scholarly journals An Analysis of the Effect of Utilitarian Values on Shopee E-Commerce Satisfaction and Loyalty with SEM-PLS

2020 ◽  
Vol 3 (2) ◽  
pp. 117-124
Author(s):  
Nina Valentika

This research examines Shopee consumers who have shopped at least once and are students in the Department of Accounting, Faculty of Economics, Pamulang University. The method used was the Structural Equation Modeling-Partial Least Square (SEM-PLS). The purpose of this research was to examine the direct effect of utilitarian values on satisfaction, examine the direct effect of satisfaction on loyalty, and examine the indirect effect of utilitarian values on loyalty. Based on the results of the research, it can be concluded that there was a significant influence on satisfaction and loyalty, utilitarian values, and satisfaction, as well as utilitarian values and loyalty. There was a significant influence of Utilitarian values and loyalty with satisfaction as an intervening variable.

2017 ◽  
Vol 2 (6) ◽  
pp. 177 ◽  
Author(s):  
Nurhazirah Hashim ◽  
Ahasanul Haque

Guest experience studies and the consequences towards behavioral intention play a significant role in the success of resort industry. Hence, this study attempts to investigate the relationship between service experience equity and behavioral intention at eco-resorts. This study also aims to discover the new experience and phenomenon of ecotourism particularly in eco-resort setting in Malaysia. The result of the hypotheses is tested using partial least square of structural equation modeling (PLS-SEM) and several conclusions were achieved. Noticeably, the service experience equity perceived by eco-resorts’ guests showed significant influence their behavioral intention in staying at eco-resorts.


PARAMETER ◽  
2022 ◽  
Vol 6 (2) ◽  
pp. 56-67
Author(s):  
Aditya Putra Kusuma

This study aims to determine (1) The influence of leadership on motivation. (2) The influence of organizational culture on motivation. (3) The influence of motivation on service quality. (4) The influence of leadership on service quality (5) The influence of organizational culture on service quality. This research uses a saturated sampling technique. The population of this research is all employees of PT. Hadeka Primantara which amounted to 91 people. The research method in this research is the quantitative research method by using the computer program Partial Least Square (PLS) and Structural Equation Modeling (SEM). This thesis uses quantitative research through survey methods, interviews, and questionnaires. The results showed significant influence on Leadership on Motivation at PT. Hadeka Primantara with the value of T Statistics 4,818 ≥ 1.96. There is a significant influence of Organizational Culture on Motivation at PT. Hadeka Primantara with the value of T Statistics 10,435 ≥ 1.96. There is no significant influence on Motivation on Service Quality at PT. Hadeka Primantara with the value of T Statistics 0.095 ≤ 1.96. There is no significant effect of Leadership on Service Quality at PT. Hadeka Primantara with the value of T Statistics 0.677 ≤ 1.96. There is a significant influence of Organization Culture on Quality of Service with the value of T Statistics 2,402 ≤ 1.96. Abstrak Penelitian ini bertujuan untuk mengetahui (1) Pengaruh kepemimpinan terhadap motivasi. (2) Pengaruh budaya organisasi terhadap motivasi. (3) Pengaruh motivasi terhadap kualitas pelayanan. (4)Pengaruh kepemimpinan terhadap kualitas pelayanan.(5) Pengaruh budaya organisasi terhadap kualitas pelayanan. Penelitian ini menggunakan teknik sampling jenuh. Populasi penelitian ini adalah seluruh karyawan PT. Hadeka Primantara yang berjumlah 91 orang. Metode penelitian dalam penelitian ini adalah metode penelitian kuantitatif dengan menggunakan program komputer Partial Least Square (PLS) dan Structural Equation Modeling (SEM). Tesis ini menggunakan penelitian kuantitatif melalui metode survey, wawancara dan kuesioner.Hasil penelitian menunjukkan pengaruh yang signifikan Kepemimpinan terhadap Motivasi pada PT. Hadeka Primantara dengan nilai T Statistics 4,818 ≥ 1.96. Terdapat pengaruh yang signifikan Budaya Organisasi terhadap Motivasi pada PT. Hadeka Primantara dengan nilai T Statistics 10,435 ≥ 1.96. Tidak terdapat pengaruh yang signifikan Motivasi terhadap Kualitas Pelayanan pada PT. Hadeka Primantara dengan nilai T Statistics 0,095 ≤ 1.96. Tidak terdapat pengaruh yang signifikan Kepemimpinan terhadap Kualitas Pelayanan pada PT. Hadeka Primantara dengan nilai T Statistics 0,677 ≤ 1.96. Terdapat pengaruh yang signifikan Budaya Organisasi terhadap Kualitas Pelayanan dengan nilai T Statistics 2,402 ≤ 1.96.  


2016 ◽  
Vol 6 (4) ◽  
pp. 1-13
Author(s):  
Fahmi Fadhl Al-Hosaini ◽  
Saudah Sofian

Many organisations are known to focus more on their financial gains to the detriments of their other roles that they are expected to discharge to their workforce and the communities. It has also been established from previous researches that financial performance would not be adequately valid with only performance measures unless others that are non-financial measures are incorporated, particularly with respect to those in the traditional BSC, such as is Learning and Growth Perspective (LGP). Yet, there are limited publications that examined the effects of LGP on organisational FP for Private Universities (PUs). In this paper, the effects of LGP on the Financial Performance of Yemen's PUs was investigated. A designed questionnaire based on Partial Least Square-Structural Equation Modeling (PLS-SEM) was carried out. The results showed that LGP has a positive and direct effect on the Financial Performance of the Yemen's PUs. This paper therefore will help in achieving the goals of Yemen's PUs of Yemen in order to enhance their organizational Financial Performance (FP).


2021 ◽  
Vol 26 (1) ◽  
pp. 19
Author(s):  
Luh Erynayati, Made Ayu Desy Geriadi, Ni Putu Yuliana Ria Sawitri

The purpose of this study was to see the useful role in mediating the effect of choice on intention to use. This research was conducted at the Faculty of Economics and Business, Ngurah Rai University, located on Jalan Padma Penatih, Denpasar, Bali Province. The sample used in this study used a random sampling technique, where the respondents were students. The number of samples used was 100 people. The analysis technique used is the structural equation modeling (Structural Equation Modeling - SEM) based on the variant known as the Partial Least Square (PLS).The results showed that choice has a positive and significant effect on perceived benefits. The perceived usefulness has a positive and significant influence on the intention to use the Go-Food feature on the Gojek application. The choice of food variations has a positive and significant effect on the intention to use the Go-Food feature on the Gojek application. The perceived usefulness is able to mediate a positive and significant influence on the intention to use the Go-Food feature on the Gojek application.


2021 ◽  
Vol 17 (1) ◽  
pp. 37
Author(s):  
Anny Sugiarti ◽  
Ernani Hadiyati ◽  
Dwi Orbaningsih

This study used the quantitative data with an explanatory research method, while the samples were 44 employees with the status of the Civil Apparatus of Nation at the UKPBJ Regional Secretariat of Mojokerto City with details: 7 employees of the Election Working Group, 29 Procurement Officers, 8 employees of the Secretariat Section. Structural Equation Modeling (SEM) based on Partial Least Square (PLS) was chosen to analyze the hypothesis. The results of this study indicated that: "i) compensation didn’t has a direct effect on employee job satisfaction at the UKPBJ Regional Secretariat of Mojokerto City"; ii) workload didn’t has a direct effect on employee job satisfaction at the Regional Secretariat UKPBJ Mojokerto City; iii) compensation didn’t has a direct effect on the performance of employees at the Regional Secretariat UKPBJ Mojokerto City; iv) workload has a direct influence on employee performance at the Regional Secretariat UKPBJ Mojokerto City; v) job satisfaction didn’t have a direct effect on employee performance at the Regional Secretariat UKPBJ Mojokerto City; vi) compensation didn’t have an indirect effect on employee performance through job satisfaction at the UKPBJ Regional Secretariat of Mojokerto City; vii) workload didn’t have an indirect effect on employee performance through job satisfaction at the UKPBJ Regional Secretariat of Mojokerto City. 


2020 ◽  
Author(s):  
Murat Kayak

This study aims to investigate destination brand prestige, and to explore the mediating effects of destination brand worldness between destination brand prestige and intention to revisit. Research is designed to collect primary data from the Taiwanese tourists. Partial least squares structural equation modeling is used to test the effects. The research model is appropriately implemented in Smart PLS 3 and a full mediation has existed through the empirical findings. The study shows how destination brand worldness mediates the relationship between destination brand prestige and intention to revisit.


2019 ◽  
Vol 4 (1) ◽  
pp. 1-18
Author(s):  
Madjidainun Rahma

This research aims to identify and examine the effect of the Tax Transparency and Trust Taxpayers Against the Taxpayer Compliance existing areas of Jakarta. The method used is descriptive and associative. Target population studied is Unit in Unit 14 Analysis of the Tax Office in the region of Jakarta. Sampling technique used is random sampling. Model influence analyzed using SEM (Structural Equation Modeling ) with alternative method PLS ( Partial Least Square ) which is aimed at testing the Influence between Tax Transparency and Trust Taxpayers Against the Taxpayer Compliance that there diunit analysis has been given permission to conduct research. Results of the analysis showed that partially Tax Transparency and unsignificant positive effect on the Taxpayer Compliance. Similarly, the Trust Taxpayers partially positive and significant impact to the Taxpayer Compliance . Simultaneously Transparency and Trust Tax Taxpayers Against the Taxpayer Compliance effect, this means that the Tax and Trust trades Taxpayers together will increase the Taxpayer Compliance.   Keywords: Tax Transparency, Trust, Taxpayer Compliance.     Penelitan ini bertujuan untuk mengetahui dan menguji pengaruh Transparansi Pajak dan Kepercayaan Wajib Pajak Terhadap Kepatuhan Wajib Pajak yang ada wilayah DKI Jakarta. Metode yang digunakan adalah deskriptif dan asosiatif. Populasi target yang diteliti ialah Satuan Kerja yang ada di Unit Analisis 14 Kantor Pelayanan Pajak diwilayah DKI Jakarta. Teknik sampel yang digunakan ialah random sampling. Model pengaruh di analisa menggunakan analisis SEM (Structural Equation Modeling) dengan metode alternative PLS (Partial Least Square) yang bertujuan menguji Pengaruh antara Transparansi Pajak dan Kepercayaan Wajib Pajak Terhadap Kepatuhan Wajib Pajak yang ada diunit analisis yang telah diberi ijin untuk melakukan penelitian. Hasil analisis menunjukan bahwa Transparansi Pajak secara parsial berpengaruh positif dan tidak signifikan terhadap Kepatuhan Wajib Pajak. Begitu pula dengan Kepercayaan Wajib Pajak yang secara parsial berpengaruh positif dan signifikan terhadap Kepatuhan Wajib Pajak. Secara simultan Transparansi Pajak dan Kepercayaan Wajib Pajak berpengaruh Terhadap Kepatuhan Wajib Pajak, hal ini berarti bahwa dengan Transakasi Pajak dan Kepercayaan Wajib Pajak bersama-sama maka akan meningkatkan Kepatuhan Wajib Pajak.


2020 ◽  
Vol 4 (1) ◽  
pp. 174
Author(s):  
Miharni Tjokrosaputro ◽  
Cokki Cokki

Tujuan penelitian ini adalah untuk mengetahui apakah keinovatifan dapat memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbucks sebagai produk hijau. Penelitian ini menggunakan metode survey. Responden adalah 100 konsumen Starbucks. Teknik pengambilan sampel adalah convenience sampling. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan Partial Least Square-Structural Equation Modeling. Hasil penelitian menunjukkan bahwa pengaruh sosial berpengaruh terhadap niat membeli kopi Starbucks dan keinovatifan konsumen tidak memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbuck sebagai produk hijau. The purpose of this study was to determine whether innovativeness can moderate the role of social influence in the purchase intention of Starbucks coffee as a green product. Respondents were 100 Starbucks consumers. The sampling technique is convenience sampling. Data collection techniques using a questionnaire by survey method. Data analysis techniques using Partial Least Square-Structural Equation Modeling. The results showed that social influence had effect on Starbucks coffee purchase intentions and consumer innovativeness did not moderate the role of social influence on the purchase intention of Starbuck coffee as a green product. This might be due to brand equity factors, collectivistic culture and limited sample size, which can be suggested for future researchers.


2021 ◽  
Vol 10 (2) ◽  
pp. 66-77
Author(s):  
Malikul Mulki Nasni ◽  
Rika Ampuh Hadiguna ◽  
Gunarif Taib

Berkembangnya industri kopi bubuk berskala kecil dan menengah di Kota Padang menunjukkan bahwa usaha dibidang industri kopi ini memberikan prospek dan peluang, salah satu industri kopi bubuk yang ada di Kota Padang adalah kopi bubuk Cap Tiga Sendok, memiliki kapasitas produksi terkecil yaitu sebesar ±600 kg/bulan. Oleh karena itu, perlu dilakukan analisis faktor-faktor yang mempengaruhi rantai pasok dalam peningkatan daya saing produk kopi, untuk menghasilkan rumusan faktor-faktor tersebut dapat menggunakan Structural Equation Modeling (SEM) dengan bantuan Partial Least Square (PLS). Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi rantai pasok kopi dalam peningkatan daya saing produk kopi yang berada di Kota Padang, studi kasus pada usaha kopi cap Tiga Sendok. Variabel dan indikatornya diambil dari beberapa jurnal penelitian. Dari hasil penelitian disimpulkan bahwa dalam peningkatan daya saing produk kopi di kota Padang dipengaruhi oleh 3 variabel dari 4 variabel yang terdapat pada penelitian secara signifikan yaitu variabel struktur rantai pasok, variabel efektifitas, dan variabel kebijakan pemerintah dan 1 variabel tidak berpengaruh secara signifikan terhadap daya saing yaitu variabel saluran rantai pasok, dalam upaya peningkatan daya saing produk kopi memerlukan dukungan yang lebih dari pemerintah untuk memperhatikan aspek saluran rantai pasok dalam peningkatan daya saing produk kopi di Kota Padang.


2020 ◽  
Vol 1 (2) ◽  
pp. 108-123
Author(s):  
Yemima

Tujuan - Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh perilaku melayani dalam memediasi pengaruh antaran kompensasi dan kinerja pegawai, motivasi kerja dan kinerja pegawai. Desain/Metodelogi/Pendekatan - Metode penelitian yang digunakan adalah pendekatan kualitatif yaitu pengumpulan data menggunakan kuesioner sebagai instrumen utama pengumpulan data untuk semua objek penelitian. Teknik pengambilan sampel dengan metode sensus. Responden yang digunakan adalah 42 pegawai di Dinas Pertanahan Kota Palangka Raya, dari 42 kuesioner yang tersebar, 40 kuesioner yang dikembalikan dan digunakan sebagai data penelitian. Teknik analisis data dalam penelitian ini menggunakan Structural Equation Modeling (SEM) dengan Variance Based Approaching atau Component Based with Partial Least Square (PLS). Temuan - Hasil penelitian menunjukkan bahwa kompensasi berpengaruh positif terhadap kinerja karyawan, motivasi tidak berpengaruh terhadap kinerja karyawan, kompensasi berpengaruh positif terhadap perilaku melayani, perilaku melayani berpengaruh positif kinerja karyawan. Hubungan lainnya dijelaskan lebih lanjut


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