scholarly journals A cybernetic dream: how a crisis in social sciences leads us to a Communication for Innovation-Laboratory

2015 ◽  
Vol 14 (01) ◽  
pp. Y01
Author(s):  
Maarten van der Sanden ◽  
Steven Flipse

After the first paradigm shift from the deficit model to two-way communication, the field of science communication is in need of a second paradigm shift. This second shift sees communication as an inherently distributed element in the socio-technical system of science and technology development. Science communication is understood both from a systems perspective and its consecutive parts, in order to get a grip on the complex and dynamic reality of science, technology development and innovation in which scientists, industrial and governmental partners and the lay public collaborate. This essay reflects on the under-development of system thinking in science communication and the need to fix this. Legitimation for the second paradigm shift is found in the ‘crisis in social sciences’ that has led to a revival of system theory to balance the deterministic thinking in our grounding discipline. This essay concludes with the idea of a ‘Communication for Innovation-Lab’ as an experimental setting in which whole/part thinking in science communication can be shaped according to this second paradigm shift, forming seed crystals for future developments.

2004 ◽  
Vol 49 (8) ◽  
pp. 27-36 ◽  
Author(s):  
U. Zoller ◽  
R.W. Scholz

Given the current world state of affairs, striving for sustainability and the consequent paradigm shift: growth-to-sustainable development, correction-to-prevention and options selection-to-options generation: the corresponding paradigm shift in science-technology-environment-society (STES) education is unavoidable. Accordingly, the essence of the current reform in STES education, worldwide, is a purposed effort to develop students' higher-order cognitive skills (HOCS) capability; i.e., question-asking, critical system thinking, decision making and problem solving, at the expense of the “delivery” of lower-order cognitive skills (LOCS)-oriented knowledge. This means a paradigm shift from the contemporary prevalent LOCS algorithmic teaching to HOCS evaluative learning and HOCS-promoting courses, curricula, teaching strategies and assessment methodologies, leading, hopefully to evaluative thinking and transfer. Following the formulation of selected relevant axioms, major paradigm shift in STES research and education for sustainability have been identified. The consequent shift, in the STES context, from disciplinary to inter- and transdisciplinary learning, in science technology and environmental engineering education is discussed, followed by selected examples of successfully implemented HOCS-promoting courses, and assessment methodologies. It is argued, that transferable “HOCS learning” for sustainability can and should be done.


2021 ◽  
Author(s):  
Manh-Toan Ho ◽  
Minh-Hoang Nguyen

Social Sciences & Humanities Peer Awards (SSHPA) is an ecosystem of a scientific database and a science communication website. The project was funded by Vietnam National Foundation for Science and Technology Development (NAFOSTED) under the National Research Grant No. 502.01-2018.19. The SSHPA database was validated by Nature's Scientific Data.


mBio ◽  
2015 ◽  
Vol 6 (6) ◽  
Author(s):  
Erika C. Shugart ◽  
Vincent R. Racaniello

ABSTRACT Scientists must communicate about science with public audiences to promote an understanding of complex issues that we face in our technologically advanced society. Some scientists may be concerned about a social stigma or “Sagan effect” associated with participating in public communication. Recent research in the social sciences indicates that public communication by scientists is not a niche activity but is widely done and can be beneficial to a scientist's career. There are a variety of approaches that scientists can take to become active in science communication.


2021 ◽  
Author(s):  
Salman J. Qureshi

Film and television media’s adherence to the deficit model has been under scrutiny by science communication scholars for decades. This model suggests that building public trust in scientific authority is as simple as ‘dispensing’ scientific facts to a “scientifically illiterate general public” through mass media (Kirby, 2003). However, despite a virtual scholarly consensus that the deficit model is deepening the public’s misunderstanding of science/scientists, it remains relevant as a method for building trust in scientific authority (Kirby; Vidal, 2018). Using Sonja K. Foss’s generic rhetorical criticism methodology melded with rhetorical film criticism, this MRP assesses the narrative structures, tropes, and stylistic motivations that sustain the deficit model in modern entertainment media. Focusing on didactic scenes, this research paper identifies the rhetorical strategies deployed by the respective directors of the following films and television programs: Interstellar (2014), Stranger Things (2016), Event Horizon (1997), and Cosmos: A Personal Voyage (1980). The programming that this research paper explores were selected to represent a small sample of both accurate and inaccurate portrayals of theoretical science and to discover if their organizing principles adhere to the deficit model. For science communication scholars this research will highlight effective methodologies of communicating scientific content in narrative formats and serve as an important step in untangling the mystery of the deficit model’s longevity in popular media.


2019 ◽  
Vol 18 (05) ◽  
pp. A04 ◽  
Author(s):  
Kaitlyn Martin ◽  
Lloyd Davis ◽  
Susan Sandretto

Student engagement is an important predictor of choosing science-related careers and establishing a scientifically literate society: and, worryingly, it is on the decline internationally. Conceptions of science are strongly affected by school experience, so one strategy is to bring successful science communication strategies to the classroom. Through a project creating short science films on mobile devices, students' engagement greatly increased through collaborative learning and the storytelling process. Teachers were also able to achieve cross-curricular goals between science, technology, and literacy. We argue that empowering adolescents as storytellers, rather than storylisteners, is an effective method to increase engagement with science.


2010 ◽  
Vol 4 (2) ◽  
Author(s):  
Dietmar Winzker ◽  
Leon Pretorius

This paper elucidates the history, the design philosophy of innovation and the transformation of an old process-technology into a breakthrough, evidence-based therapy with international medical acceptance, verification of effectiveness as well as the strategic business model employed. Pulsed electromagnetic field therapy (PEMFT) was not medically acceptable and was, until recently in disrepute, professionally speaking. A revisiting of the technology with reference to the partially inconsistent, yet positive anecdotal results obtained, gave rise to in-depth analysis as well as scientific research conducted by independent institutions which resulted in the identification of the key physiological parameters which in turn could be related to a significant improvement of pathologies. By applying and promoting a systems approach as practiced by engineers who were involved in complex multidisciplinary projects for many years, a different perspective on the innovative development of PEMF therapy was established. The innovative process-based therapy working mainly at cellular and self-regulation level was a paradigmatic departure from the indication-based therapy as applied to pharmaceutical therapy. Over the past 10 years exceptional breakthroughs of the nonsymptom based therapy have been documented through clinical trials, scientific medical investigations and the publication of relevant literature. The turn-around of the old and insufficiently understood technology into an innovative, significant, scientific breakthrough-technology, requires a paradigm shift which is analogous to working in a different culture. It is surmised that this paradigm shift will strongly influence medical schools and practitioners over the next 5–10 years. The authors, as “outsiders” to the medical discipline, bring an engineering perspective to bear on the development of innovative but system-integrated medical devices which can promote the medical device industry and bring system engineering approaches into the realm of medical technology and therapy. Both authors have presented a number of papers at international conferences individually and in partnership on the topics of strategic business leadership and business transformation, system thinking and holistic management model development for high technology companies.


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