Taming the "Paper Elephant" in Marketing Information Systems

1976 ◽  
Vol 40 (3) ◽  
pp. 83
Author(s):  
Jack D. Sparks
Keyword(s):  
Information Systems ◽  
Marketing Information

Internationale Marketingstrategien und Marketing-Informationssysteme der westdeutschen Pharmaindustrie in den 1950er bis 70er Jahren: Eine „Marketing-Informationsrevolution“?

2015 ◽  
Vol 56 (1) ◽  
Author(s):  
Christian Kleinschmidt ◽  
Heiko Braun
Keyword(s):  
Information System ◽  
Information Systems ◽  
International Marketing ◽  
Marketing Strategies ◽  
Unknown Quantity ◽  
Market Data ◽  
Marketing Information ◽  
Pharmaceutical Enterprises

AbstractAssuming that a formerly unknown quantity and quality of market data triggered a revolution in marketing information, we explore international marketing strategies and the significance of marketing information systems in the context of the re-internationalization of the pharmaceutical enterprises Bayer and Schering after 1945. Both companies faced an information deluge, and in both cases, distinct approaches to a modern marketing information system can be observed since the mid-1960s.

Marketing Information Systems and Management Information Systems: Education and Training

1991 ◽  
Vol 20 (2) ◽  
pp. 143-152
Author(s):  
Warren Thompson
Keyword(s):  
Information Systems ◽  
Management Information Systems ◽  
Computer Training ◽  
Education And Training ◽  
Computer Education ◽  
Management Information ◽  
Business Executives ◽  
Computer Information Systems ◽  
Marketing Information ◽  
And Training

Computer education and computer training is becoming more important as technology advances. Human resource specialists will be forced to make crucial decisions that will impact the total organization as more organizations use computer technology. Information is important to the organization. Business executives and managers need to be educated and continuously trained on computer information systems. The benefits from computer education and training outweigh its costs. This is evident by the increasing interest in education and training in business organizations. This article compares and discusses management information systems and marketing information systems and focuses upon the training that is needed for today's managers and executives. It is an attempt to review the major concerns of MKIS and MIS education and training.

Readings in Marketing Information Systems: A New Era in Marketing Research

1970 ◽  
Vol 34 (1) ◽  
pp. 115
Author(s):  
George B. Saunders ◽  
Samuel V. Smith ◽  
Richard H. Brien ◽  
James E. Stafford
Keyword(s):  
Information Systems ◽  
Marketing Research ◽  
New Era ◽  
Marketing Information

Intelligent marketing information systems:

1995 ◽  
Vol 13 (2) ◽  
pp. 4-13 ◽  
Author(s):  
Chandra S. Amaravadi ◽  
Subhashish Samaddar ◽  
Siddhartha Dutta
Keyword(s):  
Information Systems ◽  
Marketing Information
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