Exploring Online Marketing Adoption Factors Among Used Car Sellers in Ghana

2021 ◽  
pp. 1377-1390
Author(s):  
Masud Ibrahim ◽  
Anthony' Freeman Mensah ◽  
Frederick Asare
Keyword(s):  
Technology Acceptance ◽  
Quantitative Research ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Online Marketing ◽  
Research Approach ◽  
Online Technology ◽  
Used Car ◽  
Increase Productivity ◽  
Acceptance Model

This article seeks to explore factors responsible for the adoption of online marketing by second hand (used) car dealers to sellers in Ghana. A conceptual framework was adopted from the extant literature using the Technology Acceptance Model as a theoretical base. This article adopts a quantitative research approach. Data for the study was obtained from 60 second hand car sellers through a self-administered questionnaire. Findings from this study revealed that factors responsible for online marketing adoption by second hand car dealers in Ghana are: perceived usefulness (marketing online, customer demand and increase productivity; ease of use (ability to upload pictures, interaction with clients, and online vehicles sales) of the platform. The study however, found no significant relationship between IT knowledge of the owner/manager, age of business and adoption of the online technology. This article highlights the importance of technology adoption in business among SMEs from technologically disadvantaged market.

Exploring Online Marketing Adoption Factors Among Used Car Sellers in Ghana

2018 ◽  
Vol 8 (3) ◽  
pp. 71-83
Author(s):  
Masud Ibrahim ◽  
Anthony' Freeman Mensah ◽  
Frederick Asare
Keyword(s):  
Technology Acceptance ◽  
Quantitative Research ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Online Marketing ◽  
Research Approach ◽  
Online Technology ◽  
Used Car ◽  
Increase Productivity ◽  
Acceptance Model

This article seeks to explore factors responsible for the adoption of online marketing by second hand (used) car dealers to sellers in Ghana. A conceptual framework was adopted from the extant literature using the Technology Acceptance Model as a theoretical base. This article adopts a quantitative research approach. Data for the study was obtained from 60 second hand car sellers through a self-administered questionnaire. Findings from this study revealed that factors responsible for online marketing adoption by second hand car dealers in Ghana are: perceived usefulness (marketing online, customer demand and increase productivity; ease of use (ability to upload pictures, interaction with clients, and online vehicles sales) of the platform. The study however, found no significant relationship between IT knowledge of the owner/manager, age of business and adoption of the online technology. This article highlights the importance of technology adoption in business among SMEs from technologically disadvantaged market.

Influences of Demographic Information as Moderating Factors in Adoption of M-Learning

2012 ◽  
Vol 3 (1) ◽  
pp. 8-21 ◽  
Author(s):  
Elaheh Yadegaridehkordi ◽  
Noorminshah A. Iahad
Keyword(s):  
Technology Acceptance ◽  
Self Efficacy ◽  
Quantitative Research ◽  
New Technology ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Research Approach ◽  
Perceived Ease Of Use ◽  
Electronic Learning ◽  
Prior Use

In today’s world, interests of mobile devices for educational processes anytime and anywhere has been on the rise. However, adoption of this new technology by students is complicated. The purpose of this study is to examine the factors that influence the adoption of M-learning by students and to propose an appropriate model for its adoption. Three external variables, namely Perceived Mobility Value, Prior Use of Electronic Learning and Self-efficacy, were incorporated into the Technology Acceptance Model and tested in Universiti Teknologi Malaysia. Quantitative research approach was used to survey 350 students. Empirical data from multiple regression analyses indicates that Perceived Usefulness, Perceived Ease of use, Perceived Mobility Value, Prior Use of Electronic Learning, Self-efficacy, and Attitude toward using, can positively affect the adoption of M-learning. Results are explored further in this study

Predictors of Nigeria's Premier University Undergraduate Students' Online Shopping Adoption

2018 ◽  
Vol 8 (3) ◽  
pp. 19-35
Author(s):  
Adeola Omobola Opesade ◽  
Omotola A. Fabowale
Keyword(s):  
Technology Acceptance ◽  
Undergraduate Students ◽  
Quantitative Research ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Internet Technology ◽  
Survey Method ◽  
Research Approach ◽  
Perceived Ease Of Use

Online shopping is one of the dividends of the Internet technology. Online shops give shoppers the privilege of getting some benefits that cannot be offered in a physical store. Despite this, many potential customers have not embraced the technology, due to varying factors. The present article adapts the Theory of Reasoned Action and Technology Acceptance Model to investigate factors affecting the adoption of online shopping by Nigerian undergraduate students, using the University of Ibadan as a case study. Employing the quantitative research approach with survey method, it was discovered that a perceived ease of use and perceived usefulness significantly influence students' attitude to online shopping. Attitude, trust and subjective norm were found to influence behavioural intention to adopt online shopping, which in turn affects students' adoption of online shopping.

User Acceptance Diffusion of Innovations Summarized

2011 ◽  
pp. 1-12 ◽  
Author(s):  
Ton A.M. Spil
Keyword(s):  
Technology Acceptance ◽  
Diffusion Of Innovations ◽  
Quantitative Research ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Relative Advantage ◽  
Quantitative Studies ◽  
Starting Point ◽  
Acceptance Model ◽  
The Many

There are many quantitative studies on the behavior of consumers of new products or services. This chapter shows the starting point of three major lines of quantitative research. The next four chapters will lean heavily on these three subjects: diffusion of innovations, technology acceptance, and theory of planned behavior. The first line of research is the diffusion of innovations research that can be traced back to Rogers. One of the most important features of the book is the characterization of the persuasion step with relative advantage as a major driver for acceptation of innovations. The second line is the many applications of the technology acceptance model (TAM) that was introduced by Davis in the late 1980s. The most important result of this article is that perceived usefulness was significantly more strongly linked to usage than was ease of use, both defined in this chapter.

Consumers' Awareness of the Value of E-Government in Zambia

2020 ◽  
pp. 2058-2081
Author(s):  
Bwalya Kelvin Joseph ◽  
Tanya Du Plessis
Keyword(s):  
Technology Acceptance ◽  
Mixed Methods Research ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Sub Saharan Africa ◽  
Current Debate ◽  
Research Approach ◽  
Perceived Ease Of Use ◽  
Sub Saharan ◽  
Acceptance Model

This study investigates whether e-Government consumers (citizens and businesses) in selected towns in Zambia are aware of the anticipated benefits of e-Government. Awareness translates into recognition of the perceived benefits and may influence adoption as posited in Davis' 1989 technology acceptance model. Using the mixed methods research approach, an investigation follows of consumers' awareness, or lack of awareness, of e-Government benefits in three Zambian towns. To date, no significant empirical study has been done investigating e-Government penetration in Zambia evidenced by consumers' awareness. This article contributes to the current debate on e-Government in Sub-Saharan Africa by means of regression modeling which shows that apart from the traditional factors, namely 'perceived ease of use' and 'perceived usefulness' that influence adoption, the Zambian context also presents additional factors that influence adoption such as culture, cost, trust, and other social dimensions or beliefs.

scholarly journals Analisis Penerimaan dan Penggunaan Teknologi Ojek Online dengan TAM

2018 ◽  
Vol 6 (1) ◽  
pp. 34-44
Author(s):  
Hanna Christina ◽  
Usep Suhud ◽  
Mohamad Rizan
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Significant Influence ◽  
Quantitative Research ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Behavioural Intention ◽  
Perceived Ease Of Use ◽  
Acceptance Model

The purpose of this research is to examine factors acceptance and use behaviour of motorcycle online. A conceptual framework has been developed based on the Technology Acceptance Model (TAM) theory. A questionnaire was developed and used to collect information from 358 respondents from motorcycle online user.Questionnaire survey was conducted in South Tangerang, Indonesia. The quantitative research methode was used with convenience method of sampling. The results reveal that the Perceived Ease of Use also has influence to Perceived Usefulness and Perceived Usefulness has significant influence to behavioural intention. Attitudes also positively influencing the behavioural intention motorcycle online. Facilitating Condition have significant influence to use behaviour of the motorcycle online. Behaviour intention has a positive impact on use behaviour of the motorcycle online. Keywords: Technology Acceptance Model, Penerimaan Dan Penggunaan Teknologi Ojek Online, UTAUT,Perilaku Konsumen.

Consumers' Awareness of the Value of e-Government in Zambia

2015 ◽  
Vol 11 (3) ◽  
pp. 1-23 ◽  
Author(s):  
Bwalya Kelvin Joseph ◽  
Tanya du Plessis
Keyword(s):  
Technology Acceptance ◽  
Mixed Methods Research ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Sub Saharan Africa ◽  
Current Debate ◽  
Research Approach ◽  
Perceived Ease Of Use ◽  
Sub Saharan ◽  
Acceptance Model

This study investigates whether e-Government consumers (citizens and businesses) in selected towns in Zambia are aware of the anticipated benefits of e-Government. Awareness translates into recognition of the perceived benefits and may influence adoption as posited in Davis' 1989 technology acceptance model. Using the mixed methods research approach, an investigation follows of consumers' awareness, or lack of awareness, of e-Government benefits in three Zambian towns. To date, no significant empirical study has been done investigating e-Government penetration in Zambia evidenced by consumers' awareness. This article contributes to the current debate on e-Government in Sub-Saharan Africa by means of regression modeling which shows that apart from the traditional factors, namely 'perceived ease of use' and 'perceived usefulness' that influence adoption, the Zambian context also presents additional factors that influence adoption such as culture, cost, trust, and other social dimensions or beliefs.

scholarly journals The Effect Of Using Online Technology On Quality Of Services For Opening Accounts In BCA Bank Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 175-184
Author(s):  
Novaquita Novaquita
Keyword(s):  
Service Quality ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Research Results ◽  
Online Technology ◽  
Account System ◽  
Acceptance Model

This study aims to analyze the effect of perceived usefulness, perceived ease of use, convenience, and security have a simultaneous and partial effect on quality online technology usage services for customers in opening accounts at BCA Bank Surabaya .The method used by the author is a quantitative method with an approach analytical descriptive. The research variable used is TAM (Technology Acceptance Model). The research results show that Perceived Usefulness (X1), Perceived Ease of Use (X2), Comfort (X3), and Security (X4), affect simultaneously to dependent variable Service Quality (Y). Thus the first hypothesis is states "That Perceived Usefulness, Perceived Ease of Use, Comfort, and Simultaneous influential security of service quality "is empirically proven the truth. While partially, perceived ease of use, security, and comfort, no significant effect on service quality, only perceived usefulness variables only that has a significant effect on service quality variables. Research results too shows that the perceived usefulness variable is the dominant variable affect the quality of service at the opening of an online account system at the bank BCA.

scholarly journals An Investigation into the Effectiveness of MALL during COVID-19 at the Higher Education in Pakistani EFL Classrooms

2020 ◽  
Vol V (I) ◽  
pp. 175-185
Author(s):  
Mamona Yasmin Khan ◽  
Huda Tufail
Keyword(s):  
Higher Education ◽  
Technology Acceptance ◽  
Quantitative Research ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Postgraduate Level ◽  
Research Designs ◽  
Two Factors ◽  
Acceptance Model

The main aim and objective of this study is to understand the effectiveness of MALL during Covid-19 in the Pakistani context through the insights gathered from the views of EFL learners at the higher education level. The theoretical framework employed in the research is the Technology Acceptance Model (TAM) proposed by Davis (1986). The framework employed in the study is of TAM; its two factors were mainly focused, which are perceived usefulness (PU) and perceived ease of use (PEOU). The purpose of this model in the paper is to understand the behavior and attitude of the learners towards mobile technology. This research is mixed in its nature as it encompasses both qualitative and quantitative research designs. The data have been gathered from fifty students of the undergraduate and postgraduate level of English Department at the Women University Multan. The results of the study have revealed that the factors of PEOU and PU have been found to be working in this study as the learners’ views about the smartphones indicate it.

Using Technology Acceptance Model to Study Customers’ Perception Towards Green Banking

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 402-409
Author(s):  
Deepak Shrivastava ◽  
Apurva Shrivastava ◽  
Gyan Prakash
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
New Technology ◽  
Banking System ◽  
Point Of View ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Tech-friendliness in this new era is an important quotient considered and the persons’ acceptance towards the technology frequency matters a lot. But still the frequency varies from person to person, this brought in the concept of Technology Acceptance Model given by Fred Davis in 1989. The theory of TAM is based on two theories that are Theory of Reasoned Action and Theory of Planned Behavior, TAM is extended version of these two. Green Banking is a new technology introduced by the banks that focuses on the growth of Sustainable development and Banking system too. Thus, banks ask their customers to use it or practice it in their daily life transactions. But every customer has their own point of view on the usage of Green banking. Thus, the research aims to understand the customers’ perception towards the Green Banking for this TAM is used. The research states that Perceived risk is the primary factor that is followed by perceived usefulness and perceived ease of use that impacts the decision to use green banking. Thus, the behavioral intention results in actual use of green banking usage for which people are trying to accept the new technology. So, the banks have earned points for creating awareness among their customers but still they have to work hard and clarify their customers’ problems and vanish that hitch that is stopping them to use green banking easily.

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