Export Marketing Strategies and Performance of Korean Ventures: An Empirical Investigation

2006 ◽  
Vol 10 (1) ◽  
pp. 1 ◽  
Author(s):  
Joo Heon Kim
Keyword(s):  
Empirical Investigation ◽  
Marketing Strategies ◽  
Export Marketing ◽  
And Performance

An Empirical Investigation of Violence Against Women in the NFL

2021 ◽  
pp. 019372352110436
Author(s):  
Krystyna Gotberg ◽  
Jacquelyn D. Wiersma-Mosley
Keyword(s):  
Substance Abuse ◽  
Violence Against Women ◽  
Empirical Investigation ◽  
National Football League ◽  
Driving Under The Influence ◽  
Public Attention ◽  
Violent Behaviors ◽  
And Performance ◽  
Performance Enhancing Drugs ◽  
Violent Offenses

The purpose of this study was to examine violence against women (VAW) in the National Football League (NFL). Since Ray Rice assaulted his partner on video, VAW by NFL players has received more public attention. However, there is little empirical research that examines VAW in the NFL and player suspensions compared to other violations. Data come from a public list of 176 NFL players known to have violated NFL policies from 2010–2019. Four major types of violations were found: VAW included sexual assault, rape, and domestic violence; general violent behaviors included assault or battery; drug-related offenses included substance abuse, alcohol, driving under the influence (DUI's), illegal drugs, and performance-enhancing drugs (PEDs); and minor sports-related infractions included issues such as missing a team meeting. The average number of game suspensions was 4.08 for VAW offenses, 1.75 for general violent offenses, 4.05 for drug-related offenses and 1.88 for minor infractions. We found no differences in the number of game suspensions for drug-related offenses compared to VAW; general violent offenses had even fewer suspensions. These numbers are contradictory to the NFL's Personal Conduct Policy of a 6-game suspension without pay for VAW and general violence.

scholarly journals E-marketing Strategies and Performance of Small and Medium-sized Enterprises: A New-normal Agenda

2021 ◽  
Vol 3 (2) ◽  
pp. 162-172
Author(s):  
Edim Eka James ◽  
Etim, Glory Sunday ◽  
Arikpo Nneoyi Nnana ◽  
Okeowo, Victor Olusegun
Keyword(s):  
Social Media ◽  
Online Advertising ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Primary Data ◽  
Cross Sectional Survey ◽  
New Normal ◽  
Email Marketing ◽  
Positive Effects ◽  
And Performance

This study examined E-marketing strategies and performance of small and medium-sized enterprises: A new-normal agenda. It aimed to explore the effects of social media marketing, online advertising, and email marketing on the performance of SMEs in the new-normal era. The study adopted a cross-sectional survey research design. It used a structured questionnaire to obtain primary data from 295 operators of SMEs. The hypotheses developed for the study were statistically tested using multiple linear regression with the aid of the Statistical Package for the Social Sciences (SPSS 23). The findings of the study revealed that social media marketing, online advertising, and email marketing had significant positive effects on the performance of SMEs in the new-normal era. Therefore, the study recommended that SMEs adopt social media platforms (such as Facebook, Instagram, and WhatsApp); online advertising tools (such as search engine, display, and website advertising); and email marketing tools (such as welcome email, email newsletters, and dedicated email promotions) to promote their products and services in order to enhance sales and marketing performance. Suggestions for further studies are also made as a guide for intending researchers.

Performing Deities and Devotees

2018 ◽  
pp. 188-207
Author(s):  
Uma Maheswari Bhrugubanda
Keyword(s):  
Popular Culture ◽  
Marketing Strategies ◽  
Performance Practices ◽  
Disciplinary Practices ◽  
Screening Practices ◽  
Disciplinary Field ◽  
Partha Chatterjee ◽  
And Performance ◽  
Film Making

Chapter 5 adopts the framework suggested by Partha Chatterjee for the study of popular culture wherein the critical focus is on disciplinary practices rather than underlying beliefs or concepts. Therefore, it continues the previous chapter’s reflections on affect and embodiment through an anthropology of film-making and film-screening practices. Drawing on biographies and memoirs of film-makers and actors as well as personal interviews it tracks the debates within the disciplinary field of cinema and brings into view the diversity of perceptions and changing production and performance practices when it comes to representing divinity and religiosity. It also pays special attention to the unique modes of publicity and tailor-made marketing strategies adopted for these religious genres.

Consumer Perception

2015 ◽  
pp. 1-22
Keyword(s):  
Marketing Strategies ◽  
Consumer Perception ◽  
Environmental Cues ◽  
Sensory Cues ◽  
Consumer Behaviors ◽  
Product Packaging ◽  
Sensory Marketing ◽  
Conscious Processing ◽  
Five Senses ◽  
And Performance

Sensation and perception refers to different stages in the processing of stimuli that influence consumer behaviors. The five senses involved in sensation and perception—touch, smell, taste, hearing, and vision—have important implications for marketers. Consumers often make inferences about the quality and performance of products on the basis of sensory cues. Product packaging can also be an important cue from which consumers can derive information and make evaluations about the performance of the product. This chapter also discusses non-conscious processing of environmental cues and how unconsciously perceived stimuli affect a variety of consumer behaviors. The research presented in this chapter on sensory cues and unconscious processes can help managers to develop effective sensory marketing strategies.

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