scholarly journals Educational Knowledge Brokerage and Mobilization: The Marshall Memo Case

2018 ◽  
Vol 12 (7) ◽  
Author(s):  
Joel R. Malin ◽  
Vijay Keshaorao Paralkar
Keyword(s):  
Educational Research ◽  
Source Material ◽  
Case Study Methodology ◽  
Research Production ◽  
Data Analyses ◽  
Knowledge Brokerage ◽  
Wide Range ◽  
Study Methodology ◽  
Practical Implications

The importance of intermediation between communities primarily engaged in research production and those primarily engaged in practice is increasingly acknowledged, yet our understanding of the nature and influence of this work in education remains limited. Accordingly, this study utilizes case study methodology and aspires to understand the activities and signature product (the Marshall Memo) of a particularly influential mediator of current educational research, news, and ideas: Mr. Kim Marshall. The article also examines the memo’s meaning to subscribing educators. Data analyses suggest subscribers greatly appreciate several aspects of the memo, which was found to draw from a wide range of source material that varies in terms of its research centredness and its practical implications.

scholarly journals An analysis of a structured benchmarking project

2019 ◽  
Vol 26 (5) ◽  
pp. 1431-1450 ◽  
Author(s):  
Ahmad Abdullah Al Nuseirat ◽  
Zeyad Mohammad El Kahlout ◽  
Ahmed Abbas ◽  
Dotun Adebanjo ◽  
Prattana Punnakitikashem ◽  
...  
Keyword(s):  
Design Methodology ◽  
Academic Research ◽  
Case Study Methodology ◽  
Content Type ◽  
External Stakeholders ◽  
Study Methodology ◽  
Project Data ◽  
First Time ◽  
Practical Implications

Purpose The purpose of this paper is to investigate a benchmarking project carried out by the Dubai Electricity and Water Authority (DEWA) as part of a structured benchmarking initiative. The project was based on the TRADE benchmarking methodology and this paper examines the tools, activities and outcomes that relate to each stage of the adopted methodology. Design/methodology/approach This study is based on case study methodology. Data were collected from various sources including analysis of project reports written by DEWA’s benchmarking team reporting on their activities during the project. Data were also collected from four project presentations given at different stages of the project. In addition, the research team held three meetings with the DEWA benchmarking team at different stages of the benchmarking project. Findings The results show the key challenges and successes faced during each stage of the benchmarking project. It indicates the actions taken to overcome the challenges and the role played by internal and external stakeholders in facilitating the success of the benchmarking project. Practical implications The study presents information that would guide organisations that wish to carry out a benchmarking project – and particularly those implementing benchmarking for the first time. The study provides a summary of the key lessons learnt by DEWA’s benchmarking team as a guide for other organisations. Originality/value Academic research has not adequately examined and analysed the stage-by-stage elements of a benchmarking project from the perspective of the implementing organisation. This study addresses this gap by detailing and analysing the experiences of a benchmarking project by tracking the stage-by-stage activities of the benchmarking team.

Haute cuisine and country of origin

2019 ◽  
Vol 122 (1) ◽  
pp. 136-150 ◽  
Author(s):  
Angelo Presenza ◽  
Antonio Messeni Petruzzelli
Keyword(s):  
Single Case ◽  
Relative Effectiveness ◽  
Country Of Origin ◽  
Competitive Strategies ◽  
Case Study Methodology ◽  
Content Type ◽  
Study Methodology ◽  
Practical Implications

Purpose The purpose of this paper is to shed new light on the role of country of origin (COO) for the competitiveness of luxury restaurants. The main goal is to understand how an haute cuisine (HC) chef can develop a personal cooking style and language based on the exploitation of COO in such a highly institutionalized field. Design/methodology/approach A single case study methodology is applied based on the analysis of the Italian HC chef Niko Romito. Findings Findings of this paper highlight the existence of pervasive use of strategies based on the search, recombination and codification of procedure that take direct inspiration by national and regional traditional gastronomic resources and recipes. Research limitations/implications Research implications refer to the interpretation of how a chef can work by formulating and developing competitive strategies through the recombination, reinterpretation and codification of local and typical gastronomic resources and cooking recipes. Practical implications The paper provides managerial insights into the relative effectiveness to use COO as a strategic resource for HC restaurants. Originality/value A model is presented and the three gears that form the COO chain of chef Romito are explained. This model will help academics and practitioners to better understand the ways need to be followed to improve firms’ competitiveness fostering COO.

Information seeking behaviour of traditional leaders in the Shai Osudoku District of Ghana

2015 ◽  
Vol 64 (8/9) ◽  
pp. 614-628 ◽  
Author(s):  
DONUS WORLANYO BUADI ◽  
PATIENCE EMEFA DZANDZA
Keyword(s):  
Information Seeking ◽  
Information Dissemination ◽  
Case Study Methodology ◽  
Content Type ◽  
Traditional Leaders ◽  
Information Seeking Behaviour ◽  
Personal Use ◽  
Study Methodology ◽  
Practical Implications

Purpose – This paper aims to investigate the information-seeking behaviour of traditional leaders in the Shai Osudoku District of Ghana. Design/methodology/approach – The case study methodology was used. An interview schedule was designed to elicit information from 12 chiefs from the Shai Traditional Council. Findings – The findings of the study showed that traditional leaders sought information on issues that bordered on their community as well as information for their personal use. It also showed that they usually used informal sources such as the traditional council and their subjects but also exhibited similar information-seeking behaviour to that of professionals. They also used information dissemination or transfer methods that were in line with the oral culture of their traditional society. They had challenges in the use of information technology due to their low educational level, as well as challenges in having access to formal sources due to unavailability. Practical implications – The study brought to light the challenges traditional leaders encountered in executing their roles. It was therefore recommended that government agencies collaborate with them to enhance their work. Originality/value – Several studies have been conducted on information-seeking behaviour of different categories of people within different contexts. However, few studies have been conducted on the information-seeking behaviour of traditional leaders. This study thus sought to serve as a foundation research on the information-seeking behaviour of traditional leaders, with Shai Osudoku District of Ghana as the study area.

Tweeting to a job: HCL’s recruitment campaign on Twitter

2016 ◽  
Vol 24 (5) ◽  
pp. 4-6 ◽  
Author(s):  
Vivek Kumar ◽  
Arpita Srivastava
Keyword(s):  
Media Coverage ◽  
Creative Thinking ◽  
Low Cost ◽  
Recruitment Process ◽  
Case Study Methodology ◽  
Content Type ◽  
Brand Building ◽  
Study Methodology ◽  
Practical Implications

Purpose This paper aims to describe an innovative recruitment campaign at HCL Technologies, India’s fourth largest information technology company. This campaign received media coverage in 60 national and international news outlets. Design/methodology/approach Using case study methodology, this paper explains how the unique process was carried out. Risks associated with the process are also identified. Findings It reveals that creative thinking and innovate practices can generate high social media engagement at a very low cost, while also fulfilling the task of recruitment. Managing risks inherent in the process is essential for reaping the rewards of this creative recruitment process. Practical implications The process described here can be emulated by other companies too. If executed well, rich dividends can be obtained at a modest cost. Companies can increase their engagement and brad equity at a low cost using this process. Originality/value The case study described here is unique in its approach toward recruitment and brand building.

scholarly journals Master of digital media major research paper assessing the engagement of social media marketing: the case study of a tourism Toronto video-based marketing campaign

2021 ◽  
Author(s):  
Diane Stolte
Keyword(s):  
Social Media ◽  
Digital Media ◽  
User Engagement ◽  
Marketing Organization ◽  
Case Study Methodology ◽  
Marketing Campaign ◽  
Study Methodology ◽  
Practical Implications ◽  
Destination Marketing Organization

The purpose of this research is to assess user engagement for a video-based social media campaign by a destination marketing organization (DMO). A case study methodology was applied to examine the Tourism Toronto video-based campaign of 2017 on Instagram and Twitter. Social interactions were analyzed to compare the relative engagement rates across platforms. This determined that Instagram had a higher relative engagement rate compared to Twitter. Instagram can be considered as a more desirable tool for DMOs to share videos digitally. The limited sample size presents research limitations through potentially not representing a larger population opinion’s on the content. It enables practical implications for destination marketers who have limited resources by highlighting that Instagram may be a preferred channel over Twitter due to higher engagements rates. There is a lack of research on the comparison of relative engagement rates from an academic perspective and this is the first study to explore the topic for a video-based marketing campaign in the DMO industry.

Personal relationship and conflicts in supply chains

2019 ◽  
Vol 26 (7) ◽  
pp. 2225-2241 ◽  
Author(s):  
Atif Saleem Butt ◽  
Ahmad Bayiz Ahmad
Keyword(s):  
Supply Chain ◽  
Cultural Context ◽  
Qualitative Interviews ◽  
Personal Relationship ◽  
Case Study Methodology ◽  
Content Type ◽  
Behavioural Patterns ◽  
Study Methodology ◽  
Practical Implications

Purpose The purpose of this paper is to understand conflicts that emerge between managers of buying and supplying firms when a personal relationship (friendship, etc.) is present between them in the supply chain context. Design/methodology/approach This research uses a case study methodology and relies on data obtained from 30 qualitative interviews with managers of buying and supplying firms, having a personal relationship within inter-firm relationships to promote the interest of the firm. Findings Results from this study reveal conflicts between managers of buying and supplying firms due to the presence of a personal relationship between them. Specifically, results suggest that managers face ego conflict, supplier’s selection conflict and conflict on accepting late deliveries when they rely on personal relationships, which are themselves embedded within inter-firm relationship. Research limitations/implications This study has some limitations. First, this study examines behavioural patterns in Australian cultural context. Second, results of this study are not generalizable to a broader population. Practical implications Firms can use the findings to understand conflicts, which arise between managers of buying and supplying firms, as a result of a personal relationship between them in the supply chain. Originality/value This is, perhaps, the first study contributing to the supply chain relationship literature by unveiling conflicts between managers of buying and supplying firms, when a personal relationship is present between them.

scholarly journals Colored Heirloom Corn as a Public Good: The Case of Tlaxcala, Mexico

2021 ◽  
Vol 13 (3) ◽  
pp. 1507
Author(s):  
Marisol Velázquez-Salazar ◽  
Germán Scalzo ◽  
Carmen Byker Shanks
Keyword(s):  
Public Good ◽  
Development Strategy ◽  
Case Study Methodology ◽  
The Public ◽  
Novel Approach ◽  
Wide Range ◽  
Biocultural Heritage ◽  
Study Methodology ◽  
Diverse Cultures

Valorization of territories with diverse cultures and heritage has multiplied in recent years. This study analyzes the case of colored heirloom corn in Tlaxcala, Mexico, as a potential public good associated with the region’s biocultural heritage. The analysis conducted herein relies on a wide range of literature from relevant theory, including Geographical Indications, Global Value Chains, Community-Based Entrepreneurship, Public Goods, and Sustainable Development, in order to employ case study methodology. We leverage a novel approach to analyze the heirloom corn chain and its publicness. This chain reveals its status as a potential public good that clearly influences biocultural heritage, which has been preserved by several generations. To preserve colored heirloom corn in Tlaxcala, Mexico, a development strategy is needed that links actors and resources, involves the public sector, and furthers expansion of the private sector.

scholarly journals Master of digital media major research paper assessing the engagement of social media marketing: the case study of a tourism Toronto video-based marketing campaign

2021 ◽  
Author(s):  
Diane Stolte
Keyword(s):  
Social Media ◽  
Digital Media ◽  
User Engagement ◽  
Marketing Organization ◽  
Case Study Methodology ◽  
Marketing Campaign ◽  
Study Methodology ◽  
Practical Implications ◽  
Destination Marketing Organization

The purpose of this research is to assess user engagement for a video-based social media campaign by a destination marketing organization (DMO). A case study methodology was applied to examine the Tourism Toronto video-based campaign of 2017 on Instagram and Twitter. Social interactions were analyzed to compare the relative engagement rates across platforms. This determined that Instagram had a higher relative engagement rate compared to Twitter. Instagram can be considered as a more desirable tool for DMOs to share videos digitally. The limited sample size presents research limitations through potentially not representing a larger population opinion’s on the content. It enables practical implications for destination marketers who have limited resources by highlighting that Instagram may be a preferred channel over Twitter due to higher engagements rates. There is a lack of research on the comparison of relative engagement rates from an academic perspective and this is the first study to explore the topic for a video-based marketing campaign in the DMO industry.

scholarly journals The resilience of shopping centres: An analysis of retail resilience strategies in Lisbon, Portugal

2018 ◽  
Vol 26 (3) ◽  
pp. 160-172 ◽  
Author(s):  
Pedro Porfírio Coutinho Guimarães
Keyword(s):  
Empirical Evidence ◽  
General Trend ◽  
Large Majority ◽  
Case Study Methodology ◽  
Shopping Centre ◽  
Shopping Centres ◽  
Wide Range ◽  
Study Methodology

Abstract Retail is a dynamic sector and for several decades shopping centres have been the most successful format. Although such shopping centres have been held responsible for the decline of other retail concepts, they are not without problems and some retail precincts are losing their viability, becoming dead malls. Some other shopping centres however are quite resilient. In this study we analyse the different retail resilience strategies used by older shopping centres to overcome their declining trend. For empirical evidence we adopt a case study methodology and fieldwork to investigate the evolution of all old shopping centres in Lisbon, confirming that a general trend of decline is affecting a large majority of those retail precincts. Refining our analysis, we interviewed managers from three shopping centres that remain viable. We conclude that a wide range of strategies can be implemented, all of which enhance the relevance of the shopping centre management structures.

An Introduction to Case Study Methodology

2020 ◽  
Vol 11 (4) ◽  
pp. 1-11
Author(s):  
Stacey Sneed ◽  
Chau H. P. Nguyen ◽  
Chrissy L. Eubank
Keyword(s):  
Qualitative Research ◽  
Educational Research ◽  
Case Study Method ◽  
Research Methodologies ◽  
Case Study Methodology ◽  
Study Methodology ◽  
Definition Of ◽  
Available Resources

Case study has been one of the most often used qualitative research methodologies in the field of education at all levels – from preschool to adult. Yet the number of available resources for case study researchers—be they emerging or experienced—is still limited. This paper will review the definition of the case study method as well as some of the methodological variations that a case study may take. The purpose of this paper is to provide the reader with a better understanding of the methodology of case study as well as to provide the reader with ideas for how to apply this methodology within different contexts within the field of educational research.

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