scholarly journals Neuroscience for content innovation on European public service broadcasters

Comunicar ◽  
2017 ◽  
Vol 25 (52) ◽  
pp. 09-18 ◽  
Author(s):  
Verónica Crespo-Pereira ◽  
Valentín-Alejandro Martínez-Fernández ◽  
Francisco Campos-Freire
Keyword(s):  
New Media ◽  
Public Service ◽  
Public Television ◽  
Audience Research ◽  
Innovative Strategies ◽  
The Public ◽  
Corporate Websites ◽  
European Public ◽  
Innovative Tool ◽  
Core Mission

The new media landscape is characterized by the fragmentation and disaffection of the audience towards The new media landscape is characterized by the fragmentation and disaffection of the audience towards traditional television. Such a context requires innovative strategies to meet the needs of the public and connect with it. This article analyses the ability of Neuroscience to optimize the production of content adapted to audiences. For this purpose, a review of management and economic reports and corporate websites of the European public broadcasters (N=100) was carried out, as well as the evolution of the audience in the period 2010-15. Also, an exploratory analysis and in-depth interviews with open and closed questionnaires was undertaken. The data collect the opinion of neuroscientific experts, Neuromarketing consultants, academics and professionals in European public television (N=22) on the usefulness and introduction of this science for audience research, its possible application in programming, and the role of Neuroeducation in the design of educational programmes. The findings determine that almost a dozen public service media in Europe are already applying audiovisual Neuromarketing as an incipient and innovative tool to test entertainment programmes, commercial spaces and competitiveness improvement strategies. However, it has not been implemented in educational content, which is a core mission of public broadcasters.El nuevo panorama mediático, caracterizado por la fragmentación y desafección de las audiencias hacia la televisión tradicional, urge la incorporación de innovadoras estrategias que atiendan a las demandas de sus públicos y conecten con ellos. El presente artículo analiza la capacidad de la Neurociencia para optimizar la producción de contenidos adaptados a las preferencias de los espectadores y comprueba la introducción de esta metodología en las radiotelevisiones públicas europeas. Para ello se realizó una revisión de los informes de gestión, memorias de cuentas y webs de las radiotelevisiones públicas estatales y regionales de la Unión Europea (N=100) así como de la evolución de sus audiencias de 2010-15. Complementariamente, a partir de un análisis exploratorio y de entrevistas en profundidad con cuestionario abierto y cerrado, se recogió la opinión de expertos neurocientíficos, consultores de Neuromarketing, académicos y profesionales de la televisión pública europea (N=22) sobre la utilidad e introducción de esta ciencia para el estudio de las audiencias y su aplicación en la programación, y el rol de la Neuroeducación en el diseño de programas educativos. Los resultados determinan que cerca de una docena de RTV públicas ya aplican el Neuromarketing audiovisual como herramienta innovadora para probar y diseñar productos de entretenimiento, bloques comerciales y estrategias de mejora de la competitividad frente a su implementación en la programación educativa, encomienda principal del servicio público.

scholarly journals Politicization as a Factor of Shaping News in the Public Service Media : A Case Study on Public Television in Poland

2021 ◽  
Vol 72 (4) ◽  
pp. 29-51
Author(s):  
Agnieszka Węglińska ◽  
◽  
Łukasz Szurmiński ◽  
Maria Wąsicka-Sroczyńska ◽  
◽  
...  
Keyword(s):  
Public Service ◽  
Public Television ◽  
The Public

Publieke televisie en identificatie

2011 ◽  
Vol 39 (2) ◽  
Author(s):  
Hatim El Sghiar ◽  
Leen d’Haenens
Keyword(s):  
Public Service ◽  
Public Television ◽  
Family Research ◽  
Service Contract ◽  
The Public ◽  
Functional Quality ◽  
Current Affairs ◽  
Public Broadcaster ◽  
Contract Language ◽  
Definition Of

Public Television and Identification: Flemish citizens with Moroccan and Turkish backgrounds. Evidence from family research Public Television and Identification: Flemish citizens with Moroccan and Turkish backgrounds. Evidence from family research This article outlines how the Flemish public broadcaster VRT is perceived by 25 in-depth interviewed families with Moroccan and Turkish backgrounds. Our analysis shows that, compared to other channels, VRT is perceived of great value when it comes to current affairs, children’s programs and news, but not fiction. Indispensable elements of identification within the de facto diversified Flemish social context are lacking, according to our informants. Criticisms voiced by our informants do not always result from ‘ethnic’ or ‘religious’ identifications. Especially subaltern groups (non-believers, young people, women) do not feel represented. Criticisms bear on the definition of functional quality as provided in the public-service contract: language use, perceived quality, the extent to which the program supply is (not or hardly) meeting their needs. Consequently, a wider approach, applying both the diversity charter and the public-service contract to minority audiences, is being advocated.

From the street to public service: ‘Humans of New York’ photographer’s journey to journalism

Journalism ◽  
2017 ◽  
Vol 20 (11) ◽  
pp. 1480-1496 ◽  
Author(s):  
Jessica Roberts
Keyword(s):  
New York ◽  
New Media ◽  
Public Service ◽  
Real Life ◽  
The United States ◽  
The Public ◽  
Social Responsibilities ◽  
The Social ◽  
The Press ◽  
News Organizations

The ‘Humans of New York’ social media feed, featuring photographs of people in New York City – and in recent years also Iran, Syria, and other locations – has amassed nearly 18 million Facebook followers, spawned multiple books, and inspired various copy-cat projects. Over the 6 years since its creation, the feed has evolved from an assortment of photos of individuals in New York to an intentional, morally conscious portrait of the perspectives and lived experiences of the inhabitants of New York and other places, and has resulted in real-life consequences for the subjects, ranging from donations to projects to invitations from the president of the United States. This article analyzes the ‘Humans of New York’ posts in the context of public service ideals of modern journalism as laid out by scholars, professional journalism societies, and leading news organizations. This analysis considers the perspective of the posts through the captions that accompany each post and finds that, since 2011, the feed has changed its narrative focus from the photographer to the subjects, who share their stories in their own words. In this way, the ‘Humans of New York’ feed satisfies several aspects of the public service ideal of journalism, lending support to the idea that new media sites created by non-professionals, or citizen journalists, may be able to satisfy some of the social responsibilities of the press, and offer lessons for both professionals and amateurs.

scholarly journals A TV PÚBLICA NO BRASIL E PORTUGAL: Aspectos conceituais e históricos

2019 ◽  
Vol 3 (1) ◽  
pp. 302-318
Author(s):  
Gizeli Costa Bertollo Menezes ◽  
Francisco Gilson Rebouças Porto Junior ◽  
Yuri Vinicius Silva ◽  
José Lopes da Cruz Filho ◽  
Kécia Garcia Ferreira
Keyword(s):  
Public Service ◽  
Public Broadcasting ◽  
Public Television ◽  
Television System ◽  
Private Initiative ◽  
The Public ◽  
El Sistema ◽  
State Domination ◽  
Public Tv

A proposta deste artigo é compreender melhor o sistema público de televisão em Portugal e no Brasil, especificamente as emissoras RTP1 e TV Brasil. Embora os dois países sejam marcados por fortes ligações históricas, culturais e linguísticas, se distanciam no que diz respeito a radiodifusão pública. Enquanto em Portugal a televisão já nasce sob o domínio estatal, que posteriormente vai se moldando aos princípios do serviço público, no Brasil chega pelas mãos da iniciativa privada, que por quase duas décadas dominou de forma exclusiva o cenário televisivo, imprimindo seu modelo no país.   PALAVRAS CHAVE: Televisão; Brasil; Portugal; TV pública; História.     ABSTRACT The purpose of this article is to better understand the public television system in Portugal and Brazil, specifically the RTP1 and TV Brazil broadcasters. Although the two countries are marked by strong historical, cultural and linguistic connections, they are distant in relation to public broadcasting. While in Portugal, television is born under state domination, which later is shaping the principles of public service, in Brazil comes through the hands of private initiative, which for almost two decades dominated the television scene exclusively, printing its model in the country.   KEYWORDS: Television; Brazil; Portugal; Public TV; Story.     RESUMEN El propósito de este trabajo es comprender mejor el sistema público de televisión en Portugal y Brasil, específicamente en las emisoras de televisión RTP 1 y Brasil. Aunque los dos países están marcados por fuertes vínculos históricos, culturales y lingüísticos, se distancian en lo que se refiere a la radiodifusión pública. Mientras que en Portugal la televisión nace bajo dominio del Estado, que posteriormente dar forma a los principios de servicio público en Brasil llega a manos de la empresa privada, que desde hace casi dos décadas dominaron exclusivamente el panorama de la televisión mediante la impresión de su modelo en el país .   PALABRAS CLAVES: Televisión; Brasil; Portugal; TV pública; Historia.

scholarly journals Dealing with viewers’ complaints: Role, visibility and transparency of PSB Ombudsmen in ten European countries

2017 ◽  
Vol 11 (4) ◽  
Author(s):  
Dolors Palau-Sampio
Keyword(s):  
Comparative Analysis ◽  
Public Service ◽  
Qualitative Methodology ◽  
Substantial Improvement ◽  
Digital Environment ◽  
Public Service Broadcasting ◽  
Public Corporations ◽  
Corporate Websites ◽  
European Public ◽  
Dissemination Of Results

The article shows the results of a comparative analysis of the complaints management mechanisms offered by ten European Public Service Broadcasting (PSB) systems on their corporate websites. Using a qualitative methodology, it maps the procedures and evaluates the visibility, transparency and dissemination of results. The findings show, firstly, great diversity in terms of responsible election and management, despite the converging media governance. Also noteworthy is the margin of substantial improvement in the transparency and dissemination possibilities, specially relating to the interaction offered by the digital environment. Among the ten public corporations analysed, the BBC is the best ranked, while RAI presents the worst performance. Finally, the comparative analysis shows some correlation within the Hallin and Mancini Mediterranean model, but less are evident among the countries included in the Liberal and Democratic Corporate model.

scholarly journals How to educate the gaze and manufacture the news: the citizen in the BBC broadcast information

Comunicar ◽  
2008 ◽  
Vol 16 (31) ◽  
pp. 145-152
Author(s):  
María Lamuedra-Graván ◽  
Tíscar Lara-Padilla
Keyword(s):  
Public Service ◽  
Public Television ◽  
The Public ◽  
The Gaze

This article analyzes the strategies followed by the BBC channel to legitimize its role as public television through an approach to the citizens and a diversification of contents in order to face the challenge posed by the current fragmentation of audiences. The study is based on interviews with BBC news professionals about their concept of the public and their gaze on citizens. The aim of this paper is to identify ways to help TVE to face the challenge of its legitimating as public service television.El presente artículo analiza la estrategia de la BBC para legitimar su papel como televisión pública a través de un mayor acercamiento a los ciudadanos y una diversificación de los contenidos ante la creciente fragmentación de audiencias. El estudio se basa en una serie de entrevistas a profesionales de los servicios informativos de la BBC sobre su concepto de público y su mirada sobre los ciudadanos. El propósito de este estudio es identificar fórmulas que puedan ayudar a las televisiones públicas españolas a afrontar, en el actual contexto, el reto de su legitimación como televisión de servicio público.

scholarly journals Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil

2016 ◽  
Vol 30 ◽  
pp. 245-265
Author(s):  
Sara Pereira ◽  
Jairo Faria ◽  
Clarisse Pessôa
Keyword(s):  
Media Literacy ◽  
Public Service ◽  
Media Education ◽  
Public Broadcasting ◽  
Public Television ◽  
The Public ◽  
The Media

Is Media Literacy a dimension of the Public Service of the Media? Does public service television, in Portugal and in Brazil, contemplate Media Education in their policies and grids? Taking these questions as a departure and debating point, we have used sixteen editions of the ombudsman programmes of the public broadcasting companies of Brazil (Empresa Brasil de Comunicação – EBC) and Portugal (Rádio e Televisão de Portugal – RTP) as analysis corpus. In order to examine O Público na TV (The Public on TV) from EBC and A Voz do Cidadão (The Citizen’s Voice) from RTP, we have used a set of analysis categories which will allow, among other aspects, to understand the contribution of these programmes to the promotion of Media Literacy of the societies where they are broadcast and of the public they will reach. Generally speaking, the results show that, by developing a role of mediation with the public/audiences, the Ombudsman plays an important role as a Literacy Agent for the Media towards those audiences, even though that role could be reinforced and could express, in a more direct and clear form, the objective of Media Literacy.

scholarly journals Participatory audiences in the European public service media: Content production and copyright

Comunicar ◽  
2019 ◽  
Vol 27 (60) ◽  
pp. 93-102 ◽  
Author(s):  
Ana-María López-Cepeda ◽  
Mónica López-Golán ◽  
Marta Rodríguez-Castro
Keyword(s):  
Public Service ◽  
User Interaction ◽  
Redes Sociales ◽  
The Public ◽  
Audiovisual Media ◽  
Main Challenge ◽  
European Public ◽  
The Media ◽  
Discursive Participation ◽  
Medios De Comunicacion

The interactivity and participation of the public in the media is not a novelty, but has increased significantly with the adaptation to the digital convergence process. The possibility for audiences to share content through social platforms or generating its own is raising new ethical and legal issues. In this context, the public service audiovisual media must be pioneer both in the introduction of new participatory experiences and in the debate on the behaviour of the media regarding the interaction with its users. The objective of this article is twofold: on the one hand, to approach the current scenario of participatory mechanisms present in the European public service audiovisual media; on the other hand, to determine how this media is solving the new problems generated by the increase in user interaction. The research on participatory mechanisms offered by public service media shows that social networks, blogs, and comment sections are the main tools for discursive participation, while the field of creative participation requires the exploitation of new innovation strategies. The main challenge arising from this situation is how to control the legality of user-generated content and how to manage the ownership of copyright according to social values represented in public service media. La interactividad y participación del público en los medios de comunicación no supone una novedad, pero se ha incrementado notablemente con la adaptación al proceso de convergencia digital. La posibilidad de las audiencias de compartir a través de plataformas sociales o de generar contenido propio está planteando nuevas problemáticas éticas y jurídicas. En este contexto, los medios audiovisuales de servicio público deben ser pioneros tanto en la introducción de nuevas experiencias participativas como en el debate sobre el comportamiento de los medios en la relación con sus usuarios. El objetivo de este artículo es doble: por un lado, hacer una aproximación al panorama actual de los mecanismos de participación con los que cuenta el servicio audiovisual público europeo; por otro, conocer cómo estos medios están resolviendo las nuevas problemáticas generadas por el incremento en las relaciones con los usuarios. La exploración de los mecanismos de participación ofrecidos por los medios de comunicación públicos demuestra que las redes sociales, los blogs y las secciones de comentarios son los instrumentos de participación discursiva predominantes, mientras que en la esfera de la participación creativa es necesario explotar nuevas estrategias de innovación. Como principal reto a abordar, se plantea cómo controlar la legalidad del contenido generado por los usuarios y gestionar la titularidad de los derechos de autor conforme a los valores sociales representados en los medios públicos.

Hybridisation of Slovene Public Broadcasting: From National Community towards Commercial Nationalism

2013 ◽  
Vol 146 (1) ◽  
pp. 93-102 ◽  
Author(s):  
Zala Volčič ◽  
Melita Zajc
Keyword(s):  
Public Service ◽  
Public Broadcasting ◽  
Public Television ◽  
The Public ◽  
Audience Fragmentation ◽  
Technological Developments ◽  
Public Broadcaster ◽  
The One ◽  
Digital Delivery

Public broadcasting institutions have existed as central and publicly funded national institutions, providing services in the public interest. The coincidence of technological, political and economic circumstances in the last 20 years or so, however, has challenged their monopoly position. Technological developments – specifically digitalisation – have expanded spectrum availability. In some cases, public television has been commercialised, privatised or marginalised by the introduction of commercial channels. This article focuses on a specific case study of the Slovene public broadcaster. It addresses the fate of public service television in the digital and post-communist era, tracing the transformation from state broadcasters to the era of digital delivery, audience fragmentation and commercial nationalism. It explores, on the one hand, the way in which public service broadcasters have embraced and capitalised on new forms of digital distribution and, on the other, how they continue to embrace national(istic) and commercial imperatives.

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