Aim of the study – to determine the psychological specific features of the city image among the respondents depending on the age and experience of living in a city.
Research Methods and Sample. The study of the city image has been carried out through the semantic differential to assess the perception of the city image «City in the perception of the residents» (O. E. Pronina, N. S. Goncharova, 2016). Scale to assess the degree of compliance of an ideal city image and the city of residence of personality by O. S. Shemelina and O. E. Tsigankova (2016) was used to determine the difference between the image of the ideal city and the city of Kharkiv. The respondents were originally asked to assess the image of an ideal city and then the image of Kharkiv on two separate forms. It was further analyzed the differences in evaluation of descriptors subject to the variation vector of the real image of a city and the ideal one.
Results. In contrast to the older age group, students characterize the city image of Kharkiv to a greater extent through such descriptors as «womanly», «dirty», «boring», «ugly», «monotonous», «dull-witted», while mature respondents more frequently estimate it as «manly», «clean», «interesting», «beautiful», «motley», «witty».
Conclusions. The experience of living in the hometown has a positive effect on the assessment of its image since the residents of Kharkiv describe it as more positive compared to visitors. In addition the residents’ city image coincides with the image of an ideal city by a larger number of parameters. The city image within the students generally is more critical and distant from the ideal compared to older respondents. The cumulative effect of the respondents’ age and their territorial belonging, that determines the experience of living in the city, reflects on the indicators of its friendship, warmth, beauty, naturalness, humanity and inspiring effect. The city image among the visiting students has negative descriptors as the dominant - aggressive, cold, ugly, artificial, officious and suppressing.
Accent and television journalism: evidence for the practice of speech language pathologists and audiologists
