scholarly journals Scale Development, Validation and Use of Structural Equation Modelling to Test the Impact of Consumer Confidence and Persuasibility on Dissonance

2016 ◽  
Vol 8 (1(J)) ◽  
pp. 58-68
Author(s):  
Sanjana Brijball Parumasur ◽  
Nabendra Parumasur
Keyword(s):  
Factor Analysis ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Motor Vehicle ◽  
Model Fit ◽  
Consumer Confidence ◽  
Equation Modelling ◽  
Kwazulu Natal ◽  
The Impact ◽  
The Relationship

This study develops and validates a scale to assess the impact of consumer confidence and persuasibility on dissonance and applies the instrument to high-end consumers. It also assesses the relationship between consumer confidence and persuasibility as these constructs merge to influence dissonance. A sample of 200 new motor vehicle buyers who purchased from a leading and reputable motor vehicle company in KwaZulu-Natal, South Africa, was drawn using stratified random sampling based on range of motor vehicle (bottom, middle, top). Initially, exploratory factor analysis (EFA) was used to extract the factors. The reliability of the modified questionnaire was then assessed using Cronbach’s Coefficient Alpha. Thereafter, confirmation factor analysis (CFA) was undertaken to develop and test the model structure in SEM, which generated a good model fit. Pearson r was computed to assess the relationship amongst the dimensions. Using structural equation modelling, the results support a significant relationship between consumer persuasibility and dissonance and a significant but inverse relationship between consumer confidence and dissonance, and confidence and persuasibility respectively.

scholarly journals Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

2019 ◽  
Vol 23 (1) ◽  
pp. 56-69 ◽  
Author(s):  
Taanika Arora ◽  
Bhawna Agarwal
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Equation Modelling ◽  
Confirmatory Factor ◽  
Social Media Advertising ◽  
Future Work ◽  
The Impact ◽  
The Relationship

The purpose of the article is to provide a comprehensive advertising model, which examines the impact of the identified predictors such as entertainment, informativeness, irritation, credibility, incentives and personalization on social media advertising value (SMAV) and further see the impact of SMAV on the attitudes of millennials towards social media advertising (ATSMA). A quantitative and deductive approach of research was followed, where data were collected using a self-administered questionnaire from 478 Indian social media users. The model developed was validated using exploratory factor analysis and confirmatory factor analysis followed by structural equation modelling to test the relationships between the identified predictors and SMAV. The results confirm the relationship between identified predictors and SMAV. Also, positive relationship has been found out between SMAV and ATSMA. Further, in the research article, there is a detailed discussion on results, implications, limitations and directions for future work.

Relationship marketing and customer satisfaction in the Ghanaian hospitality industry

2019 ◽  
Vol 2 (4) ◽  
pp. 326-340 ◽  
Author(s):  
George Kofi Amoako ◽  
Emmanuel Kotey Neequaye ◽  
Solomon G. Kutu-Adu ◽  
Livingstone Divine Caesar ◽  
Kwame Simpe Ofori
Keyword(s):  
Customer Satisfaction ◽  
Relationship Marketing ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Hospitality Industry ◽  
Business Practices ◽  
Content Type ◽  
Equation Modelling ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to investigate how relationship marketing practice can lead to customer satisfaction in the current practices in the hotel industry in Ghana. Globally, the hospitality industry ranks as one of the most competitive business sectors with competing organisations relying on a cocktail of strategies such as relationship marketing to stay relevant, and attract and retain customers. This paper examines how relationship marketing impacts on trust, commitment and satisfaction for customers in the Ghanaian hospitality industry. Design/methodology/approach A positivist methodological framework was used for the collection of data, analysis and theoretical development in this research. The data collection questionnaire was administered to 167 guests of a 3-star hotel in the Accra Metropolis. Structural equation modelling was used to ascertain the significance of the relationship that exists between trust, commitment and customer satisfaction with respect to the relationship marketing practices of hoteliers in Ghana. Findings Study findings provide insight into the processes and practices of relationship marketing that is based on trust and commitment. The findings show a positive and significant relationship between trust, commitment and customer satisfaction. The study also revealed that commitment partially mediates the association between trust and customer satisfaction. Research limitations/implications While this study is limited to a single hospitality and tourism company in Ghana, the findings can have far reaching implications for managers in the hospitality industry in Ghana, it provides a vivid illustration of the impact that customer satisfaction can have on the fortunes of business and a genuine desire to develop trust and be committed to the welfare of business clients can lead to higher customer patronage. Practical implications Trust and commitment in the hospitality industry requires innovative business practices that makes the client value all the service experience that he or she may encounter. The findings indicate that customer satisfaction is influenced by trust and commitment in the hospitality industry. Originality/value Value to the authors’ knowledge, the relationship between trust and commitment in relationship marketing and customer satisfaction concepts has not previously been investigated using structural equation modelling analysis within the Ghanaian hospitality industry. This implies that both trust and commitment are necessary to attain customer satisfaction.

scholarly journals PENGARUH CELEBRITY ENDORSER’S CREDIBILITY TERHADAP SELF-BRAND CONNECTION DAN BRAND EVALUATION

2018 ◽  
Vol 19 (2) ◽  
pp. 271-284
Author(s):  
PEBI PALENTINA ◽  
KLEMENS WEDANAJI PRASASTYO
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Purposive Sampling ◽  
Brand Evaluation ◽  
Equation Modelling ◽  
The Impact ◽  
The Relationship

The purpose of this research is to know the impact of a celebrity endorsement’s credibility on a consumer self-brand connection and brand evaluation. In addition, it is also to testify the moderation on self-brand connection and brand evaluation. The technique uses Structural Equation Modelling along with AMOS 22 and purposive sampling. The results are celebrity endorser’s credibility impacts on self-brand connection and endorser brand fit moderates the relationship between them. However, celebrity endorser’s credibility and self-brand connection doesn’t impact on brand evaluation and there is no moderation between celebrity endorser’s credibility and brand evaluation.

scholarly journals Synthesizing the Relationship between Reported Dissonance and Post-Purchase Responses in High Involvement Decisions Using Structural Equation Modeling (SEM)

2017 ◽  
Vol 8 (6(J)) ◽  
pp. 114-126
Author(s):  
Sanjana Brijball Parumasur ◽  
Nabendra Parumasur
Keyword(s):  
Factor Analysis ◽  
Attitude Change ◽  
Structural Equation ◽  
Motor Vehicle ◽  
Selective Exposure ◽  
Equation Modeling ◽  
High Involvement ◽  
Post Purchase ◽  
The Impact ◽  
The Relationship

Abstract: This study develops and validates a scale to assess the impact of reported dissonance on post-purchase responses (attitude change, trivialisation, selective exposure, justification) respectively and applies the instrument to high involvement consumers. A sample of 200 new motor vehicle buyers who purchased from a leading and reputable motor vehicle company in KwaZulu-Natal, South Africa, was drawn using stratified random sampling based on range of motor vehicle (bottom, middle, top) and month of purchase. Initially, exploratory factor analysis (EFA) was used to extract the factors. The reliability of the modified questionnaire was then assessed using Cronbach’s Coefficient Alpha. Thereafter, confirmation factor analysis (CFA) was used to establish if the measurement model is a good fit and to develop and test the model structure in SEM, which generated a good model fit. Pearson r was computed to assess the relationship amongst the dimensions. Using structural equation modelling, the results support significant inverse relationships between reported dissonance and attitude change, trivialisation and justification respectively. Whilst the inverse relationship between reported dissonance and selective exposure was supported using correlation, it was not confirmed using SEM. Recommendations, based on the findings, are presented and are directed at reducing reported dissonance and effectively managing post-purchase interactions and responses.Keywords: Post-purchase evaluation, reported dissonance, attitude change, trivialisation, selective exposure, justification

Executive function processes mediate the impact of working memory impairment on intelligence in schizophrenia

2015 ◽  
Vol 30 (1) ◽  
pp. 1-7 ◽  
Author(s):  
P. Wongupparaj ◽  
V. Kumari ◽  
R.G. Morris
Keyword(s):  
Working Memory ◽  
Executive Function ◽  
Executive Functioning ◽  
Executive Functions ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Intellectual Function ◽  
Equation Modelling ◽  
The Impact ◽  
The Relationship

AbstractObjective:The study investigated working memory, executive functions (conceptualized as response inhibition, updating, and shifting), and intelligence in schizophrenia, using structural equation modelling to determine the relationship between working memory and intelligence, testing whether specific executive functions act as a mediator for the association.Method:One hundred and twenty-five individuals diagnosed with schizophrenia and 64 healthy participants were included in the study, tested using measures of working memory, intelligence and executive functioning. Structural equation modelling (SEM) was used to estimate direct and indirect associations between main measures.Results:The schizophrenia group had significantly lower working memory, executive function and intelligence than the healthy group. The relationship between working memory and intelligence was significantly mediated by inhibition, updating and shifting functions.Conclusion:The study indicates a mediating role of executive functions in determining the association between working memory and intellectual function in schizophrenia. It is further proposed that in people with schizophrenia, cognitive remediation approaches targeting working memory through executive functioning may in turn improve intellectual function generally.

scholarly journals Infrastructure and Inclusive Economic Growth in Decentralized Indonesia

2020 ◽  
Vol 006 (01) ◽  
pp. 16-24
Author(s):  
Dwi Esti Kurniasih
Keyword(s):  
Economic Growth ◽  
National Survey ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Secondary Data ◽  
Statistical Test ◽  
Sem Analysis ◽  
Equation Modelling ◽  
The Impact ◽  
The Relationship

This research investigates the impact of decentralization in the link between infrastructure and inclusive economic growth in Indonesia. It address the question of whether decentralization strengthens the relationship between infrastructure and inclusive economic growth or not. Structural Equation Modelling (SEM) analysis is applied to explain those relationship. Data were collected from several publications issued by Indonesian Central Statistics Agency (BPS). It contains both secondary data and the result of national survey from 2013 to 2017. The findings show that the effectiveness of decentralization in Indonesia is vary among regions. The result of the statistical test—PLS SEM—shows that the relevance between decentralization and inclusive economic growth is significant in Indonesia case and Sulawesi-Nusa Tenggara-Papua, but is insignificant in Sumatra, Java-Bali, and Kalimantan. While in the context of the relationship between infrastructure and inclusive economic growth, it was positively and significant in Sumatra and Kalimantan but insignificant in Indonesia case, Java-Bali, and Sulawesi-Nusa Tenggara-Papua. As the result of main hypotheses, this research conclude that decentralization does not matter yet in strengthen relationship between infrastructure and inclusive economic growth in Indonesia.

scholarly journals The impact of solitude on authentic leadership development

2016 ◽  
Author(s):  
Ουρανία Καρδάση
Keyword(s):  
Leadership Development ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Authentic Leadership ◽  
Equation Modelling ◽  
Large Panel ◽  
The Impact ◽  
The Relationship ◽  
Authentic Leadership Development

In this work, we investigate the relationship between solitude andauthentic leadership development. Despite the work of previous researchersin the field of Authentic Leadership (e.g. Avolio et al., 2004; Avolio &Gardner, 2005) and Solitude (e.g. Long, 2003; Long & Averill, 2003, Burger,1995), there has been no systematic connection between these two conceptsso far. Therefore, we propose a conceptual framework, which describesthe role of solitude as a mediating mechanism, leading from Inner Search toAuthentic Leadership development. Next, we apply this framework empirically in a large panel of firmsand a sample of 140 managers and 375 subordinates, by means of FactorAnalysis and Structural Equation Modelling (S.E.M.). Results indicate thatsolitude does, indeed, fully mediate the effect of Inner Search on AuthenticLeadership.

scholarly journals Do Environmental Transformational Leadership Predicts Organizational Citizenship Behavior towards Environment in Hospitality Industry: Using Structural Equation Modelling Approach

2021 ◽  
Vol 13 (10) ◽  
pp. 5594
Author(s):  
Jehanzeb Khan Gurmani ◽  
Noor Ullah Khan ◽  
Muhammad Khalique ◽  
Muhammad Yasir ◽  
Asfia Obaid ◽  
...  
Keyword(s):  
Transformational Leadership ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Social Information Processing ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Meaningful Work ◽  
Citizenship Behavior ◽  
Equation Modelling ◽  
The Impact

Voluntary pro-environmental behaviors in the workplace such as organizational citizenship behavior towards environment (OCBE) are pertinent for the organizations striving to become environmentally responsible entities. The significance of OCBE for green organizational initiatives has led scholars to strive for expanding its nomological network. Approaching from the theoretical angle of the social information processing approach, this quantitative, survey-based study theoretically links and empirically tests the impact of environmental transformational leadership on organizational citizenship behavior towards environment (OCBE) via mediating mechanism of perceived meaningful work. Data from a sample of 311 employees working in Pakistan’s hospitality sector were collected and analyzed to test the hypothesized relationships using structural equation modelling. Results indicated the indirect effect of perceived meaningful work on the relationship between environmental transformational leadership and organizational citizenship behavior towards environment. Implications of both theoretical and practical nature are laid out in the relevant sections of the paper.

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