Co-creating value in European Public Service Media An analysis of 4 succesful co-creation experiences in public television

Author(s):  
Martin Vaz-Alvarez ◽  
Jose Miguel Tunez-Lopez ◽  
Ana Gabriela Frazao-Nogueira
Comunicar ◽  
2017 ◽  
Vol 25 (52) ◽  
pp. 09-18 ◽  
Author(s):  
Verónica Crespo-Pereira ◽  
Valentín-Alejandro Martínez-Fernández ◽  
Francisco Campos-Freire

The new media landscape is characterized by the fragmentation and disaffection of the audience towards The new media landscape is characterized by the fragmentation and disaffection of the audience towards traditional television. Such a context requires innovative strategies to meet the needs of the public and connect with it. This article analyses the ability of Neuroscience to optimize the production of content adapted to audiences. For this purpose, a review of management and economic reports and corporate websites of the European public broadcasters (N=100) was carried out, as well as the evolution of the audience in the period 2010-15. Also, an exploratory analysis and in-depth interviews with open and closed questionnaires was undertaken. The data collect the opinion of neuroscientific experts, Neuromarketing consultants, academics and professionals in European public television (N=22) on the usefulness and introduction of this science for audience research, its possible application in programming, and the role of Neuroeducation in the design of educational programmes. The findings determine that almost a dozen public service media in Europe are already applying audiovisual Neuromarketing as an incipient and innovative tool to test entertainment programmes, commercial spaces and competitiveness improvement strategies. However, it has not been implemented in educational content, which is a core mission of public broadcasters.El nuevo panorama mediático, caracterizado por la fragmentación y desafección de las audiencias hacia la televisión tradicional, urge la incorporación de innovadoras estrategias que atiendan a las demandas de sus públicos y conecten con ellos. El presente artículo analiza la capacidad de la Neurociencia para optimizar la producción de contenidos adaptados a las preferencias de los espectadores y comprueba la introducción de esta metodología en las radiotelevisiones públicas europeas. Para ello se realizó una revisión de los informes de gestión, memorias de cuentas y webs de las radiotelevisiones públicas estatales y regionales de la Unión Europea (N=100) así como de la evolución de sus audiencias de 2010-15. Complementariamente, a partir de un análisis exploratorio y de entrevistas en profundidad con cuestionario abierto y cerrado, se recogió la opinión de expertos neurocientíficos, consultores de Neuromarketing, académicos y profesionales de la televisión pública europea (N=22) sobre la utilidad e introducción de esta ciencia para el estudio de las audiencias y su aplicación en la programación, y el rol de la Neuroeducación en el diseño de programas educativos. Los resultados determinan que cerca de una docena de RTV públicas ya aplican el Neuromarketing audiovisual como herramienta innovadora para probar y diseñar productos de entretenimiento, bloques comerciales y estrategias de mejora de la competitividad frente a su implementación en la programación educativa, encomienda principal del servicio público.


Author(s):  
Miguel Túñez-López ◽  
Martín Vaz-Álvarez ◽  
César Fieiras-Ceide

This article analyses the response of European Public Service Media to the crisis caused by Covid-19, especially the impact of the pandemic on Europe’s major public broadcasters, with a particular focus on technical and professional constraints, alterations in audience volume and habits, production strategies, type of broadcast content and journalists’ routines. The research is based on public information from the European Broadcasting Union (EBU) and 19 in-depth, structured interviews with a convenience sample of innovation and strategy managers from public broadcasters in Austria (ORF), Belgium (VRT and RTBF), Denmark (DR), Finland (YLE), France (France TV), Germany (ARD and ZDF), Great Britain (BBC), Ireland (RTÉ), Italy (RAI), Netherlands (NPO), Portugal (RTP), Spain (RTVE), Sweden (SVT), Switzerland (RTS) and the European Broadcasting Union (EBU). The results indicate that the corporate projection of PSM was increased by emphasising their role as essential services and their defence of the values that characterise them. The pandemic forced the adaptation of programme production from technical standards to an emotional approach, accelerating a formal hybridisation with native online contents. Dependence on software grew and newsmaking processes were altered towards ‘remote journalism’. Changes are drawn that may be maintained in the future.


PEDIATRICS ◽  
1989 ◽  
Vol 84 (4) ◽  
pp. A42-A42
Author(s):  
J. F. L.

On March 6, a mother in Oregon watched a public television report about British companies that were discouraging children from eating poisonous household products by lacing them with Bitrex, the world's bitterest flavoring agent. The woman, Lynn Tylczak, who has two small children and lives in Albany, 60 miles south of Portland, began a letter-writing campaign that is focusing attention on poison prevention. She may also be speeding Bitrex's journey to supermarket shelves in products like detergents, nail-polish removers, rodenticides and antifreeze. "Mrs. Tylczak has already achieved a certain victory by bringing national attention to this issue," said Linda Golodner, executive director of the National Consumers League in Washington. "She has shown that a single consumer can make a difference." Now she is encouraging manufacturers to add Bitrex to their products by sharing with them letters of support that are sent to her group, the Poison-Proff Project (4384 S.E. Ermine Street, Albany, Ore. 97321). `A Very Promising Area' Consumer and safety organizations in the United States are beginning to notice. On May 5, the National Safety Council, a 13,000-member public-service organization, called on manufacturers to use Bitrex in all appropriate household products. "Bitrex is the most bitter substance known to man," according to the Merck Index. In 1982, some British companies began using Bitrex in household products to deter inquisitive children, but the practice did not grow until two years ago, when the Royal Society for the Prevention of Accidents endorsed its use.


2021 ◽  
Vol 72 (4) ◽  
pp. 29-51
Author(s):  
Agnieszka Węglińska ◽  
◽  
Łukasz Szurmiński ◽  
Maria Wąsicka-Sroczyńska ◽  
◽  
...  

2021 ◽  
Vol 12 (1) ◽  
pp. 125-133
Author(s):  
AVILLARRUBIA Andrea Villarrubia-Martínez ◽  
Águeda Águeda Delgado-Ponce ◽  
Ignacio Aguaded-Gómez

Before the pandemic crisis, the irruption of the convergent scenario and the television digitalization forced the Latin American public television to develop strategies that consider new forms of audiovisual consumption and to make the resources profitable, such as the development of digital platforms and co-production with independent creators. Pakapaka, TVN and Señal Colombia coproduced children television programs with Chilean filmmakers that achieved a high audience and received acknowledgements at audiovisual festivals for their quality, their contribution to the local identity and Latin American own nature. Based on a content analysis carried out on tv shows aimed to children, present in both Chilean public digital platforms: CNTV Infantil (former Novasur) and TVN Kids, this study describes the collaborative model from the media literacy perspective, with emphasis on the diversity of children’s programs, considering their origins, acquisition, financing, and characteristics of the protagonist’s characters. The results indicate that the contents are varied and that the presence of female protagonists, native peoples and migrants, although incipient, constitutes a contribution to the identity of the continent’s childhoods. In conclusion, it is essential that public service television can count on permanent funding that promotes the realization of relevant content for children, in accordance with their public service mission, especially in today pandemic crisis and confinement.


Author(s):  
Sabela Direito-Rebollal ◽  
Diana Lago-Vázquez ◽  
Ana-Isabel Rodríguez-Vázquez

2015 ◽  
Vol 7 (1) ◽  
pp. 1168-1177
Author(s):  
María José Pérez Serrano ◽  
Carmen Marta Lazo ◽  
Juan Pablo Artero Muñoz

Television industrial organization is probably more complex than in other media industries. Reasons behind include that it is newer than others, it is highly regulated and because many changes have taken place in a short time period. In particular, public service television deserves an in-depth study. This is the starting point of this piece of research, which is applied to children as an audience of a growing complex and competitive market. In doing so, this study focuses on public service broadcasters of three European countries: the United Kingdom, Italy and Spain. A correlation analysis of these three cases will be made and the main hypothesis is that the content of all three channels and their audience profiles is quite similar. It will be implemented by Research Group on Digital Information and Communication (GICID, University of Zaragoza) and Research and Learning of Media and Communications Management (MediaCom, Complutense University of Madrid).


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