Communication Strategy Analysis of Freshman Students in the College of Liberal Arts, Kalinga State University

2021 ◽  
Vol 6 (6) ◽  
pp. 347-359
Author(s):  
Leonora F. Lo-oy ◽  
Estherlyn A. Compas ◽  
Sheila Fesway-Malao
Keyword(s):  
Liberal Arts ◽  
Communication Strategy ◽  
State University ◽  
Strategy Analysis ◽  
Freshman Students

Communication Strategy Analysis of COVID-19 Pandemic’s Public Service Announcement (PSA) Production

2021 ◽  
Vol 37 (4) ◽  
pp. 88-103
Author(s):  
Hasrul Hashim ◽  
◽  
Mohd Azul Mohamad Salleh ◽  
Keyword(s):  
Public Service ◽  
Large Scale ◽  
Behavioural Change ◽  
Preliminary Finding ◽  
Public Service Announcements ◽  
Communication Strategy ◽  
Public Service Announcement ◽  
Strategy Analysis ◽  
Health Crisis ◽  
2D Animation

Communication through media is one of the most important aspects if a country faces a health crisis such as a pandemic. One of the mediums that are often used is via the production of public service announcements or PSA. PSA is a short video lasting between 30 to 120 seconds, communicating to large-scale audiences for social behaviour changes. However, certain PSA will be considered a failure if the audience ignores or does not understand the message. When Malaysia faces a health crisis such as the COVID-19 pandemic, the PSA barely emphasises the aspects of behavioural balance, message recall, and the aesthetic of message presentation. Thus, this paper aims to discuss the mode of presentation and styles in 30 public service announcements related to COVID-19 in MyHealth’s YouTube channel under the Ministry of Health Malaysia (MOH) from January to June 2020. The preliminary finding shows that most PSAs used 2D animation production techniques by representing the real scenarios and situations faced by the Malaysian to facilitate the audience's understanding of the message. Overall, PSA's presentation style on COVID-19 in Malaysia emphasises the balance between the importance of message and communication strategy with five phases in the theory of audience behavioural change. Keywords: Public service announcement, media production, crisis communication, pandemic, COVID-19.

Learning Management Systems

2011 ◽  
pp. 1223-1230
Author(s):  
Diane Chapman
Keyword(s):  
New York ◽  
Liberal Arts ◽  
Educational Institutions ◽  
State University ◽  
Yale University ◽  
Cornell University ◽  
Penn State ◽  
Nontraditional Learning ◽  
The University ◽  
Learning Options

Formal university-based distance education has been around for over 100 years. For example, Cornell University established the Correspondence University in 1882, and Chautauqua College of Liberal Arts in New York was awarding degrees via correspondence courses in 1883 (Nasseh, 1997). Soon many other educational institutions, including the University of Chicago, Penn State University, Yale University, and John Hopkins University, were offering these nontraditional learning options for their students. Many institutions then moved to instructional telecommunications as the technology matured. With the entry of the personal computer into homes and workplaces in the 1980s, learning started to become more technology driven. But it was not until the 1990s, with the proliferation of the World Wide Web, that the concept of technology-enhanced education began to change drastically.

Introduction to Learning Management Systems

2011 ◽  
pp. 1280-1286 ◽  
Author(s):  
Diane D. Chapman
Keyword(s):  
New York ◽  
Liberal Arts ◽  
Educational Institutions ◽  
Traditional Learning ◽  
State University ◽  
Yale University ◽  
Cornell University ◽  
Johns Hopkins University ◽  
Penn State ◽  
The University

Formal university-based distance education has been around for over 100 years. For example, Cornell University established the Correspondence University in 1882, and Chautauqua College of Liberal Arts in New York was awarding degrees via correspondence courses in 1883 (Nasseh, 1997). Soon many other educational institutions, including the University of Chicago, Penn State University, Yale University, and Johns Hopkins University were offering these non-traditional learning options for their students. With the entry of the personal computer into homes and workplaces in the 1980s, learning started to become more technologydriven. However, it was not until the 1990s, with the proliferation of the World Wide Web, that the concept of technology-enhanced education began to change drastically.

Women's Studies as Change Agent

1977 ◽  
Vol 1 (4) ◽  
pp. 377-379 ◽  
Author(s):  
Ruth Scott ◽  
Ann Richards ◽  
Marie Wade
Keyword(s):  
Undergraduate Students ◽  
Women's Studies ◽  
Liberal Arts ◽  
Change Agent ◽  
Liberal Arts College ◽  
Attitudes Toward Women ◽  
State University ◽  
Women’S Studies ◽  
Regional Campus ◽  
Students Attitudes

Students' attitudes toward women and changes in those attitudes after taking a women's studies course were studied. The Spence Attitude Toward Women Scale was administered to 354 undergraduate students at two mid-western institutions. Matched pre- and posttests were obtained for 176 students. Results showed that attitudes toward women became more liberal after taking a women's studies course ( p < .001); also that attitudes were initially more liberal at an affluent liberal arts college than at a regional campus of a state university ( p < .001).

scholarly journals Teaching Canadian Politics and Foreign Policy Onsite: Benefits and Challenges

2014 ◽  
Vol 47 (04) ◽  
pp. 873-876
Author(s):  
James M. McCormick
Keyword(s):  
Foreign Policy ◽  
Political Science ◽  
Liberal Arts ◽  
State University ◽  
Iowa State University ◽  
Arts And Sciences ◽  
American Students ◽  
Seminar Series ◽  
Canadian Politics ◽  
Liberal Arts And Sciences

ABSTRACTThis article discusses the benefits and challenges of offering an onsite seminar on Canadian politics and foreign policy and assesses how this format contributes to achieving the goals of the 2011 APSA report,Teaching Political Science in the 21st Century. First, the author describes the development and requirements of the College of Liberal Arts and Sciences Global Seminar series at Iowa State University, the structure of the seminar, and its operation in Ottawa. Second, several of the pedagogical and experiential benefits, as well as the challenges, for making the seminar successful are identified and discussed. Third, by weighing these benefits and challenges, the author concludes that such a seminar has the potential to serve as an effective model for increasing an understanding of Canadian politics among American students, as well as to meet several important recommendations for improving the teaching of political science today.

scholarly journals Raka Riki sebagai Ujung Tombak Strategi Komunikasi Pariwisata Dinas Kebudayaan dan Pariwisata Provinsi Jawa Timur

2019 ◽  
Vol 3 (2) ◽  
pp. 67-78
Author(s):  
Helmi Kurniawan ◽  
Redi Panuju
Keyword(s):  
Data Collection ◽  
Communication Strategies ◽  
Field Studies ◽  
Tourism Industry ◽  
Communication Strategy ◽  
Strategic Communications ◽  
Strategy Analysis ◽  
Industry Sector ◽  
Research Findings

This study aims to determine the communication strategy of the Culture and Tourism Office of East Java Province in utilizing the East Java Raka Raki. The communication strategy analysis by Berlo's SMCR theory (1960) and on the strategic communications approach. Data collection techniques in this research were carried out using field studies (interviews). The research findings show that the formulation of the communication strategy has fulfilled the vision and mission, opportunities and strengths, as well as fulfilling the long-term goals in making use of the East Java Raka Raki. This is supported by the implementation of a communication strategy for the Tourism Industry Sector of East Java Disbudpar with the support of IRARI which is a legal entity. Evaluation of communication strategies in carrying out East Java Raka Raki activities /programs is based on unplanned or unscheduled meetings, meetings are held once every 3 (three) months.

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