scholarly journals Factors Affecting Choice in A Multi-Stage Model: The Influence of Saliency and Similarity on Retrieval Set and the Implication of Context Effect on Consideration Set

2009 ◽  
Vol 11 (3) ◽  
pp. 361
Author(s):  
Eric Santosa
Keyword(s):  
Decision Making ◽  
Experimental Study ◽  
Context Effect ◽  
Stage Model ◽  
Consumer Decision Making ◽  
New Paradigm ◽  
Consideration Set ◽  
Factors Affecting ◽  
Subject Design ◽  
Multi Stage

While it is considered a new paradigm in consumer research, the multi-stage model of consumer decision-making remains unclear as to whether brands are easily retrieved. Likewise, the process of consideration, after particular brands are successfully retrieved, is still in question. This study purports to investigate the effects of saliency and similarity on the ease of retrieval. In addition, referring to some studies of context effect, the effects of attraction, compromise, and assimilation are examined to observe whether they contribute to consideration. A within-subject design is employed in this study. Previously, three preliminary studies are arranged to determine the dominants, new entrants, attributes, and other criteria nominated in the experimental study. The results turn out to be supporting the hypotheses.

Lean in higher education

2019 ◽  
Vol 27 (1) ◽  
pp. 82-102 ◽  
Author(s):  
Yigit Kazancoglu ◽  
Yesim Deniz Ozkan-Ozen
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Business School ◽  
Stage Structure ◽  
Fuzzy Decision Making ◽  
Multi Criteria Decision Making ◽  
Stage Model ◽  
Content Type ◽  
Road Map ◽  
Multi Stage

PurposeThis research aims to investigate and define the eight wastes of lean philosophy in higher education institutions (HEIs) by proposing a multi-stage model.Design/methodology/approachThe authors have used a specific multi-criteria decision-making method, fuzzy decision-making trial and evaluation laboratory, to investigate the cause–effect relationships and importance order between criteria for wastes in HEIs. In total, 22 criteria were categorized under eight wastes of lean. The study was implemented in a business school with the participation of faculty members from different departments.FindingsThe results showed that the most important wastes in the business school selected were repeated tasks, unnecessary bureaucracy, errors because of misunderstanding/communication problems, excessive number of academic units and creation of an excessive amount of information. Another important result was that all the sub-wastes of talent were in the causes group, while motion and transportation wastes were in the effect group.Practical implicationsA road map to guide lean transformation for HEIs is proposed with a multi-stage model and potential areas for improvement in HEIs were presented.Originality/valueThis study proposes a multi-stage structure by applying multi-criteria decision-making to HEIs, focussing on wastes from a lean perspective.

Risk-Reduction Processes in Repetitive Consumer Behavior

1968 ◽  
Vol 5 (3) ◽  
pp. 307-310 ◽  
Author(s):  
Jagdish N. Sheth ◽  
M. Venkatesan
Keyword(s):  
Decision Making ◽  
Experimental Study ◽  
Risk Reduction ◽  
Brand Loyalty ◽  
Information Seeking ◽  
Perceived Risk ◽  
Risk Groups ◽  
Consumer Decision Making ◽  
Reduction Processes ◽  
Over Time

This experimental study of consumer decision making over time explored risk-reduction processes of information seeking, prepurchase deliberation, and brand loyalty. Perceived risk was manipulated by creating low-risk and high-risk groups. The task was to choose among brands of hair spray. Results showed that information seeking and prepurchase deliberation declined over time and brand loyalty increased over time.

Experimental Study of Consumer Behavior Conformity and Independence

1966 ◽  
Vol 3 (4) ◽  
pp. 384-387 ◽  
Author(s):  
M. Venkatesan
Keyword(s):  
Decision Making ◽  
Experimental Study ◽  
Consumer Behavior ◽  
Laboratory Experiment ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Group Norm ◽  
Group Pressure ◽  
Objective Standard

Results of a laboratory experiment indicate that in consumer decision making, in the absence of any objective standard, individuals tended to conform to the group norm. However, when the group pressure was to “go along” with the group, resulting in restriction of choices, the individuals tended to resist the group pressure.

E-WOM as a New Paradigm in the Consumer Decision-Making Process

2019 ◽  
pp. 64-81
Author(s):  
Esra Güven ◽  
Volkan Yakin
Keyword(s):  
Decision Making ◽  
Purchase Behavior ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
New Paradigm ◽  
Consumer Decision ◽  
Five Phases ◽  
Relationship Of ◽  
Post Purchase ◽  
The Impact

Consumer-to-consumer communications in online environments are of a vital importance to the consumer decision-making process. This process consists of five phases, each affected by eWOM communications deeply from the stimulation to the post-purchase behavior. Among all other factors having an impact on this process, the impact of eWOM has a distinguished role. As the technology grows and the consumers use internet and the reviews via internet, they become more and more attached to these reviews to make a purchase decision. In this chapter, the authors make a comprehensive explanation about the consumer decision-making process and explain the relationship of the decision-making phases with eWOM communications.

Global Consumer Behaviour in Luxury Goods Markets

2016 ◽  
pp. 1-28 ◽  
Author(s):  
Yuping Li
Keyword(s):  
Decision Making ◽  
Consumer Behaviour ◽  
Past Research ◽  
Cultural Dimensions ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Luxury Brands ◽  
Luxury Goods ◽  
Factors Affecting ◽  
Research Findings

In this chapter, the author presents an overview on global consumer behaviour in luxury goods markets. The discussion is based on the classic theories of consumer decision-making process and the important factors affecting the decision-making process. As global consumer behaviour in luxury goods markets is greatly affected by cultural differences, Hofstede's cultural dimensions theory is used to explain the various consumption behaviours displayed by consumers from different parts of the world. Past research findings are summarised, examples of consumer behaviours and appropriate marketing strategies implemented by luxury brands are also presented to assist readers for a better understanding of the topic.

How Digital Word-of-Mouth Affects Consumer Decision Making: Evidence from Doctor Appointment Booking

2020 ◽  
Author(s):  
Aishwarya Deep Shukla ◽  
Guodong (Gordon) Gao ◽  
Ritu Agarwal
Keyword(s):  
Decision Making ◽  
Word Of Mouth ◽  
Three Dimensions ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Consideration Set ◽  
Clickstream Data ◽  
Set Size ◽  
Online Word Of Mouth ◽  
Decision Making Processes

We use detailed clickstream data on online word-of-mouth (WOM) to uncover mechanisms underlying its influence on consumer decision making. A feature launch on a major doctor appointment booking platform allows us to examine the effects of online WOM on three dimensions of a consumer’s choice process: the consideration set size, the time taken to consider alternatives (web session duration), and the geographic dispersion of the choices considered. Results indicate that the effects of WOM on decision-making processes are not monotonic but rather are contingent on the abundance of WOM (number of rated doctors) in a market. When the abundance of WOM is high, the introduction of WOM makes patients consider fewer doctors, browse for a shorter duration, and focus on doctors that are geographically more proximate. In contrast, when the abundance of WOM is low, the introduction of WOM makes patients consider more doctors, browse for longer duration, and consider doctors that are geographically more dispersed. We also find that WOM can lead to a cannibalization effect: when ratings are published, the highly rated doctors reap the benefits (in the form of increased demand) at the expense of unrated doctors. Our study contributes to the extant literature on online WOM by providing new insights into how WOM influences consumer decision making and by examining this question at a more granular level than prior work. This paper was accepted by Anandhi Bharadwaj, information systems.

scholarly journals Reassessing the Influence of Mental Intangibility on Consumer Decision-making

2017 ◽  
Vol 59 (4) ◽  
pp. 409-421 ◽  
Author(s):  
Ioannis Rizomyliotis ◽  
Kleopatra Konstantoulaki ◽  
Giannis Kostopoulos ◽  
Athanasios Poulis
Keyword(s):  
Decision Making ◽  
Experimental Studies ◽  
Moderating Effect ◽  
Consumer Involvement ◽  
Future Research ◽  
Objective Knowledge ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Consideration Set ◽  
Low Levels

This paper explores the influence of mental intangibility on the size of the consideration set, for both tangible products and services. The research also examines the moderating effect of purchase involvement and objective knowledge on the set. Two experimental studies were conducted to examine these relations. Overall, the results indicate that mental intangibility positively influences the size of the consideration set, regardless of the offering type (product or service). This effect is stronger in low levels of knowledge. Consumer involvement does not seem to have a moderating effect on this relation. The studies' implications and recommendations for future research are also discussed.

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