The Social Comparison Theory in the Context of Cosmetic Plastic Surgery Advertising: Predictors and Consequences of their Impact on Women

Author(s):  
Inas Abdel Hamid ElKhoreiby
2016 ◽  
Vol 24 (5) ◽  
pp. 534-556 ◽  
Author(s):  
Eli Rohn ◽  
Gilad Sabari ◽  
Guy Leshem

Purpose This study aims to investigate information technology security practices of very small enterprises. Design/methodology/approach The authors perform a formal information security field study using a representative sample. Using the Control Objectives for IT (COBIT) framework, the authors evaluate 67 information security controls and perform 206 related tests. The authors state six hypotheses about the findings and accept or reject those using inferential statistics. The authors explain findings using the social comparison theory and the rare events bias theory. Findings Only one-third of all the controls examined were designed properly and operated as expected. About half of the controls were either ill-designed or did not operate as intended. The social comparison theory and the rare events bias theory explain managers’s reliance on small experience samples which in turn leads to erroneous comprehension of their business environment, which relates to information security. Practical implications This information is valuable to executive branch policy makers striving to reduce information security vulnerability on local and national levels and small business organizations providing information and advice to their members. Originality/value Information security surveys are usually over-optimistic and avoid self-incrimination, yielding results that are less accurate than field work. To obtain grounded facts, the authors used the field research approach to gather qualitative and quantitative data by physically visiting active organizations, interviewing managers and staff, observing processes and reviewing written materials such as policies, procedure and logs, in accordance to common practices of security audits.


2021 ◽  
Author(s):  
Kaitlyn McGuirk

By definition “fitspiration” (fit + inspiration) is any message designed to inspire or motivate individuals to achieve their fitness objectives. These messages are usually accompanied by an image of a very fit person performing a physical activity. Fitspiration messages seem to be everywhere with more than 12 million results on Instagram alone. This Master of Professional Communication Major Research Paper (MRP) explores the “fitspiration” phenomenon on the social media platform Instagram by examining 50 images tagged with “#fitspiration” during March and April 2017. Informed and analyzed through multiple methods including content analysis, visual social semiotics theory, discourse analysis and social comparison theory, this report seeks to answer the research questions: (1) What are the characteristics of “fitspiration” images on Instagram that are aimed at young women? (2) What messages do these media images convey? (3) What are the implications of these messages on young women? The results of this study suggest that the “thin-ideal” that is embedded in western culture still dominates social media and the “fitspiration” community, which continues to negatively impact young women’s self-esteem and body image. However, based on the findings there is a shift to the “strong is the new skinny” mentality where the captions and comments of each image are overwhelmingly positive in nature with little to no existence of destructive discourses. In an attempt to lessen the effects of such idealized and unrealistic portrayals of female bodies on young women there must be this continued presence of constructive messages and conversations on social media, coupled with education and social media literacy for young females.


2011 ◽  
pp. 160-184
Author(s):  
Noah E. Friedkin ◽  
Eugene C. Johnsen

Author(s):  
Ladd Wheeler ◽  
Jerry Suls

This chapter provides a history of social comparison theory starting in 1944 with the “Level of Aspiration” paper by Kurt Lewin and colleagues. From the work of Stan Schachter on affiliation in the 1950s, the chapter maintains a linear narrative, attempting to tell the story with numerous digressions into what and how particularly important events happened. The authors are uniquely suited to do this, as their professional lives and friendships have overlapped almost completely with the developments of social comparison theory. They then discuss several theories that are often confused as being based on social comparison theory but are not. They yield the razor with gusto! The chapter ends with a discussion of the neighboring fields and applications that are indeed on the reasons this book is being published.


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