scholarly journals PENGARUH INOVASI PRODUK, KEMASAN, DAN VARIASI PRODUK TERHADAP MINAT BELI ICE CREAM AICE DI KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 270
Author(s):  
Tika Afriyanti ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Product Innovation ◽  
Purchase Intention ◽  
Sampling Method ◽  
Ice Cream ◽  
Sampling Technique ◽  
Primary Data ◽  
Product Packaging ◽  
Analysis Technique ◽  
Innovation Product

This study aims to know and prove how much influence Innovation Product,Packaging, and Product Varians to Purchase Intention at ice cream Aice in Padang City.This type of research is causative. The population in this study were peoples in Padang City with characteristic know about inforormation Aice and never buying ice cream Aice. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 25.00. The results of this study indicate that: 1) Innovation Product has a negatif significant effect on purchase intention, 2) Packaging has a positif signifikan effect on purchase intention, 3) Product Varian has a positive significant effect on purchase intention.Keywords: Product Innovation,Packaging, Product Varians, Purchase Intention

scholarly journals PENGARUH PERCEIVED TRUSTWORTHINESS, PERCEIVED RISK DAN PERCEIVED EASE OF USE TERHADAP MINAT BELI KONSUMEN PADA TOKO ONLINE JD.ID DI KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 249
Author(s):  
Nadya Nyssa ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Primary Data ◽  
Perceived Ease Of Use ◽  
Analysis Technique

This study aims to know and prove how much influence perceived trustworthiness, perceived risk, and perceived ease of use to purchase intention at online shop JD.id in Padang City.This type of research is causative. The population in this study were peoples in Padang City. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 21.00. The results of this study indicate that: 1) Perceived trustworthiness has a positive significant effect on purchase intention (0,003<0,05), 2) Perceived Risk has not significant effect on purchase intention (0,665>0,05),  3) Perceived Ease Of Use has a positive significant effect on purchase intention (0,008<0,05).Keywords: Perceived Trustworthiness, Perceived Risk, Perceived Ease Of Use, Purchase Intention

scholarly journals Pengaruh Segmentasi Pasar dan Positioning Terhadap Keputusan Pembelian Simcard Axis di Kota Padang

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (4) ◽  
pp. 822
Author(s):  
Gita Remeo Nensi ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Market Segmentation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Analysis Technique

This study aims to determine how much influence the market segmentation and positioning to purchase decision of the simcard Axis in Padang city. This type of research is causative. The population in this study were peoples in Padag city. The sample were takrn using Cochran formula with 100 respondents. This sampling technique used is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 24.00. The results of this study indicate that: 1) Market segmentation has a positive significant effect on decision purchase simcard Axis in Padang city. 2) Positioning has a positive significant effect on decision purchase simcard  Axis in Padang city.  Keyword: market segmentation simcard axis, positioning simcard axis, purchase decision simcard axis

scholarly journals PENGARUH TRUSTWORTHINESS, EXPERTISE DAN ATTRACTIVENESS CELEBRITY ENDORSER DI INSTAGRAM TERHADAP PURCHASE INTENTION PRODUK HIJAB (Studi Kasus pada Akun Instagram @gitasav)

JEMBATAN ◽  
2019 ◽  
Vol 16 (1) ◽  
pp. 13-30
Author(s):  
Syarifah Fatimah Dina Najib H.A ◽  
Islahuddin Daud ◽  
Aslamia Rosa
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Regression Model ◽  
Purchase Intention ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Analysis Technique ◽  
Celebrity Endorser

This study was aimed to examine the effects of trustworthiness, expertise, and attractiveness of celebrity endorser on Instagram to purchase intention of hijab products. The sampling technique was done by purposive sampling method. The population in this study was followers of the @gitasav Instagram account. Data was collected through distributing questionnaires to 100 respondents. The analysis technique used in this study is multiple linear regression analysis. The results showed that simultaneously the variables of trustworthiness, expertise, and attractiveness had a significant effect on purchase intention. However, partially the purchase intention variable is only influenced by the trustworthiness variable which is equal to 3,878. In this study a regression model was obtained, which is Y = 10,021 + 0,655X1 + 0,038X2 - 0,122X3. 

scholarly journals PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS NASABAH TABUNGAN PADA BANK NAGARI CABANG AUR KUNING KOTA BUKITTINGGI

Jurnal Ecogen ◽  
2018 ◽  
Vol 1 (4) ◽  
pp. 97
Author(s):  
Winda Octaviani ◽  
Yulhendri Yulhendri ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Relationship Management ◽  
Secondary Data ◽  
Sampling Technique ◽  
Customer Relationship ◽  
Primary Data ◽  
Analysis Technique

This study aims to know and prove how much influence Customer Relationship Management (CRM) on customer loyalty at Bank Nagari Branch Aur Kuning in Bukittinggi City.This type of research is causative. The population in this study were customers of Bank Nagari Branch Aur Kuning. The samples were taken using Slovin formula with 100 respondents. This sampling technique is based on accidental sampling method. The type of data used in this study is primary data and secondary data. Data analysis technique used multiple regression analysis technique using SPSS version 15.00. The results of this study indicate that: 1) Trust has a positive significant effect on customer loyalty, 2) Commitment has a negative and not significant impact on customer loyalty, 3) Communication has a positive significant effect on customer loyalty. Keywords: Trust, Commitment, Communication and Loyalty

scholarly journals Pengaruh Kepercayaan dan Keamanan terhadap Keputusan Pembelian Online Melalui Aplikasi Shopee

Jurnal Ecogen ◽  
2021 ◽  
Vol 4 (3) ◽  
pp. 367
Author(s):  
Firman Puanda ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
University Students ◽  
Sampling Method ◽  
Sampling Technique ◽  
University Student ◽  
Primary Data ◽  
State University ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Analysis Technique

This study aims to find out how to increase trust and security of online purchasing decisions through shopee applications at Padang State University Student. This type of research is causative. Padang State University students who have used the Shopee aplication are the population in this study. Samples were taken using the Cochran formula with 100 respondents. Sampling using nonprability sampling method, namely purposive sampling technique. primary data used in this study. Multiple regression analysis techniques using SPSS version 20 is the data analysis technique in the study. The results of this study indicate that: 1) Trust and Security are positive and significant for online purchasing decisions through Shopee applications in Padang State University students (0.002 < 0.05), 2) Trust has a significant effect on online purchasing decisions through the Shopee application on Padang State University student (0.000 < 0.05), 3) Security has a significant effect on online purchasing decisions through the Shopee applications on Padang State University students (0.000 < 0.05).Keywords : trust, security, purchasing decision

scholarly journals THE EFFECT OF ACCOUNTABILITY, TRANSPARENCY, AND SERVICE QUALITY TOWARD LOYALTY OF ZAKAT PAYERS

2020 ◽  
Vol 1 (2) ◽  
pp. 51-67
Author(s):  
Izhar Allessandria Mardini ◽  
Bambang Agus Pramuka ◽  
Negina Kencono Putri
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Sampling Method ◽  
Sampling Technique ◽  
Primary Data ◽  
State Revenue ◽  
The People ◽  
Analysis Technique ◽  
Convenience Sampling ◽  
Positive Effect

Zakat can become a significant source of state revenue. This can be realized if the people of Islam in Indonesia obedient in paying the zakat. Besides, the zakat institution in charge of managing the zakat must be honest, transparent and accountable in managing the zakat so that can increase the confidence of zakat payers (muzakki). But in reality, until this time there are still found a lack of potential for the payment of zakat in Indonesia. There are several factors that lead to loyalty of zakat payers that will increase zakat collection, such as accountability, transparency, and service quality applied by zakat management organization.This study aims to examine the effect of accountability, transparency, and service quality toward loyalty of zakat payers. This research is a quantitative study with primary data from questionnaires distributed to zakat payers of zakat management organization in Purwokerto. Sampling technique uses a convenience sampling method. There are 100 respondents that fulfilled questionnaires. Data analysis technique used is multiple regression analysis. The results of this study indicate that accountability, transparency, and service quality have a significant and positive effect toward loyalty of zakat payers.

scholarly journals PENGARUH HARGA DAN WORD OF MOUTH (WOM) TERHADAP MINAT BELI LAPTOP MEREK TOSHIBA DIKALANGAN MAHASISWA UNIVERSITAS NEGERI PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 524
Author(s):  
Septi Ayu Lestari ◽  
Rose Rahmidani
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Primary Data ◽  
State University ◽  
Probability Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique

This study aims to know and prove how much the effect of Price and Word Of Mouth On The Purchase Intention Toshiba Brand Laptops Among Students From Padang State University. This type of research is causative. The population in this Students from Padang State University. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on non- probability sampling method. The type of data used in this study primary data. Data analysis technique using SPSS version 21.00. the result of this study indicate that: 1) Price has a positive significant effect on purchase intention, 2) Word of Mouth has a positive significant effect on purchase intention.Keywords: Price, Word of Mouth, Purchase Intention

scholarly journals Pengaruh Servicescape Terhadap Kepuasan Konsumen Uda Fes Kuliner’s Cabang Juanda di Kota Padang

Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (1) ◽  
pp. 108
Author(s):  
Toberi Vonika ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Sampling Technique ◽  
Spatial Layout ◽  
Primary Data ◽  
Ambient Conditions ◽  
Analysis Technique

This study aims to know and prove how much influence theservicescape to consumer satisfactions cafe uda fes kuliner’s branch Juanda in Padang City.This type of research is causal assosiative. The population in this study consumer uda fes kuliner’s branch Juanda in Padang City with the sampling technique used perposive sampling. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 21.00. The results of this study indicate that: 1) Ambient conditions has a significant effect on consumer satisfaction (0,035<0,05), 2) Spatial Layout and Functionshas a positive significant effect on consumer satisfaction(0,008>0,05), 3) Signs, Symbols, and Artifact has a positive significant effect on consumer satisfaction (0,018<0,05). Keywords: ambient conditions, spatial layout and functions, signs symbols and artifact, consumer satisfaction

scholarly journals PENGARUH PENGALAMAN AUDIT, PENGETAHUAN MENDETEKSI KEKELIRUAN, INDEPENDENSI DAN AUDIT TENURE PADA AUDIT JUDGMENT

2018 ◽  
pp. 2175
Author(s):  
Made Ayu Oktaviana ◽  
Maria Mediatrix Ratna Sari
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Collection Method ◽  
Audit Judgment ◽  
Analysis Technique ◽  
Public Accountant

The purpose of this research was to obtain empirical evidence on the influence of audit experience, knowledge of detecting errors, independence and audit tenure on audit judgment. This research was conducted at Public Accountant Office in Bali area and registered in IAPI year 2017 with primary data collection method that is questioner. The number of samples analyzed by 44 respondents, and using purposive sampling method. The analysis technique used is Multiple Linear Regression Analysis. The final result of the research states that the higher the audit experience the more accurate audit judgment. Increasing the knowledge detecting errors an auditer so audit judgment is more accurate. The higher the independence of an auditor the audit judgment is more accurate. The more audit tenure an auditer the audit judgment more accurate.

scholarly journals Pengaruh Promosi dan Website Quality Terhadap Impulse Buying Pada E-Commerce Lazada di Kota Padang

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 463
Author(s):  
Aan Satria ◽  
Okki Trinanda
Keyword(s):  
Sampling Method ◽  
Sampling Technique ◽  
Positive Influence ◽  
Primary Data ◽  
Impulse Buying ◽  
Great Opportunity ◽  
Website Quality ◽  
Analysis Technique ◽  
The Impact

The e-commerce business has now developed rapidly, the impact of development is that the number of prosuct varies and easily earned. The ease of such information will result in consumers will be more consumptive infulfilling their needs, even they tend to make impuse buying. As one of the emerest e-commerece in Indonesia, Lazada should be able to see this as a great opportunity in as effort to increase the company’s sales and sustainability. One effort in increasing impulse buying is of external factors ranging from the promotion and quality of websites that are launched on e-commerce bussines. This study aims to know and prove how much influence promotion and website quality to impulse buying e-commerce Lazada in Padang City. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 20. The results of this study indicate that: (1) Promotion has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,014 < 0,05). (2) Website Quality has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,046 < 0,05)Keyword: promotion, website quality, impulse buying.

Sign in / Sign up

Export Citation Format

Share Document