scholarly journals Raka Riki sebagai Ujung Tombak Strategi Komunikasi Pariwisata Dinas Kebudayaan dan Pariwisata Provinsi Jawa Timur

2019 ◽  
Vol 3 (2) ◽  
pp. 67-78
Author(s):  
Helmi Kurniawan ◽  
Redi Panuju
Keyword(s):  
Data Collection ◽  
Communication Strategies ◽  
Field Studies ◽  
Tourism Industry ◽  
Communication Strategy ◽  
Strategic Communications ◽  
Strategy Analysis ◽  
Industry Sector ◽  
Research Findings

This study aims to determine the communication strategy of the Culture and Tourism Office of East Java Province in utilizing the East Java Raka Raki. The communication strategy analysis by Berlo's SMCR theory (1960) and on the strategic communications approach. Data collection techniques in this research were carried out using field studies (interviews). The research findings show that the formulation of the communication strategy has fulfilled the vision and mission, opportunities and strengths, as well as fulfilling the long-term goals in making use of the East Java Raka Raki. This is supported by the implementation of a communication strategy for the Tourism Industry Sector of East Java Disbudpar with the support of IRARI which is a legal entity. Evaluation of communication strategies in carrying out East Java Raka Raki activities /programs is based on unplanned or unscheduled meetings, meetings are held once every 3 (three) months.

scholarly journals STRATEGI KOMUNIKASI PEMBELAJARAN BAHASA INGGRIS UNTUK MENINGKATKAN KEMAMPUAN BERBAHASA DI SMPIT NURUL ISLAH BANDA ACEH

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Rina Syafitri
Keyword(s):  
Data Collection ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Media ◽  
Knowing That ◽  
Day Of The Week ◽  
Constant Comparative ◽  
Banda Aceh ◽  
Learning English ◽  
Applied Communication

Education is a very important element to create quality human resources.Learning is doneevery day of the week starting from morningtill night for six months more quickly proven to helptheir improve their languageskills. By using the communication strategy learning in teachingand learning in the SMPIT Nurul Ishlah. The purpose of this study was to determine thelearningstrategies used in the the SMPIT Nurul Ishlah Banda Aceh, teacher communicationprocess with thestudents in learning English, and know the communication media used inteachingand learning in the SMPIT Nurul Ishlah Banda Aceh.This study uses qualitativeresearch methods with the presentation of analysisdesktriptif. The informants are teachers aslecturers and students of Englishvillages were selected purposively. Data collection techniquesused wereobservation, interviews, and documentation. The validity of the technique used inthisresearch is triangulation and extension of participation. In analyzing the data, the researcherused the Constant Comparative Method.The results of the research is shown that students in theSMPIT Nurul Ishlah at learning procesess applied communication strategies by doing classinstruction, word coinage, codeswitching, and appeal for help, without the knowing. That washapped autonomous.Keywords : Communication Strategy,English, SMPIT Nurul Ishlah, Teaching

COMMUNICATION STRATEGY USED IN THE INTERACTION BETWEEN LOCAL GUIDES AND FOREIGN TOURISTS WHEN GUIDING IN MUSEUM KESEJARAHAN JAKARTA

2021 ◽  
Vol 6 (1) ◽  
pp. 15-24
Author(s):  
Sri Arfani ◽  
Rini Martiwi ◽  
Hepi Andes
Keyword(s):  
Data Collection ◽  
Qualitative Method ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Primary Data ◽  
Field Observations ◽  
Self Monitoring ◽  
Dominant Type ◽  
Monitoring Strategies ◽  
Interaction Strategy

This research was conducted to determine the communication strategy used by the local guide when guiding foreigners in museum kesejarahan Jakarta, especially the types of strategy in communication and the function of each strategy for the local guide to solving their problem in the museum. Communication strategy is the important thing that the guide needed to build a good conversation with the foreigners' visitor there. The objective of this study is to find out the most dominant type of strategy in communication and the functions of each strategy when the guide faced the problem when guiding, the writer used the descriptive qualitative method. The data collection was done by collecting the data from observation and the conversation problem with each foreign tourist. Primary data collected from direct field observations and interviews. The writer analyzes some conversations that can be shown as the problem faced by the tour guide. This research used theory by Celce-Murcia et al’s (1995) model of communication strategies is considered as the most complete and detailed. The writer divided communication strategies into five main categories. They are avoidance, achievement, stalling, self-monitoring strategies, and interactional strategies.  Results showed that there were 5 types of communication strategy and The dominant of those theories was an interaction strategy. Problems that faced by the local guide are different culture, limited vocabulary, shyness, difficult accent, too attached to the modules being thought

scholarly journals Product strategy of public authorities in the market of inbound tourism in Ukraine

2020 ◽  
pp. 140-146
Author(s):  
Halyna Zaiachkovska
Keyword(s):  
Communication Strategies ◽  
Commodity Price ◽  
Communication Strategy ◽  
Product Strategy ◽  
Public Authorities ◽  
Inbound Tourism ◽  
Research Findings ◽  
Tourism Image ◽  
Main Components ◽  
Product Sales

Purpose. The aim of the article is to disclosure the essence of the main components of the product strategy of public authorities at the macro and meso levels in the market of inbound tourism in Ukraine. Methodology of research. The research uses dialectical and systemic approaches, according to which the elements of the product strategy of public authorities at the macro and meso levels are considered in the relationship and interdependence. The methods of formalization, structural synthesis and scientific generalization are used in the development of measures of commodity, price and communication strategies of public authorities in the course of the research. Findings. The product strategy of public authorities for the development of inbound tourism to Ukraine has been developed and its components have been identified. The factors influencing the choice of the type of standardized or adapted marketing strategy are identified. It is established that the task of the product strategy is to ensure the rational use of tourist and recreational resources in Ukraine; the pricing strategy of public authorities provides for the regulation of prices for different categories of tourists and for stays in protected areas; communication strategy is aimed at promoting national and regional tourism products, brand formation and tourism image of Ukraine and its destinations. The essence of marketing tools that should be used in the implementation of product, sales and communication strategies is highlighted. Originality. Proposals have been developed for the components of the product strategy of public authorities, their tasks and the use of marketing tools for their implementation. Practical value. The results of scientific developments and practical recommendations given in the article can be used by public authorities at the macro and meso levels in developing a product strategy for the inbound tourism market in Ukraine. Key words: product strategy, commodity strategy, price strategy, communication strategy, public authorities, macro level, meso level.

Tourists’ Motivations to Choose Indonesia as a Vacation Destination

2018 ◽  
Vol 9 (4) ◽  
pp. 707
Author(s):  
Roozbeh BABOLIAN HENDIJANI
Keyword(s):  
Multivariate Analysis ◽  
Data Collection ◽  
Descriptive Analysis ◽  
Theoretical Implication ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Practical Application ◽  
Academic Knowledge ◽  
Research Findings ◽  
The Government

Purpose - It is pertinent for the government and tourism marketers of particular destinations to have a better understanding of tourists’ motivations to choose a destination. Since there is little academic knowledge in the tourism industry in Indonesia, this study explores the factors which motivate international tourists to select Indonesia as a vacation destination.  Design – Besides the theoretical implication of this research regarding tourism industry in Indonesia, this study also gives practical application into the matter of tourism industry in Indonesia. Methodology - Self-administrated questionnaires consisting of three sections were distributed randomly to 400 international tourists at the Jakarta International Airport (Soekarno-Hatta) and some popular tourist areas around Jakarta. Data collection was conducted from June to September 2016. Related analyses such as a multivariate analysis and a descriptive analysis were used to answer the objectives of this research. Findings - The findings show the motivations underlying choosing Indonesia for a vacation spot and why these factors should be considered by the Indonesian government and tourism marketers in developing marketing strategies. Originality - This article is one of the limited researches regarding tourism industry in Indonesia and definitely one of the few which discussing about the motivations of international tourists to that destination.

Researching in volatile environments and the importance of adaptive methods for junior researchers

2017 ◽  
Vol 17 (4) ◽  
pp. 335-344 ◽  
Author(s):  
Caroline Doyle ◽  
Anthea McCarthy-Jones
Keyword(s):  
Data Collection ◽  
Case Studies ◽  
Design Methodology ◽  
Field Studies ◽  
Adaptive Methods ◽  
Crucial Importance ◽  
Content Type ◽  
Junior Researcher ◽  
Research Findings ◽  
Conducting Research

Purpose The purpose of this paper is to examine the importance of adaptive methods for junior researchers undertaking research in volatile and dangerous environments. Design/methodology/approach Through the presentation of two case studies of the authors’ own experiences in the field, the authors demonstrate the way the use of adaptive methods is crucial for junior researchers to overcome unforeseen obstacles and day-to-day difficulties presented by field studies in volatile locations. Finally, the authors address the gap in the methodological literature on how junior researchers can best communicate adaptive methods in the methodology section of his/her research project. Findings The authors argue the importance of embedding a first-person narrative into the methodology sections of the project as a clear way for a junior researcher to demonstrate elements fundamental to the data collection experience, thereby engaging the reader with crucial aspects of the research findings. Originality/value The need for junior researchers to draw on a greater degree of flexibility in the field when confronted by the challenges of conducting research in volatile environments is paramount to the success of the project. The authors offer, based on the experiences in the field, pragmatic techniques to addresses some of the “messiness” of field studies that allows the researcher to demonstrate the crucial importance of adaptive methods in the doctoral projects.

scholarly journals Strategi Komunikasi Pemasaran Hotel Kartika Graha Malang Dalam Meningkatkan Jumlah Pengunjung

2019 ◽  
Vol 1 (1) ◽  
pp. 18-24
Author(s):  
Peligia Ekalista ◽  
Willy Tri Hardianto
Keyword(s):  
Data Collection ◽  
Communication Strategies ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Target Market ◽  
Marketing Communication ◽  
Product Price ◽  
Analysis Technique ◽  
Depth Interviews

Marketing Communication Strategy is a planning to consume products to targeted markets to achieve the company goals. Through marketing communication strategies, companies try to disseminate information, influence, persuade or remind the target market about a message of the company and its products to be accepted, buy the products offered by the company. This research used descriptive qualitative research. This research was conducted at Hotel Kartika Graha Malang, with a purposive sampling technique with data collection techniques. While the technique of data collection was done by observation, in-depth interviews, and documentation. The data analysis technique used data reduction, data presentation and conclusion withdrawing. The results of this study showed that Kartika Graha Hotel Malang used the IMC theory which implemented Marketing Commucation, Sales Promotion, and Marketing Event and also used the Kotler theory included the marketing mix with four P (4P) namely Product, Price, Place, and Promotion. While the supporting factors in marketing communication strategies were the solid and also the application of elements of marketing communication  maximally  and adequate products and facilities. The inhibiting factors in implementing the marketing communication strategy were the lack of human resources such as driver and technicians that caused clashes with other departments and also budget problems such as the late disbursement from the specified date.

scholarly journals The Da’wah Communication Strategy of Jamaah Tabligh in Sub-district of Tondo, Palu City

2020 ◽  
Vol 14 (2) ◽  
pp. 297-316
Author(s):  
Nuraedah Nuraedah ◽  
Mutawakkil Mutawakkil
Keyword(s):  
Data Collection ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Process ◽  
Phenomenological Method ◽  
Agents Of Change

This study aims to analyze the da'wah communication strategy of Jamaah Tabligh that includes planning, implementing and identifying agents of change in the Jamaah da’wah in sub-district of Tondo, Palu. The research used phenomenological method with interviews and observations as data collection techniques. The results showed that Jamaah Tabligh da’wah communication strategies include; first, planning with tafakud which means ensuring readiness. Second, the implementation of da'wah through khuruj emphasizes the practice of Intiqoli (Amal Intiqoli) and the practice of maqami (Amal maqami). Third, the agents of change in the da'wah communication process are individuals and groups. The Agents referred to are ahbab karkun and amir. The role of the changer is to change morals to be praiseworthy according to the guidance of the Prophet Muhammad SAW.Penelitian ini bertujuan menganalisis strategi komunikasi dakwah yang mencakup perencanaan, pelaksanaan dan mengidentifikasi agen perubahan dakwah Jamaah Tabligh di Tondo, Kota Palu. Metode penelitian yang digunakan adalah metode fenomenologi dengan wawancara dan observasi sebagai teknik pengumpulan data. Hasil penelitian menunjukkan bahwa strategi komunikasi dakwah Jamaah Tabligh meliputi; pertama perencanaan dengan tafakud yaitu memastikan kesiapan. Kedua pelaksanaan dakwah melalui khuruj, dengan memperhatikan amalan Intiqoli dan amalan maqami. Ketiga, agen pengubah dalam proses komunikasi dakwah Jamaah Tabligh yakni individu dan kelompok. Agen pengubah yang dimaksud adalah ahbab karkun dan amir. Peran pengubah ialah merubah akhlak menjadi terpuji sesuai tuntunan Rasulullah SAW.

scholarly journals Emerging Themes in the Ecology and Management of North American Forests

2010 ◽  
Vol 2010 ◽  
pp. 1-11 ◽  
Author(s):  
Terry L. Sharik ◽  
William Adair ◽  
Fred A. Baker ◽  
Michael Battaglia ◽  
Emily J. Comfort ◽  
...  
Keyword(s):  
North American ◽  
Forest Ecosystems ◽  
Forest Ecology ◽  
Field Studies ◽  
Ecosystem Change ◽  
Spatial And Temporal Scales ◽  
Research Findings ◽  
Plant Animal Interactions ◽  
Meta Analyses

The 7th North American Forest Ecology Workshop, consisting of 149 presentations in 16 oral sessions and a poster session, reflected a broad range of topical areas currently under investigation in forest ecology and management. There was an overarching emphasis on the role of disturbance, both natural and anthropogenic, in the dynamics of forest ecosystems, and the recognition that legacies from past disturbances strongly influence future trajectories. Climate was invoked as a major driver of ecosystem change. An emphasis was placed on application of research findings for predicting system responses to changing forest management initiatives. Several “needs” emerged from the discussions regarding approaches to the study of forest ecosystems, including (1) consideration of variable spatial and temporal scales, (2) long-term monitoring, (3) development of universal databases more encompassing of time and space to facilitate meta-analyses, (4) combining field studies and modeling approaches, (5) standardizing methods of measurement and assessment, (6) guarding against oversimplification or overgeneralization from limited site-specific results, (7) greater emphasis on plant-animal interactions, and (8) better alignment of needs and communication of results between researchers and managers.

Motivations behind Becoming a Blogger and Their Business Implications

2016 ◽  
pp. 103-118
Author(s):  
Anne-Flore Maman Larraufie ◽  
Fabien Sommer
Keyword(s):  
Past Research ◽  
Original Study ◽  
Communication Strategy ◽  
Research Findings

This chapter takes fashion blogs as a case to explain motivations behind becoming a blogger and then to keep being one on the long-term. It wraps up past research findings before presenting the result of an original study conducted recently with authors of successful blogs as interviewees. It presents the typology of motivations but also the nature of potential brand-blogger relationships. Understanding such points is key to successfully use blogs as part of a useful WoM communication strategy. Findings generalizable across other sectors of activity conclude the chapter.

scholarly journals FKUB’s Communication Strategy in Mantaining Religious Harmony in Medan

2020 ◽  
Vol 3 (3) ◽  
pp. 1541-1551
Author(s):  
Fauji Wikanda ◽  
Mohd. Hatta ◽  
Abdullah Abdullah
Keyword(s):  
Data Collection ◽  
Field Observation ◽  
Communication Strategies ◽  
Descriptive Analysis ◽  
Data Communication ◽  
Target Audience ◽  
Communication Strategy ◽  
Gender Education ◽  
Qualitative Descriptive ◽  
Religion And Ethnicity

The objective of this study is to investigate communication strategies implemented by Forum Kerukunan Umat Beragama (Indonesian: Religious Harmony Forum) in maintaining religious harmony in Medan. The research used a qualitative descriptive analysis and a method of data collection which consisted of indepth interviews with research informants, interviews using observation techniques with direct field observation, and document study to explore data. Communication strategies implemented by Forum Kerukunan Umat Beragama (FKUB) in maintaining religious harmony in Medan include determining communicators based on the communicants’ religion and ethnicity; grouping the target audience by adjusting the program’s theme to the communicants’ age, gender, education, work and religion; gathering informative, persuasive and educational messages; and utilizing printed, electronic and outdoor media.

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