scholarly journals How do consumers search for and process corporate social responsibility information on food companies’ websites?

2019 ◽  
Vol 22 (2) ◽  
pp. 229-246 ◽  
Author(s):  
Denise Gider ◽  
Ulrich Hamm
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Information Search ◽  
Specific Information ◽  
Production Methods ◽  
Csr Communication ◽  
Corporate Websites ◽  
Global Action ◽  
Development Goals ◽  
Corporate Social

The importance of corporate social responsibility (CSR) communication for food companies has grown substantially ever since global action plans such as the UN Sustainable Development Goals have begun targeting topics which are highly relevant to food companies. Furthermore, various food scandals have caused consumers to question current food production methods, leading to a search for more information on ethical production methods. However, it is not known how consumers search for and process information on websites as one relevant CSR communication channel. The objective of this study is to develop requirements for consumer-aligned CSR communication on corporate websites. Information search and processing was examined through consumers’ navigation behavior on websites and by conducting think-aloud protocols. The findings of this study suggest companies provide comprehensive information that can easily be filtered. Furthermore, companies should present specific information to credibly distance themselves from greenwashing accusations, e.g. by referring to external evidence.

The Independency of Corporate Social Responsibility Communication From Cultural Dimensions on Corporate Websites

2019 ◽  
pp. 126-152
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Sustainability ◽  
Cultural Dimensions ◽  
Csr Communication ◽  
Corporate Websites ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions ◽  
Corporate Social ◽  
Different Levels

The chapter starts presenting the main elements of the coding scheme, previously introduced, that the author used to analyse the cultural impact on corporate social responsibility (CSR) communication on company websites. It presents the results of a quantitative content analysis of the websites of 352 organisations belonging to different geographical areas and included in the Dow Jones Sustainability World Index (DJSWI) and in the Hang Seng (Mainland and HK) Corporate Sustainability Index (HSMHUS). The findings show that Hofstede's cultural dimensions and online CSR communication belong to two different levels of analysis: one is innate, intuitive, and diffusive, while the other one is planned, intentional, and rational. Thus, the findings suggest that cultural dimensions are factors that need to be analysed as social aspects, while CSR communication on corporate websites has to be explored as a strategic feature. Finally, the chapter recommends areas for further discussion and research about the relation between traditional culture, culture of the Internet, and CSR, reflecting on the achieved results that largely differ from previous studies related to Hofstede's cultural dimensions and CSR communication.

scholarly journals Comunicación de la responsabilidad social corporativa (RSC): análisis de las campañas más premiadas en 2018

2020 ◽  
Author(s):  
Elisenda Estanyol
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Young Women ◽  
Sustainable Development Goals ◽  
Qualitative Content Analysis ◽  
Csr Communication ◽  
Award Winning ◽  
Development Goals ◽  
Communication Practices ◽  
Corporate Social

Corporate social responsibility (CSR) has an impact on the reputation of companies and institutions, so its management is also crucial from a communicative perspective. Stakeholders –not just consumers– demand that companies take a position on the main problems that affect society and act conscientiously, resulting in a constant evolution of CSR communication. The purpose of this research is to examine successful CSR communication practices based on a study of the most award-winning campaigns of 2018. Qualitative content analysis is applied as the research methodology. Specifically, the PR Daily Corporate Social Responsibility Awards, Cannes Lions PR Lions, and IPRA Golden World Awards are analyzed, focusing on a total of 29 actions and programs awarded in the CSR categories. The categories analyzed are client, sector, geographic scope, implementer, topic, objective, public(s), and techniques, tactics, and channels used. The analysis of the results reveals successful practices such as the alignment of CSR actions with the UN sustainable development goals (SDGs) (especially gender equality and women’s empowerment, reduction of inequalities, and environmental protection), the linking of CSR issues with the mission and purpose of organizations (especially by technology companies that seek to promote scientific–technological careers among young women), the involvement of employees in the implementation of CSR actions (which shows a more comprehensive conception of CSR management), and finally, the use of bidirectional channels to favor dialogue between organizations and their stakeholders. Resumen La responsabilidad social corporativa (RSC) tiene un impacto en la reputación de las empresas y de las instituciones, lo que convierte su gestión en crucial también desde el punto de vista comunicativo. Cada vez más, los stakeholders -no únicamente los consumidores-, piden a las organizaciones que se pronuncien sobre los principales problemas que afectan a la sociedad y que actúen con causa, por lo que la comunicación de la RSC está en constante evolución. El propósito de esta investigación es examinar prácticas exitosas de comunicación de RSC a partir del estudio de las campañas más premiadas en 2018. Se ha aplicado como metodología de investigación el análisis de contenido cualitativo. Concretamente, se han analizado los certámenes PR Daily Corporate Social Responsibility Awards, Cannes Lions PR Lions e IPRA Golden World Awards, centrándose el estudio en las acciones y programas premiados en las categorías de RSC, siendo éstas un total de 29. Las categorías analizadas han sido: sujeto promotor, sector, zona geográfica, sujeto ejecutor, tema, objetivo, público/s y técnicas, tácticas y canales utilizados. El análisis de los resultados ha permitido detectar prácticas exitosas como: la alineación de las acciones de RSC con los objetivos de desarrollo sostenible (ODS) propuestos por la ONU (siendo los más recurrentes la igualdad de género y el empoderamiento de la mujer, la reducción de las desigualdades y la protección del medio ambiente); la vinculación de los temas de RSC con la misión y propósito de las organizaciones (especialmente en empresas del sector tecnológico que buscan la promoción de vocaciones científico-tecnológicas entre las jóvenes); la involucración de los empleados en las acciones de RSC (lo que implica una concepción más integral de su gestión); y, por último, el uso de canales cada vez más bidireccionales para favorecer el diálogo entre las organizaciones y sus públicos de interés.

An evaluation of corporate social responsibility communication on the websites of telecommunication companies operating in Ghana

2017 ◽  
Vol 15 (01) ◽  
pp. 17-31 ◽  
Author(s):  
Henry Boateng ◽  
Ibn Kailan Abdul-Hamid
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Impression Management ◽  
Qualitative Content Analysis ◽  
Content Type ◽  
Csr Communication ◽  
Corporate Websites ◽  
Telecommunication Companies ◽  
Impression Management Tactics ◽  
Corporate Social

Purpose Corporate social responsibility (CSR) communication on corporate websites have become an emerging trend by firms. Similarly, corporate websites have been used to manage stakeholders’ impressions about the organization. Meanwhile, CSR by firms have been criticized for been a manipulative tactics used by firms. The purpose of this paper therefore is to ascertain how telecommunication companies operating in Ghana communicate CSR on their corporate websites. Design/methodology/approach This study used a qualitative content analysis technique. It also used Bolino et al.’s (2008) impression management framework as the conceptual framework. Data were extracted from the websites of four telecommunication companies operating in Ghana. Data were analyzed using thematic analysis techniques. Findings The results show that the companies use impression management in communicating CSR on their corporate websites. Account, assertive impression management; blaring, boasting, defensive impression management; demonstrative impression management; exemplification, favor-rendering, illustrative impression management; ingratiation, other-enhancement, other-focused impression management; self-enhancement, self-focused impression management; and self-promotion tactics are tactics prevalent in the CSR communication of the companies. Actor-to-actor link impression management and other emotional appeal also emerged as some of the impression management tactics used by the companies. Originality/value This provides insights into how organizations use impression management in their CSR communication on their corporate websites. Studies of this nature are limited. Again, studies specifically adapting Bolino et al.’s impression management to study CSR communication on corporate websites are rare.

How can the hospitality industry increase corporate value aligned with sustainable development goals? Case examples from Hilton, Meliá and Sun

2020 ◽  
Vol 12 (5) ◽  
pp. 509-523
Author(s):  
Victoria Matteucci
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Hospitality Industry ◽  
Sustainable Development Goals ◽  
Brand Personality ◽  
Content Type ◽  
Corporate Websites ◽  
Development Goals ◽  
Corporate Social

Purpose The purpose of this paper is to identify possible benefits hospitality companies may derive from their corporate social responsibility (CSR) commitments and to explore further value opportunities for these organisations through an alternative approach in their selection of sustainable initiatives. Design/methodology/approach This paper uses secondary data collected from publications on corporate websites, accompanied by third-party supporting internet-based evidence, for three contrasting companies as follows: Hilton Worldwide Holdings, Inc. (Hilton), Meliá Hotels International (Meliá) and Sun Limited (Sun). Sustainability endeavours for Goals 8, 12 and 17 are analysed and opportunities for inter-sectoral partnerships and customer-centric experiences are considered for these brands to establish value opportunities. Findings The paper concludes that by integrating sustainable efforts to brand personality, hospitality companies can devise genuine goals, organically incorporating these to the brands’ vision, reinforcing brand equity and creating value, while increasing customer loyalty. Originality/value Three diverse organisations were selected for the study. Hilton and Meliá have a worldwide presence and are headquartered in the USA and Spain, respectively, while the third company, Sun, is a relatively smaller example, with properties located in the region of the Indian Ocean. The contrasting selection and comparison of hospitality companies display different approaches in their United Nations sustainable development goals (UN SDGs) efforts as part of their corporate social responsibility offering an ample perspective. The consideration of brand personality and stakeholder priorities offers alternative criteria for selecting CSR efforts in the hospitality industry.

scholarly journals Type of Information Resources and Feedback Facilities for Corporate Social Responsibility Related Issues on Corporate Websites in Indonesia

2014 ◽  
Author(s):  
Ati Harmoni ◽  
Hanum Putri Permatasari
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Information Resources ◽  
Specific Information ◽  
Content Category ◽  
Analysis Methodology ◽  
Corporate Websites ◽  
Types Of Information ◽  
Corporate Social ◽  
Text Images

Companies in Indonesia have made use of the official website as a medium to convey important information, including corporate social responsibility (CSR) programs to stakeholders. This study was conducted to look at the type of resources and means of feedback available on the company's website in Indonesia in terms of disclosure of CSR issues. Survey conducted on forty five (45) companies’ included in the LQ45 index period 2013. A content analysis methodology was used and applied to the corporate websites of the 45 companies studied. Two type of analysis established: the content category served to identify the issues included in CSR and the information resources and feedback resources. Ten values corresponding to issues related to CSR were identified. Results showed that more companies are using information expositive form of text, images and graphics. Expositive sources rarely used form is video, while the interactive resources are used only for specific information by some companies. Means of public feedback on the web is a general email to all types of information. Other mean of feedback are telephone and facsimile.

scholarly journals Corporate Social Responsibility Disclosure: Responding to Investors’ Criticism on Social Media

2021 ◽  
Vol 18 (14) ◽  
pp. 7396
Author(s):  
Yuming Zhang ◽  
Fan Yang
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Issues ◽  
Media Criticism ◽  
Csr Communication ◽  
Depth Analysis ◽  
Csr Disclosure ◽  
Corporate Social ◽  
The Impact

Companies use corporate social responsibility (CSR) disclosures to communicate their social and environmental policies, practices, and performance to stakeholders. Although the determinants and outcomes of CSR activities are well understood, we know little about how companies use CSR communication to manage a crisis. The few relevant CSR studies have focused on the pressure on corporations exerted by governments, customers, the media, or the public. Although investors have a significant influence on firm value, this stakeholder group has been neglected in research on CSR disclosure. Grounded in legitimacy theory and agency theory, this study uses a sample of Chinese public companies listed on the Shanghai Stock Exchange to investigate CSR disclosure in response to social media criticism posted by investors. The empirical findings show that investors’ social media criticism not only motivates companies to disclose their CSR activities but also increases the substantiveness of their CSR reports, demonstrating that companies’ CSR communication in response to a crisis is substantive rather than merely symbolic. We also find that the impact of social media criticism on CSR disclosure is heterogeneous. Non-state-owned enterprises, companies in regions with high levels of environmental regulations, and companies in regions with local government concern about social issues are most likely to disclose CSR information and report substantive CSR activities. We provide an in-depth analysis of corporate CSR strategies for crisis management and show that crises initiated by investors on social media provide opportunities for corporations to improve their CSR engagement.

Integrating corporate social responsibility into efforts to realize millennium development goals

2014 ◽  
Vol 10 (4) ◽  
pp. 314-333 ◽  
Author(s):  
David Katamba ◽  
Cedric Marvin Nkiko ◽  
Charles Tushabomwe-Kazooba ◽  
Sulayiman Babiiha Mpisi ◽  
Imelda Kemeza ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Millennium Development Goals ◽  
Participant Observation ◽  
Theory Approach ◽  
Structured Interviews ◽  
Content Type ◽  
Development Goals ◽  
The Government ◽  
Corporate Social

Purpose – The purpose of this paper is to present corporate social responsibility (CSR) as an alternative roadmap to accelerating realization of Millennium Development Goals (MDGs) in Uganda, even after 2015. Design/methodology/approach – Using a mixed research methodology, this research documented CSR activities of 16 companies operating in Uganda. Data collection was guided by quantitative and qualitative methodologies (semi-structured interviews with CSR managers, plus non-participant observation of CSR activities and projects linked with MDGs). Triangulation was used to ensure credibility and validity of the results. For data analysis, the authors followed a three-stepwise process, which helped to develop a framework within which the collected data could be analyzed. For generalization of the findings, the authors were guided by the “adaptive theory approach”. Findings – Uganda will not realize any MDGs by 2015. However, CSR activities have the potential to contribute to a cross-section of various MDGs that are more important and relevant to Uganda when supported by the government. If this happens, realization of the MDGs is likely to be stepped up. CSR's potential contributions to the MDGs were found to be hindered by corruption and cost of doing business. Lastly, MDG 8 and MDG 3 were perceived to be too ambiguous to be integrated into company CSR interventions, and to a certain extent were perceived to be carrying political intentions which conflict with the primary business intentions of profit maximization. Practical implications – Governments in developing countries that are still grappling with the MDGs can use this research when devising collaborations with private-sector companies. These documented CSR activities that contribute directly to specific MDGs can be factored into the priority public-private partnership arrangements. Private companies can also use these findings to frame their stakeholder engagement, especially with the government and also when setting CSR priorities that significantly contribute to sustainable development. Originality value – This research advances the “Post-2015 MDG Development Agenda” suggested during the United Nations MDG Summit in 2010, which called for academic and innovative contributions on how MDGs can be realized even after 2015.

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