The Effects of Trust on Parasocial Interaction of Malaysian Facebook (FB) Travel Community

This chapter investigates the effects of trust dimension (competence, benevolence, and honesty) on parasocial interaction (PSI) of a Malaysian travel community through the usage of social media platforms. This study utilized a non-probability purposive sampling approach targeting Malaysians who use FB to interact and share their travel activities using self-administered online survey approach. Based on 142 respondents, the data were analyzed using multiple regression. The findings suggest that all three dimensions under trust are significant in predicting PSI among Malaysian FB travel community. The limitation of the study is that the majority of the samples were females and limited to only one FB community group.

Traditional and Complementary Medicine (TCM) Usage vs. Health Technology

An integration of traditional and complementary medicine (TCM) into modern medical practices and its utilization along with health technology has incorporated issues like efficacy, quality, and safety. Malaysia government recognized TCM in various medical practices such as homeopathy, traditional Malay medicine, traditional Indian medicine, Islamic medical practices, and traditional Chinese medicine. This research aims to investigate whether races have moderating influence on the relationship of consumers' perceived safeness, perceived efficacy, holistic balance view, trust, and health awareness, and feeling of TCM usage. A self-administered questionnaire was distributed to 288 respondents residing in Sabah, Malaysia. Results revealed that races correspond with native, Chinese, Indian ethnicity in terms of having better feeling towards the usage of TCM products. The role of TCM usage is vital among the local communities in Sabah, Malaysia whereby they develop positive feeling and patronize towards TCM. Healthcare providers should consider this aspect for business sustainability.

Student Intention to Use E-Learning

The aim of this study is to investigate how interactivity with e-learning influence learners' consideration to use based on Malaysian settings and the effect relating to the learners' experiences in using e-learning over a period of time. This study uses a multiple regression for data analysis across a sample of 204 respondents. Based on the analysis, the interactivity factor such as two-way communication has significantly affected among perceived usefulness (PU), perceived ease of use (PEOU), and perceived enjoyment (PE) while controllability and personalization affect towards PU and responsiveness on PEOU. Moreover, PE has directly affected the usage intention of e-learning system over time with increased usage experiences. The results could assist schools or universities enhancing the contents of e-learning system in order to encourage learners to strongly engage in utilizing the education materials that is provided, as well as improving the interactivity factors on the system.

YouTube for Procedural Learning

YouTube is reshaping teaching and learning across the world and is becoming a preferred platform for students' procedural learning to acquire relevant skills and knowledge in implementing any tasks. The aims of this research are to assess factors influencing student intention to use YouTube for procedural learning. In addition, the technology acceptance model (TAM) was applied as the underpinning theory. Data was analyzed to examine the hypothesized relationships. Results revealed that content richness, task-technology fit, YouTube self-efficacy, and vividness significantly affect students' behavioral intention to use YouTube for procedural learning. Results infer that YouTube enlarges its function as a mass-oriented means for procedural learning as students develop positive perceived usefulness of YouTube to influence their behavioral intention to use YouTube. This study integrated TAM and assessed factors influencing student intention to use YouTube for procedural learning. Future research directions are also put forward.

Internet of Things Technologies

The aim of this research is to examine factors influencing consumer acceptance of internet of things technology (IoT) guiding by the technology acceptance model (TAM). This quantitative research involves 204 respondents approached via convenience sampling at a public higher learning institution. Data was analyzed using multiple regression, and results revealed that the dimension of perceived usefulness is the most influencing factor on the consumers' acceptance of IoT technology and consumers' behavioural intention to use. In the Malaysian context, this research provides additional information in narrowing the research gap with regard to understanding behavioural intention to use the IoT technology. Next, the framework will be used for future exploration to address the issue of how people who have never utilized an IoT innovation react.

Quality Assurance in Medical Devices

Quality management system (QMS) is acknowledged as the primary method for any manufacturer, especially medical device manufacturers, in order to sustain the product quality in the competitive advantage in business environment. QMS is an essential requirement for regulatory control in high risk medical devices. Globally, the number of medical device manufacturers certified by ISO 13485 is escalating. Ownership of this certification symbolizes the medical device manufacturer acquired high performance in their QMS. This bibliometric provides a brief review of the quality assurance and how safety plays an important role in medical devices. Bibliometric analysis guided user to summarize the essential part of quality assurance process in medical device. The insights presented in this research assist in building a firm theoretical base and direction for future research.

Investigating Quick Response Code Application in Third-Party Logistics Companies

This research aims to ascertain the application of the quick response (QR) code technology as the marketing tools among third-party logistics (3PLs) companies in Malaysia. This study adopted a qualitative research approach by conducting an in-depth interview with five respondents who are experienced in 3PLs services. The supply chain management with the 7Ps marketing mix act was applied as the guiding principle. The findings revealed that the interaction between consumers and 3PLs companies made easy and swift by the enabling application of mobile technology related to QR code. QR code enables to support both 3PLs and logistics industry towards competitive advantage. Growth of the market share, profit-revenue, and sales by utilizing the application of QR code with the linkage of social media is imperative to establish the company brand and reputation. This study has a significant implication for both 3PLs companies and academicians to further explore the practices and its application in a different organization setting.

Digital Game-Based Learning Features

Digital game-based learning (DGBL) enhances critical thinking and improves college students' commitment. This study seeks to inspect the effects of digital game-based learning features on student perceived motivational support and cognitive investment. Data was analyzed via multiple regression to assess the relationship between independent variables and dependent variables. Results revealed that students in UMSLIC were significantly affected by factors such as game structure, game involvement, game appeal, attention, relevance, satisfaction, and cognitive investment. What's more, game involvement and game appeal of DGBL shows that students are more interested. Furthermore, attractive graphics and animations make the students more interested to use DGBL. The game allows the students to roleplay, and the challenges make them fun and more interested throughout the game. It promotes the students to engage deeply in the playing process.

Connecting the Dots Between E-CRM and Customer Loyalty

The main purpose of this study is to investigate the effects of e-CRM tactics on customer loyalty in B2C markets. In addition, this study attempts to explore the mediating roles of customer service quality and perceived value in the e-CRM – customer loyalty relationship. Moreover, the current research explores the relative importance of individual e-marketing tactics (personalization, reward program, online community, and customer service quality) is a customer loyalty model. A conceptual model is empirically tested in the context of the bank industry, using a sample of 203 bank users. The results indicate that e-CRM has a positive indirect effect on customer loyalty via customer service quality. The findings suggest that online services, personalization, and ease of website navigation are the most important factors in influencing customer loyalty. The present study enhances our understanding of the importance of individual e-CRM tactics in influencing customer loyalty and thereby provides valuable insights for marketing managers in service sectors, particularly the banking sector.

Antecedents of Social Commerce Adoption in Developing Countries

The emergence Web 2.0 technologies has transformed e-commerce into social commerce. The benefits associated with social commerce are well known. However, for businesses to reap such benefits, the factors that influence user intention to use social commerce must be understood. However, existing studies draw samples from developed countries. Given that geography and cultural factors affect technology adoption, findings from existing studies may not apply in the developing country context. This study therefore investigates the factors that influence user intention to use social commerce in developing countries. A survey questionnaire was used to gathered responses from 614 students in Ghanaian universities and analyzed using PLS-SEM. The results indicate that information quality, system quality, and service quality have significant influence on user intention to use social commerce. The findings point out the need to provide relevant support to users and ensure accurate and reliable information on social commerce platforms.