Packaging of Information-Part and Parcel of Successful Technology Transfer
The correct packaging of information as a prerequisite for successful technology transfer is discussed and it is stressed that research findings should be tailored and packaged in a format and language that is understandable and acceptable to the user. The transfer should be directed at a target audience and the principle in the transfer process is simplicity. The various packaging techniques are described and these include mass media techniques, publications, and more specific techniques like seminars, conferences, demonstrations, education, etc. The important role of personal contact in a technology transfer programme is also stressed. Terminology regarding technology and information transfer is briefly discussed. The availability of the relevant information and the important role of the technology transfer specialist are also briefly examined.