Social Media Capabilities dalam Adopsi Media Sosial Guna Meningkatkan Kinerja UMKM

Social media is currently being used by both large companies and SMEs. For large companies the use of social media has been used successfully in reaching potential consumers. However, for SMEs, the marketing strategy of using social media is still being questioned. The purpose of this study is to fill the gaps in previous research by examining the driving factors for SMEs in using social media in promoting their products and testing how the performance of SMEs after adopting this technology is good both in financial and non-financial aspects that have not been done much research. The results of this study found that the compatible, cost-effective, interactive variables had a positive effect on the use of social media and subsequently had a positive effect on both financial and non-financial performance. However, the moderating role of social media capabilities cannot strengthen the relationship between use and the performance of SMEs. The results of this study are expected to be the basis for evaluating SMEs so that they can use digital media to support their business. The government must also pay attention to this to actively socialize the use of digital media for MSMEs so that the performance of SMEs can increase.

Pola Saluran Pemasaran Beras di Kecamatan Tanjung Lago, Kabupaten Banyuasin

The purpose of this study is to first look at the pattern of rice marketing channels and to find out the factors that influence it in Tanjung Lago District, Banyuasin Regency. This research was conducted in Tanjung Lago district, Banyuasin Regency in September - November 2019. The selection of the location of this study was carried out deliberately with the consideration that the majority of residents in Tanjung Lago district Banyuasin Regency are rice farmers, there is a village market, and is an area of rice production centres. The method used in this study is a quantitative descriptive method with surveys and interviews in which the sampling is used a simple random sampling method by taking 100 respondents. The results of this study indicate that rice marketing institutions have formed a marketing pattern consisting of four marketing channels. Factors that have a significant effect on the pattern of rice marketing channels are farm-level selling prices, marketing margins, and marketing efficiency. Marketing channel 1 is the shortest marketing channel, which has produced the smallest marketing margin value of 23.65%. The selling price of farmers' grain/rice, marketing margins, and marketing efficiency partially or simultaneously significantly influences the average farmer share of 67.69%.

The Analysis Impact of Bad News and Good News to Stock Return of State-Owned Banks Sebsector in Indonesia Period 2018

This study aims to determine and analyze the impact of bad news and good news on changes in stock returns of the four state-owned banks of Indonesia, period 2018. The population of this study is consists of four state-owned banks in Indonesia. Using a saturated sampling technique obtained four sample companies. Event study used to examine abnormal return around good news and bad news press release (announcement) date. The analysis technique used is Statistics Descriptive, One Sample Kolmogorov-Smirnov, Paired Sample T-Test, and Wilcoxon Sign Rank Test. There is no significant difference between before and after the press release of bad news. From ninety-six press releases of good news, five press releases showed there is a significant differences between before and after the press release of good news.

BANKING STOCK ABNORMAL RETURN ANALYSIS OF PRE AND POST MERGER AND ACQUISITION IN INDONESIA

The number of mergers and acquisitions (M&A) in Indonesia is growing because of government policy and also their usefulness as a corporate tool to pursue strategic growth and profit. This study aims to analyze the abnormal returns of banking industries pre and post-merger and acquisition in Indonesia. Using a sample of 7 M&A deals in Indonesia from 2018 to 2019, the event study methodology used in this study is Paired Sample T-Test to tell the difference between pre and post abnormal returns. The data that use for calculating is -30 until +30 of Merger and Acquisition. The result shows that from 7 mergers and acquisition there is only one bank that has a significant difference while the rest does not have a significant difference pre and post the event. This research hopefully can be used for further research, useful for investment practitioners.