Food Marketing: The influence of organic greenwash towards Malaysian consumers' trust: A conceptual paper

2021 ◽  
Vol 7 (1) ◽  
pp. 135
Author(s):  
Muhammad Azman Ibrahim ◽  
Rafiatul Adlin Hj Mohd Ruslan ◽  
Thong Foong Yen
Keyword(s):  
Conceptual Framework ◽  
Perceived Risk ◽  
Organic Food ◽  
Food Products ◽  
Food Marketing ◽  
Future Research ◽  
Food Retailing ◽  
Conceptual Paper

This research is focusing on the influence of greenwash on Malaysian consumers' trust towards organic food products. Malaysian consumers are becoming more aware and understand the importance of organic food products. Although Malaysia's organic market is still niche, many organic food products and organic retail/shops are available to purchase it. However, Malaysian consumers are concerned with the validity and credibility of organic food products, as many organic food products are from the local and importing country. Organic food products can relate to the greenwash that will impact consumers' trust towards organic food products. Therefore, the conceptual framework is developed by proposing four constructs - organic greenwashing, organic perceived risk, organic confusion and organic trust. The research will also focus on Malaysian consumers who have organic purchasing experience or intend to purchase organic food products. This conceptual paper will give insightful ideas for future research and give benefits to organic food retailing.

Attitudes and behaviour towards organic products: an exploratory study

2008 ◽  
Vol 36 (2) ◽  
pp. 158-175 ◽  
Author(s):  
Efthimia Tsakiridou ◽  
Christina Boutsouki ◽  
Yorgos Zotos ◽  
Kostantinos Mattas
Keyword(s):  
Organic Food ◽  
Food Products ◽  
Local Economy ◽  
Health Concern ◽  
Future Research ◽  
Consumer Decision Making ◽  
Content Type ◽  
Actual Behaviour ◽  
Trade Offs ◽  
Organic Products

PurposeThe aim of this paper is to identify consumers' attitudes and behaviour towards organic products in Greece.Design/methodology/approachThis paper draws on a non‐probability quota sample of 660 respondents to explore the attitudes and behaviour of Greek consumers towards organic food products.FindingsGreek consumers seem to be informed about environmental and health issues. They seek information about the nutritional value of food and demand more products free from chemical residues. The results show that most consumers associate organic consumption mainly with fruit and vegetables. Although demographics seem to affect attitudes towards organics, their value in explaining actual behaviour is minimal.Research limitations/implicationsIt is recognized that the data gathered in this study focus on the metropolitan area of Thessaloniki, Greece. The specific area though, is considered to be representative of the total Greek population. The results confirm that health, concern for the environment, animal welfare and support of the local economy are drivers of organic consumption. However, there is an indication that the importance of motives and barriers may vary for different product categories and perhaps future research should focus on product segmentation.Practical implicationsAlthough certain similarities in consumers' attitudes towards organic food products have been identified, this paper records the variation in behaviour towards organics among the various consumer groups examined in Greece, and highlights the gap between attitudes and actual behaviour. Given the complexity of consumer decision making, future research should explore the other value trade‐offs that consumers make.Originality/valueThis paper attempts to provide evidence on the relatively under researched area of organics attitudes and behaviour in Greece.

scholarly journals A Review of Antecedents and Effects of Loyalty on Food Retailers toward Sustainability

2021 ◽  
Vol 13 (23) ◽  
pp. 13419
Author(s):  
Yating Tian ◽  
Qeis Kamran
Keyword(s):  
Brand Loyalty ◽  
Relevant Literature ◽  
Organic Food ◽  
Well Being ◽  
Food Marketing ◽  
Retail Sector ◽  
Store Loyalty ◽  
Food Retailing ◽  
Food Retailers ◽  
Related Service

With the increase in consumer awareness of sustainability and diversified retailer brands, the conceptualizations and dimensions of brand loyalty are changing. Existing research studies have focused on traditional constructs and measurements to explain new phenomena in the food retail sector but ignored the environmental and social effects on consumers’ attitudinal and behavioral loyalty. This study entails an extensive and structured review of definitions, taxonomy, dimensions, and measurements of loyalty within a food marketing context. With an additional emphasis on the notion of sustainability, it provides a perspective theory synthesis that integrates all testified antecedents of all types of loyalty to emphasize a trend of sustainability beyond brand scope, whereby sustainability values create loyalty. A systematic literature review and qualitative analysis methods were used to identify the relevant literature. The studies that qualified for inclusion were those that reported (1) research methods, (2) dimensions of brand loyalty, (3) knowledge of sustainability factors, and (4) organic marketing. This paper summarizes and compares the key constructs and measurements of loyalty to retailers. The results show inconsistencies in relation to two important attitudinal dimensions, namely, brand satisfaction and brand value. Although loyalty towards product brands, loyalty toward service organizations, store loyalty, and retailer loyalty have been studied in recent decades by marketing academics, little attention has been paid to clarifying their role in food retailing, especially regarding whether the established dimensions are relevant in conceptualizing consumer loyalty in sustainability based on organic food marketing. The theoretical implications are discussed in association with the research gap between loyalty dimensions and sustainability values, as well as multidimensional measurements development. The practical implications of this review are important for food retailers and organic food marketers that can meet the satisfaction and retain consumers’ loyalty by providing organic and sustainable products and improving related service quality involving environmental consequences and social well-being.

scholarly journals The Other Pandemic: A Conceptual Framework and Future Research Directions of Junk Food Marketing to Children and Childhood Obesity

2021 ◽  
pp. 027614672110543
Author(s):  
Myriam Ertz ◽  
Guillaume Le Bouhart
Keyword(s):  
Childhood Obesity ◽  
Conceptual Framework ◽  
Well Being ◽  
Young Age ◽  
Individual Development ◽  
Food Marketing ◽  
Future Research ◽  
Junk Food ◽  
Global Pandemic ◽  
Broad Array

During the last two decades, childhood obesity has become a global pandemic, creating harmful impacts on children, tutors, and society. If the obesity/overweight trend continues upwards, especially in developing countries, it may significantly alter millions of children's professional, social, and psychological well-being. Furthermore, it is conceivable that when obesity/overweight issues appear at a young age, they may persist during adulthood and disrupt individual development and community well-being. By targeting children at a very young age and with a broad array of strategies, junk food marketers have often been accused of inducing children to (over)consume junk food from an early age and throughout adolescence until adulthood. This paper reviews the literature about childhood obesity/overweight and junk food marketing strategies to develop a conceptual framework delineating the forces and counter-forces to the childhood obesity phenomenon and identify avenues for future research and managers.

scholarly journals Understanding the influence of servitization on global value chains: a conceptual framework

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ismail Gölgeci ◽  
David Marius Gligor ◽  
Ewelina Lacka ◽  
Jawwad Z. Raja
Keyword(s):  
Conceptual Framework ◽  
Network Structure ◽  
Design Methodology ◽  
Global Value Chains ◽  
Value Chains ◽  
Future Research ◽  
Relational Governance ◽  
Content Type ◽  
Conceptual Paper ◽  
Collaborative Structures

PurposeThis paper examines the servitization phenomenon in the context of global value chains (GVCs) and presents a conceptual framework by connecting the two literature streams—servitization and GVCs—to depict the interconnected multilevel processes by which the influence of servitization on GVC structure and governance is manifested.Design/methodology/approachDrawing on cross-disciplinary literature, the authors develop a multilevel conceptual framework. The theoretically informed framework advances research on servitization and GVCs and provides a line of inquiry to be explored as avenues for future research opportunities.FindingsThe authors argue that servitization instigates the formation of new ecosystems and collaborative structures within GVCs, reduces the fragmentation of the overall network structure and increases embeddedness within the subclusters of GVCs. These changes are expected to be reflected in the increase in the complexity of firms' GVC governance tasks, a greater reliance on relational governance, and an increase in the dependency on local partners in terms of the governance of GVCs.Originality/valueThis conceptual paper establishes the link between servitization and GVCs, anchors the servitization phenomenon in GVCs, explains how servitizing firms can engage in and shape GVCs and offers insights into the servitization-driven changes in GVCs. The conceptual framework is intended to lay the foundation for future empirical research on the link between servitization and GVCs.

scholarly journals Ambidextrous Utilisation of Artificial Intelligence in Policing: A Conceptual Framework

2021 ◽  
Vol 40 (4) ◽  
pp. 264-275
Author(s):  
Tuomas Korhonen ◽  
Ossi Heino ◽  
Teemu Laine
Keyword(s):  
Artificial Intelligence ◽  
Conceptual Framework ◽  
Public Administration ◽  
Future Research ◽  
Organizational Ambidexterity ◽  
General Management ◽  
Conceptual Paper ◽  
Exploitation And Exploration

This conceptual paper contributes to the literature by showing the need to understand artificialintelligence (AI) in policing outside the task-dependent environment of today. We examine AI in policing by outlining its potential opportunities and challenges in exploration for today’s policing tasks and beyond. Based on these findings, we reflect upon Holmqvist’s prior theorisation of the dynamics of organizational ambidexterity (i.e., exploitation and exploration). The paper offers future research avenues for public administration and general management researchers interested in AI.

Value and store brand identification in food products

2014 ◽  
Vol 116 (6) ◽  
pp. 965-983 ◽  
Author(s):  
Natalia Rubio ◽  
Nieves Villaseñor ◽  
Javier Oubiña
Keyword(s):  
Theoretical Model ◽  
Perceived Risk ◽  
Food Products ◽  
Structural Equations ◽  
Future Research ◽  
Store Brand ◽  
Store Brands ◽  
Brand Identification ◽  
Content Type ◽  
Retail Establishment

Purpose – Store brands have become consolidated in the food market and are currently considered real brands. The purpose of this paper is to determine the factors that contribute to consumers’ identification with store brands, as well as the possible effect of consumers’ identification with store brands on their loyalty to the retail establishment. Design/methodology/approach – The paper achieves its goal by reviewing the academic literature on the topic and proposing and validating a theoretical model for consumer-store brand identification. The theoretical model is validated through an empirical study of the Spanish market for food products using data gathered from individuals responsible for shopping for their homes who claim to have purchased store brand food products at least once. Structural equations modeling is then used to estimate and perform a multigroup analysis for heavy and light buyers of store brands. Findings – The results obtained reveal, first, that consumers’ store brand identification mediates the relationship between their value consciousness and their loyalty to the retail establishment that manages a broad, competitive portfolio of store brands. Second, the study demonstrates the effect of other variables, such as perceived risk associated with the purchase of store brands, their perceived value and consumer satisfaction. Finally, the results show important differences between heavy and light buyers of store brands. Research limitations/implications – The main limitations of this research derive from the factors conditioning the information. Store brand value was analyzed on an aggregate level, for the Spanish food products market. Future research should include other store brands (e.g. premium store brands), control for store brands with different labels and expand the area of application to new product categories and new countries. Practical implications – The results obtained have interesting implications for food retailers. These implications concern the management of value store brands in the product portfolio to achieve loyalty to the retail establishment among value-conscious consumers (who constitute the main target of value store brands). Originality/value – This paper analyzes consumer brand identification in an area that has not been studied to date: store brands. It contributes interesting and very useful findings for retailers who commercialize these brands in their establishments. The line of research on brand identification is quite new in academic research and has arisen due to the importance for companies of constructing close, lasting connections with the consumer.

THE ANTECEDENTS AND CONSEQUENCES OF E-HEALTH LITERACY IN THE PHARMACEUTICAL INDUSTRY: AN AGENDA FOR FUTURE RESEARCH

2020 ◽  
pp. 1-6
Author(s):  
K. Y. S. PUTRI ◽  
ZULHAMRI ABDULLAH ◽  
S. BEKTI ISTIYANTO ◽  
CHINEDU EUGENIA ANUMUDU
Keyword(s):  
Health Literacy ◽  
Conceptual Framework ◽  
Technology Acceptance ◽  
Healthy Lifestyle ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
System Quality ◽  
Research Attention ◽  
Conceptual Paper

As a promising area in healthcare research, electronic health (e-health) has received more research attention recently. The purpose of this paper is to develop and validate a proposed conceptual framework for digital health literacy. This conceptual framework is planned as a guide for future studies to use and validated as a foundation for quantitative studies to investigate the e-Health Literacy as perceived by citizens in Asia amid the outback of the world’s high-risk pandemic crisis such as Coronavirus (Covid19). This conceptual analysis applied Technology Acceptance Model as a basis to develop the antecedents of a healthy lifestyle among the citizens of Asian countries. This conceptual paper proposed that Information quality, system quality, and service quality will affect the citizens’ perceived ease of use and their perceived usefulness, which can affect their intention to use e-health and consequently results in a healthy lifestyle among the citizens. This conceptual paper submitted research hypotheses that will be a basis for future researches in Asia and if the framework is validated, recommendations will be offered to various stakeholders on how to improve a healthy lifestyle in Asia. Specifically, the proposed conceptual framework if validated will help policymakers to offer positive policies and procedures for the improvement of thriving healthcare industries in Asia.

scholarly journals Consumers' Intentions to Purchase Organic Food Products

2017 ◽  
pp. 68-82
Author(s):  
Syaidatina Akila Mohamad Azizan ◽  
Norazah Mohd Suki
Keyword(s):  
Environmental Concern ◽  
Empirical Studies ◽  
Organic Food ◽  
Food Products ◽  
Health Concern ◽  
Future Research ◽  
Sustainable Food ◽  
Guiding Principle ◽  
Intention To Purchase

The Theory of Planned Behaviour (TPB) is applied as the guiding principle in this conceptual paper with the aims to discuss the factors in influencing consumers' intention to purchase organic food products among Muslim consumers. The literature review exposed that attitude, health concern, environmental concern and labelling affect consumer intention to purchase organic food, and moderated by Islamic values. Results suggest the role of religiousity in firming up the intention to purchase organic food. This paper extends the literature reviews on the consumer behavioural intention towards organic food products by incorporating religiousity values which have been lacking in previous research in sustainable food consumption and also gather another perspective of the role of halal and eco-labelling in influencing consumers' interpretation of the products. Further empirical studies can be carried out to assess the underlying linkages among the factors and uncover the viable model for future research.

A Study on Awareness on Organic Food Products Among General Public in Erode City, Tamilnadu, India

2011 ◽  
Vol 3 (12) ◽  
pp. 277-279
Author(s):  
M.Gomathi M.Gomathi ◽  
◽  
Dr.S.Kalyani Dr.S.Kalyani
Keyword(s):  
General Public ◽  
Organic Food ◽  
Food Products
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