scholarly journals Digital Tools Acceptance in Open Distance Learning (ODL) among Computer Science Students during COVID-19 Pandemic: A Comparative Study

2021 ◽  
Vol 17 (4) ◽  
pp. 408
Author(s):  
Rajeswari Raju ◽  
Nur Hidayah Md Noh ◽  
Siti Nurul Hayatie Ishak ◽  
Zeti Darleena Eri
Keyword(s):  
Distance Learning ◽  
Technology Acceptance ◽  
Computer Science ◽  
Quantitative Research ◽  
Online Survey ◽  
General Assumption ◽  
Perceived Usefulness ◽  
Digital Tools ◽  
Science Students ◽  
Acceptance Model

Abstract: The present new norm driven by the COVID-19 pandemic has taught us to remain at home and carry our everyday activities. This pandemic has seriously made a radical shift to the Malaysian education sector as well. Educators instantly begin to adopt Open and Distance Learning (ODL). However, issues arise in courses that need a conventional setting. In ODL, students and lecturers rely on digital tools, social media, pre-recorded video, and video conference to assist the learning process. Nonetheless, there are some concerns about how successful digital tools are among students in an online learning environment, particularly among computer science students. Thus, a study is being conducted to compare the acceptance of digital tools among computer science (CS) and non-computer science (NoNCS) students by adapting the Technology Acceptance Model (TAM). A quantitative research method of convenient sampling was undertaken. Questionnaires were distributed through an online survey among UiTM Terengganu students at three campuses in Dungun, Bukit Besi and Kuala Terengganu. A sample of 367 students who responded from different diploma and degree programs was collected. Findings of the study revealed that all relationships in TAM are significant for both CS and NoNCS students, where both acquire positive perceived usefulness, attitude, and use intention. Thus, the acceptance of digital tools in ODL are justified. However, it appears that NoNCS students had a more positive attitude than CS students, contradicting the study's initial general assumption. More study is needed to discover why NoNCS students have a better attitude than CS students in the acceptance of digital tools during ODL.   Keywords: Computer Science, COVID-19, Digital Tools, ODL, TAM

scholarly journals What Is the Current Development Status of Wearable Device in Industrial 4.0? Using Technology Acceptance Model to Explore the Willingness and Pattern of Usage of the Consumers

2020 ◽  
Vol 2020 ◽  
pp. 1-12
Author(s):  
Cheng Liu ◽  
Chin-Shyang Shyu ◽  
Tsung-Yu Chou ◽  
Chao-Chien Chen ◽  
Chien-Hung Wu
Keyword(s):  
Social Support ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Online Survey ◽  
Perceived Usefulness ◽  
Wearable Device ◽  
Background Information ◽  
Perceived Utility ◽  
Acceptance Model ◽  
Positive Effect

The object of the study is to use the technology acceptance model to explore the willingness and pattern of usage of the consumers. 205 valid questionnaires were collected by using the Google online survey platform. Using IBM SPSS and AMOS Statistics 20.0 software, first background information was analyzed, then CFA was used to analyze the relationship between variables, and SEM was used to verify the rationality of the measurement model. The result discovered that there is a positive effect on perceived usefulness by perceived utility of usage by the users. There is a positive effect on usage intention by perceived utility. There is a positive effect on perceived curiosity by perceived utility. There is a positive effect on usage intention by perceived usefulness, and there is a positive effect on usage willingness by social support for the wearable device users. However, there is no positive effect on usage willingness by perceived curiosity. Conclusion. If the industry can provide consumers with a good experience, it will help enhance consumer attitudes, increase consumer willingness, and continue to enhance consumer curiosity. Simply satisfying consumers' curiosity cannot increase consumer willingness, but social support will affect consumers' willingness to use.

Consumer acceptance of smart speakers: a mixed methods approach

2018 ◽  
Vol 12 (4) ◽  
pp. 418-431 ◽  
Author(s):  
Pascal Kowalczuk
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Smart Devices ◽  
Intention To Use ◽  
Content Type ◽  
Acceptance Model

PurposeVoice-activated smart speakers such as Amazon Echo and Google Home were recently developed and are gaining popularity. Understanding and theorizing the underlying mechanisms that encourage or impede consumers to use smart speakers is fundamental for enhancing acceptance and future development of these new devices. Therefore, building on technology acceptance research, this study aims to develop and test an acceptance model for investigating consumers’ intention to use smart speakers.Design/methodology/approachFirst, antecedents that may significantly affect the usage intention of smart speakers were identified through an explorative approach by a netnographic analysis of customer reviews (N= 2,186) and Twitter data (N= 899). Afterward, these results and contemporary literature were used to develop and validate an acceptance model for smart speakers. Structural equation modeling (SEM) was used to test the proposed hypotheses on data collected from 293 participants of an online survey.FindingsBesides perceived ease of use and perceived usefulness, the quality and diversity of a system, its enjoyment, consumer’s technology optimism and risk (surveillance anxiety and security/privacy risk) strongly affect the acceptance of smart speakers. Among these variables, enjoyment had the strongest effect on behavioral intention to use smart speakers.Originality/valueThis is the first study that incorporates netnography and SEM for investigating technology acceptance and applies it to the field of interactive smart devices.

Exploring Online Marketing Adoption Factors Among Used Car Sellers in Ghana

2018 ◽  
Vol 8 (3) ◽  
pp. 71-83
Author(s):  
Masud Ibrahim ◽  
Anthony' Freeman Mensah ◽  
Frederick Asare
Keyword(s):  
Technology Acceptance ◽  
Quantitative Research ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Online Marketing ◽  
Research Approach ◽  
Online Technology ◽  
Used Car ◽  
Increase Productivity ◽  
Acceptance Model

This article seeks to explore factors responsible for the adoption of online marketing by second hand (used) car dealers to sellers in Ghana. A conceptual framework was adopted from the extant literature using the Technology Acceptance Model as a theoretical base. This article adopts a quantitative research approach. Data for the study was obtained from 60 second hand car sellers through a self-administered questionnaire. Findings from this study revealed that factors responsible for online marketing adoption by second hand car dealers in Ghana are: perceived usefulness (marketing online, customer demand and increase productivity; ease of use (ability to upload pictures, interaction with clients, and online vehicles sales) of the platform. The study however, found no significant relationship between IT knowledge of the owner/manager, age of business and adoption of the online technology. This article highlights the importance of technology adoption in business among SMEs from technologically disadvantaged market.

scholarly journals Identifying the Predictors of Participation in Facebook Pictivism Campaigns

2017 ◽  
Vol 3 (3) ◽  
pp. 205630511772763 ◽  
Author(s):  
Anne Oeldorf-Hirsch ◽  
Rory McGloin
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Online Survey ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Perceived Usefulness ◽  
Equal Sign ◽  
Intention To Participate ◽  
Acceptance Model ◽  
Profile Pictures

In recent years, several online social campaigns have encouraged individuals to change their Facebook profile pictures for a cause, such as the Human Rights Campaign’s red and pink equal sign in support of same-sex marriage. These “pictivism” campaigns allow individuals to express themselves and participate in a low effort campaign to raise awareness about an issue among their social network. Given the prevalence and potential impact of these campaigns, it is important to understand what predicts one’s participation. This study applies elements of the Theory of Reasoned Action and Technology Acceptance Model in an online survey ( N = 300) of Facebook users to investigate which individual and social factors predict participation in these campaigns. Results indicate that attitudes toward participation are predicted by network norms about participation, ease of participation, and perceived usefulness of participation. In turn, these attitudes predict intention to participate and actual participation. These results imply that participation is influenced both by factors surrounding the message of the campaign and by the norms of the network itself. This work extends Theory of Reasoned Action and Technology Acceptance Model to understanding participation in online social campaigns, with considerations for key limitations in this context.

User Acceptance Diffusion of Innovations Summarized

2011 ◽  
pp. 1-12 ◽  
Author(s):  
Ton A.M. Spil
Keyword(s):  
Technology Acceptance ◽  
Diffusion Of Innovations ◽  
Quantitative Research ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Relative Advantage ◽  
Quantitative Studies ◽  
Starting Point ◽  
Acceptance Model ◽  
The Many

There are many quantitative studies on the behavior of consumers of new products or services. This chapter shows the starting point of three major lines of quantitative research. The next four chapters will lean heavily on these three subjects: diffusion of innovations, technology acceptance, and theory of planned behavior. The first line of research is the diffusion of innovations research that can be traced back to Rogers. One of the most important features of the book is the characterization of the persuasion step with relative advantage as a major driver for acceptation of innovations. The second line is the many applications of the technology acceptance model (TAM) that was introduced by Davis in the late 1980s. The most important result of this article is that perceived usefulness was significantly more strongly linked to usage than was ease of use, both defined in this chapter.

Internet of Things Technologies

2021 ◽  
pp. 29-44
Author(s):  
Liew Chung Sim ◽  
Ang Ju Min ◽  
Goh Yee Teen ◽  
Koh Wai Kin ◽  
Tan Shy Yin ◽  
...  
Keyword(s):  
Internet Of Things ◽  
Technology Acceptance ◽  
Quantitative Research ◽  
Influencing Factor ◽  
Perceived Usefulness ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Additional Information ◽  
Acceptance Model ◽  
Internet Of Things Technology

The aim of this research is to examine factors influencing consumer acceptance of internet of things technology (IoT) guiding by the technology acceptance model (TAM). This quantitative research involves 204 respondents approached via convenience sampling at a public higher learning institution. Data was analyzed using multiple regression, and results revealed that the dimension of perceived usefulness is the most influencing factor on the consumers' acceptance of IoT technology and consumers' behavioural intention to use. In the Malaysian context, this research provides additional information in narrowing the research gap with regard to understanding behavioural intention to use the IoT technology. Next, the framework will be used for future exploration to address the issue of how people who have never utilized an IoT innovation react.

Understanding Intention and Behavior Toward Online Purchase of Agriculture and Fisheries Products Using Extended Technology Acceptance Model

2021 ◽  
Vol 17 (4) ◽  
pp. 118-137
Author(s):  
Junrie B. Matias
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Usage Behavior ◽  
Acceptance Model ◽  
And Behavior

This study investigates the factors affecting the usage behavior and intention towards online purchasing platforms in purchasing agriculture and fisheries products online based on the technology acceptance model. External factors adapted from current literature were integrated with the model to understand the consumer intention and behavior towards online purchasing. An online survey with 318 respondents was used to test the hypotheses of the theoretical model using partial least squares component-based structural equation modeling. Results show that trust is a significant predictor of usage behavior. Furthermore, the factors visibility, perceived risk, perceived value, and enjoyment have directly or indirectly influenced intention and usage behavior through trust, perceived ease of use, and perceived usefulness. The researcher considers this work to have contributed essential inputs to other researchers interested in studying the adoption of online purchasing in fisheries and agriculture products.

Exploring Online Marketing Adoption Factors Among Used Car Sellers in Ghana

2021 ◽  
pp. 1377-1390
Author(s):  
Masud Ibrahim ◽  
Anthony' Freeman Mensah ◽  
Frederick Asare
Keyword(s):  
Technology Acceptance ◽  
Quantitative Research ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Online Marketing ◽  
Research Approach ◽  
Online Technology ◽  
Used Car ◽  
Increase Productivity ◽  
Acceptance Model

This article seeks to explore factors responsible for the adoption of online marketing by second hand (used) car dealers to sellers in Ghana. A conceptual framework was adopted from the extant literature using the Technology Acceptance Model as a theoretical base. This article adopts a quantitative research approach. Data for the study was obtained from 60 second hand car sellers through a self-administered questionnaire. Findings from this study revealed that factors responsible for online marketing adoption by second hand car dealers in Ghana are: perceived usefulness (marketing online, customer demand and increase productivity; ease of use (ability to upload pictures, interaction with clients, and online vehicles sales) of the platform. The study however, found no significant relationship between IT knowledge of the owner/manager, age of business and adoption of the online technology. This article highlights the importance of technology adoption in business among SMEs from technologically disadvantaged market.

An acceptance model for smart watches

2015 ◽  
Vol 25 (4) ◽  
pp. 527-541 ◽  
Author(s):  
Ki Joon Kim ◽  
Dong-Hee Shin
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Perceived Usefulness ◽  
Relative Advantage ◽  
Equation Modeling ◽  
Content Type ◽  
Psychological Determinants ◽  
Smart Watch ◽  
Acceptance Model

Purpose – The purpose of this paper is to identify the key psychological determinants of smart watch adoption (i.e. affective quality (AQ), relative advantage (RA), mobility (MB), availability (AV), subcultural appeal) and develops an extended technology acceptance model (TAM) that integrates the findings into the original TAM constructs. Design/methodology/approach – An online survey assessed the proposed psychological determinants of smart watch adoption. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were conducted on collected data (n=363) using the AMOS 22 statistical software. The reliability and validity of the measurement assessing the proposed factor structure were examined via CFA, while the strength and direction of the hypothesized causal paths among the constructs were analyzed via SEM. Findings – The AQ and RA of smart watches were found to be associated with perceived usefulness, while the sense of MB and AV induced by smart watches led to a greater perceived ease of the technology’s use. The results also indicated that the devices’ subcultural appeal and cost were notable antecedents of user attitude (AT) and intention to use, respectively. Originality/value – Though smart watches are becoming increasingly popular, empirical studies on user perceptions of and ATs toward – them remain preliminary. This paper is one of the first scholarly attempts at a systematic prediction of smart watch usage, with implications for the adoption of future wearable technology.

scholarly journals Examining Technology Acceptance in Least-Developed Countries: The Case of ZESA

Proceedings ◽  
2021 ◽  
Vol 74 (1) ◽  
pp. 3
Author(s):  
Audrey Dumbura ◽  
Esma Ergüner Özkoç
Keyword(s):  
Technology Acceptance ◽  
Online Survey ◽  
New Technology ◽  
Developed Countries ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Least Developed Countries ◽  
Educational Backgrounds ◽  
Acceptance Model

In this study, Zimbabwe Electricity Supply Authority (ZESA), which is the only electricity producer and supplier of public grid products (prepaid meters, mobile payment) in Zimbabwe, was evaluated according to the Technology Acceptance Model (TAM) for perceived usefulness, perceived ease of use and attitude toward using technology. The objective of the study was to examine consumers’ technology acceptance of ZESA’s new technology-dependent products. In this context, an online survey was conducted with 262 participants. The results obtained in the study were in parallel with the theory. In addition, consumers from different ages and educational backgrounds were able to purchase their electricity tokens without difficulty.

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