Smart Tourism Studies from an Axiological Perspective

2019 ◽  
Vol 1 (1) ◽  
pp. 1-13
Author(s):  
Mardiana Purwaningsih ◽  
◽  
Embun Kenyowati Ekosiwi ◽  
Author(s):  
Elide Garbani-Nerini ◽  
Elena Marchiori ◽  
Lorenzo Cantoni

AbstractThis research investigates the state of the art among Switzerland (CH)’s and Liechtenstein (FL)’s destinations, intended here as Destination Marketing Organizations (DMOs), when it comes to their relationship with data: what data are collected, how they are stored, analyzed and what impact they have on the destination. This study aims at bringing insights into smart tourism studies as a key aspect of the debate is how DMOs deal with data. Based on a survey performed with CH’s and FL’s DMOs and related stakeholders, results suggested that there are common conceptual nodes shared by practitioners when it comes to defining smart destinations. However, when it comes to data-related practices (data collection, storage, analysis and sharing) DMOs have very different processes in place. There are organizations that collect but do not extensively analyze data, while others are still not so keen on sharing their data with the whole destination ecosystem. Furthermore, organizations’ decision-making processes appear to be based to some extent on data, especially when it comes to (digital) marketing initiatives and campaigns, although behaviors are quite different also in this area. Destination managers might benefit from this paper as the study shows how to investigate data-related practices of an organization. This type of analysis could allow an assessment of the situation and an understanding of the direction in which the organization might move forward.


2021 ◽  
Vol 251 ◽  
pp. 03037
Author(s):  
Lei Zhao ◽  
Die Zhang

Smart tourism is a highly systematic, efficient and convenient tourism mode. The development of rural tourism should evolve in the Internet era, and explore the industrial path of smart rural tourism. This paper discusses the developing opportunity of rural tourism in perspective of smart tourism, studies the developing status of rural tourism in the context of smart tourism, shape rural tourism by using the Internet information mode, and finally summarizes the development path of smart rural tourism.


2020 ◽  
pp. 135481662094426
Author(s):  
Damjan Vavpotič ◽  
Karmen Knavs ◽  
Ljubica Knežević Cvelbar

Understanding tourist visitation patterns is crucial for decision makers in order to create smart tourism industry. A growing body of tourism research uses geo-location data in order to better understand tourism demand. In this article, we present a new approach based on a market basket analysis. This approach uses geo-location data shared by tourists on tourism platforms in order to bundle the range of available tourism services and understand which experiences are consumed together. The approach was tested on the case of Vienna, Austria. Based on our analyses, we argue that the proposed approach has the potential for use at the destination level and provides relevant information on tourism demand patterns important for smart tourism decision-making.


Author(s):  
Han-Jun Kim ◽  
Jae-Young Chang ◽  
Yong-Kun Suh ◽  
Jung-Seog Hyun ◽  
Keun-Hyung Kim
Keyword(s):  

Author(s):  
Anil Verma ◽  
G. Rajendran

Delighting consumers has been one of the most important goals for marketing stakeholders but the effect of historical nostalgia on tourists delight at the world cultural heritage sites has rarely been examined. This study examines the impact of historical nostalgia on the heritage tourists' delight, their satisfaction and destination loyalty intention. The survey for the study was conducted at the world cultural heritage site of Mahabalipuram, India. The hypotheses were tested through the structural equation modelling technique. The results indicated positive and significant effect of historical nostalgia on tourists' delight, satisfaction and destination loyalty intention. The study makes contribution to the tourism studies by examining the role of historical nostalgia in delighting the tourists at the cultural heritage sites and instructs the managers to evoke such experiences to keep the heritage tourists delighted and thereby enhance their loyalty.


2020 ◽  
Vol 24 (4) ◽  
pp. 481-497 ◽  
Author(s):  
Thomas Trøst Hansen ◽  
David Budtz Pedersen ◽  
Carmel Foley

The meetings industry, government bodies, and scholars within tourism studies have identified the need to understand the broader impact of business events. To succeed in this endeavor, we consider it necessary to develop analytical frameworks that are sensitive to the particularities of the analyzed event, sector, and stakeholder group. In this article we focus on the academic sector and offer two connected analyses. First is an empirically grounded typology of academic events. We identify four differentiating dimensions of academic events: size, academic focus, participants, and tradition, and based on these dimensions we develop a typology of academic events that includes: congress, specialty conference, symposium, and practitioners' meeting. Secondly, we outline the academic impact of attending these four types of events. For this purpose, the concept of credibility cycles is used as an analytical framework for examining academic impact. We suggest that academic events should be conceptualized and evaluated as open marketplaces that facilitate conversion of credibility. Data were obtained from interviews with 22 researchers at three Danish universities. The study concludes that there are significant differences between the events in terms of their academic impact. Moreover, the outcome for the individual scholar depends on the investment being made. Finally, the study calls for a future research agenda on beyond tourism benefits based on interdisciplinary collaborations.


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