?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Caroline C. Hartmann ◽  
Jimmy Carmenate
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Socially Responsible ◽  
Board Diversity ◽  
Content Type ◽  
Positive Effects ◽  
Social Reputation ◽  
Global Companies ◽  
Corporate Social ◽  
The Impact

Purpose Board diversity positively impacts corporate social responsibility (CSR); however, there is limited evidence on how board diversity affects the reputation of organizations that are involved in CSR. The purpose of this paper is to examine the effect board diversity has on socially responsible firms’ corporate social responsibility reputation (CSRR). The authors specifically examine this relationship because an organization’s corporate reputation may be very different to its CSRR gained through engagement in socially responsible activities. Design/methodology/approach The authors use the CSR reputation scores for the top 100 most socially responsible global companies provided by the RepTrak Database as a measure of CSRR. Board diversity measures are calculated for gender, ethnicity and education to measure their impact on social reputation. The sample for this study consists of 146 observations for the period 2013–2017. Findings The authors find a significant and positive relation between having a combination of women and ethnically diverse members on the board and firms’ CSRR. The authors also find a significant positive effect on CSRR when the board is composed of women and educationally diverse members. Research limitations/implications Board diversity characteristics continue to impact organizations’ decision-making processes and their involvement in CSR activities as public stakeholders demand greater representation of females and minorities on the board. Because research on board diversity is in its infancy, the authors urge scholars to continue to investigate the impact board diversity has on an organization’s motivation to be socially responsible as well as how it affects their CSRR. Practical implications The findings of this study highlight the importance stakeholders place on an organization’s social responsibility reputation and the positive effects of board diversity in managing their CSRR. Social implications The findings provide evidence that the composition of the board can influence a company’s engagement in CSR activities and their CSRR as perceived by its stakeholders. Originality/value This study contributes to the CSR literature by introducing the concept of CSRR. To the best of the authors’ knowledge, this study also extends research in the diversity literature by examining the relationship between board diversity variables and an organization’s CSRR. The findings highlight the importance of having a diverse board composed of ethnically and educationally varied individuals and provide evidence of a link between organizations’ involvement in socially responsible activities and their CSRR.

Bank social responsibility and the use of money

2016 ◽  
Vol 12 (3) ◽  
pp. 535-544
Author(s):  
Gilciney Ferreira ◽  
Cecilia Queirós Mattoso
Keyword(s):  
Social Responsibility ◽  
Low Income ◽  
Financial Institution ◽  
Financial Education ◽  
Corporate Image ◽  
Socially Responsible ◽  
Content Type ◽  
Brazilian Government ◽  
Low Income Families ◽  
The Impact

Purpose The purpose of the present research is first to assess the financial education’s effectiveness, examining how a specific communication regarding the use of money could help new consumers from low-income families avoid insolvency. The second is to analyse the impact of this corporate social responsibility (CSR) activity on a Brazilian bank’s image. Design/methodology/approach The research used a qualitative methodology based on in-depth interviews using three advertising films, which served as an enhanced element to prompt students to evaluate the discourse of sensible use of money and credit and the bank’s image. Findings The results showed that the students are very receptive to the ideas shown by the bank advertising films. Nevertheless, the interviewees showed a certain degree of suspicion toward the initiative and intentions of the bank. The perceived corporate image was clearly ambiguous, with the financial institution showing its advertising film about the careful use of money in complete contrast to actual bank branch practices in which employees offer and encourage young students from low-income families to get loans and credit cards. The bank became more socially responsible merely to cut costs and as a consequence did not improve its image. Practical implications For CSR in banks to be real and have a positive impact on society, the authors suggest that the bank enter into a cooperation or sponsorship agreement with the federal government or any public sector institution or non-governmental organizations. The form, the arguments and the language of the bank’s financial education campaign examined in this article seemed to be capable of serving social purposes or benefiting society. Social implications Educating consumers in the conscious use of money reduces delinquency rates and increases banks’ profits while, at the same time, benefiting society economically. The bank’s positive experience in terms of financial education could help the Brazilian government and other institutions with the same purpose. The advertising campaign provides some insights for the Brazilian government financial education program to which it has given high priority (BCB, 2015). Originality/value The article expands studies on CSR in developing countries and of attitudes toward it in the emerging middle class, two issues that have received scant attention. The study reinforces Carroll and Shabana’s view (2010) that companies are becoming more socially responsible merely to cut costs and Porter and Kramer’s call that to be really strategic the action must not appear to be mitigating the very harm it has caused.

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