scholarly journals PENGARUH PERCEIVED TRUSTWORTHINESS, PERCEIVED RISK DAN PERCEIVED EASE OF USE TERHADAP MINAT BELI KONSUMEN PADA TOKO ONLINE JD.ID DI KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 249
Author(s):  
Nadya Nyssa ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Primary Data ◽  
Perceived Ease Of Use ◽  
Analysis Technique

This study aims to know and prove how much influence perceived trustworthiness, perceived risk, and perceived ease of use to purchase intention at online shop JD.id in Padang City.This type of research is causative. The population in this study were peoples in Padang City. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 21.00. The results of this study indicate that: 1) Perceived trustworthiness has a positive significant effect on purchase intention (0,003<0,05), 2) Perceived Risk has not significant effect on purchase intention (0,665>0,05),  3) Perceived Ease Of Use has a positive significant effect on purchase intention (0,008<0,05).Keywords: Perceived Trustworthiness, Perceived Risk, Perceived Ease Of Use, Purchase Intention

scholarly journals PENGARUH INOVASI PRODUK, KEMASAN, DAN VARIASI PRODUK TERHADAP MINAT BELI ICE CREAM AICE DI KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 270
Author(s):  
Tika Afriyanti ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Product Innovation ◽  
Purchase Intention ◽  
Sampling Method ◽  
Ice Cream ◽  
Sampling Technique ◽  
Primary Data ◽  
Product Packaging ◽  
Analysis Technique ◽  
Innovation Product

This study aims to know and prove how much influence Innovation Product,Packaging, and Product Varians to Purchase Intention at ice cream Aice in Padang City.This type of research is causative. The population in this study were peoples in Padang City with characteristic know about inforormation Aice and never buying ice cream Aice. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 25.00. The results of this study indicate that: 1) Innovation Product has a negatif significant effect on purchase intention, 2) Packaging has a positif signifikan effect on purchase intention, 3) Product Varian has a positive significant effect on purchase intention.Keywords: Product Innovation,Packaging, Product Varians, Purchase Intention

scholarly journals Pengaruh Segmentasi Pasar dan Positioning Terhadap Keputusan Pembelian Simcard Axis di Kota Padang

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (4) ◽  
pp. 822
Author(s):  
Gita Remeo Nensi ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Market Segmentation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Analysis Technique

This study aims to determine how much influence the market segmentation and positioning to purchase decision of the simcard Axis in Padang city. This type of research is causative. The population in this study were peoples in Padag city. The sample were takrn using Cochran formula with 100 respondents. This sampling technique used is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 24.00. The results of this study indicate that: 1) Market segmentation has a positive significant effect on decision purchase simcard Axis in Padang city. 2) Positioning has a positive significant effect on decision purchase simcard  Axis in Padang city.  Keyword: market segmentation simcard axis, positioning simcard axis, purchase decision simcard axis

scholarly journals PENGARUH HARGA DAN WORD OF MOUTH (WOM) TERHADAP MINAT BELI LAPTOP MEREK TOSHIBA DIKALANGAN MAHASISWA UNIVERSITAS NEGERI PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 524
Author(s):  
Septi Ayu Lestari ◽  
Rose Rahmidani
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Primary Data ◽  
State University ◽  
Probability Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique

This study aims to know and prove how much the effect of Price and Word Of Mouth On The Purchase Intention Toshiba Brand Laptops Among Students From Padang State University. This type of research is causative. The population in this Students from Padang State University. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on non- probability sampling method. The type of data used in this study primary data. Data analysis technique using SPSS version 21.00. the result of this study indicate that: 1) Price has a positive significant effect on purchase intention, 2) Word of Mouth has a positive significant effect on purchase intention.Keywords: Price, Word of Mouth, Purchase Intention

scholarly journals Pengaruh Servicescape Terhadap Kepuasan Konsumen Uda Fes Kuliner’s Cabang Juanda di Kota Padang

Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (1) ◽  
pp. 108
Author(s):  
Toberi Vonika ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Sampling Technique ◽  
Spatial Layout ◽  
Primary Data ◽  
Ambient Conditions ◽  
Analysis Technique

This study aims to know and prove how much influence theservicescape to consumer satisfactions cafe uda fes kuliner’s branch Juanda in Padang City.This type of research is causal assosiative. The population in this study consumer uda fes kuliner’s branch Juanda in Padang City with the sampling technique used perposive sampling. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 21.00. The results of this study indicate that: 1) Ambient conditions has a significant effect on consumer satisfaction (0,035<0,05), 2) Spatial Layout and Functionshas a positive significant effect on consumer satisfaction(0,008>0,05), 3) Signs, Symbols, and Artifact has a positive significant effect on consumer satisfaction (0,018<0,05). Keywords: ambient conditions, spatial layout and functions, signs symbols and artifact, consumer satisfaction

scholarly journals PENDEKATAN TAM DALAM LAYANAN GO-MASSAGE PADA APLIKASI GO-JEK

2018 ◽  
pp. 869
Author(s):  
Ni Putu Wulan Widasari ◽  
I Made Wardana ◽  
Putu Yudi Setiawan
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Purchase Intention ◽  
Risk Attitude ◽  
Sampling Technique ◽  
Theoretical Implication ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use

ABSTRACT The meaning of this research wants to explain the effect of perceived ease of use, perceived usefulness, and perceived risk towards attitude and purchase intention of Go-Massage on Go-Jek application. The population of this study is not limited (infinite) which is the user Go-Jek application in Denpasar. The sample in this study was taken with non-probability sampling technique with 120 respondents. The result shows that perceived ease of use and perceived of usefulness have positive and significant effect towards attitude. Furthermore, the results of the study also showed a positive and significant effect of perceived usefulness and attitude towardspurchase intention. Conversely, risk perceptions have a negative and significant effect on attitude and purchase intention. The theoretical implication of this research is that this research reinforces the attitude theory especially the Technology Acceptance Model proposed by Davis (1989). Practical implications are useful for companies to explore the construct which gives significant effect towards purchase intention.  In the future, the company should focus more on perceived usefulness to encourage customer’s purchase intention towards Go-Massage service offered on Go-Jek application Keywords: TAM, Perceived Ease of Use, Perceived Risk, Attitude, and Purchase Intention

scholarly journals Pengalaman Auditor dan Kepuasan Kerja Sebagai Pemoderasi Pengaruh TBP dan Profesionalisme Pada Kualitas Audit

2019 ◽  
pp. 651
Author(s):  
I Gusti Diah Agung Prabawati Suteja ◽  
Ni Luh Sari Widhiyani
Keyword(s):  
Job Satisfaction ◽  
Regression Analysis ◽  
Data Analysis ◽  
Sampling Method ◽  
Audit Quality ◽  
Time Budget ◽  
Sampling Technique ◽  
Analysis Technique ◽  
Time Budget Pressure

This study aims to determine the effect of time budget pressure (TBP) and professionalism on audit quality with auditor experience and job satisfaction as moderating in KAP in Bali. The population in this study were all auditors who worked in KAP in Bali, amounting to 77 auditors. Determination of samples in this study using non probability sampling method with purposive sampling technique. The sample amounted to 42 auditors. The results of this research questionnaire were measured using a Likert scale. The data analysis technique used is Moderated Regression Analysis. The results of this study indicate that time budget pressure has a negative and significant effect on audit quality; professionalism has a positive and significant effect on audit quality; auditor experience weakens the effect of time budget pressure on audit quality, and strengthens the influence of professionalism on audit quality; and job satisfaction weakens the effect of time budget pressure on audit quality, and strengthens the influence of professionalism on audit quality. Keywords: time budget pressure, professionalism, auditor experience, job satisfaction, audit quality

scholarly journals THE EFFECT OF RELIGIUSITY MODERATION ON THE EFFECT OF INCOME ON MUSLIM HOUSEHOLD CONSUMPTION EXPENDITURE

2020 ◽  
Vol 12 (1) ◽  
pp. 119-132
Author(s):  
Bayu Ananda Putra ◽  
Kusnendi ◽  
Aas Nusrasyiah
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Social Values ◽  
Sampling Technique ◽  
Household Consumption ◽  
Primary Data ◽  
Consumption Expenditure ◽  
Analysis Method ◽  
Analysis Technique ◽  
The Right

Abstract : Islam regulates one's consumption to stay in the right corridor, such as not wasteful and also pay attention to social values. A good Muslim must be able to distinguish between needs and desires. But today, in reality, there are still many people who live consumptive and hedonism. This study aims to determine the effect of income on Muslim household consumption expenditure and the extent to which religiosity can moderate that influence. The population in this study were housewives in majelis taklim in Sukasari District. The sampling technique is purposive sampling-judgment sampling with a sample size of 97 respondents. The method used in this research is explanatory method with a quantitative approach. Data collection techniques using primary data through interviews and questionnaires to housewives in the Sukasari District taklim assembly. The data analysis technique used is the Moderated Regression Analysis method. The results showed that income significantly affected the consumption expenditure of Muslim households, and the level of religiosity significantly moderated the effect of income on Muslim household consumption expenditure. Keywords: Muslim Household Consumption Expenditure, Income, Religiosity

scholarly journals PENGARUH TRUSTWORTHINESS, EXPERTISE DAN ATTRACTIVENESS CELEBRITY ENDORSER DI INSTAGRAM TERHADAP PURCHASE INTENTION PRODUK HIJAB (Studi Kasus pada Akun Instagram @gitasav)

JEMBATAN ◽  
2019 ◽  
Vol 16 (1) ◽  
pp. 13-30
Author(s):  
Syarifah Fatimah Dina Najib H.A ◽  
Islahuddin Daud ◽  
Aslamia Rosa
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Regression Model ◽  
Purchase Intention ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Analysis Technique ◽  
Celebrity Endorser

This study was aimed to examine the effects of trustworthiness, expertise, and attractiveness of celebrity endorser on Instagram to purchase intention of hijab products. The sampling technique was done by purposive sampling method. The population in this study was followers of the @gitasav Instagram account. Data was collected through distributing questionnaires to 100 respondents. The analysis technique used in this study is multiple linear regression analysis. The results showed that simultaneously the variables of trustworthiness, expertise, and attractiveness had a significant effect on purchase intention. However, partially the purchase intention variable is only influenced by the trustworthiness variable which is equal to 3,878. In this study a regression model was obtained, which is Y = 10,021 + 0,655X1 + 0,038X2 - 0,122X3. 

scholarly journals FACTORS THAT INFLUENCE THE INTENSITY OF THE USE OF DIGITAL PAYMENT (CASE STUDY IN OVO USERS)

2020 ◽  
pp. 89-99
Author(s):  
Triyani Budyastuti
Keyword(s):  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Perceived Ease Of Use ◽  
In Ovo ◽  
Analysis Technique ◽  
Digital Payments ◽  
Questionnaire Method

The purpose of this study is to analyze the factors that influence the intensity of the use of digital payments, especially users of OVO applications. Factors that are suspected to have an influence on the intensity of the use of digital payments in OVO applications are perceived ease of use, perceived risk of use, perceived usefulness of use and trust. The population in this study were all students of the Faculty of Economics, University of Mercu Buana and students of the Faculty of Economics, University of Prof. Dr. Moestopo (Beragama). Sampling was carried out by random sampling method totaling 115 respondents, 60 respondents from the Faculty of Economics, University of Mercu Buana and 55 respondents from the Faculty of Economics, University of Prof. Dr. Moestopo (Beragama). The primary data collection method used is the questionnaire method. Data analysis technique used in this study is multiple regression analysis techniques with test equipment using PLS 3.0. KEYWORDS: Usefulness, Risk, Ease of Use, Trust, Intensity Use of digital payment

scholarly journals PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS NASABAH TABUNGAN PADA BANK NAGARI CABANG AUR KUNING KOTA BUKITTINGGI

Jurnal Ecogen ◽  
2018 ◽  
Vol 1 (4) ◽  
pp. 97
Author(s):  
Winda Octaviani ◽  
Yulhendri Yulhendri ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Relationship Management ◽  
Secondary Data ◽  
Sampling Technique ◽  
Customer Relationship ◽  
Primary Data ◽  
Analysis Technique

This study aims to know and prove how much influence Customer Relationship Management (CRM) on customer loyalty at Bank Nagari Branch Aur Kuning in Bukittinggi City.This type of research is causative. The population in this study were customers of Bank Nagari Branch Aur Kuning. The samples were taken using Slovin formula with 100 respondents. This sampling technique is based on accidental sampling method. The type of data used in this study is primary data and secondary data. Data analysis technique used multiple regression analysis technique using SPSS version 15.00. The results of this study indicate that: 1) Trust has a positive significant effect on customer loyalty, 2) Commitment has a negative and not significant impact on customer loyalty, 3) Communication has a positive significant effect on customer loyalty. Keywords: Trust, Commitment, Communication and Loyalty

Sign in / Sign up

Export Citation Format

Share Document