scholarly journals Green product buying intentions among young consumers: extending the application of theory of planned behavior

2018 ◽  
Vol 16 (2) ◽  
pp. 145-154 ◽  
Author(s):  
Andhy Setyawan ◽  
Noermijati Noermijati ◽  
Sunaryo Sunaryo ◽  
Siti Aisjah
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Structural Equation ◽  
Environmental Concern ◽  
Environmental Knowledge ◽  
Equation Modeling ◽  
Research Model ◽  
Green Products ◽  
Young Consumers

This research reveals the factors explaining the purchase intention toward green products among young consumers. Young consumers are beginner consumers who are going to play an important role to take a responsibility in preserving the environment. Theory of Planned Behavior (TPB) is selected as the main theoretical framework in this research alongside some other variables (environmental concern, environmental knowledge, and willingness to pay), which are added in the research model to expand TPB application. Three hundred and twenty-six respondents were interviewed through a survey and the data are analyzed using Structural Equation Modeling (SEM).The findings illustrated that not every explanatory variable influenced the purchase intention toward green products among young consumers. Environmental concern and attitude did not influence the purchase intention toward green products among young consumers.

scholarly journals Extending the Theory of Planned Behavior to Explain the Effects of Cognitive Factors across Different Kinds of Green Products

2019 ◽  
Vol 11 (15) ◽  
pp. 4222 ◽  
Author(s):  
Leibao Zhang ◽  
Yanli Fan ◽  
Wenyu Zhang ◽  
Shuai Zhang
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Indirect Effect ◽  
Purchase Intention ◽  
Structural Equation ◽  
Environmental Concern ◽  
Cognitive Factor ◽  
Green Products ◽  
Green Consumption ◽  
Perceived Behavior Control

Sustainable development is a powerful impetus to achieve the coordination between economic advancement and environmental protection. Therefore, the promotion and adoption of green consumption has attracted increasing attention from academics. As an important tool for multivariate data analyses, structural equation modelling has been extensively used in purchase intention for green products. However, most previous research has recognized green products as a general class when studying their purchase intention, which focused little attention on comparing purchase intention for different kinds of green products. This study extends and tests the theory of planned behavior (TPB) and includes another cognitive construct, that is, environmental concern, to explore purchase intention for different kinds of green products. First, the effect of TPB constructs was examined on purchase intention for utilitarian green products and hedonic green products. Second, a cognitive factor, that is, environmental concern, was used to test its different effects on these two kinds of green products. Third, the indirect effect of environmental concern on purchase intention was measured for these two kinds of green products. The study showed that extended TPB constructs, that is, attitude, perceived behavior control, and environmental concern positively and significantly affected purchase intention for both utilitarian green products and hedonic green products, while subjective norm only significantly and positively affected purchase intention for utilitarian green products. Moreover, the cognitive factor, that is, environmental concern, had a higher effect on purchase intention for utilitarian green products than purchase intention for hedonic green products, and it also had a similar indirect effect on both kinds of green products. This study provides an insight to policymakers, entrepreneurs, and marketers into how to increase purchase intention for different kinds of green products.

scholarly journals A RELAÇÃO DA PREOCUPAÇÃO AMBIENTAL COM O CONSUMO DE PRODUTOS VERDES NO VAREJO

2016 ◽  
Vol 15 (3) ◽  
pp. 821 ◽  
Author(s):  
Sergio Silva Braga Junior ◽  
Edgard Monforte Merlo ◽  
Dirceu Da Silva
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Environmental Concern ◽  
Equation Modeling ◽  
Purchase Intent ◽  
Green Products ◽  
Green Consumption ◽  
Relationship Of ◽  
The Relationship

<p>O objetivo com a presente pesquisa foi avaliar a relação da preocupação ambiental do consumidor com sua efetiva declaração de compra de produtos verdes no varejo. Orientado por uma linha de pesquisa que busca explicar o fato de o comportamento ter como precedente a intenção e não a atitude, foi avaliado se a preocupação dos consumidores com o meio ambiente está sendo convertidas em intenção de compra e posterior declaração de compra. O problema que orientou a pesquisa pode ser expresso pela seguinte questão: a preocupação ambiental está relacionada com a intenção de compra para se tornar compra declarada de produtos verdes no varejo? Para responder a essa questão e atender ao objetivo proposto, foi realizada uma pesquisa de natureza quantitativa por meio de um <em>survey</em> com 1.233 consumidores reais de quatro capitais brasileiras, avaliando-se a percepção que eles possuem de si mesmos e dos outros. A análise de dados foi feita utilizando-se a modelagem de equações estruturais por meio do <em>software</em> SmartPLS 3.0. Os resultados indicam que os consumidores pesquisados não demonstram relacionar diretamente sua preocupação ambiental com a compra declarada de produtos verdes, que revelou ser formada pela intenção de compra. Isso foi observado nas duas condições, quando os consumidores responderam sobre a sua percepção e sobre a dos outros (sociedade).</p><p>Palavras-chave: Consumo verde. Preocupação ambiental. Varejo. Comportamento do consumidor.</p><p> </p><p align="center"><strong><em>The relationship of environmental concern with green products consumer in retail</em></strong></p><p> </p><p align="center"><em>Abstract</em></p><p align="center"><em> </em></p><p>The purpose with this research was to evaluate the environmental consumer concern with their actual purchase statement for green products in retail. Guided by a line of research that seeks to explain the fact that the behavior has as a precedent the intention and not the attitude was assessed to consumer concern about the environment and these are converted into purchase intent and purchase later statement. The problem oriented research can be expressed by the following question: Environmental concern is related to the purchase intention to become declared purchase of green products at retail? To resolve this matter and meet the proposed objective, a quantitative research through a survey with the 1233 actual consumers of four brazilian capitals assessing his perception as an individual was carried out and as he watches others. Data analysis was performed using the structural equation modeling through SmartPLS 3.0 software. The results indicate that consumers surveyed do not demonstrate directly relate their environmental concerns with the purchase declared for green products, which were shown to be formed by purchase intent. This perception takes place in the two conditions, when they respond on their perception and when they answer about how he observes others (society).</p><p>Keywords:<strong> </strong>Green consumption. Environmental concern. Retail. Consumer behavior.</p>

Understanding young consumers’ tendencies regarding eco-labelled products

2017 ◽  
Vol 29 (1) ◽  
pp. 80-97 ◽  
Author(s):  
Aysu Göçer ◽  
Bengü Sevil Oflaç
Keyword(s):  
Structural Equation ◽  
Environmental Concern ◽  
Emerging Market ◽  
Mediating Effect ◽  
Environmental Knowledge ◽  
Equation Modeling ◽  
Content Type ◽  
Factors Affecting ◽  
Young Consumers ◽  
Key Dimensions

Purpose The purpose of this paper is to explore different factors influencing young consumers’ approaches to eco-labeled products in an emerging country, Turkey. Design/methodology/approach Relevant measures were adapted from the previous literature to assess key constructs on environment and eco-label perceptions. First, an exploratory factor analysis was employed for identifying the key dimensions, and then structural equation modeling was conducted for testing the research hypotheses. Findings The findings reveal that the existence of perceived environmental knowledge has an influence on eco-labeled product purchase tendencies, with environmental concern (EC) having a significant mediating effect. Practical implications This study contributes to practice by addressing perceptual factors affecting young consumers in emerging markets such as Turkey. This relationship can be utilized to increase the tendency to purchase eco-labeled products to create EC enhancing programs in education in addition to environmental knowledge leveraging ones. Besides, these findings may also be beneficial in eco-labeled product marketing efforts. Originality/value This study provides value for the literature by investigating the perception of young consumers in an emerging market specifically, and adopts a more specific eco-label focus, which it integrates with an environmental perspective.

scholarly journals ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIK

2015 ◽  
Vol 6 (1) ◽  
pp. 479
Author(s):  
Andrian Haro
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Valuable Insight ◽  
Consumer Values ◽  
Consumer Purchase Intention

ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIKAndrian HaroFakultas Ekonomi Universitas Negeri Jakartae-mail: [email protected] objective of this research is to examine the consumer purchase intention of natural and organic shampoo products based on the Theory of Planned Behavior (TPB). Specifically, this research considers that consumer values as antecedents of consumers’ attitude toward buying natural and organic shampoo products. A survey was conducted with many respondents from graduate students of Magister Management, Trisakti University, Jakarta, and structural equation modeling techniques was used to test the relationships among the variables. The results show that environmental consciousness and appearance consciousness have a positive effect on attitude. Meanwhile, health consciousness has no significant effect on consumers’ attitude. Moreover, the results showed that TPB predictors which consist of attitude and perceived behavioral control are significantly correlated with purchase intention for natural and organic shampoo products, but not with subjective norm. This research provides valuable insight into consumer purchase intention behavior regarding natural and organic shampoo products by examining the factors that influence consumers’ attitude toward buying natural and organic shampoo products and consumers’ purchase intentions for the products.Keywords: Consumer Behaviour, Theory of Planned Behavior, Attitude, PurchaseIntention, Personal Care

scholarly journals Effect of Celebrity Endorser Through Social Media on Organic Cosmetic Purchasing Intention Mediated with Attitude

2020 ◽  
Author(s):  
Fransiska Murwaningtyas ◽  
Muhamad Harisudin ◽  
Heru Irianto
Keyword(s):  
Social Media ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Marketing ◽  
Equation Modeling ◽  
Estimation Model ◽  
Purchasing Intention ◽  
Celebrity Endorser

A rapid information and communication technology development results in the change of community’s lifestyle in online shopping. Online marketing strategy should be taken to improve organic cosmetic purchasing intention through Instagram, one of which is to use celebrity endorser in advertisement. Considering Theory of Planned Behavior, this research employed purchase intention, attitude toward advertisement, trustworthiness, expertise, attractiveness variables. The objective of research was to find out the effect of celebrity endorser on attitude toward advertisement and organic cosmetic purchase intention through Instagram. Technique of collecting data used was Google form through social media, Instagram. This research employed Structural Equation Modeling (SEM) with Maximum Likelihood estimation model. The result of analysis on 200 respondents showed that there is a positive effect of celebrity’s trustworthiness, celebrity’s expertise, celebrity’s attractiveness on Attitude toward advertisement and organic cosmetic purchase intention through Instagram. In addition, attitude toward advertisement serves as imperfect mediation of celebrity’s trustworthiness, celebrity’s expertise, celebrity’s attractiveness and purchase intention. Keywords: Celebrity endorser; Trustworthiness; Attractiveness; Expertise; Theory of Planned Behavior; Attitude Toward Advertisement; Purchasing Intention; Organic Cosmetic; Social Media

scholarly journals Environmental Concern, Health Consciousness and Purchase Intention of Green Products: An Application of Extended Theory of Planned Behavior

2019 ◽  
pp. 1203-1215
Author(s):  
Jabori Shanawi Abdulsahib ◽  
Bilal Eneizan ◽  
Anas Salman Alabboodi
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Environmental Issues ◽  
Green Products ◽  
Consumer Awareness ◽  
Health Consciousness ◽  
Increasing Trend ◽  
The University

Human health is crucial for every human being with their right to utilize and opt for safe and healthy products. The main reasons for consumer awareness about the products they use in their daily life are health consciousness and environmental concern. The environment is affected due to several issues such as pollution etc. it has been the most the cause of concern for general public and as a result the concept of green environment and the green product has emerged in many countries. As far as Iraq is a concern this issue is at infancy level especially for new consumers, however, the growth in the demand for environmentally friendly products is an increasing trend. This paper aims to find out the purchase intention of consumers towards green products. For this purpose, the sample was selected from Salahaddin University Iraq. The sample size was 161 students from the university. The hypotheses were tested using Smart PLS 3 and the results for the inner and outer model were presented in the study. The results showed 10 significant hypotheses however it was limited to the sample of university students because it is supposed that university student is more focused towards their health as well as environment. Moreover, theoretically this study is limited to the theory of planned behavior. The study helps policymakers to formulate strategies to aware consumers regarding their health and environmental issues especially the students. The study also discusses the recommendations.

Green purchase intention

2019 ◽  
Vol 11 (6) ◽  
pp. 1389-1403 ◽  
Author(s):  
Alireza Naalchi Kashi
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Environmental Concern ◽  
Negative Emotion ◽  
Negative Emotions ◽  
Equation Modeling ◽  
Environmental Concerns ◽  
Green Products ◽  
Content Type ◽  
Meaningful Relationship

Purpose The purpose of this study is to focus on what factors and variables affect the consumers’ intention to purchase green products and lead them to prefer green ecologic products to other products and choose to buy them. Design/methodology/approach For this purpose, a total of 450 students from the Islamic Azad University of Yazd took part in this survey. The research method was applied in terms of purpose and in terms of analysis, it was of the scaling type. The data collection tool and sampling for the questionnaire were done randomly and to determine the sample, the Cochran formula was used. This study used the SPSS software to analyze the descriptive statistics (demographical factors) and through the software LISREL, the connection between the variables was investigated by structural equation modeling. Findings The results indicated that environmental beliefs affect environmental concern and there must be a meaningful relationship between them. Also, the increase in environmental concern leads to an increase in the attitude to consuming green products, and finally, an increase in the consumers’ demand for purchasing green products. Furthermore, an increase in environmental concerns also increases positive emotions, which, in turn, increases the consumers’ will to purchase green products. Finally, there is a meaningful relationship between environmental concerns and negative emotion while there is no significant relation between was reported between negative emotions and the will to purchase. Research limitations/implications The tested model now uses purchase intention as a result variable instead of real purchase, and in practice, it will be difficult to develop a research framework in controlled real behavior. Originality/value Investigating the role of positive and negative emotions on the intention of purchasing green products helps marketing managers up to by correct identifying consumers’ emotions can designing appropriate strategies for encouraging them to use green products.

scholarly journals Investigating the citizens’ intention level in environmental impact assessment participation through an extended theory of planned behavior model

2015 ◽  
Vol 17 (4) ◽  
pp. 847-857 ◽  
Keyword(s):  
Environmental Impact ◽  
Theory Of Planned Behavior ◽  
Impact Assessment ◽  
Planned Behavior ◽  
Environmental Impact Assessment ◽  
Structural Equation ◽  
Environmental Concern ◽  
Government Support ◽  
Equation Modeling ◽  
Extended Theory

<div> <p>This study aims to measure citizens&rsquo; behavior intention (BI) in Environmental Impact Assessment (EIA) participation. An extended theory of planned behavior (TPB), which includes perceived government support and perceived environmental concern, is used as the predictor model. A total of 240 questionnaire data, gathered from citizens of Indonesia, was analyzed by using structural equation modeling. The analysis result shows that the TPB model revealed 60 percent of citizens&rsquo; BI in EIA participation. Another finding revealed perceived behavior control as a key determinant factor. Practical recommendations suggested based on the result can be used as references by EIA policy makers and practitioners to increase citizens&rsquo; intention in EIA participation.</p> </div> <p>&nbsp;</p>

scholarly journals Young People’s Behavioral Intentions Towards Low-Carbon Travel: Extending the Theory of Planned Behavior

2021 ◽  
Vol 18 (5) ◽  
pp. 2327
Author(s):  
Xiaojian Hu ◽  
Nan Wu ◽  
Nuo Chen
Keyword(s):  
Young People ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Moral Obligation ◽  
Structural Equation ◽  
Environmental Concern ◽  
Rapid Development ◽  
Equation Modeling ◽  
Low Carbon

With the rapid development of China’s economy and the rapid growth of the population, the demand for traffic is gradually changing from slow to fast, and the traffic congestion, air pollution, climate change and public health problems are becoming increasingly prominent. As residents’ willingness for low-carbon travel plays a crucial role in alleviating the problems caused by traffic, many studies pay attention to this aspect, but young people are still an obviously neglected group in the study of willingness for low-carbon travel. The novelty of this study lies in the extension of environmental concern and perceived moral obligation to the theory of planned behavior to explore the factors influencing young people’s low-carbon travel behavioral intention. The structural equation modeling is validated with a sample of 235 young respondents. The results show that attitude, perceived behavior control, environmental concern and perceived moral obligation have a significant positive correlation with young people’s low-carbon travel behavioral intention, while subjective norm has not. By revealing young people’s intention of low-carbon travel, this study could help to enhance the understanding of young people’s low-carbon travel choices, and could provide guidance for how to guide young people to choose low-carbon travel in the future.

The Impact of Human Values and Knowledge on Green Products Purchase Intention

2019 ◽  
pp. 266-283 ◽  
Author(s):  
Brahim Chekima ◽  
Khalifa Chekima
Keyword(s):  
Cultural Values ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Environmental Knowledge ◽  
Human Values ◽  
Equation Modeling ◽  
Green Product ◽  
Green Products ◽  
The Impact

Marketing managers keenly seek to understand the green market. However, insufficient information on how to foster consumers' green behavior is slowing the growth of green markets and becoming a barrier for firms when communicating strategies for effectively promoting green products. Therefore, this chapter attempts to examine the impact of environmental knowledge and cultural values on consumers' green purchase intentions. A survey was administered and a total of 200 valid questionnaires were obtained. Structural equation modeling (SEM) technique was used to assess the model. The finding shows that cultural values significantly related to green product purchase intention. The results also indicate environmental knowledge is not a significant factor influencing buying intention of green products. The discussions and implications of these findings are further elaborated.

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