Cue the Doctor: An Online Experiment to Understand the Factors Affecting Physician Credibility on Twitter When Sharing Health Information (Preprint)

2021 ◽  
Author(s):  
DaJuan Ferrell ◽  
Celeste Campos-Castillo

BACKGROUND Largely absent from research on how users appraise the credibility of professionals as sources for the information they find on social media is work investigating factors shaping credibility within a specific profession, such as physicians. OBJECTIVE We address debates about how physicians should use social media by comparing how a formal and casual appearance on a profile picture influences their credibility. Using prominence-interpretation theory, we posit an effect of a formal appearance on credibility conditional users’ social context, specifically whether they have a regular health care provider. METHODS For this experiment, we recruited 205 social media users using Amazon.com’s Mechanical Turk. We asked participants if they had a regular health care provider and then randomly assigned them to read one of three Twitter posts that varied only in the profile picture of the physician offering health advice. Next, we tasked participants with assessing the credibility of the physician and their likelihood of engaging with the tweet and the physician on Twitter. We used path analysis to assess whether participants having a regular health care provider impacted how the profile picture affected their ratings of physician’s credibility and their likelihood to engage with the tweet and physician on Twitter. RESULTS We found that the profile picture of a physician posting health advice in either formal or casual attire did not elicit significant differences in credibility, with ratings comparable to having no profile image. Among participants assigned the formal appearance condition, those with a regular provider rated the physician higher on a credibility than those without, which led to stronger intentions to engage with the tweet and physician. CONCLUSIONS The findings add to existing research by showing how the social context of information seeking on social media shapes the credibility of a specific professional. Practical implications for professionals engaging with the public on social media and combating false information include moving past debates about casual versus formal appearances and toward identifying ways to segment audiences.

2021 ◽  
pp. 152483992110571
Author(s):  
Behnoosh Momin ◽  
Danielle Nielsen ◽  
Spencer Schaff ◽  
Jennifer L. Mezzo ◽  
Charlene Cariou

Introduction: The Idaho Comprehensive Cancer Control Program (ICCCP) collaborated with the Idaho Immunization Program (IIP) to plan and implement activities to increase knowledge and awareness of liver cancer prevention through tailored hepatitis B immunization messaging to the Idaho community and health care providers. Purpose and Objectives: In this article, we report findings from an evaluation of these activities. Interventions Approach: The two programs implemented liver cancer prevention activities between May 2017 and December 2017; strategies included a social media vaccination awareness campaign and health care provider education. Evaluation Methods: Facebook Insights was used to report, and descriptive statistics were used to analyze, data from the social media campaign. Descriptive statistics were used to analyze data collected from a retrospective pre–post survey for the health care provider presentations and paired t-tests were conducted to detect differences between pre- and postexposure. Results: For the social media campaign, ICCCP and IIP posted a total of 32 liver cancer and hepatitis B vaccination posts on their respective Facebook pages, which reached 42,804 unique users. For the health care provider presentations, there was a statistically significant increase in awareness, knowledge, ability, and intention among health care providers. Implications for Public Health: Our evaluation serves as an example of how public health social media can reach consumers and how educating providers can raise awareness on the importance of hepatitis B vaccination as a means of preventing liver cancer.


2022 ◽  
pp. 263501062110653
Author(s):  
Rachel S. Purvis ◽  
Ramey A. Moore ◽  
Britni L. Ayers ◽  
Holly C. Felix ◽  
Sheldon Riklon ◽  
...  

Purpose: The purpose of the study was to explore experiences of Marshallese adults related to diabetes self-care behaviors during the COVID-19 pandemic. Methods: A qualitative descriptive design was utilized to understand participants’ diabetes self-care behaviors during the pandemic. Nine focus groups with 53 participants were held via videoconference and conducted in English, Marshallese, or a mixture of both languages. A priori codes based on diabetes self-care behaviors provided a framework for analyzing and summarizing participant experiences. Results: Both increases and decreases in healthy eating and exercise were described, with improvements in health behaviors attributed to health education messaging via social media. Participants reported increased stress and difficulty monitoring and managing glucose. Difficulty obtaining medication and difficulty seeing their health care provider regularly was reported and attributed to health care provider availability and lack of insurance due to job loss. Conclusions: The study provides significant insight into the reach of health education campaigns via social media and provides important information about the reasons for delays in care, which extend beyond fear of contracting COVID-19 to structural issues.


2021 ◽  
pp. 026010602110388
Author(s):  
Kelly Daigle Millan ◽  
Samantha Poccia ◽  
Teresa T. Fung

Background: Maternal behavior during pregnancy is crucial to her own and her infant's health, and as such, it is important to understand the nutrition and supplement habits of women during pregnancy and what informs those behaviors. Aim: We aimed to assess the information seeking habits, attitudes, and beliefs about pregnancy-related nutrition and supplementation among pregnant women in the United States. Methods: Qualitative study using key informant interviews with pregnant and recently pregnant ( n = 21) US women. Themes related to concerns, attitudes, behaviors, and information seeking habits were extracted. Results: The mean age was 31.9 years and all had at least a university degree. Two major themes that emerged: (1) nutrition information-related attitudes and beliefs and (2) food and supplement-related attitudes and beliefs. Pregnant women in the US were underwhelmed with their health care provider experience when receiving information about pregnancy-related nutrition and supplementation. Nutrition was most often addressed in a reactive manner while women desired a more proactive approach. As a result, they conducted their own research using the internet as their primary tool, and ultimately made nutrition and supplement decisions based largely on their own instincts. Conclusion: Women interviewed for this study encountered barriers to pregnancy related nutrition information from a lack of clear communication from their health care provider and ambiguity and inconsistencies in information within and between sources. Women relied on themselves for information seeking and nutrition related decision making throughout their pregnancy.


2019 ◽  
Vol 56 (3) ◽  
pp. 388-404 ◽  
Author(s):  
Stephanie Alice Baker ◽  
Chris Rojek

The Belle Gibson scandal that broke in 2015 is a testament to the growing phenomenon of lifestyle gurus in the 21st century. In this article, our aim is not to explain the psychology behind Gibson’s lies. Rather, we focus on the social, cultural and technological conditions that enabled Gibson’s persona to flourish and their impact on contemporary understandings of the self. Lifestyle gurus embody the para-social, trading off the appeal of intimacy, authenticity and integrity. We demonstrate how social media have increased the levels of emotional investment, trust and attention capital in para-social relationships by providing ubiquitous access to native experts and creating the platform to achieve influence and micro-celebrity status. Finally, we contend that the growing number of lifestyle gurus providing the public with health advice and scientific knowledge points to the need to examine critically the social and cultural landscape that enables micro-celebrities to emerge.


2006 ◽  
Vol 54 (1) ◽  
pp. S130.4-S130
Author(s):  
B. Schmitz ◽  
N. Sakhem ◽  
S. Bezruchka ◽  
M. S. Morgan

2018 ◽  
Vol 2 (2) ◽  
pp. 101
Author(s):  
Dwi Rukma Santi ◽  
Nita Yalina ◽  
Estri Kusumawati ◽  
Mei Lina Fitri Kumalasari

Early warning information system of pregnancy risk can be used to pregnant women and health care provider detection.  Early warning information system of pregnancy risk is useful to assist the health care provider an effort to enhance objectiveness early conclusion/diagnosis obtained. In addition, this information is useful for pregnant women and families to detect early pregnancy and risk factors can also be used to prepare for childbirth and safe motherhood. The objective of this public service is introducing application of early warning information system of pregnancy risk based of web to the public (pregnant women) at Menanggal Village - City of Surabaya. The method with lectures, demonstrations and practical. Results achieved increased knowledge of pregnant women about application of early warning information system of pregnancy risk. Evaluation of pregnant women obtained that features the application  of interesting, easy to understand, easy to use and responsive to complaints of pregnant women because there is room on the menu consultation. Dissemination and use of such application must be sustainability.Key Word : Dissemination, Information System, Early Warning, Pregnancy Risk.


Author(s):  
Aslı Günay ◽  
Çiğdem Erbuğ ◽  
Paul Hekkert ◽  
Natalia Romero Herrera

Human-computer interaction and holistic user experiences are considered crucial concepts in the design of interactive products, where interactive self-service kiosks require special attention, as they are different than any other type of consumer and personal products. The public nature of self-service kiosks suggests that social context may have an important role in understanding the experience of users when interacting with such products. Yet, this is hardly reflected in the development of self-service kiosks in which usefulness and functionality are still the basic, and usually the only, concerns. This limited discussion hinders innovation when redesigning this type of product. This chapter firstly studies the major factors affecting users' interactions with self-service kiosks, followed by the influence of presence or absence of other people on user experience with interactive self-service kiosks looking at the relationships between different social contexts, feelings, and task performances; it then elaborates on task performances. The studies conducted to explore these relations reveal that interactions with interactive self-service kiosks are specialized according to different task qualities that these kiosks serve as well as the social context, which highlights the necessity to take into account the inseparable context during the design of these self-service kiosks. They emphasize that not only the product interface but also other product features, product body, and context should be shaped by these task qualities and the social context. Hence, suggested design implications go beyond traditional usability and technical issues, considering social context as a key issue to address innovative self-service kiosk designs.


2021 ◽  
Vol 8 ◽  
pp. 237437352110087
Author(s):  
Erin M Broughel ◽  
Kelsey Hennig ◽  
Rebecca Chu ◽  
Wendy M Parker ◽  
Lisa Campo-Engelstein ◽  
...  

Lynch syndrome (LS) is a genetic cancer syndrome that puts affected individuals at a significantly higher risk of developing multiple cancers. Participants (n = 57) were recruited through social media. Data were collected through online surveys and phone interviews; the interview data (n = 55) were analyzed to identify provider terminations and the factors that motivated these decisions. Results indicate that individuals with LS terminated their patient–provider relationships due to lack of provider LS knowledge, poor interactions, or a combination of both factors. Findings from this study suggest a need for better interactions between LS patients and providers and increased knowledge of LS-specific care.


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