scholarly journals Moderating role of self-congruence: Impact of brand personality on Brand attachment through the Mediating role of Trust

2018 ◽  
Vol 10 (1) ◽  
pp. 13-22
Author(s):  
Asma Amjad ◽  
Fiza Amjad ◽  
Khalid Jamil ◽  
Sharjeel Yousaf
Keyword(s):  
Brand Personality ◽  
Sampling Technique ◽  
Consumer Loyalty ◽  
Brand Trust ◽  
Brand Attachment ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Increasingly companies are focused on searching for ways to create strong brand connections with consumers. It is illustrated that such connections lead to higher levels of consumer loyalty, which increases companies’ financial performance. The main purpose of this study is to explore the impact of brand personality on brand attachment through the mediating role of trust. Also investigate the moderating role of self-congruence on the relationship between brand personality and brand trust.  SPSS 23 is used to analyze the data. Data was collected through survey questionnaire technique and snow-ball sampling technique was used for data collection. Analysis reveal Brand personality have significant and positive relationship with brand trust. On the other side trust significantly enhance the brand attachment. While the results prove that self-congruence have significant moderating effect on the relationship between brand personality and brand trust. 

scholarly journals Brand experience effects on brand attachment: the role of brand trust, age, and income

2019 ◽  
Vol 31 (5) ◽  
pp. 610-645 ◽  
Author(s):  
Richard Huaman-Ramirez ◽  
Dwight Merunka
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Attachment ◽  
Content Type ◽  
Mediating Role ◽  
The Impact ◽  
Moderating Role

Purpose The purpose of this study is to examine how brand attachment is related to brand experience. The model tests the partial mediating role of brand trust and the moderating role of age and income. Design/methodology/approach A total of 334 participants consuming brands with an experiential offering completed an online questionnaire in a cross-sectional study. The data were analyzed through partial least squares structural equation modeling (PLS-SEM), and advanced methods such as the heterotrait–monotrait ratio and the Henseler’s multigroup analysis were used. Findings Brand experience is positively related to brand attachment, more so for younger consumers. This relationship holds for both hedonic and utilitarian brands. Results demonstrate the partial mediation of brand trust in this relationship, especially for utilitarian brands, and with a weaker indirect relationship for high-income consumers. Research limitations/implications The research was conducted in one country (Peru). Generalizability of results should be established by carrying out additional studies in other settings or countries. Practical implications Experiential marketing both as a positioning strategy and through marketing operations may help brands to increase consumer attachment. This may be managed both through the direct effect of favoring positive experiences and through the enhancement of brand trust. This is particularly the case for target markets composed of young and low-to-medium-income consumers. Originality/value Results confirm the impact of brand experience on brand attachment for both utilitarian and hedonic brands, and establish both the mediating role of brand trust and the moderating role of age and income. These are new insights on the process itself and on boundary conditions of an important established relationship.

The Impact of International Entrepreneurial Orientation on the Performance of SMEs in Qatar: The Mediating Role of Degree of Internationalization

2021 ◽  
Vol 12 (3) ◽  
pp. 2939-2947
Author(s):  
Abdulmohsin Abdulla M Alyafei Et.al
Keyword(s):  
Value Creation ◽  
Entrepreneurial Orientation ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Managerial Implication ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship

The main purpose of the current study is to investigate the impact of the impact of international Entrepreneurial orientation on the performance of SMEs in QATAR. Additionally, the study has investigated the mediating role of the degree of internationalisation in the relationship between the international Entrepreneurial orientation on the performance of SMEs in Qatar. The present study used stratified sampling technique. The study used Smart PLS-SEM, which is Smart Partial Least Square Structural EquationModeling (SEM) 3.2.6 version. EO has been indicated to improve organisational competitiveness which leads to value creation and eventually improved organisational performance. The findings indicate that the growth performance of SMEs depends on the ability of an entrepreneur to allocate the strategic limited resources and adapt to changes by setting up proper firm orientation. Successful processes will only be achievable if sufficiently skilled and motivated employees are equipped with precise and current information. The findings of this study have presented important managerial implication and contribution to studies on entrepreneurial orientation of SME firms in Qatar.

Impact of Burnout on the Mental Health of Social Workers: Moderating Role of Social Support

2021 ◽  
Vol 9 (2) ◽  
pp. 93-100
Author(s):  
Umbreen Khizar ◽  
Saira Irfan ◽  
Mehwish Fatima ◽  
Samia Sarwar
Keyword(s):  
Mental Health ◽  
Social Support ◽  
Social Workers ◽  
Significant Positive Correlation ◽  
Sampling Technique ◽  
Moderating Effects ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Burnout is progressively seen as an issue in the field of social work however there is limited knowledge about moderating influence of social support on burnout and the mental health of social workers. The present study intended to explore the impact of burnout on mental health and the connection between burnout and the mental health of social workers. Additionally, it also investigates the moderating effects of social support in this relationship. For the study, 300 subjects (188 males, 112 females) were approached by using the purposive sampling technique. The results of the study revealed that burnout has an impact on mental health and there is a significant positive correlation between burnout and mental health. Findings showed a weak effect of social support on the relationship between burnout and mental health. Moreover, the study revealed no gender differences in burnout, social support, and mental health. The outcomes involve a wide scope of interventions pointed toward advancing mental health among social workers for policymakers.   

scholarly journals Impact of openness to experience on project success with mediating role of creativity and moderating ROLE OF uncertainty avoidance

2016 ◽  
Vol 4 (2) ◽  
pp. 58-64
Author(s):  
Marina Mailk ◽  
Keyword(s):  
Project Success ◽  
Positive Impact ◽  
Uncertainty Avoidance ◽  
Project Managers ◽  
Openness To Experience ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

The purpose of the study was to examine the impact of openness to experience on project success with the mediating role of creativity and moderating role of uncertainty avoidance. Data were collected from 100 project managers by using questionnaires. In order to analyze the relationship regression and correlation techniques were used, which indicated the positive impact of openness to experience on creativity. The results of study indicated positive and significant impacts of predictors on response variables.

Impact of Atmospheric Stimuli on Revisit Intention: Some Evidence on Stimulus-Organism-Response Model: A Case of International Five-Star Hotels in Indonesia

2019 ◽  
Vol 16 (11) ◽  
pp. 4722-4730
Author(s):  
Sakapas Saengchai ◽  
Watcharin Joemsittiprasert ◽  
Kittisak Jermsittiparsert
Keyword(s):  
Statistical Tool ◽  
Mediating Role ◽  
Sensory Marketing ◽  
Revisit Intention ◽  
Prime Objective ◽  
The Mind ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

The prime objective of the current study is to investigate the impact of the atmospheric stimuli on revisit intention. In addition to that, the study has examined the mediating role of perceived image in the relationship between atmospheric stimuli and revisit intention. Finally, the moderating role word of mouth in the relationship between perceived image and revisit intention has been examined. The study has broached the issues related to sensory marketing. Sensory marketing is a new concept which is evolved more in the last two decades. It is part of experientialmarketing. Sensory marketing is considered as revolutionary area in the field of marketing in which emotions and perceptions are evoked by the marketers by targeting five senses of human. The expectations can be exceeded by the organization for the customers by targeting more than one sense. When external factors are used to stimulate the human senses, a memorable experience is created, which help in building a positive image in the mind of customers, which later on has an impact on the retention of customers as well. However, the current study has filled this gap. However, this study is among the pioneering studies on this issue Employing the survey-based methodology; the SEM-PLS technique is used to test the hypothesized relationships. So,the current study has used SEM-PLS as a statistical tool to answer the research questions raised in this study and research objectives envisaged in the current stud, and the data is collected from the tourist in Indonesia. The findings of the study have provided support to the theoretical foundation and proposed hypothesis of the current study. The current study will be helpful for policymakers and practitioners in understanding the issues atmospheric stimuli on revisit intention. In author knowledge, this is among very few pioneering studies on this issue.

Financial leverage, debt maturity, future financing constraints and future investment

2020 ◽  
Vol 13 (4) ◽  
pp. 613-634
Author(s):  
Ehsan Poursoleiman ◽  
Gholamreza Mansourfar ◽  
Sazali Abidin
Keyword(s):  
Debt Maturity ◽  
Financing Constraints ◽  
Financial Leverage ◽  
Short Term ◽  
Content Type ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Purpose This paper aims to investigate the impact of debt maturity on the relationship between financial leverage and future financing constraints. Moreover, it attempts to analyze the moderating role of short-term debt and the mediating role of future financing constraints in the relationship between financial leverage and future investment. Design/methodology/approach To test the moderating role of debt maturity, all the observations are divided into two groups based on short-term debt to total debt ratio. Moreover, Sobel, Aroian and Goodman tests are used to analyze the mediating role of future financing constraints. The sample used in this research includes firms listed on the Tehran Stock Exchange from 2006 to 2018. Findings It is shown that financial leverage is inversely (positively) related to future financing constraints for firms with higher (lower) use of short-term debt and, short-term debt moderates the relation between financial leverage and future investment. The findings also indicate that future financing constraints carry the influence of financial leverage to future investment. Originality/value In an imperfect market where financing is not independent of investment, it is highly required to carry out some studies on the role of different financing scenarios in firms and their impacts on future financing and investment; therefore, this paper is conducted to address one of the most important issues in the capital market, which is almost the pioneer study in this field.

scholarly journals Impact of Green Training on Environmental Performance through Mediating Role of Competencies and Motivation

2021 ◽  
Vol 13 (10) ◽  
pp. 5624
Author(s):  
Eiad Yafi ◽  
Shehnaz Tehseen ◽  
Syed Arslan Haider
Keyword(s):  
Environmental Performance ◽  
Online Survey ◽  
Sampling Technique ◽  
Public And Private ◽  
Mediating Role ◽  
The Social ◽  
Green Human Resource Management ◽  
The Impact ◽  
The Relationship

This work aims to examine the impact of green training on green environmental performance through the mediating role of green competencies and motivation on the adoption of green human resource management. The convenience sampling technique was employed to collect data through an online survey undertaken at public and private universities in Malaysia. The analyses were conducted using the Statistical Package for the Social Sciences (SPSS) v.25 and Smart PLS v.3 software, with the aim of testing the predefined hypotheses. It was revealed that green training has a significant impact on green environmental performance, and all six dimensions of green competencies, namely, skills, abilities, knowledge, behavior, attitude and awareness, were also green motivations. Both green competencies and motivations positively and significantly mediated the relationship between green training and environmental performance.

scholarly journals The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam

2020 ◽  
Vol 3 (4) ◽  
pp. 328-342
Author(s):  
Nguyen Le Thai Hoa
Keyword(s):  
Structural Equation ◽  
Brand Personality ◽  
Measurement Scale ◽  
Equation Modeling ◽  
Measurement Scales ◽  
Cultural Orientations ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Nowadays, one of the most common trends in retail industry research is the attribution of human characteristics or traits to retail brands. The term “retail brand personality or retailer personality” was born with various definitions and measurement scales from different cultures. Therefore, this paper aims are (i) to develop retail brand personality measurement scale tailor-made for general supermarkets, the most popular retail format in Vietnam, (ii) to measure the impact of retail brand personality dimensions on shoppers’ loyalty, and (iii) to investigate the moderating effects of personal cultural orientations on these relationships. The scale was developed through two stages: Item generation and item purification with the collected data on quota sampling of 403 shopping-goers, and then analyzed by SEM and MSEM method (Moderated structural equation modeling).The results indicated that retail brand personality consisted of four dimensions: Reliability, Sophistication, Modern, and Family-oriented, significantly found to impact on shoppers’ loyalty, in which Sophistication and Reliability were the strongest. More interestingly, the moderating role of personal cultural orientations in these regards was greatly identified. Particularly, shoppers with high independence culture highly appreciated the relationship between Sophistication and Modern dimensions and shoppers’ loyalty whereas shoppers with high Interdependence culture only supported for the impact of Reliability on loyalty. However, both personal culture orientations were found not be significantly related directly to the loyalty. The findings may help retailers and marketers come up with more effective marketing solutions in terms of enhancing symbolic values for their retail brands and adjust their integrated marketing and communication activities accordingly. This paper has a significant contribution of exploring the moderating role of personal cultural orientations on the relationship between retail brand personality and shoppers’ loyalty by the new analysis methodology - MSEM.

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